{"product_id":"adani-marketing-mix","title":"Adani Enterprises Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAdani Enterprises leverages diversified product lines, competitive pricing, strategic multimodal distribution, and targeted promotions to support rapid infrastructure and energy expansion; the preview highlights synergies but the full 4P’s analysis reveals granular tactics, channel economics, and campaign metrics. Get the complete, editable report—perfect for executives, consultants, and students needing ready-to-use strategic insight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAirport Infrastructure and Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpadani enterprises runs airport infrastructure and services at major indian hubs including mumbai ahmedabad handling passenger processing cargo logistics ramp operations across terminals that served over million passengers in adani airports portfolio fy2024 the suite includes growing non-aeronautical offerings f lounges hospitality of commercial revenue integration one app digital ecosystems by end-2025 aims to boost ancillary spend reduce dwell-time targeting a uplift per-passenger revenue. here quick math: revenue-driving interactions.\u003e\n\u003c\/padani\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Hydrogen and Renewable Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough Adani New Industries Limited, Adani Enterprises offers green hydrogen and derivatives—green ammonia and urea—via a vertically integrated lineup that includes in-house high-capacity wind turbines and solar modules; the group targets decarbonization with projects aiming 1.5 mtpa green hydrogen capacity by 2030 and ~20 GW renewables manufacturing by 2027, addressing industrial energy demand and export markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Center Infrastructure Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdaniConneX offers hyperscale and edge data center facilities tailored for global tech firms, with capacity targets exceeding 500 MW across India by 2026 and colocation footprints in key metros to handle exponential data growth. The product emphasizes enterprise-grade security and N+1 redundancy, and integrates renewables—Adani Group aims for 60% green power use in its data centers by 2025—supporting cloud, AI, and India's digital economy expansion. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMining and Integrated Resource Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdani Enterprises’ Mining and Integrated Resource Management offers end-to-end mine developer and operator services, handling extraction, processing, and logistics for coal and other minerals to state and private power utilities.\u003c\/p\u003e\n\u003cp\u003eIn 2024 AEL moved ~200 Mt of coal across Adani Group operations, supporting ~25 GW of thermal generation and cutting logistics cost per tonne by ~8% via automation and fleet optimization.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEnd-to-end mining, processing, logistics\u003c\/li\u003e\n\u003cli\u003eServes state and private power utilities\u003c\/li\u003e\n\u003cli\u003eSupported ~25 GW thermal capacity (2024)\u003c\/li\u003e\n\u003cli\u003eHandled ~200 Mt coal (2024)\u003c\/li\u003e\n\u003cli\u003eReduced logistics cost\/tonne ~8% via tech\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRoad and Water Infrastructure Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdani Enterprises builds large-scale expressways, highways, and advanced wastewater treatment plants that boost national connectivity and urban sanitation with high-grade engineering and long-term O\u0026amp;M (operation and maintenance).\u003c\/p\u003e\n\u003cp\u003eMost projects run on annuity or toll models, generating predictable cash flows; as of FY2024 Adani’s road portfolio reported ~INR 6,200 crore revenue and concession assets with ~15–20 year weighted remaining life.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eExpressways, highways, WWTPs\u003c\/li\u003e\n\u003cli\u003eHigh-quality engineering + long-term O\u0026amp;M\u003c\/li\u003e\n\u003cli\u003eAnnuity\/toll models → stable cash flows\u003c\/li\u003e\n\u003cli\u003eFY2024 roads revenue ~INR 6,200 crore\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdani Enterprises: Airports to Green H2 — 130M Pax, 1.5mtpa, 500MW+ Data Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdani Enterprises offers diversified infrastructure products: airports (130M passengers FY2024–25; commercial rev \u0026gt;35%), green hydrogen (target 1.5 mtpa by 2030), data centers (500+ MW by 2026; 60% green power by 2025), mining (200 Mt coal moved in 2024; supports ~25 GW thermal), roads (FY2024 revenue ~INR 6,200 crore).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eYear\/Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirports\u003c\/td\u003e\n\u003ctd\u003e130M pax; commercial rev \u0026gt;35%\u003c\/td\u003e\n\u003ctd\u003eFY2024–25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen H2\u003c\/td\u003e\n\u003ctd\u003e1.5 mtpa\u003c\/td\u003e\n\u003ctd\u003e2030 target\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData centers\u003c\/td\u003e\n\u003ctd\u003e500+ MW; 60% green\u003c\/td\u003e\n\u003ctd\u003e2026 \/ 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMining\u003c\/td\u003e\n\u003ctd\u003e200 Mt coal; supports 25 GW\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRoads\u003c\/td\u003e\n\u003ctd\u003eRevenue ~INR 6,200 cr\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Adani Enterprises’ Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a complete breakdown of its marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Adani Enterprises' 4Ps into a concise, leadership-ready snapshot that clarifies product offerings, pricing strategy, distribution channels, and promotional tactics to accelerate decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMajor Indian Aviation Gateways\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpael manages airports in mumbai jaipur and lucknow handling over million annual passengers across its network by driving billion airport revenues for adani enterprises fy2024.\u003e\n\u003cpthe locations are key domestic and international hubs moving million tonnes of cargo in linking top gdp centers metro billion rajasthan uttar pradesh regional growth boosting traffic.\u003e\n\u003cpnavi mumbai international airport set to operationalize by late adds a projected million annual passenger capacity and is expected raise adani airports group throughput consolidated revenues materially.\u003e\n\u003c\/pnavi\u003e\u003c\/pthe\u003e\u003c\/pael\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Mineral Supply Chain Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdani Enterprises (AEL) holds major assets in Australia and Indonesia, securing c.30–40% of its traded coal and metallurgical ore inputs for FY2024–25 and supporting exports into Asia; its logistics network moved ~45 Mt of minerals in FY2024, lowering landed costs by an estimated 8–12% vs spot buys. This footprint helps AEL control cross-border supply timing and gives a sourcing edge for Asian energy and industrial demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePan-India Road and Highway Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdani Enterprises’ pan-India road and highway network spans 12+ states, linking key industrial clusters to 10 major ports and urban markets; as of Dec 2025 the portfolio covers ~4,200 km of operational toll corridors and projects under development, driving ~₹6.8 billion annual toll revenue and integrating with Bharatmala corridors to capture higher traffic volumes and freight yield.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Data Center Clusters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp enterprises places data centers in chennai noida and hyderabad to cut latency for clients leveraging proximity subsea cable landings stable power grids as of these hubs handle over mw aggregate capacity across sites serve hyperscalers plus regional firms.\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocations: Chennai, Noida, Hyderabad\u003c\/li\u003e\n\u003cli\u003eCapacity: ~120 MW aggregate (2025)\u003c\/li\u003e\n\u003cli\u003eBenefits: low latency, subsea cable proximity, robust power\u003c\/li\u003e\n\u003cli\u003eCustomers: hyperscale cloud providers and regional enterprises\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eKhavda Green Energy Park\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpkhavda green energy park in khavda gujarat centralizes adani enterprises large-scale power and hydrogen production leveraging one of the world largest renewable zones with solar irradiance kwh average wind speeds favorable for gw projects as dec\u003e\u003cpthe site is the primary hub for group net-zero transition targeting million tonnes green hydrogen by via utility-scale electrolysis powered on-site renewables and grid integration.\u003e\u003cpoperational capex estimates exceed billion for phase i project serves as flagship offtake contracts and green ammonia exports to eu markets.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocation: Khavda, Gujarat — world-class solar\/wind\u003c\/li\u003e\n\u003cli\u003eTargets: 1.7 Mt H2\/yr by 2030\u003c\/li\u003e\n\u003cli\u003eCapacity: 3+ GW renewables pipeline (Dec 2025)\u003c\/li\u003e\n\u003cli\u003eEstimated Phase I capex: \u0026gt;$3.5B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/poperational\u003e\u003c\/pthe\u003e\u003c\/pkhavda\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated APAC hubs driving $1.2B revenue, 80M pax, 3GW renewables \u0026amp; 8–12% cost cuts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpael airport logistics data-center and green-energy hubs place assets at india select apac trade nodes pax cargo minerals dc capacity renewables boosting fy2024 revenues cutting landed costs\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey locations\u003c\/th\u003e\n\u003cth\u003e2024–25 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirports\u003c\/td\u003e\n\u003ctd\u003eMumbai, Jaipur, Lucknow, Navi Mumbai\u003c\/td\u003e\n\u003ctd\u003e80M pax; +60M NMIA cap (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics\/minerals\u003c\/td\u003e\n\u003ctd\u003eIndia, Australia, Indonesia\u003c\/td\u003e\n\u003ctd\u003e45Mt moved; 8–12% cost save\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData centers\u003c\/td\u003e\n\u003ctd\u003eChennai, Noida, Hyderabad\u003c\/td\u003e\n\u003ctd\u003e120MW (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen energy\u003c\/td\u003e\n\u003ctd\u003eKhavda, Gujarat\u003c\/td\u003e\n\u003ctd\u003e3+GW pipeline; 1.7Mt H2 target by 2030\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pael\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eAdani Enterprises 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Adani Enterprises 4P's Marketing Mix document you’ll receive instantly after purchase—comprehensive, editable, and ready to use with no placeholders or samples.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749939196281,"sku":"adani-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/adani-marketing-mix.png?v=1772220600","url":"https:\/\/growthsharematrix.com\/products\/adani-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}