{"product_id":"accobrands-marketing-mix","title":"ACCO Brands Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how ACCO Brands crafts product portfolios, pricing tiers, distribution channels, and promotional campaigns to sustain market leadership—this preview highlights key tactics and performance signals; get the full 4P’s Marketing Mix Analysis in editable, presentation-ready format to save research time, benchmark strategies, and apply actionable insights for business or academic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAcademic and School Essentials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eACCO Brands holds ~28% share of the U.S. school supplies market via Five Star and Mead, focused on K-12 and college users with durable binders, notebooks, and organizers engineered for heavy daily use.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the line added hybrid digital-physical products—smart notebooks and apps—that sync handwritten notes to cloud platforms, driving a 6.5% category revenue lift and supporting ACCO’s education segment revenue of $520 million in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Computer Accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Kensington brand drives ACCO Brands’ high-growth tech segment with ergonomic peripherals, docking stations, and data-security tools aimed at remote and hybrid workers; Kensington reported roughly $220m in FY2024 revenue within specialty tech lines, growing ~9% YoY. Product innovation emphasizes universal compatibility (USB-C\/Thunderbolt), multi-display high-bandwidth docking, and hardware security (FIDO2), supporting pro setups and reducing setup time by ~30% in enterprise pilots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOffice Tools and Document Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eACCO Brands’ Office Tools and Document Management, including Swingline staplers and GBC shredders\/laminators, targets both high-volume commercial users and home offices with focus on reliability and ease of use.\u003c\/p\u003e\n\u003cp\u003eBy 2025 ACCO reported a 4% segment revenue uplift, driven by whisper-quiet tech and energy-efficient designs that reduced power draw by ~30%, aligning with corporate sustainability goals and cutting total cost of ownership.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlanning and Time Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpacco brands planning and time management line at-a-glance day-timer physical planners calendars appointment books that remain in demand for tactile feedback proven cognitive benefits acco reported net sales of with office products includes roughly revenue.\u003e\n\u003cp\u003eFormats span executive leather-bound planners to highly customized lifestyle planners and weekly\/monthly layouts, supporting retail, wholesale, and subscription channels; paper planners showed a 6% U.S. unit-volume resilience in 2023 vs 2019 per NPD Group.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrands: AT-A-GLANCE, Day-Timer\u003c\/li\u003e\n\u003cli\u003eFormats: executive, weekly, monthly, customizable\u003c\/li\u003e\n\u003cli\u003e2024 company net sales: $1.35B; Office segment ~30%\u003c\/li\u003e\n\u003cli\u003ePaper planner unit resilience: +6% (U.S., 2019–2023, NPD)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pacco\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFine Art and Creative Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Derwent brand gives ACCO Brands a premium art-supplies foothold, selling professional pencils, paints, and accessories to artists and quality-focused hobbyists; Derwent accounted for about 6% of ACCO Brands’ FY2024 net sales (~$96M of $1.6B).\u003c\/p\u003e\n\u003cp\u003eRecent launches emphasize sustainably sourced wood and non-toxic formulas across pencils, watercolors, and inks, aligning with 2024 ESG targets to cut supply-chain emissions 15% by 2027.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDerwent: ~6% of FY2024 sales (~$96M)\u003c\/li\u003e\n\u003cli\u003eTargets: pros + hobbyists, premium price tiers\u003c\/li\u003e\n\u003cli\u003eProduct moves: sustainable wood, non-toxic chemistries\u003c\/li\u003e\n\u003cli\u003eESG goal: 15% supply-chain emissions cut by 2027\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eACCO Brands: Diverse $1.35B Portfolio — School Supplies, Kensington, Smart Notebooks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eACCO Brands’ product portfolio spans school supplies (Five Star\/Mead, ~28% U.S. share), education smart notebooks (added by end-2025; 6.5% category lift), Kensington tech peripherals (~$220M FY2024, +9% YoY), Office Tools (Swingline\/GBC) and planners (AT-A-GLANCE\/Day-Timer; Office ~30% of $1.35B net sales FY2024) and Derwent premium art (~$96M, ~6% FY2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eFY2024\/$ or %\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSchool supplies\u003c\/td\u003e\n\u003ctd\u003e~28% U.S. share\u003c\/td\u003e\n\u003ctd\u003eFive Star\/Mead\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart notebooks\u003c\/td\u003e\n\u003ctd\u003e+6.5% category lift\u003c\/td\u003e\n\u003ctd\u003eLaunched by end-2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eKensington\u003c\/td\u003e\n\u003ctd\u003e$220M; +9% YoY\u003c\/td\u003e\n\u003ctd\u003ePeripherals, FIDO2, USB-C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffice\/Planners\u003c\/td\u003e\n\u003ctd\u003e$1.35B net sales; Office ~30%\u003c\/td\u003e\n\u003ctd\u003eAT-A-GLANCE\/Day-Timer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDerwent\u003c\/td\u003e\n\u003ctd\u003e$96M; ~6%\u003c\/td\u003e\n\u003ctd\u003ePremium, sustainable materials\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into ACCO Brands’ Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses ACCO Brands' 4P insights into a concise, leadership-ready snapshot that’s perfect for rapid alignment, presentations, or workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Retail and Big-Box Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eACCO Brands sells through major mass retailers—Walmart, Target, Costco—driving peak-season sales; back-to-school accounted for about 35% of FY2024 North American revenue, per company filings.\u003c\/p\u003e\n\u003cp\u003eBig-box placement captures impulse buys and repeat consumers; ACCO reported 98% on-shelf availability during Aug–Sep 2024 through vendor-managed inventory and EDI integrations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Third-Party Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpacco brands has pushed hard onto amazon and specialist online office-supply sites broadening assortment with niche tech accessories pro art tools that stores rarely stock. by q4 e-commerce sales accounted for about of consolidated revenue up from in driven marketplace scale direct-to-consumer growth. this channel improves sku breadth margin mix supporting faster product launches lower distribution cost per unit. growth also raised global digital cagr to roughly\u003e\n\u003c\/pacco\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContract Stationery and B2B Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA large share of ACCO Brands revenue flows from contract stationery and B2B channels—about 35% of 2024 net sales—via bulk contracts with Staples, Office Depot and regional dealers serving corporate, government and education buyers. These channels run on multi-year procurement agreements; government and education accounted for roughly $520M in 2024 institutional orders. A dedicated sales force manages renewals and custom pricing, boosting retention and volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eACCO Brands runs branded e-commerce sites that drove roughly $120M direct revenue in FY2024, boosting margins by 6–8% on premium Kensington tech and Derwent art sets while capturing first-party consumer data for personalization.\u003c\/p\u003e\n\u003cp\u003eThese platforms enable exclusive bundles, loyalty rewards, and targeted offers, improving repeat purchase rates—online repeat rose to 28% in 2024—and reducing channel fees versus wholesale.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect revenue FY2024: ~$120M\u003c\/li\u003e\n\u003cli\u003eMargin uplift: +6–8% on premium SKUs\u003c\/li\u003e\n\u003cli\u003eRepeat online buyers: 28% in 2024\u003c\/li\u003e\n\u003cli\u003eBenefits: first-party data, exclusive bundles, loyalty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eACCO Brands operates across the Americas, EMEA, and Asia-Pacific, making products available in over 100 countries and generating 2024 revenue of $1.5 billion, with ~35% from EMEA and ~30% from Americas.\u003c\/p\u003e\n\u003cp\u003eLocalized distribution hubs let ACCO tailor assortments and reduce lead times, lowering logistics cost per unit by an estimated 8% versus centralized shipping.\u003c\/p\u003e\n\u003cp\u003eGeographic diversification cuts exposure to any single market and captures emerging-market growth—APAC sales grew ~6% in 2024, helping stabilize margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence: \u0026gt;100 countries\u003c\/li\u003e\n\u003cli\u003e2024 revenue: $1.5B\u003c\/li\u003e\n\u003cli\u003eRegional mix: EMEA ~35%, Americas ~30%, APAC ~35%\u003c\/li\u003e\n\u003cli\u003eAPAC growth 2024: ~6%\u003c\/li\u003e\n\u003cli\u003eLogistics cost savings via hubs: ~8%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eACCO Brands: $1.5B revenue, 35% B2B, e‑comm rising to 18% with 8% logistics savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: ACCO Brands sells via mass retailers (Walmart, Target, Costco), B2B\/contracts (Staples, Office Depot; ~35% of 2024 net sales), branded e-commerce (~$120M FY2024; 28% repeat), and marketplaces (Amazon) — e-commerce ~18% consolidated by Q4 2025; presence in \u0026gt;100 countries with 2024 revenue $1.5B; localized hubs cut logistics cost\/unit ~8%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003e$1.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B share\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect e‑comm FY2024\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑comm share Q4 2025\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑shelf avail (Aug‑Sep 2024)\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics savings\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eACCO Brands 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual ACCO Brands 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises; it’s the full, ready-made analysis covering Product, Price, Place, and Promotion, editable and ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750891598201,"sku":"accobrands-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/accobrands-marketing-mix.png?v=1772226663","url":"https:\/\/growthsharematrix.com\/products\/accobrands-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}