{"product_id":"ais-five-forces-analysis","title":"Advanced Info Service Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAdvanced Info Service faces intense competitive rivalry and shifting buyer expectations as digital services expand, while supplier leverage and regulatory factors shape cost and network access.\u003c\/p\u003e\n\u003cp\u003eSubstitute threats from OTT providers and low-cost entrants raise margin pressure, but AIS’s scale, spectrum assets, and brand provide defensive advantages.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Advanced Info Service’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure Vendor Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAIS depends on few global vendors—Huawei, Ericsson, ZTE—for core 5G radio and core systems; these three supplied ~78% of Thailand’s 5G RAN deployments in 2024, giving suppliers strong pricing and timeline leverage.\u003c\/p\u003e\n\u003cp\u003eSwitching costs are high: equipment replacement and integration could exceed $300–450m per major network tranche, and multi-month interoperability work raises operational risk.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 demand for AI-integrated network modules (edge AI, network slicing orchestration) boosted vendor bargaining: premium feature contracts rose ~22% YoY, tightening supplier power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Spectrum Control\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe National Broadcasting and Telecommunications Commission (NBTC) is the sole allocator of radio spectrum in Thailand, forcing AIS to bid in costly auctions—AIS spent 28.4 billion THB in the 2023 700\/2600 MHz auction—and meet strict license terms to sustain capacity.\u003c\/p\u003e\n\u003cp\u003eBecause spectrum is limited and essential, NBTC’s control raises its bargaining power, making spectrum fees and renewal conditions key drivers of AIS’s long-term operating costs and capital expenditure planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Device Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGlobal giants Apple and Samsung control supply of flagship 5G handsets—Apple had 17% global smartphone market share in 2025 Q4 and Samsung 20%—giving them leverage over AIS (Advanced Info Service). AIS must secure subsidies and co-marketing deals; in 2024 AIS reported handset subsidies of ~THB 6.4 billion to retain ARPU. Proprietary services and firmware require AIS to align IMS\/VoLTE specs and OS integrations to avoid service fragmentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Computing Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAs AIS scales enterprise cloud services, dependence on hyperscalers Microsoft Azure and AWS grew; AIS reported cloud-related revenue growth aligning with a 2024 Thailand enterprise cloud market up 28% year-over-year, increasing supplier influence.\u003c\/p\u003e\n\u003cp\u003eThese providers host AIS’s analytics and SaaS offerings, and platform-specific APIs and data egress costs make migration hard, giving hyperscalers moderate–high bargaining power.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 Thailand cloud market +28% YoY\u003c\/li\u003e\n\u003cli\u003eAIS enterprise cloud tie-ins raise vendor lock-in\u003c\/li\u003e\n\u003cli\u003eData egress and API dependence increase costs\u003c\/li\u003e\n\u003cli\u003eBargaining power: moderate–high\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and Utility Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOperating AIS’s nationwide base stations consumes roughly 1.2 TWh\/year, so utility pricing and Thailand’s energy policy materially affect margins; AIS reported a 2025 energy expense increase of about 8% YoY, trimming EBITDA by ~0.6 percentage points.\u003c\/p\u003e\n\u003cp\u003eDespite 2023–25 investments in on-site solar and PPA renewables covering ~15% of needs, AIS remains largely tied to PTT and EGAT for grid supply, leaving it exposed to global fuel-price swings seen in 2025.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~1.2 TWh annual consumption\u003c\/li\u003e\n\u003cli\u003e2025 energy costs +8% YoY\u003c\/li\u003e\n\u003cli\u003eRenewables ~15% of supply\u003c\/li\u003e\n\u003cli\u003eEBITDA impact ~-0.6 ppt in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAIS Faces High Supplier Power: 3 Vendors Dominate 78% of Thailand’s 5G RAN\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAIS faces high supplier power: three vendors (Huawei, Ericsson, ZTE) supplied ~78% of Thailand 5G RAN in 2024; switching costs ~USD 8–12m per major site tranche (~$300–450m total). NBTC spectrum control (AIS paid 28.4bn THB in 2023) and handset giants (Apple 17%, Samsung 20% share in 2025 Q4) add leverage; hyperscalers and utilities further raise bargaining to moderate–high.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2023–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G RAN share\u003c\/td\u003e\n\u003ctd\u003e~78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpectrum spend\u003c\/td\u003e\n\u003ctd\u003e28.4bn THB (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHandset market\u003c\/td\u003e\n\u003ctd\u003eApple 17%, Samsung 20% (2025 Q4)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSwitch cost\u003c\/td\u003e\n\u003ctd\u003e$300–450m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter’s Five Forces analysis for Advanced Info Service revealing competitive intensity, customer and supplier bargaining power, entry barriers, substitute threats, and strategic levers to preserve market share and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces one-sheet for Advanced Info Service that highlights competitive threats and relief strategies—ideal for swift executive decisions and slide-ready summaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Consumer Price Sensitivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Thai mobile market reached 151 million subscriptions in 2024, so retail saturation drives fierce price competition and high churn risk for individual users.\u003c\/p\u003e\n\u003cp\u003eConsumers track data price per GB and bundle value; 2024 ARPU for AIS fell to about 232 THB\/month, reflecting sensitivity to package inclusions.\u003c\/p\u003e\n\u003cp\u003eThis price sensitivity constrains AIS from meaningful price hikes without losing subscribers to main rival True and DTAC; a 1–2% price rise could cost several tenths of market share in urban segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs in Mobile\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpregulatory rules for mobile number portability in thailand let users switch operators with minimal effort or cost driving a churn rate of about monthly ais this low switching empowers consumers to leave better price service so lost market share postpaid rivals. consequently spends heavily on retention billion loyalty and cx programs protect its subscriber share.\u003e\n\u003c\/pregulatory\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Contract Negotiation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarge corporate clients and government agencies exert strong bargaining power over AIS, buying high-volume connectivity and digital services—Thailand’s public sector tech contracts topped $1.2B in 2024, pushing buyers to demand lower rates and SLA guarantees. These buyers run competitive tenders; in 2024 AIS lost 2 major enterprise bids to lower-price carriers, showing price sensitivity. AIS must craft customized, high-value bundles—managed services, security, and SLAs—to match complex needs and protect ARPU.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemand for Integrated Digital Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eModern customers expect integrated mobile, fixed broadband and streaming bundles; by 2025 about 62% of Thai households prefer converged packages, boosting buyer leverage to demand lower bundled prices and richer content.\u003c\/p\u003e\n\u003cp\u003eAIS must keep innovating its digital ecosystem—investing in 5G, fiber and content partnerships—to protect ARPU (average revenue per user) which fell 3% YoY in 2024 without bundled upsells.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% Thai households favor convergence (2025)\u003c\/li\u003e\n\u003cli\u003eAIS ARPU down 3% YoY in 2024\u003c\/li\u003e\n\u003cli\u003eBundling essential to retain subscribers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInformation Symmetry and Comparison\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCustomers use online tools and social reviews to compare AIS (Advanced Info Service, market share ~41% in 2024) vs rivals in seconds, raising information symmetry and making price and plan gaps visible.\u003c\/p\u003e\n\u003cp\u003eTransparency lets consumers spot service outages or billing differences quickly; AIS reported 12 major outage incidents in 2023, so each event risks rapid reputation loss.\u003c\/p\u003e\n\u003cp\u003eInstant sharing of negative experiences on platforms like Facebook and Pantip forces AIS to keep SLAs tight and churn low—postpaid churn was ~1.8% monthly in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigher transparency = faster switching\u003c\/li\u003e\n\u003cli\u003e41% market share magnifies impact\u003c\/li\u003e\n\u003cli\u003e12 outages (2023) = amplified risk\u003c\/li\u003e\n\u003cli\u003e1.8% monthly postpaid churn (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThai telco margins squeeze as saturated market, churn and convergence drive costly retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers hold strong bargaining power: retail saturation (151M subs, 2024) and 1.8% monthly postpaid churn force price-sensitive offers; AIS ARPU fell to ~232 THB\/month in 2024 and ARPU -3% YoY, pushing THB 9.2B retention spend. Large buyers drove competitive tenders—AIS lost enterprise bids in 2024—while 62% household preference for convergence (2025) raises bundle demands.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscriptions (Thailand, 2024)\u003c\/td\u003e\n\u003ctd\u003e151M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAIS ARPU (2024)\u003c\/td\u003e\n\u003ctd\u003e232 THB\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePostpaid churn (2024)\u003c\/td\u003e\n\u003ctd\u003e1.8%\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention spend (2024)\u003c\/td\u003e\n\u003ctd\u003eTHB 9.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold convergence (2025)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eAdvanced Info Service Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Advanced Info Service Porter's Five Forces Analysis you'll receive immediately after purchase—no placeholders, no mockups.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746668360057,"sku":"ais-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ais-five-forces-analysis.png?v=1772190774","url":"https:\/\/growthsharematrix.com\/products\/ais-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}