{"product_id":"afgruppen-business-model-canvas","title":"Af Gruppen Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAf Gruppen Business Model Canvas: Quick Strategic Playbook for Investors \u0026amp; Builders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock Af Gruppen’s strategic playbook with our concise Business Model Canvas—showing how its value propositions, partnerships, and revenue levers combine to win market share and manage large-scale construction projects. Ideal for investors, consultants, and founders, the full downloadable Canvas (Word \u0026amp; Excel) delivers section-by-section insights and ready-to-use templates to benchmark, plan, and act.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Subcontractors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAf Gruppen depends on a network of ~1,200 specialized subcontractors (2024), supplying niche trades and seasonal labor for complex projects; these partners deliver capacity that helped the group meet a 2024 revenue of NOK 32.6bn. \u003c\/p\u003e\n\u003cp\u003eSubcontractors undergo strict vetting for HSE (health, safety, environment) compliance—90% pass rate in 2024 audits—enabling long-term contracts that secure capacity during peak demand. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJoint Venture Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpfor large-scale infrastructure and civil engineering projects af gruppen often forms joint ventures with major contractors sharing financial risk pooling technical resources to handle typically worth nok billion reported revenue in large jv contracts driving a meaningful share. collaborations international local peers boost win-rates across scandinavia where bids accounted for about of order backlog\u003e\n\u003c\/pfor\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eA robust supply chain of timber, steel and concrete suppliers secures volumes and prices; AF Gruppen reported 2024 materials cost exposure of ~58% of COGS and cut procurement spend by 4.2% via long-term contracts. The company prioritizes low‑carbon materials—over 22% of procured steel and 18% of concrete in 2024 were certified low‑emission—to meet tightening EU regulations and client demand. These partnerships help manage inflationary pressure and ensure on-time delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Innovation Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAf Gruppen partners with tech firms and startups to digitize sites and boost BIM (building information modeling), targeting 25–40% reduction in on-site errors and a 10–15% faster delivery on pilot projects through 2025.\u003c\/p\u003e\n\u003cp\u003ePartners also embed advanced analytics and automation into workflows, aiming to cut CO2 intensity by 12% and lower operational costs by ~5% company-wide by end-2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigitize sites: BIM + IoT pilots in 18 projects (2024)\u003c\/li\u003e\n\u003cli\u003eAnalytics: real-time dashboards across 60% of projects\u003c\/li\u003e\n\u003cli\u003eAutomation: 10–15% faster delivery in pilots\u003c\/li\u003e\n\u003cli\u003eSustainability: targeted 12% CO2 intensity cut by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Sector Authorities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpstrong ties with norway national transport administration vegvesen and municipalities secure af gruppen multiyear pipelines projects made up of revenue nok so partnership is both regulatory client-facing.\u003e\n\u003cpengaging these authorities early aligns projects with social and environmental targets legal frameworks early-stage stakeholder work cuts approval delays by an estimated lowers change-order risk.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePublic projects ≈48% of 2024 revenue (NOK 10.2bn)\u003c\/li\u003e\n\u003cli\u003ePartnerships: Statens vegvesen + 100+ municipalities\u003c\/li\u003e\n\u003cli\u003eEarly engagement reduces approval delays ~25%\u003c\/li\u003e\n\u003cli\u003eActs as regulator and primary client\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pengaging\u003e\u003c\/pstrong\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAF Gruppen: NOK32.6bn, 1,200 subs, 90% HSE, −4.2% procurement, −12% CO2 by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAF Gruppen relies on ~1,200 vetted subcontractors (90% HSE pass rate 2024), JV partners for NOK 1–5bn civil projects (35% of backlog 2024), long-term supplier contracts cutting procurement spend 4.2%, and tech partners scaling BIM\/IoT (18 pilots) to hit a 12% CO2-intensity cut by 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 \/ Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eNOK 32.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubcontractors\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHSE pass rate\u003c\/td\u003e\n\u003ctd\u003e90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic projects\u003c\/td\u003e\n\u003ctd\u003e48% (NOK 10.2bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcurement cut\u003c\/td\u003e\n\u003ctd\u003e−4.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBIM\/IoT pilots\u003c\/td\u003e\n\u003ctd\u003e18\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 target\u003c\/td\u003e\n\u003ctd\u003e−12% by 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for AF Gruppen outlining customer segments, channels, value propositions, key partners, activities, resources, cost structure, and revenue streams aligned with its construction, engineering and renewable energy strategy for presentations and investor discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of AF Gruppen’s business model with editable cells, condensing complex construction, engineering and property development strategies into a one-page snapshot to save hours of structuring and enable fast team collaboration and boardroom-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge-scale Infrastructure Construction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAf Gruppen plans and builds major civil works—roads, tunnels, bridges—managing complex logistics and heavy machinery to reshape regional transport networks in Norway and Sweden. In 2024 the group’s contracting segment delivered NOK 11.8 billion in revenue, with large-scale infrastructure projects driving backlog growth and national development through reduced travel times and increased freight capacity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential and Commercial Property Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpaf gruppen acquires land and develops residential commercial projects handling design permitting construction sale or leasing in property development revenue was about nok billion landbank investments exceeded targeting high-quality urban living with mixed-use office space housing that meet modern standards yield irrs typically the mid-teens.\u003e\n\u003c\/paf\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOffshore Decommissioning and Recycling\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAf Gruppen operates a specialized decommissioning division that removes and disposes of offshore oil and gas platforms using advanced engineering and heavy-lift methods; in 2024 the unit handled projects worth ~NOK 1.1bn and achieved a 92% material recovery rate on North Sea contracts, cutting landfill volumes and feeding recycled steel back into construction markets—boosting circular-economy value and lowering client end-of-life costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental Remediation and Waste Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpaf gruppen runs specialized soil-treatment plants and construction-waste recycling units that cleaned tonnes of waste in recovering as reusable material cutting landfill use co2 by versus disposal.\u003e\n\u003cpthese services enable industrial site cleanups lower clients environmental footprints and create revenue from recycled aggregates sales accounted for in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000 tonnes treated (2024)\u003c\/li\u003e\n\u003cli\u003e~45% recovery rate\u003c\/li\u003e\n\u003cli\u003e~30% CO2 reduction vs landfill\u003c\/li\u003e\n\u003cli\u003e~NOK 250m revenue from recycled materials (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/paf\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProject Management and Engineering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCore activities focus on rigorous project planning, cost estimation, and technical engineering, using BIM and project-control software to manage multi-discipline contracts and reduce change orders; Af Gruppen reported a 2024 backlog of NOK 18.3bn, supporting stable throughput.\u003c\/p\u003e\n\u003cp\u003eEffective management targets on-time, on-budget delivery and quality compliance, with digital monitoring cutting schedule deviations by ~12% in recent projects and average project margins near 4–6% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlanning, estimating, engineering\u003c\/li\u003e\n\u003cli\u003eBIM and project-control software\u003c\/li\u003e\n\u003cli\u003eMulti-discipline coordination\u003c\/li\u003e\n\u003cli\u003eTargets: on-time, on-budget, quality\u003c\/li\u003e\n\u003cli\u003e2024 backlog: NOK 18.3bn; margins 4–6%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAF Gruppen 2024: NOK 21.9bn revenue, NOK 18.3bn backlog; 120k t waste, 30% CO₂ saved\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAf Gruppen builds major civil works, develops property, decommissions offshore platforms, and runs recycling\/soil-treatment plants—2024 revenue: contracting NOK 11.8bn, property NOK 9.1bn, decommissioning ~NOK 1.1bn; 2024 backlog NOK 18.3bn; recycled-waste revenue ~NOK 250m; 120,000 tonnes treated, ~45% recovery, ~30% CO2 saved.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eContracting rev\u003c\/td\u003e\n\u003ctd\u003eNOK 11.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProperty rev\u003c\/td\u003e\n\u003ctd\u003eNOK 9.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDecommissioning\u003c\/td\u003e\n\u003ctd\u003e~NOK 1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBacklog\u003c\/td\u003e\n\u003ctd\u003eNOK 18.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWaste treated\u003c\/td\u003e\n\u003ctd\u003e120,000 t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecovery rate\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 reduction vs landfill\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled revenue\u003c\/td\u003e\n\u003ctd\u003e~NOK 250m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Af Gruppen Business Model Canvas you will receive after purchase — not a mockup or sample. Upon completing your order, you’ll download this exact, fully editable file, formatted and structured the same way shown here. No hidden pages or placeholders; the full deliverable includes all sections for immediate use in planning, presenting, or editing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749673054585,"sku":"afgruppen-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/afgruppen-business-model-canvas.png?v=1772216749","url":"https:\/\/growthsharematrix.com\/products\/afgruppen-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}