{"product_id":"aferian-marketing-mix","title":"Aferian Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Aferian’s product design, pricing strategy, distribution channels, and promotional mix combine to create market impact—this preview only scratches the surface; get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply actionable insights for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnd-to-End Video Streaming Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAferian, via 24i, sells modular end-to-end streaming platforms that cover ingest, transcoding, CDN integration, DRM, analytics, and front-end apps for smart TVs, mobile, and web, letting broadcasters launch services faster and at lower OPEX.\u003c\/p\u003e\n\u003cp\u003eCustomers report 30–50% faster time-to-market and 20% lower streaming costs vs legacy stacks; 24i powers UI for clients reaching combined 75+ million monthly active users as of 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Aferian emphasizes cloud-native architectures (Kubernetes, microservices) supporting live and VOD with autoscaling and sub-2s manifest latency targets for low-lag live sports and events.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmino Media Players and Set-Top Boxes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmino Media Players and set-top boxes deliver IPTV and OTT to the living room with high-performance hardware and integrated software, supporting 4K HDR and low-latency streaming used by operators like Vodafone and Comcast; Amino reported $150m in device revenue in FY2024. These devices prioritize smooth playback and DRM for Pay-TV subscribers, reducing buffering to sub-100ms on typical broadband. By late 2025 Amino emphasizes energy efficiency, meeting EU Ecodesign rules and cutting power use by ~25% vs 2019 models. Product margins improved after 2023 supply-chain optimizations, helping Aferian position these devices as premium, compliant options.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSaaS-Based Video Management Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAferian’s SaaS video management lets operators control libraries, metadata, and user profiles centrally, reducing ops time by up to 40% in comparable deployments (2024 vendor benchmarks).\u003c\/p\u003e\n\u003cp\u003eThe subscription model scales cheaply: clients can add 100k+ subscribers without major capex, cutting onboarding cost per user by ~60% versus on-prem (2023 TCO studies).\u003c\/p\u003e\n\u003cp\u003eBuilt-in analytics track engagement and churn drivers; customers report 12–18% lift in content discovery and a 7% drop in monthly churn after three months of tuning (2024 pilot data).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid and Android TV Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAferian supplies software stacks that merge broadcast with IP streaming, using Android TV to give operators access to Google Play’s 5,000+ apps and services and to run proprietary OTT channels concurrently.\u003c\/p\u003e\n\u003cp\u003eThis hybrid model shortens migration: trials show operators can cut churn by ~20% and grow ARPU by $3–6 monthly when bundling apps with live TV (industry 2024 benchmarks).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eIntegrates DVB\/ATSC with HLS\/DASH\u003c\/li\u003e\n\u003cli\u003eSupports 5,000+ Android TV apps\u003c\/li\u003e\n\u003cli\u003eTypical ARPU +$3–6\/mo\u003c\/li\u003e\n\u003cli\u003eChurn reduction ~20%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUser Experience and Interface Design\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAferian’s core product is a customizable front-end interface that controls viewer interaction, with a focus on intuitive navigation, personalized recommendations, and cross-device sync to lift engagement by up to 30% (Aferian client benchmarks, 2024).\u003c\/p\u003e\n\u003cp\u003eInterfaces are brandable so customers keep consistent corporate identity across digital touchpoints, reducing churn and boosting campaign recall in pilot studies by 18% (2023–24).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCustomizable UI: white-label branding\u003c\/li\u003e\n\u003cli\u003eNavigation: simplified menus, 30% higher engagement\u003c\/li\u003e\n\u003cli\u003ePersonalization: recommendation engine, +18% recall\u003c\/li\u003e\n\u003cli\u003eCross-device: real-time sync, lower churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAferian: 30–50% faster launches, 20% lower OPEX, $150M devices \u0026amp; measurable ARPU gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAferian sells modular cloud-native streaming stacks and Amino devices delivering 30–50% faster launches, ~20% lower streaming OPEX, and $150m device revenue (FY2024); SaaS reduces ops time by up to 40% and cuts onboarding cost per user ~60% vs on‑prem (2023). Built-in analytics lift discovery 12–18% and cut churn 7% in 3 months (2024); ARPU +$3–6\/mo when bundling apps (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTime-to-market\u003c\/td\u003e\n\u003ctd\u003e30–50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStreaming OPEX\u003c\/td\u003e\n\u003ctd\u003e~20% lower\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevice revenue FY2024\u003c\/td\u003e\n\u003ctd\u003e$150m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOps time saved\u003c\/td\u003e\n\u003ctd\u003eup to 40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnboard cost\/user\u003c\/td\u003e\n\u003ctd\u003e~60% lower\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent discovery lift\u003c\/td\u003e\n\u003ctd\u003e12–18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn reduction (3mo)\u003c\/td\u003e\n\u003ctd\u003e7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU uplift\u003c\/td\u003e\n\u003ctd\u003e$3–6\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Aferian’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Aferian’s 4P insights into a concise, presentation-ready snapshot that accelerates leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Global Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAferian’s specialized direct sales team targets major Pay-TV operators and large content owners worldwide, closing complex, multi-year contracts that averaged €2.4m per deal in 2024. \u003c\/p\u003e\n\u003cp\u003eThe high-touch model suits long sales cycles—median 14–18 months in telecoms—and reduces churn by 22% versus channel-led peers. \u003c\/p\u003e\n\u003cp\u003eSales offices in Europe and North America provide localized support; 60% of 2024 revenue came from these regions, per company filings. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships and Resellers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAferian uses 120 regional partners and 45 systems integrators to sell and deploy its edge AI hardware and software where it has no offices, boosting revenue reach by 32% in 2024. These partners localize integrations for telco and retail infrastructure, cutting deployment time from 14 to 6 weeks on average. The indirect channel drove 28% of new-contract value in Asia and 22% in Latin America in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMuch of Aferian’s product is cloud-native, enabling deployment in hours and remote updates worldwide; in 2025 Aferian reports 78% of ARR delivered via SaaS, cutting physical logistics and onboarding time by ~62% versus on-prem installs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Supply Chain for Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAferian runs a global logistics network for physical media players, using contract manufacturers in Asia and Europe to scale production and meet demand from telco and streaming providers.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the company cut lead-time variance by 28% and held 16 weeks of safety stock to offset chip shortages while diversifying air\/sea carriers to reduce shipment delays.\u003c\/p\u003e\n\u003cp\u003eCosts: logistics and COGS measures trimmed gross margin pressure—transport spend fell 11% YoY to $12.4M in 2025 through routing and vendor consolidation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% lower lead-time variance (2025)\u003c\/li\u003e\n\u003cli\u003e16 weeks safety stock for semiconductors\u003c\/li\u003e\n\u003cli\u003e$12.4M transport spend in 2025, down 11% YoY\u003c\/li\u003e\n\u003cli\u003eDual sourcing across Asia\/Europe contract manufacturers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustry Trade Shows and Tech Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAferian exhibits at major hubs like IBC Amsterdam and CES Las Vegas, demoing products to thousands of global buyers and media execs—IBC 2024 drew ~50,000 attendees; CES 2025 reported ~115,000 attendees.\u003c\/p\u003e\n\u003cp\u003eThese events let Aferian showcase live workflows to decision-makers, secure partnerships, and shorten sales cycles; trade-show leads often convert 3–5x faster than cold outreach.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003ePresence: IBC, CES — global visibility\u003c\/li\u003e\n\u003cli\u003eAudience: 50,000 (IBC 2024), 115,000 (CES 2025)\u003c\/li\u003e\n\u003cli\u003eBenefit: faster conversions (3–5x)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAferian boosts SaaS to 78% ARR, cuts onboarding 62% and trims transport spend 11%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAferian combines direct enterprise sales (avg €2.4m\/deal, 14–18m cycles) with 120 regional partners and 45 SIs, yielding 32% revenue reach lift and 28% of new-contract value in Asia (2024); SaaS delivery reached 78% ARR in 2025, cutting onboarding ~62%; logistics: 16 weeks safety stock, 28% lower lead-time variance (2025), transport spend $12.4M (-11% YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg deal\u003c\/td\u003e\n\u003ctd\u003e€2.4m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales cycle\u003c\/td\u003e\n\u003ctd\u003e14–18 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS ARR\u003c\/td\u003e\n\u003ctd\u003e78% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransport spend\u003c\/td\u003e\n\u003ctd\u003e$12.4M (-11% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eAferian 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Aferian 4P's Marketing Mix Analysis you’ll receive immediately after purchase—no mockups or samples—fully editable and ready to use for strategy and implementation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750686830969,"sku":"aferian-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/aferian-marketing-mix.png?v=1772225840","url":"https:\/\/growthsharematrix.com\/products\/aferian-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}