{"product_id":"aliorbank-marketing-mix","title":"Alior Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAlior Bank’s 4P mix blends innovative retail products, competitive tiered pricing, omnichannel distribution, and targeted digital-first promotions to capture Poland’s evolving banking market—discover how these elements create customer value and competitive advantage. Get the full, editable 4Ps Marketing Mix Analysis to see data-driven insights, channel maps, pricing models, and promotional campaigns ready for presentations or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUniversal Banking Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlior Bank’s Universal Banking Portfolio bundles personal accounts, savings, mortgages and consumer loans, serving 4.1 million clients as of 2025 and supporting a household deposit base of PLN 38.6bn.\u003c\/p\u003e\n\u003cp\u003eFor corporates it offers investment lending, working capital lines and treasury services; corporate loan book stood at PLN 22.3bn in 2025, with dedicated mid‑to‑large client teams.\u003c\/p\u003e\n\u003cp\u003eThis broad product range positions Alior as a one‑stop shop in Poland, driving cross‑sell ratios above 2.3 products per active client in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlior Bank’s Advanced Digital Ecosystem centers on a feature-rich mobile app and robust online platform, serving 3.2 million digital users as of 2025 and processing ~65% of transactions digitally.\u003c\/p\u003e\n\u003cp\u003eAI-driven tools offer personalized budgeting and credit insights, improving product uptake by ~18% and reducing service times by 40%.\u003c\/p\u003e\n\u003cp\u003ePlatforms integrate with ePUAP (government services) and major e-commerce APIs, enabling 24\/7 access and faster payments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic SME Lending Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlior Bank targets SMEs with tailored credit lines and investment loans backed by Poland’s BGK and EU COSME guarantees, covering up to 80% of exposure; in 2024 SME lending grew ~12% y\/y to PLN 6.3bn, easing liquidity with flexible 6–84 month repayment options and streamlined e-apps that cut approval times to under 7 days. Dedicated advisory teams deliver cash-flow planning and grant access, positioning the bank as a strategic SME partner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Brokerage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAlior Bank’s Wealth Management and Brokerage offers sophisticated investment products via Alior Brokerage, with access to Polish and global markets; as of 2025 the brokerage handled over PLN 8.2 billion in client assets under custody.\u003c\/p\u003e\n\u003cp\u003eClients get advisory teams, discretionary managed portfolios, and mutual and ETF funds tailored to risk profiles; HNW and institutional clients form ~62% of the segment’s revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eProduct aims to attract high-net-worth and institutional investors seeking diversified allocation across equities, bonds, and alternative funds, with multi-asset solutions typically targeting 6–10% annualized return benchmarks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePLN 8.2bn assets under custody (2025)\u003c\/li\u003e\n\u003cli\u003e62% segment revenue from HNW\/institutions (2024)\u003c\/li\u003e\n\u003cli\u003eServices: advisory, discretionary portfolios, funds, ETFs\u003c\/li\u003e\n\u003cli\u003eTarget returns: 6–10% annualized\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Insurance Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough close cooperation with pzu group alior bank bundles life property and travel insurance mortgages accounts covering over clients via bancassurance as of generating roughly pln in fee income that year.\u003e\n\u003cpthis integration simplifies buying protection at point of sale raises cross-sell rates reports a attach rate for loans in and improves retention by reducing claim friction.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003e700,000+ bancassurance clients (2024)\u003c\/li\u003e\u003cli\u003ePLN 120m fee income (2024)\u003c\/li\u003e\u003cli\u003e22% loan attach rate (2024)\u003c\/li\u003e\n\u003c\/pthis\u003e\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlior: 4.1M clients, PLN 38.6bn deposits, 3.2M digital users—AI lifts cross‑sell +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlior’s product mix is a universal banking suite serving 4.1m clients (2025), PLN 38.6bn household deposits, PLN 22.3bn corporate loans (2025), PLN 6.3bn SME loans (2024), PLN 8.2bn custody (2025), 3.2m digital users (2025); cross-sell 2.3 products\/client, 65% digital transactions, AI boosts uptake +18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClients (2025)\u003c\/td\u003e\n\u003ctd\u003e4.1m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHousehold deposits\u003c\/td\u003e\n\u003ctd\u003ePLN 38.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorp loans\u003c\/td\u003e\n\u003ctd\u003ePLN 22.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME loans (2024)\u003c\/td\u003e\n\u003ctd\u003ePLN 6.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets custody (2025)\u003c\/td\u003e\n\u003ctd\u003ePLN 8.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users (2025)\u003c\/td\u003e\n\u003ctd\u003e3.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Alior Bank’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights.\u003c\/p\u003e\n\u003cp\u003eIdeal for managers and consultants needing a clean, structured marketing breakdown—ready to repurpose for reports, presentations, or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Alior Bank’s 4P marketing insights into a concise, at-a-glance summary to streamline leadership briefings and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlior Bank uses an omnichannel distribution network linking mobile, web, call center, and 430+ branches so customers can start in-app and finish at a branch with continuous data flow; this reduced service time by ~18% in 2024 and lifted digital-to-branch conversions by 12% year-on-year. By syncing channels, Alior cut processing costs per case and improved NPS to 46 in Q4 2024, giving clients flexible, consistent service across touchpoints.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlior Mobile and Online Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy late 2025 Alior Bank’s digital stack—mobile app plus online banking—handles ~78% of daily transactions and 82% of new retail product sales, making it the primary distribution channel.\u003c\/p\u003e\n\u003cp\u003eThe platforms use a mobile-first design with biometric login (fingerprint\/Face ID) and streamlined flows; median logged-in session is 4.2 minutes.\u003c\/p\u003e\n\u003cp\u003eAlior pushes monthly releases; since 2023 churn linked to UX issues fell 21%, keeping it competitive with fintechs and Big Bank peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Branch and Partner Outlets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlior Bank maintains ~350 full branches and 1,200 partner outlets across Poland to deliver face-to-face advisory despite the digital shift; in 2025 branch-originated mortgage applications still accounted for about 42% of new mortgage value, reflecting trust in in-person consults. These locations focus on complex products—mortgages, corporate restructuring—where detailed advice and KYC yield higher conversion rates. Branches now act as modern advisory hubs offering scheduled consultations, financial planning, and hybrid video support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOpen Banking and API Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy using open banking rules, Alior Bank integrates via secure APIs into fintechs and platforms, enabling services inside e-commerce checkouts and aggregators and increasing touchpoints where customers transact.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Alior reported a 22% rise in API-enabled transactions and partnerships with 18 fintechs, boosting digital product visibility and driving higher conversion at point-of-need.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAPI reach: 18 fintech partners (2024)\u003c\/li\u003e\n\u003cli\u003eAPI transactions +22% year-over-year (2024)\u003c\/li\u003e\n\u003cli\u003eUse cases: e-commerce checkout, aggregators, PFM\u003c\/li\u003e\n\u003cli\u003eBenefit: visibility at customer moment-of-need\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSynergy with PZU Group Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAlior Bank leverages PZU Group’s 2024 network of ~13,000 agents and 600 branches to widen reach, enabling cross-sale of bank products via insurance agents and PZU offers via bank channels, cutting customer acquisition costs by an estimated 25–35%.\u003c\/p\u003e\n\u003cp\u003eThe combined digital platforms serve ~10 million users, creating scale in physical+digital distribution that independent banks struggle to match, boosting deposit and loan growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e13,000 agents (PZU, 2024)\u003c\/li\u003e\n\u003cli\u003e600 branches (PZU, 2024)\u003c\/li\u003e\n\u003cli\u003e~10M digital users combined\u003c\/li\u003e\n\u003cli\u003e25–35% lower acquisition cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlior blends 350 branches, 10M users \u0026amp; 78% digital txns to cut costs and boost NPS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlior’s omnichannel place mixes ~350 branches, 1,200 partner outlets, 13,000 PZU agents and digital platforms serving ~10M users; digital handles ~78% daily transactions and 82% new retail sales (late 2025), while branches still origin ~42% mortgage value (2025), cutting acquisition costs 25–35% and raising NPS to 46 (Q4 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e~350\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartner outlets\u003c\/td\u003e\n\u003ctd\u003e1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePZU agents\u003c\/td\u003e\n\u003ctd\u003e13,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e~10M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txn share\u003c\/td\u003e\n\u003ctd\u003e78% (late 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew retail sales via digital\u003c\/td\u003e\n\u003ctd\u003e82% (late 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage value from branches\u003c\/td\u003e\n\u003ctd\u003e42% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS\u003c\/td\u003e\n\u003ctd\u003e46 (Q4 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAcquisition cost reduction\u003c\/td\u003e\n\u003ctd\u003e25–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eAlior Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Alior Bank 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750904213881,"sku":"aliorbank-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/aliorbank-marketing-mix.png?v=1772226714","url":"https:\/\/growthsharematrix.com\/products\/aliorbank-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}