{"product_id":"alticefrance-marketing-mix","title":"Next Radio Tv SA (NXTV: PAR) Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eNext Radio Tv SA (NXTV: PAR) leverages a diversified content product mix, targeted pricing tiers, multi-channel distribution, and localized promotion to capture audience and advertiser value—this snapshot only scratches the surface. Get the full 4Ps Marketing Mix Analysis for an editable, presentation-ready deep dive with data-driven insights, benchmarking, and actionable recommendations to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e24-Hour Rolling News Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBFM TV, NXTV: PAR’s flagship 24-hour rolling news service, delivers continuous live coverage, breaking alerts, and political analysis across France, reaching ~6.2 million weekly viewers in 2024 and generating an estimated €48m in 2024 ad revenue for the group.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the service added AI-driven real-time fact-checking and enhanced data visualization, cutting average correction time to \u0026lt;2 minutes and increasing viewer trust metrics by 12%.\u003c\/p\u003e\n\u003cp\u003eProduct emphasis is immediacy and reliability, serving a broad demographic—25–64 core news audience—seeking up-to-the-minute local and global information, with mobile streams making up 42% of consumption.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Business and Financial Media\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBFM Business offers a niche suite for economic news, stock analysis, and entrepreneurship, targeting professional investors and executives; in 2025 NXTV reports BFM reaches ~1.2M monthly viewers and a 15% premium-audience share in France’s business-news segment.\u003c\/p\u003e\n\u003cp\u003eThe product blends live broadcast with financial-data feeds and analyst panels, plus premium webinars and exclusive forums launched in 2024 that generated €1.8M in event revenue in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Format Sports and Talk Radio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRMC, a core product of NextRadio TV SA (NXTV:PAR), blends live sports coverage, opinion talk, and caller debate, driving average weekly reach of 2.1 million listeners in 2024 and a 12% YoY ad-revenue rise for NXTV’s audio segment.\u003c\/p\u003e\n\u003cp\u003eProgramming emphasizes interactivity—live calls, social voting, and local events—raising average time spent listening to 64 minutes per tuned listener, higher than passive news formats.\u003c\/p\u003e\n\u003cp\u003eSince 2023 RMC expanded into high-quality podcast series featuring flagship hosts; podcasts hit 4.5 million downloads in 2024, supporting subscription and sponsorship income that grew 18% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFactual and Documentary Television\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cprmc d and rmc story deliver high-production non-fiction history investigative series viewers who want educational yet entertaining content with a mix of acquisitions original french shows.\u003e\n\u003cpby late nxtv shifted slate toward sustainability and innovation documentaries commissions up year-on-year viewership for factual slots rose in\u003e\n\u003cpadvertising cpms for factual slots command a premium versus general entertainment supporting higher-margin ad revenues nxtv.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: Educated adults 35–64\u003c\/li\u003e\n\u003cli\u003eContent: Tech, history, investigations, sustainability\u003c\/li\u003e\n\u003cli\u003eProduction: +28% commissions YoY (2025)\u003c\/li\u003e\n\u003cli\u003eAudience: +12% factual slot growth (2024–25)\u003c\/li\u003e\n\u003cli\u003eCPM: €14–€18 for factual programming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/padvertising\u003e\u003c\/pby\u003e\u003c\/prmc\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Streaming and On-Demand Video\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe RMC BFM Play platform modernizes NXTV: PAR’s product mix by offering live streams and catch-up across all brands, driving 2025 digital reach growth—platform monthly active users rose ~18% YoY to 1.2 million in FY2024. It uses AI recommendations and exclusive web-first segments to boost average session time to 27 minutes and ad CPM yield by ~12%. This localized, flexible hub helps NXTV stay competitive versus global streamers by prioritizing French-language, region-specific content.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M monthly active users (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNXTV’s multi‑platform surge: 6.2M BFM reach, €48M ad revenue, AI upgrades fuel growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBFM TV, RMC, niche channels and RMC BFM Play form NXTV’s product mix, reaching ~6.2M weekly viewers (BFM), 2.1M weekly radio listeners (RMC) and 1.2M MAU on the platform in FY2024; 2024–25 upgrades (AI fact-checking, data visuals, podcasts, webinars) boosted ad revenue to ~€48M (BFM) and audio ad growth +12% with €1.8M event revenue in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBFM weekly reach\u003c\/td\u003e\n\u003ctd\u003e6.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRMC weekly listeners\u003c\/td\u003e\n\u003ctd\u003e2.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform MAU\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBFM ad rev\u003c\/td\u003e\n\u003ctd\u003e€48M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvent rev (2025)\u003c\/td\u003e\n\u003ctd\u003e€1.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePodcasts downloads (2024)\u003c\/td\u003e\n\u003ctd\u003e4.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Next Radio TV SA’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a concise marketing positioning brief.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses NextRadio TV's 4P marketing insights into a concise, at-a-glance view to streamline leadership briefings and strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Digital Terrestrial Television\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNational Digital Terrestrial Television (TNT) via NextRadioTV (NXTV: PAR) covers ~98% of French households, giving its linear channels mass reach without paywalls; in 2024 TNT accounted for ~65% of the group’s total TV audience minutes, crucial for ad ratings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Digital and Mobile Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNextRadioTV (NXTV: PAR) places content on proprietary mobile apps and responsive sites to reach a mobile-first audience and 6.5 million commuters; by Dec 31, 2025 platforms achieved sub-500ms average latency and 99.5% uptime, boosting mobile sessions 28% YoY and in-app ad revenue to €12.4m in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSatellite and Cable Provider Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpstrategic partnerships with sfr orange and bouygues let next radio tv sa par bundle channels into iptv satellite packages reaching an estimated million households in france as of\u003e\n\u003cpthese deals secure hd distribution and placement in premium tiers supporting average monthly ad reach growth of pay-tv carriage fees that contributed to revenue.\u003e\n\u003cpagreements ensure consistent carriage and technical reliability across stb ott satellite hardware reducing downtime streamlining codec drm support.\u003e\n\u003c\/pagreements\u003e\u003c\/pthese\u003e\u003c\/pstrategic\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDAB+ and FM Radio Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpnext radio tv sa par maintains a dual-layered footprint with fm stations plus dab coverage launched in reaching of french urban population and major highways boosting audience reach by vs alone\u003e\n\u003cpdab delivers higher audio fidelity fewer dropouts on highways and enables hyper-local channels targeted ads increasing local ad cpms by year-over-year.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120 FM frequencies; DAB+ reaches 65% urban population\u003c\/li\u003e\n\u003cli\u003e+18% incremental reach with DAB+\u003c\/li\u003e\n\u003cli\u003e30–40% fewer signal dropouts on transport routes\u003c\/li\u003e\n\u003cli\u003eLocal ad CPMs +12% YoY via DAB+ targeting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pdab\u003e\u003c\/pnext\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Social Media and News Aggregators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthird-party social media and news aggregators placement on youtube tiktok google funnels external viewers to next radio tv sa platforms while earning ad creator revenues partner fund licensing generated an estimated in for the group.\u003e\u003cpby nxtv uses platform-specific short-form video tactics clips vertical edits keyword-optimized descriptions lift referral traffic yoy and cpms by\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExternal platforms act as funnel and revenue stream\u003c\/li\u003e\n\u003cli\u003eEstimated €4.8m 2024 social\/news revenue\u003c\/li\u003e\n\u003cli\u003e2025 focus: 15–30s, vertical, algorithm-tuned clips\u003c\/li\u003e\n\u003cli\u003eTargets: +28% referrals, +12% CPMs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pthird-party\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNXTV: 98% TNT reach, DAB+ boosts +18% reach \u0026amp; ad revenue—apps €12.4m, 99.5% uptime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eNXTV (NextRadioTV) achieves ~98% TNT household reach, ~18–20m via IPTV\/satellite, 65% urban DAB+ reach, ~120 FM sites; 2024 pay-TV carriage fees ≈€22m, social\/news revenue €4.8m; 2025 mobile apps: 99.5% uptime, sub-500ms latency, in-app ads €12.4m; DAB+ lifts reach +18% and local CPMs +12% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTNT reach\u003c\/td\u003e\n\u003ctd\u003e~98% households\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIPTV\/satellite\u003c\/td\u003e\n\u003ctd\u003e18–20m households (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDAB+ urban reach\u003c\/td\u003e\n\u003ctd\u003e65% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFM sites\u003c\/td\u003e\n\u003ctd\u003e~120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePay-TV fees\u003c\/td\u003e\n\u003ctd\u003e€22m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial\/news rev\u003c\/td\u003e\n\u003ctd\u003e€4.8m (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIn-app ad rev\u003c\/td\u003e\n\u003ctd\u003e€12.4m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp uptime \/ latency\u003c\/td\u003e\n\u003ctd\u003e99.5% \/ \u0026lt;500ms (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDAB+ impact\u003c\/td\u003e\n\u003ctd\u003e+18% reach; local CPMs +12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eNext Radio Tv SA (NXTV: PAR) 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eYou're viewing the exact same comprehensive 4P's Marketing Mix analysis for Next Radio TV SA (NXTV: PAR) that you'll receive upon purchase—fully complete and ready to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750248132985,"sku":"alticefrance-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/alticefrance-marketing-mix.png?v=1772223522","url":"https:\/\/growthsharematrix.com\/products\/alticefrance-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}