{"product_id":"akerbp-business-model-canvas","title":"Aker BP Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAker BP Business Model Canvas: Strategic Blueprint for Investors \u0026amp; Innovators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Aker BP’s business model—this concise Business Model Canvas reveals how value is created, partnerships fuel exploration, and revenue streams sustain growth; perfect for investors, consultants, and entrepreneurs seeking actionable, downloadable insights to benchmark or adapt.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliance Framework\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAker BP uses an alliance model with Aker Solutions, Subsea 7, and Siemens Energy, replacing transactional bids with long-term integrated teams to cut costs and boost predictability; alliances saved an estimated 8–12% on recent FEED-to-execution phases and cut schedule variance by ~30% in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these partnerships remain central to delivering Yggdrasil on time and on budget, with alliance contracts covering ~65% of project CAPEX and joint KPIs tied to NOK 10–15 billion cost and schedule targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMajor Shareholders Aker and BP\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAker BP benefits from industrial expertise and financial backing of major shareholders Aker ASA (27.7% voting power via Aker Holding at year-end 2024) and BP plc (42.3% stake), giving a stable long-term ownership base and NOK-backed capital access (Aker ASA reported NOK 35.6bn cash end-2024). This tie grants access to BP’s global technical benchmarks and supports strategic growth aligned with international energy standards, aiding project delivery and reserve development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNorwegian State and Petoro\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Norwegian state, owner of the Norwegian Continental Shelf, provides licensing and strict regulation that shapes Aker BP’s access and operations; in 2024 Norway’s petroleum tax income was about NOK 340 billion, underscoring state stakes in returns.\u003c\/p\u003e\n\u003cp\u003eAker BP partners with Petoro, which manages the State’s Direct Financial Interest (SDFI) across ~1,300 licences; this alignment ensures project plans meet national economic targets and Norway’s 2030 emission-reduction rules and stringent environmental standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Technology Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcollaborations with software providers like cognite power aker bp push to be the leading digital oil company integrating industrial data into twins that cut downtime and lower maintenance costs across major field hubs.\u003e\n\u003cpby late these tools are embedded in daily ops at all major hubs supporting production uptime gain and estimated annual opex savings of\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital twins: real‑time asset models\u003c\/li\u003e\n\u003cli\u003ePartner example: Cognite (data ops)\u003c\/li\u003e\n\u003cli\u003eImpact: ~15% uptime improvement\u003c\/li\u003e\n\u003cli\u003eEstimated OPEX savings: USD 100–150m\/yr\u003c\/li\u003e\n\u003cli\u003eDeployment: all major hubs by late 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pcollaborations\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJoint Venture License Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAker BP co-owns many licenses with firms such as Equinor and Vår Energi, sharing capex and exploration risk across ~80 licenses on the Norwegian Continental Shelf (NCS) as of 2025, boosting recovery by pooling seismic and reservoir data.\u003c\/p\u003e\n\u003cp\u003eStrong JV governance aligns investments for projects with multi-billion-NOK caps; efficient data\/infrastructure sharing raised field recovery rates on the NCS by ~5 percentage points in recent major developments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~80 NCS licenses (2025)\u003c\/li\u003e\n\u003cli\u003ePartners: Equinor, Vår Energi, others\u003c\/li\u003e\n\u003cli\u003eShared capex lowers single-firm exposure\u003c\/li\u003e\n\u003cli\u003e~5 pp lift in recovery from data\/infrastructure sharing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAker BP alliances secure ~65% Yggdrasil CAPEX, NOK10–15bn savings \u0026amp; USD100–150m\/yr OPEX\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAker BP’s alliances (Aker Solutions, Subsea 7, Siemens Energy) and shareholders (Aker ASA, BP plc) cover ~65% of Yggdrasil CAPEX, targeting NOK 10–15bn savings and ~30% schedule variance reduction; digital partner Cognite drives ~15% uptime gain and USD 100–150m\/yr OPEX savings; ~80 NCS licenses with Equinor\/Vår Energi lift recovery ~5pp (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCAPEX covered\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCost\/schedule targets\u003c\/td\u003e\n\u003ctd\u003eNOK 10–15bn \/ −30% var.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital uptime\u003c\/td\u003e\n\u003ctd\u003e~15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOPEX savings\u003c\/td\u003e\n\u003ctd\u003eUSD 100–150m\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNCS licenses\u003c\/td\u003e\n\u003ctd\u003e~80 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecovery lift\u003c\/td\u003e\n\u003ctd\u003e~5 percentage points\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas tailored to Aker BP’s upstream oil \u0026amp; gas operations, covering nine BMC blocks with detailed customer segments, channels, value propositions, key resources, partners, cost and revenue structures, and operational insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eClear one-page Business Model Canvas for Aker BP that condenses strategy and operations into editable cells, saving hours of formatting while enabling fast comparison, team collaboration, and board-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExploration and Appraisal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAker BP aggressively pursues exploration on the Norwegian Continental Shelf, funding seismic surveys, geological modeling, and wildcat and appraisal drilling to replace produced reserves; in 2024 the company spent about USD 850 million on exploration and secured reserves additions of ~120 million boe contingent and probable. Success in these activities is vital to sustain a multi-decade production profile and to justify ~NOK 75–100 billion of planned infrastructure and field-development investments through 2030.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eField Development Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAker BP runs a large field development program, including Yggdrasil and Valhall PWP-Fenris, overseeing engineering, procurement, construction and installation of platforms and subsea systems; Yggdrasil first oil targeted 2026 with ~350 mmboe capex share and Valhall PWP cost ~NOK 20–30 billion (2024 estimates).\u003c\/p\u003e\n\u003cp\u003eStrong project controls cut schedule risk and keep multi-billion investments moving from discovery to production; Aker BP reported 2024 capex guidance NOK 35–45 billion, largely driven by development projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSafe and Efficient Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe core activity is daily oil and gas extraction across the Norwegian shelf—reservoir management, well maintenance and operation of FPSOs and fixed platforms—targeting 1.03 million boe\/day operated production in 2024 and NOK 182 billion revenue in 2024; uptime and safety drive KPI focus, with TRIR (total recordable injury rate) 0.9 in 2024 and planned investments NOK 54 billion for 2025–2026 to maintain reliability and cut emissions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpaker bp automates workflows and applies advanced data analytics sensors predictive-maintenance algorithms remote operations centers cut lifting costs boost recovery in the company reported digital initiatives helped lower operating cost per barrel by year target a percentage uplift on key fields.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003eSensor networks across 120+ wells\u003c\/li\u003e\n\u003cli\u003ePredictive models reducing unplanned downtime ~20%\u003c\/li\u003e\n\u003cli\u003eRemote ops centers handling 70% of routine monitoring\u003c\/li\u003e\n\n\u003c\/paker\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecarbonization and Electrification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAker BP invests heavily in electrifying offshore platforms—connecting to the onshore grid and exploring offshore wind—to cut emissions and keep its low-carbon lead; capex on electrification and CCS projects topped NOK 6.5 billion in 2024, helping meet Norway’s 2030 O\u0026amp;G sector targets of ~50% reduction vs 2005 levels.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 capex NOK 6.5bn on electrification\/CCS\u003c\/li\u003e\n\u003cli\u003eTargets ~50% sector cut by 2030 vs 2005\u003c\/li\u003e\n\u003cli\u003eGrid connections replace gas turbines, lowering scope 1 emissions\u003c\/li\u003e\n\u003cli\u003eSupports social license under strict Norwegian rules\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAker BP: 2024 — High exploration spend, NOK35–45bn capex, Yggdrasil 1st oil 2026\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAker BP runs exploration, field development, operations, digitalization, and decarbonization to sustain production and value: 2024 exploration spend ~USD 850m (≈120 mmboe adds), 2024 capex guidance NOK 35–45bn, 2024 revenue NOK 182bn, 2024 electrification\/CCS capex NOK 6.5bn; targets Yggdrasil first oil 2026 and ~1.03 mboe\/day operated production (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExploration spend\u003c\/td\u003e\n\u003ctd\u003eUSD 850m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReserves adds\u003c\/td\u003e\n\u003ctd\u003e~120 mmboe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex guidance\u003c\/td\u003e\n\u003ctd\u003eNOK 35–45bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003eNOK 182bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectrification capex\u003c\/td\u003e\n\u003ctd\u003eNOK 6.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperated production\u003c\/td\u003e\n\u003ctd\u003e1.03 mboe\/day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document previewed here is the actual Aker BP Business Model Canvas you will receive—this is not a sample or mockup but a direct excerpt from the final deliverable.\u003c\/p\u003e\n\u003cp\u003eUpon purchase, you’ll get the complete, editable file formatted exactly as shown, ready for presentation, analysis, or customization in Word and Excel.\u003c\/p\u003e\n\u003cp\u003eWe provide full transparency: what you see is the real product with all content and pages included—no surprises, just the same professional document delivered instantly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749584384377,"sku":"akerbp-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/akerbp-business-model-canvas.png?v=1772215542","url":"https:\/\/growthsharematrix.com\/products\/akerbp-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}