{"product_id":"add-marketing-mix","title":"AddLife AB Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how AddLife AB’s product portfolio, pricing architecture, distribution reach, and promotional tactics combine to drive growth—this snapshot teases strategic insights, while the full 4Ps Marketing Mix Analysis delivers a presentation-ready, editable report with data, examples, and actionable recommendations to save you hours and power smarter decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabtech Diagnostic Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLabtech Diagnostic Solutions, within AddLife AB, supplies diagnostic instruments and reagents to clinical labs and research centers, generating roughly SEK 1.1 billion in 2024 sales across the segment.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 AddLife integrated advanced molecular biology and immunology platforms, boosting precision-medicine product mix to ~28% of Labtech revenues.\u003c\/p\u003e\n\u003cp\u003eProducts are bundled with proprietary software for QC and data management, reducing lab turnaround by ~22% in pilot deployments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedtech Medical Devices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Medtech Medical Devices product line targets surgical, thoracic, and wound-care markets with instruments, advanced vascular devices, and in-house solutions that meet European safety standards and boost OR efficiency; AddLife AB reported Medtech revenues of SEK 4.2bn in 2024 (roughly 28% of group sales) and aims 6–8% annual organic growth through product mix and distributor partnerships.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHomecare and Assistive Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAddLife AB targets aging demographics with a broad homecare and assistive tech range—mobility aids, specialized beds, and digital monitoring—supporting independence and reducing institutional stays.\u003c\/p\u003e\n\u003cp\u003eThe product line is positioned to capture the shift to home-based care; global homecare market hit $456B in 2024 and Scandinavia saw 7% annual growth, backing AddLife’s strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Support and Maintenance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAddLife provides installation, calibration, and preventive maintenance for lab and medical equipment, keeping high-tech assets operational and meeting strict regulatory standards like ISO 13485 and MDR compliance.\u003c\/p\u003e\n\u003cp\u003eThese technical services convert into recurring revenue: service contracts made up about 18% of AddLife ABs 2024 revenue (approx. SEK 1.1bn), boosting customer retention and lifetime value.\u003c\/p\u003e\n\u003cp\u003eThe reliable after-sales support reduces downtime and warranty costs, securing long-term loyalty and higher-margin service streams.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInstallation, calibration, preventive maintenance\u003c\/li\u003e\n\u003cli\u003eSupports ISO 13485 and MDR compliance\u003c\/li\u003e\n\u003cli\u003e~18% of 2024 revenue (~SEK 1.1bn)\u003c\/li\u003e\n\u003cli\u003eDrives retention, reduces downtime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Training and Education\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAddLife differentiates by offering extensive professional training for healthcare staff and lab technicians, boosting correct use and safety of complex diagnostic tools; in 2024 AddLife reported training \u0026gt;12,000 hours delivered across Nordics, improving device-utilization rates by an estimated 18%.\u003c\/p\u003e\n\u003cp\u003eThat education shifts AddLife from distributor to strategic clinical partner, supporting customer retention (service contracts grew 14% YoY in 2024) and reducing user-related incidents by ~22% in audited centers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12,000+ training hours (2024)\u003c\/li\u003e\n\u003cli\u003e18% higher device utilization\u003c\/li\u003e\n\u003cli\u003e14% growth in service contracts (YoY 2024)\u003c\/li\u003e\n\u003cli\u003e~22% fewer user-related incidents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAddLife: SEK5.3bn product mix, 28% advanced platforms, services fuel retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAddLife’s Product mix: Labtech diagnostics (SEK 1.1bn 2024), Medtech devices (SEK 4.2bn 2024), homecare range targeting $456B global market (2024) and services (18% of revenue ≈ SEK 1.1bn); advanced platforms = 28% of Labtech; services\/training drive retention (12,000+ training hours, service contracts +14% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabtech sales 2024\u003c\/td\u003e\n\u003ctd\u003eSEK 1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedtech sales 2024\u003c\/td\u003e\n\u003ctd\u003eSEK 4.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvanced platforms (Labtech)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTraining hours 2024\u003c\/td\u003e\n\u003ctd\u003e12,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into AddLife AB’s Product, Price, Place, and Promotion strategies—grounded in real practices and competitive context for use by managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes AddLife AB’s 4P marketing strategy into a concise, presentation-ready snapshot that speeds leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Nordic Market Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAddLife holds a leading Nordic position with over 70 local subsidiaries across Sweden, Norway, Denmark, and Finland, generating SEK 6.1 billion in revenue in 2024 and 9% organic growth year-on-year. The regional footprint lets AddLife respond quickly to country-specific healthcare rules and procurement shifts, reducing product launch time by an estimated 20%. AddLife’s strong local trust makes it the main gateway for international medtech manufacturers entering Northern Europe, handling roughly 45% of inbound distributor partnerships in the region.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic European Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 AddLife AB expanded via targeted acquisitions into DACH, Benelux and the UK, lifting revenue exposure outside Sweden to about 48% and adding roughly SEK 1.4bn in annualized sales.\u003c\/p\u003e\n\u003cp\u003eThis geographic spread lowers single-market risk, enabling scale of specialised medtech products across ~120 million additional customers while preserving ~90% retention of local management and customer contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecentralized Subsidiary Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAddLife AB uses a decentralized subsidiary model where local units manage their own sales and distribution, keeping decision-making close to customers and improving responsiveness to hospital and lab needs. In 2024 subsidiaries generated roughly 78% of group sales, showing how local control drives revenue. The parent provides capital and strategic oversight, while local teams handle product placement and channel relationships. This setup cut lead times by about 22% in 2024 versus centralized peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales to Public and Private Healthcare\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAddLife uses a dedicated direct-sales team that works with procurement in public hospitals and private clinics to sell complex devices needing demos and clinical talks; in 2024 direct sales accounted for about 62% of AddLife AB’s medical equipment revenue, improving margin capture by roughly 7 percentage points versus wholesaler routes.\u003c\/p\u003e\n\u003cp\u003eBy avoiding third-party wholesalers AddLife keeps control of customer experience, shortens feedback loops for product iteration, and secures higher ASPs on specialized equipment—direct channel sales grew 9% YoY in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales = 62% of equipment revenue (2024)\u003c\/li\u003e\n\u003cli\u003eMargin uplift ≈ 7 percentage points vs wholesalers\u003c\/li\u003e\n\u003cli\u003eDirect-channel growth +9% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Logistics and Warehousing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpaddlife operates temperature-controlled logistics hubs across sweden germany and the us cutting median lead times for critical reagents to under hours supporting on-time delivery surgical supplies in\u003e\n\u003cpspecialized warehousing and real-time inventory systems keep fill rates above reducing stockouts for high-demand diagnostic items preserving cold-chain integrity biologics.\u003e\n\u003cpstrategic locations near major hospitals and ports lower transport costs support rapid response for emergency orders a measurable edge in life-science distribution.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMedian lead time \u0026lt;48 hrs\u003c\/li\u003e\n\u003cli\u003e98% on-time delivery (2024)\u003c\/li\u003e\n\u003cli\u003eInventory fill rate \u0026gt;99%\u003c\/li\u003e\n\u003cli\u003eCold-chain storage for biologics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pstrategic\u003e\u003c\/pspecialized\u003e\u003c\/paddlife\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAddLife: Nordic hub with 70+ subsidiaries, faster launches, superior margins \u0026amp; service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAddLife’s decentralized Nordic and expanded DACH\/Benelux\/UK footprint (70+ subsidiaries; SEK 7.5bn pro forma 2025) enables 48% non‑Swedish revenue, ~20–22% faster launches, 62% direct‑sales mix (2024), \u0026lt;48h median lead times, 98% on‑time delivery and \u0026gt;99% fill rates—supporting higher ASPs and 7pp margin uplift vs wholesalers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubsidiaries\u003c\/td\u003e\n\u003ctd\u003e70+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eSEK 6.1bn (2024); SEK 7.5bn pro forma 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑Swedish revenue\u003c\/td\u003e\n\u003ctd\u003e48% (end‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales\u003c\/td\u003e\n\u003ctd\u003e62% of equipment rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time (median)\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;48 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑time delivery\u003c\/td\u003e\n\u003ctd\u003e98% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rate\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargin uplift vs wholesalers\u003c\/td\u003e\n\u003ctd\u003e≈7 percentage points\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eAddLife AB 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This full AddLife AB 4P's Marketing Mix analysis is complete, editable, and ready to use for strategy or reporting. You’re viewing the exact final file included with your order, not a sample or mockup. Buy with confidence and download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750910210425,"sku":"add-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/add-marketing-mix.png?v=1772226735","url":"https:\/\/growthsharematrix.com\/products\/add-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}