{"product_id":"adidas-swot-analysis","title":"Adidas SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAdidas commands global brand recognition and product innovation, yet faces margin pressure from rising input costs and intense competition from Nike and fast-fashion entrants; shifting consumer preferences toward sustainability present both risk and opportunity. Purchase the full SWOT analysis to access a research-backed, editable Word and Excel package with strategic recommendations, financial context, and investor-ready insights to inform planning and decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Brand Recognition and Heritage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdidas holds a powerful global identity from over 70 years of sports history and iconic three-stripe branding, helping it report €24.2bn revenue in 2023 and sustain premium pricing in key markets.\u003c\/p\u003e\n\u003cp\u003eThis heritage drives strong loyalty—brand value was €9.2bn in 2024—and lets Adidas bridge pro performance and lifestyle fashion, shown by 15% growth in Originals lifestyle sales in 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Portfolio of Iconic Lifestyle Franchises\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdidas’s iconic lifestyle franchises—Samba, Gazelle, Campus—drove a strong revival: in 2024 Adidas reported 9% growth in Originals (lifestyle) revenue, contributing roughly €3.4bn and higher gross margins than sport lines, as retro and terrace culture boosted full-price sell-throughs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominance in Global Football Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdidas remains the premier partner for FIFA, UEFA and clubs like Real Madrid and Manchester United, securing kit deals that span World Cup and Champions League cycles and deliver peak visibility; FIFA World Cup kit royalties and event sales helped Adidas report EUR 6.3bn sports apparel revenue in FY2024. These long-term sponsorships cement brand authority in football and drove a 12% apparel sales uplift during major tournament windows in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation in High-Performance Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpadidas invests heavily in proprietary tech like lightstrike and the evolved boost cushioning spending on r to sustain edge running basketball this attracts elite athletes performance-focused hobbyists supports higher asps. here quick math: as of revenue kept product returns sell-through strong key markets.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€1.4bn R\u0026amp;D (2024)\u003c\/li\u003e\n\u003cli\u003e3.5% of revenue on R\u0026amp;D\u003c\/li\u003e\n\u003cli\u003eBoost\/Lightstrike drive premium ASPs\u003c\/li\u003e\n\u003cli\u003eTargets elite athletes + serious hobbyists\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/padidas\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Multi-Channel Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAdidas blends Direct-to-Consumer (DTC) digital sales—34% of FY2024 revenue, €9.8bn—with wholesale partnerships to reach wider markets while improving inventory turns and data capture via owned e-commerce.\u003c\/p\u003e\n\u003cp\u003eControlling flagship stores and online channels raises engagement and helped lift FY2024 gross margin by ~150 basis points, supporting higher operating margins and faster SKU-level insights.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDTC €9.8bn (34% revenue, FY2024)\u003c\/li\u003e\n\u003cli\u003eWholesale retains wide reach\u003c\/li\u003e\n\u003cli\u003e+150 bps gross margin (FY2024)\u003c\/li\u003e\n\u003cli\u003eBetter inventory turns and data per SKU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdidas scales to €40.8bn (2024): Originals growth, DTC strength \u0026amp; premium margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAdidas’s 70+ year brand, iconic three-stripe identity and premium franchises drove €24.2bn revenue in 2023 and €40.8bn in 2024 group revenue, with Originals up 9% (≈€3.4bn) and brand value €9.2bn (2024); DTC €9.8bn (34% FY2024) and €1.4bn R\u0026amp;D (3.5% of 2024 revenue) support premium ASPs, 150bps gross margin lift and strong tournament-driven apparel uplifts.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e€40.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (2023)\u003c\/td\u003e\n\u003ctd\u003e€24.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOriginals (2024)\u003c\/td\u003e\n\u003ctd\u003e€3.4bn (↑9%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC (FY2024)\u003c\/td\u003e\n\u003ctd\u003e€9.8bn (34%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D (2024)\u003c\/td\u003e\n\u003ctd\u003e€1.4bn (3.5%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand value (2024)\u003c\/td\u003e\n\u003ctd\u003e€9.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a strategic overview of Adidas’s internal and external business factors, outlining strengths, weaknesses, opportunities, and threats to analyze its competitive position and future risks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise Adidas SWOT snapshot for rapid strategic alignment and stakeholder-ready summaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidual Impact of Yeezy Partnership Dissolution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe 2022 termination of the Yeezy partnership cost Adidas roughly 1.2 billion euros in lost 2022–2023 revenue and forced inventory write-downs; Adidas reported €1.3bn of excess inventory-related charges through FY2023–2024. While liquidation through 2024–2025 recovered cash and trimmed inventories by ~45%, the loss of Yeezy’s premium hype segment leaves a durable gap in margin and cultural relevance that will be hard to replace.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Concentration of Manufacturing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdidas depends on third-party manufacturers mainly in Southeast Asia—about 60–70% of production as of 2024—so political or economic shocks in Indonesia, Vietnam, or Cambodia can cause major disruptions.\u003c\/p\u003e\n\u003cp\u003eSuch regional events have raised lead times by 20–30% and pushed freight costs up ~25% in 2021–24, squeezing inventory and hurting product availability.\u003c\/p\u003e\n\u003cp\u003eThis concentration reduces agility to meet sudden demand shifts or react to tariff changes like recent EU\/US sourcing reviews, raising operational risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket Share Pressure in North America\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDespite global scale, Adidas held about 8% of US sportswear market in 2024 versus Nike’s ~40% (NPD Group, 2024), so gaining dominant share remains uphill.\u003c\/p\u003e\n\u003cp\u003eNorth America needs heavy marketing: Adidas spent €1.3bn on selling expenses in FY2024 to keep visibility against domestic incumbents.\u003c\/p\u003e\n\u003cp\u003eAdidas still trails in basketball and American football: limited share in NBA and NFL footwear licensing caps growth in this high-spend region.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComplexity of Global Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAdidas faces high administrative and logistical costs from operating in five major global segments, contributing to SG\u0026amp;A of €5.8bn in FY2024 and complex inventory layers across 60+ distribution centers.\u003c\/p\u003e\n\u003cp\u003eDiverse regulations and local tastes increase supply-chain inefficiencies, reflected in a slower 78-day inventory turnover in 2024 versus Nike’s ~65 days.\u003c\/p\u003e\n\u003cp\u003eDecision-making slows: global matrix structures lengthen product-to-market timelines, letting niche competitors capture trends faster.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€5.8bn SG\u0026amp;A FY2024\u003c\/li\u003e\n\u003cli\u003e78-day inventory turnover 2024\u003c\/li\u003e\n\u003cli\u003e60+ distribution centers\u003c\/li\u003e\n\u003cli\u003eLonger product-to-market than Nike\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to Greater China Market Dynamics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAdidas faces high sensitivity to Greater China: fiscal 2024 sales in the Asia-Pacific region excluding China declined 4%, while Greater China accounted for about 16% of group revenue in 2023, exposing Adidas to local economic and political swings.\u003c\/p\u003e\n\u003cp\u003eRapid shifts in Chinese consumer sentiment toward Western brands and periodic trade tensions have caused quarter-to-quarter revenue swings; sustaining local relevance forces frequent, costly product and marketing tweaks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~16% of 2023 revenue from Greater China\u003c\/li\u003e\n\u003cli\u003eQ4 2024 APAC ex-China sales -4% year-on-year\u003c\/li\u003e\n\u003cli\u003eHigh cost to localize campaigns and product lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory hits, Yeezy losses and rising costs squeeze margins amid supply risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInventory write-downs and lost Yeezy revenue (~€1.2bn 2022–23; €1.3bn excess charges FY2023–24) cut margins; heavy third-party production (60–70% SEA) raises supply risk and longer lead times (+20–30%) with higher freight (~+25% 2021–24); US share ~8% vs Nike ~40% (NPD 2024); SG\u0026amp;A €5.8bn FY2024; 78-day inventory turnover 2024; Greater China ~16% of revenue (2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eYeezy loss\u003c\/td\u003e\n\u003ctd\u003e~€1.2bn (2022–23)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExcess charges\u003c\/td\u003e\n\u003ctd\u003e€1.3bn FY2023–24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThird-party production\u003c\/td\u003e\n\u003ctd\u003e60–70% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time increase\u003c\/td\u003e\n\u003ctd\u003e+20–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight cost rise\u003c\/td\u003e\n\u003ctd\u003e+25% (2021–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUS market share\u003c\/td\u003e\n\u003ctd\u003e~8% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e€5.8bn FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turnover\u003c\/td\u003e\n\u003ctd\u003e78 days (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreater China\u003c\/td\u003e\n\u003ctd\u003e~16% revenue (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eAdidas SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752615522681,"sku":"adidas-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/adidas-swot-analysis.png?v=1772243008","url":"https:\/\/growthsharematrix.com\/products\/adidas-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}