{"product_id":"abc-business-model-canvas","title":"Alphabet Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlphabet Business Model Canvas: Revenue, Partners \u0026amp; Scale Uncovered\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Alphabet’s business model with our in-depth Business Model Canvas—detailing value propositions, revenue streams, key partners, and cost structure to reveal how Alphabet scales and sustains market leadership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAndroid Hardware Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlphabet partners with global Android device makers (Samsung, Xiaomi, Oppo, Vivo) to pre-install Google apps and certify hardware for Android updates, keeping Android at ~71% global smartphone OS share as of 2024 and Google Search dominant on mobile. These deals secure access to ~3.5 billion active Android devices, feeding Alphabet’s ad revenue—Google Services reported $224.4B in ad-related revenue in 2024—by maintaining the primary gateway to users.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Creators and Media Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eYouTube depends on millions of independent creators, thousands of studios, and major labels for content; in 2024 creators uploaded over 500 hours of video per minute and the top channels drove ~70% of watch time. Alphabet supplies monetization (ad revenue share, Shorts Fund, Channel Memberships) and distribution tools; this partner IP underpinned YouTube ad revenue of $38.7B in 2024 and paid creators $10B+ that year, fueling subscriptions and ad growth through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGoogle Cloud Technology Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGoogle Cloud Technology Partners — a network of 10,000+ partners including independent software vendors and system integrators — build and deploy solutions on Google Cloud Platform, tailoring offerings for finance, healthcare, and retail; partners drove an estimated 60% of new enterprise bookings in 2024, helping Alphabet scale faster than direct sales alone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising Agencies and Resellers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAlphabet partners with global advertising agencies managing multi-billion-dollar client budgets; in 2024 agencies drove a sizeable share of Google Ads' $224.5B ad revenue by running cross-channel campaigns across Search, YouTube, and Display using Google’s ad-tech.\u003c\/p\u003e\n\u003cp\u003eAgencies use Alphabet’s measurement and data tools to boost ROI, with programmatic spend and DV360 integrations handling trillions of bid requests daily.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAgencies handle big-brand budgets\u003c\/li\u003e\n\u003cli\u003eUse Google ad-tech across search, video, display\u003c\/li\u003e\n\u003cli\u003eDrive large share of $224.5B 2024 ad revenue\u003c\/li\u003e\n\u003cli\u003eEmploy measurement tools to improve ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eApple and Browser Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAlphabet pays multibillion-dollar traffic acquisition costs to Apple and browser partners to stay default on iOS\/Safari; Google reported $26.2B in TAC to partners in 2023 and estimates place Apple payments near $15–18B annually by 2025.\u003c\/p\u003e\n\u003cp\u003eThese deals are strategic: they secure high-value search intent from iOS users and underpin Google’s ~92% global search share despite ongoing antitrust scrutiny.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2023 TAC: $26.2B (Alphabet)\u003c\/li\u003e\n\u003cli\u003eEstimated Apple share: $15–18B by 2025\u003c\/li\u003e\n\u003cli\u003eGlobal search share: ~92%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlphabet’s partner engine: 3.5B Androids, $224B Google ads, $38.7B YouTube\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlphabet’s key partners—Android OEMs (Samsung, Xiaomi, Oppo, Vivo), 3.5B active Android devices, YouTube creators\/studios (500+ hrs\/min uploads), Google Cloud partners (10,000+), ad agencies, and browser\/iOS deals—feed user reach and ad\/cloud revenue: Google Services ad revenue $224.4B (2024), YouTube ads $38.7B (2024), TAC $26.2B (2023), Apple share est. $15–18B (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25 figure\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAndroid OEMs\u003c\/td\u003e\n\u003ctd\u003eActive devices\u003c\/td\u003e\n\u003ctd\u003e~3.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGoogle Services\u003c\/td\u003e\n\u003ctd\u003eAd revenue\u003c\/td\u003e\n\u003ctd\u003e$224.4B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eYouTube creators\u003c\/td\u003e\n\u003ctd\u003eUploads \/ ad rev\u003c\/td\u003e\n\u003ctd\u003e500+ hrs\/min; $38.7B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud partners\u003c\/td\u003e\n\u003ctd\u003ePartners\u003c\/td\u003e\n\u003ctd\u003e10,000+; ~60% bookings via partners\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTAC \/ Apple\u003c\/td\u003e\n\u003ctd\u003ePayments\u003c\/td\u003e\n\u003ctd\u003e$26.2B (2023); $15–18B est (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive, pre-written Business Model Canvas for Alphabet that maps customer segments, channels, and value propositions across all nine BMC blocks with real-world operations, competitive advantage analysis, SWOT-linked insights, and polished presentation-ready narrative to support investor discussions and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Alphabet’s business model with editable cells to quickly pinpoint revenue drivers, cost structure, and strategic bets for faster decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI Research and Model Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy late 2025 Alphabet (Google LLC) has focused engineering on Gemini, spending an estimated $15–20B since 2023 on AI R\u0026amp;D and cloud GPUs\/TPUs to train models exceeding 1T parameters and integrate generative features across Search, Workspace, Ads, and Cloud.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Center Operations and Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlphabet runs one of the world’s largest distributed computing infrastructures—over 30 announced cloud regions and 150+ data centers by 2025—building, cooling, and powering facilities that sustain Search, Ads, YouTube, and Google Cloud while supporting AI training workloads; capital expenditures on data centers and servers were about $26.2 billion in 2024, and strict physical\/security uptime SLAs keep availability above 99.99%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Software Engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpalphabet continuously updates search maps gmail and android with google reporting r spend of in to enhance ux privacy controls cross interoperability so users stay its ecosystem engineering work targets fragmentation across device models globally. this keeps software relevant diverse hardware supports ad cloud revenues that totaled for alphabet\u003e\n\u003c\/palphabet\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvertising Platform Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAlphabet continually refines automated bidding and ad-targeting, processing trillions of real-time signals to improve Google Ads auction efficiency—Google Search \u0026amp; other ad revenue was $224.5B in 2024, so auction performance directly sustains the core revenue engine.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProcesses trillions of signals daily\u003c\/li\u003e\n\u003cli\u003e2024 ads revenue: $224.5B\u003c\/li\u003e\n\u003cli\u003eAutomated bidding raises ROI for advertisers\u003c\/li\u003e\n\u003cli\u003eSmall lift in auction win-rate → large revenue change\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Enterprise Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAlphabet runs aggressive global sales to expand Google Cloud, pairing enterprise technical support and strategic consulting to win large digital-transformation deals; Cloud revenue hit $31.9B in 2024, up 21% year-over-year, boosting enterprise focus.\u003c\/p\u003e\n\u003cp\u003eDedicated onboarding and customer-success teams push adoption across Workspace, Ads, Cloud APIs, keeping Alphabet’s ad market share ~28% of global digital ad spend in 2024 while maximizing lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGoogle Cloud revenue: $31.9B (2024)\u003c\/li\u003e\n\u003cli\u003eCloud growth: +21% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eGlobal ad share: ~28% (2024)\u003c\/li\u003e\n\u003cli\u003eServices: tech support, strategic consulting, onboarding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlphabet doubles down on Gemini \u0026amp; AI: $40B R\u0026amp;D, $286B revenue, 150+ data centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlphabet focuses engineering on Gemini and AI, spending ~$15–20B since 2023; R\u0026amp;D was $39.5B in 2024, with ads and cloud revenue of $286B and $31.9B respectively (2024), while operating 150+ data centers and 30+ cloud regions, keeping availability \u0026gt;99.99% and processing trillions of ad signals daily to sustain a ~28% global ad share.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e$39.5B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI R\u0026amp;D + infra since 2023\u003c\/td\u003e\n\u003ctd\u003e$15–20B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAds revenue\u003c\/td\u003e\n\u003ctd\u003e$224.5B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal revenue (incl. other)\u003c\/td\u003e\n\u003ctd\u003e$286B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud revenue\u003c\/td\u003e\n\u003ctd\u003e$31.9B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData centers\u003c\/td\u003e\n\u003ctd\u003e150+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud regions\u003c\/td\u003e\n\u003ctd\u003e30+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAd market share\u003c\/td\u003e\n\u003ctd\u003e~28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvailability SLA\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual Alphabet Business Model Canvas—not a mockup—and it exactly matches the file you’ll receive after purchase; upon ordering you’ll get this same comprehensive, editable document ready for presentation and analysis in Word and Excel formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749307036025,"sku":"abc-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/abc-business-model-canvas.png?v=1772213961","url":"https:\/\/growthsharematrix.com\/products\/abc-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}