{"product_id":"adcb-marketing-mix","title":"Abu Dhabi Commercial Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Abu Dhabi Commercial Bank’s product mix, pricing architecture, distribution channels, and promotional tactics combine to secure market share and customer loyalty—get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail Banking Suites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eADCB offers current accounts, multi-currency savings and personal loans serving over 1.6 million retail customers in the UAE, with average retail deposits of AED 120 billion as of 2025.\u003c\/p\u003e\n\u003cp\u003eProducts are tailored for UAE nationals and 88% expatriate population needs via GCC payroll, remittance-friendly features, and multi-currency accounts supporting USD, EUR, GBP and AED.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 ADCB added ESG-linked savings and green personal loan discounts tied to sustainability metrics, targeting a 15% increase in green product uptake year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Investment Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eADCB Corporate and Investment Banking delivers treasury, trade finance, and structured lending to large corporates and SMEs, financing AED 38.7bn in trade and treasury flows in 2024 and backing AED 12bn of infrastructure and tech projects that support UAE diversification. Advisory teams use data-driven market insight—supported by ADCB’s 2024 corporate NPL ratio of 1.8%—to guide clients through regional and international deals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Private Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpadcbs wealth management and private banking delivered via adcb excellence offers bespoke investment portfolios estate planning for hnwis managing over aum as of dec clients access global markets exclusive funds run by expert portfolio managers with multi-asset mandates target returns annualized in recent product leaflets. the segment emphasizes dedicated relationship tailored risk profiling tax-efficient structures to maximize long-term returns.\u003e\n\u003c\/padcbs\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSharia-Compliant Islamic Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eADCB Islamic Banking offers Murabaha (cost-plus financing), Ijara (leasing) and Takaful (Islamic insurance), overseen by a Sharia Supervisory Board to ensure full compliance with Islamic law.\u003c\/p\u003e\n\u003cp\u003eThe Islamic window helped ADCB capture rising demand: Gulf Islamic finance assets reached about $2.2 trillion in 2024, and ADCB reported Islamic portfolio growth of ~12% in 2024 vs 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProducts: Murabaha, Ijara, Takaful\u003c\/li\u003e\n\u003cli\u003eGovernance: Dedicated Sharia Supervisory Board\u003c\/li\u003e\n\u003cli\u003eMarket: Gulf Islamic assets ~$2.2T (2024)\u003c\/li\u003e\n\u003cli\u003eADC B Islamic growth: ~12% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital-Native Financial Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital-native products like Hayyak onboarding and enhanced mobile banking shape ADCB’s modern product identity, enabling instant account opening and real-time finance management without physical documents or branch visits.\u003c\/p\u003e\n\u003cp\u003eIn 2025 ADCB added AI-driven financial planning in-app, boosting engagement; mobile-active customers rose 12% YoY to 1.8 million in 2025 and digital onboarding now handles 82% of retail new accounts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInstant account opening: digital, no documents\u003c\/li\u003e\n\u003cli\u003eReal-time management: payments, cards, deposits\u003c\/li\u003e\n\u003cli\u003e2025 AI tools: personalized planning inside app\u003c\/li\u003e\n\u003cli\u003eKey metrics: 1.8M mobile users; 82% digital onboarding; +12% YoY mobile growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eADCB: Digital-first bank with AED120B deposits, $18.2B AUM, 1.6M customers, 12% Islamic growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eADCB offers retail, corporate, wealth and Islamic products (Murabaha, Ijara, Takaful), digital-first features, ESG-linked loans, and AI financial planning—serving 1.6M customers, AED 120B retail deposits (2025), $18.2B AUM (2024), 1.8M mobile users, 82% digital onboarding, and ~12% Islamic portfolio growth (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail customers\u003c\/td\u003e\n\u003ctd\u003e1.6M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits\u003c\/td\u003e\n\u003ctd\u003eAED 120B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003e$18.2B (31‑Dec‑2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile users\u003c\/td\u003e\n\u003ctd\u003e1.8M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital onboarding\u003c\/td\u003e\n\u003ctd\u003e82% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIslamic growth\u003c\/td\u003e\n\u003ctd\u003e~12% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Abu Dhabi Commercial Bank’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Abu Dhabi Commercial Bank’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies to quickly inform decisions and streamline marketing alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eADCB (Abu Dhabi Commercial Bank) sustains a strategic branch network across the UAE with about 60 branches as of 2025, concentrated in Abu Dhabi and Dubai to serve commercial and residential hubs.\u003c\/p\u003e\n\u003cp\u003eBranches handle complex advisory services and high-value transactions—wealth management, corporate lending—accounting for roughly 25% of ADCB’s non-digital revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eDespite 78% customer digital adoption in 2024, ADCB keeps its physical footprint to build brand trust and local relationships, supporting community outreach and SME engagement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eADCBs omnichannel digital platforms give 24\/7 access via its top-rated mobile app and web portal, enabling domestic and cross-border transfers, bill payments, and investment management from anywhere; the app reached 4.2 million users by Dec 2025. By end-2025, digital channels processed about 78% of routine transactions, up from 52% in 2020, signaling a clear shift to mobile-first banking. ADCB reports 64% of new accounts opened digitally in 2025, reducing branch footfall and operating costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive ATM and CCDM Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eADCB operates over 1,200 ATMs and 350 CCDMs across the UAE, placed in malls, Abu Dhabi and Dubai airports, and 420 petrol stations to ensure wide cash access; 68% of customers report using kiosks monthly (2024 bank survey).\u003c\/p\u003e\n\u003cp\u003eMachines use fingerprint and facial biometric authentication, reducing fraud rates by 42% year-on-year and cutting dispute cases by 31% in 2024, improving convenience for retail and SME clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Representative Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eADCB operates branches and representative offices in markets including Egypt and London, enabling cross-border trade and serving UAE firms expanding abroad and foreign investors entering the Middle East.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 ADCB’s international network supported an estimated 18% of its corporate transaction volume and helped lift non-UAE deposits to roughly 14% of total deposits, reinforcing its regional powerhouse status.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence: Egypt, London (key hubs)\u003c\/li\u003e\n\u003cli\u003eImpact: ~18% corporate transaction volume (2025)\u003c\/li\u003e\n\u003cli\u003eFunding: non-UAE deposits ~14% of total (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStrategic partnerships with UAE retail groups and government entities let ADCB deliver services at non-traditional touchpoints, boosting visibility beyond branches.\u003c\/p\u003e\n\u003cp\u003eCo-branded kiosks and integrated payment gateways in malls and supermarkets processed an estimated 12% of ADCB's card transactions in 2024, bringing services to the point of sale.\u003c\/p\u003e\n\u003cp\u003eThese collaborations extend ADCB into daily consumer journeys, increasing digital onboarding and deposit access without new branches.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% of card transactions via retail integrations (2024)\u003c\/li\u003e\n\u003cli\u003eCo-branded kiosks in 45 major outlets (2024)\u003c\/li\u003e\n\u003cli\u003eHigher digital onboarding and POS deposit reach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eADCB: Digital-first bank—78% routine digital, 60 UAE branches still drive 25% non-digital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eADCB maintains ~60 UAE branches (2025) and 1,200+ ATMs\/350 CCDMs, with digital channels processing 78% of routine transactions and 64% of new accounts opened digitally (2025); branches still drive ~25% of non-digital revenue and 18% of corporate transaction volume via international hubs (Egypt, London), while retail partnerships and kiosks handled ~12% of card transactions (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (UAE, 2025)\u003c\/td\u003e\n\u003ctd\u003e~60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\/CCDMs (UAE)\u003c\/td\u003e\n\u003ctd\u003e1,200+\/350\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital routine transactions (2025)\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew accounts opened digitally (2025)\u003c\/td\u003e\n\u003ctd\u003e64%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranch revenue share (non-digital, 2024)\u003c\/td\u003e\n\u003ctd\u003e~25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate volume via intl network (2025)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCard transactions via retail kiosks (2024)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-UAE deposits (2025)\u003c\/td\u003e\n\u003ctd\u003e~14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eAbu Dhabi Commercial Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Abu Dhabi Commercial Bank 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750142325113,"sku":"adcb-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/adcb-marketing-mix.png?v=1772222616","url":"https:\/\/growthsharematrix.com\/products\/adcb-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}