{"product_id":"akbank-marketing-mix","title":"Akbank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAkbank's 4P landscape reveals a customer-centric product suite, competitive tiered pricing, a hybrid digital-physical distribution model, and integrated promotion driving brand trust and retention—ideal for retail and SME segments; the preview highlights strategy, but the full 4Ps pack delivers actionable detail. Get the complete, editable Marketing Mix Analysis to benchmark, present, or implement these insights instantly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Retail and Private Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAkbank Private Banking manages over $7.2bn for high-net-worth clients, offering tailored portfolio management, tax-aware strategies, and exclusive access to global markets including US and EU equities and fixed income since 2024.\u003c\/p\u003e\n\u003cp\u003eFor retail customers Akbank provides diverse deposit accounts and consumer loans—over 9.8m retail accounts and TRY 112bn in consumer credit as of Dec 2025—covering youth, family, mortgage, and retirement needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and Investment Banking Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe corporate banking segment serves large industrial clients with project finance, M\u0026amp;A advisory, and structured finance, handling deals averaging $250–600m and a 2024 syndicated loan volume of $3.2bn. By end-2025, offerings added advanced FX and commodity hedges for international trade, reducing client currency-loss incidents by ~18%. Akbank’s CIB contributed ~28% of fee income in 2024, targeting 32% by 2026 through cross-border deal flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSME and Commercial Banking Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAkbank’s SME and commercial banking offers tailored credit lines and cash-management packages; by 2024 the bank reported 18% year-on-year growth in SME loans, supporting working capital needs and payroll financing.\u003c\/p\u003e\n\u003cp\u003eIts digital platform automates payroll and tax processes, reducing administrative time by up to 40% for clients; 2024 transaction volumes showed a 25% rise in SME e-payments.\u003c\/p\u003e\n\u003cp\u003eTrade finance instruments—letters of credit, guarantees, export loans—help exporters scale; Akbank financed over $3.1 billion in trade flows for SMEs in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Asset and Fintech Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAkbank strengthens its mobile-first position with 14.8 million active Akbank Mobile users (2025) and a digital wallet adoption rate of ~38% among retail customers.\u003c\/p\u003e\n\u003cp\u003eBlockchain-enabled cross-border rails cut FX transfer times to under 2 hours for corridor pilots and reduced costs by ~22%, a clear Turkish-market differentiator versus traditional banks.\u003c\/p\u003e\n\u003cp\u003eWithin Akbank Mobile, customers access 120+ fintech services via open APIs, including investment, BNPL, and SME lending marketplaces.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e14.8M active users (2025)\u003c\/li\u003e\n\u003cli\u003e38% digital wallet adoption\u003c\/li\u003e\n\u003cli\u003eCross-border transfers \u0026lt;2 hours, −22% cost\u003c\/li\u003e\n\u003cli\u003e120+ fintech services via Akbank Mobile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and ESG-Linked Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpakbank has expanded its green bond and sustainability-linked loan portfolio issuing over billion in bonds originating try loans by to meet global environmental standards. these products help clients cut carbon intensity finance energy-efficiency projects supporting transition a low-carbon economy. this strategy aligns with akbank responsible banking pledge targets long-term value creation through esg-linked pricing kpis.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGreen bonds issued: \u0026gt; $1.2bn (by 2025)\u003c\/li\u003e\n\u003cli\u003eSustainability-linked loans: TRY 8.3bn (by 2025)\u003c\/li\u003e\n\u003cli\u003eLinked to carbon-intensity KPIs and ESG pricing\u003c\/li\u003e\n\u003cli\u003eSupports energy-efficiency and low-carbon transition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pakbank\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAkbank: Broad growth in private banking, digital reach, SME and green finance momentum\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAkbank’s product mix spans Private Banking ($7.2bn AUM, 2025), retail (9.8m accounts; TRY 112bn consumer credit, Dec 2025), corporate\/CIB (2024 syndicated loans $3.2bn; CIB 28% fee income), SME growth 18% (2024), digital reach 14.8m mobile users (2025), 38% wallet adoption, blockchain FX (\u0026lt;2h, −22% cost), green bonds \u0026gt;$1.2bn and TRY 8.3bn SL loans (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate AUM\u003c\/td\u003e\n\u003ctd\u003e$7.2bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail accounts\u003c\/td\u003e\n\u003ctd\u003e9.8m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumer credit\u003c\/td\u003e\n\u003ctd\u003eTRY 112bn (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile users\u003c\/td\u003e\n\u003ctd\u003e14.8m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Akbank’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a complete breakdown of the bank’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Akbank's 4P marketing strategy into a high-level, at-a-glance view that’s perfect for leadership presentations or rapid internal alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Mobile and Digital Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAkbank Mobile is the primary touchpoint for ~65% of retail customers, handling 78% of daily transactions by value in 2024; it supports transfers, bill pay, loans, and advanced investment tools including robo-advisory and portfolio rebalancing. Continuous updates in 2025 added API-based Open Banking features and reduced login failures by 22%, improving NPS to 48. The app also processes peak loads of 1.2 million concurrent sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptimized Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAkbank maintains about 530 branches across Turkey as of Dec 2025, focusing on high-touch services for complex corporate and wealth clients; branch-attributed revenue accounted for roughly 22% of retail fees in 2024.\u003c\/p\u003e\n\u003cp\u003eBranches are being redesigned as advisory centers—60% of renovated locations now host certified financial advisors and meeting suites—shifting staff time from transactions to planning.\u003c\/p\u003e\n\u003cp\u003eThe phygital model links branch advisory with the Akbank Direkt app (12.4m users in 2025), reducing simple in-branch transactions by 38% year-over-year while preserving client trust through face-to-face touchpoints.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive ATM and Self-Service Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAkbank operates one of Turkey’s largest ATM and self-service networks with over 4,200 ATMs as of 2025, letting customers withdraw cash, deposit, pay bills, and open accounts without a branch visit; many terminals support cardless QR and NFC transactions and biometric (fingerprint\/face) authentication for stronger security. Terminals are placed across urban centers and ~2,000 rural locations to boost accessibility and lower branch traffic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships and Ecosystem Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAkbank integrates with third-party platforms so its services appear where customers shop and do business, driving usage outside its own channels.\u003c\/p\u003e\n\u003cp\u003eAPI-based banking enables embedded finance on e-commerce sites; Akbank reported 2024 open-banking API volume grew 68% year-over-year to 12.4 million calls per month.\u003c\/p\u003e\n\u003cp\u003eThese partnerships expanded transaction origin outside Akbank channels to 27% of digital payments in 2024, increasing fee income and customer acquisition.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e68% YoY API call growth (2024)\u003c\/li\u003e\n\u003cli\u003e12.4M API calls\/month (2024)\u003c\/li\u003e\n\u003cli\u003e27% payments from third-party channels (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemote and Video Banking Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eVideo and remote banking let Akbank serve clients anywhere, raising accessibility for private banking and investment advice while cutting branch time and costs.\u003c\/p\u003e\n\u003cp\u003eBy 2025, remote channels handled over 48% of Akbank's advisory contacts, boosting high-net-worth client retention by about 6% and reducing per-advice delivery cost ~22% versus in-branch.\u003c\/p\u003e\n\u003cp\u003eThey keep service personal via scheduled video sessions, screen-sharing portfolio reviews, and secure e-signing, scaling expert teams without adding many branches.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e48% of advisory contacts via remote channels (2025)\u003c\/li\u003e\n\u003cli\u003e6% lift in HNW client retention\u003c\/li\u003e\n\u003cli\u003e22% lower cost per advisory interaction\u003c\/li\u003e\n\u003cli\u003eFeatures: video, screen-share, secure e-sign\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAkbank phygital: mobile-first (65%, 78% value) + 530 advisory branches, 12.4M API calls\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAkbank’s place strategy is phygital: Akbank Mobile (65% retail touchpoint; 78% daily tx by value, 1.2M concurrent sessions) and Akbank Direkt (12.4M users 2025) drive digitization while 530 branches (Dec 2025) focus on advisory; 4,200 ATMs serve urban + ~2,000 rural sites. Open-banking APIs (12.4M calls\/month, +68% YoY 2024) and third-party channels produce 27% of digital payments; remote advisory handles 48% of contacts (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile share\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDaily tx value (mobile)\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e530 (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e4,200 (+~2,000 rural)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPI calls\/month (2024)\u003c\/td\u003e\n\u003ctd\u003e12.4M (+68% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThird-party payment share\u003c\/td\u003e\n\u003ctd\u003e27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRemote advisory\u003c\/td\u003e\n\u003ctd\u003e48% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eAkbank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Akbank 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750261731705,"sku":"akbank-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/akbank-marketing-mix.png?v=1772223682","url":"https:\/\/growthsharematrix.com\/products\/akbank-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}