{"product_id":"alvivaholdings-marketing-mix","title":"Alviva Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Alviva’s product development, pricing architecture, channel strategy, and promotional mix combine to create market traction—this concise preview highlights key strengths and opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnd-to-End ICT Hardware Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlviva distributes servers, storage systems, and PCs from global brands, covering rack and blade servers, NVMe arrays, and professional workstations for enterprises and SMBs.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Alviva shifted toward high-performance computing and AI-ready hardware—GPU-accelerated nodes and 400GbE networking—responding to a 28% year-on-year rise in customer demand for AI infrastructure in 2024.\u003c\/p\u003e\n\u003cp\u003eProduct lines target large-scale data centers with modular 1–10MW deployments and individual workstations priced from $2,000–$15,000, supporting enterprise service contracts that grew by 18% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Software and Licensing Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Enterprise Software and Licensing Management portfolio covers operating systems, productivity suites, and industry-specific ERP tools, serving clients across finance, manufacturing, and healthcare; Alviva reported software revenues of $312M in FY2024, up 14% year-over-year. Alviva’s licensing services ensure compliance and version updates, reducing audit penalties—client audits fell 22% in 2024 after managed-licensing adoption. The group pushes SaaS offerings, with SaaS ARR growing to $128M by Dec 2024, providing recurring revenue and deployment flexibility for partners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCybersecurity and Cloud Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlviva delivers cybersecurity frameworks and cloud migration services that protect digital assets during Africa’s rapid digital shift; in 2024 cloud security breaches rose 28% regionally, so their offerings cut breach risk and compliance costs. They enable scalable remote work and secure data management for clients across 12 African markets, supporting 40,000+ users. Partnering with AWS, Microsoft Azure and Google Cloud, Alviva builds hybrid clouds that balance security with access and often reduce infrastructure TCO by ~22%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy and Power Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAlviva expanded into solar panels, inverters, and battery storage to tackle Southern Africa’s energy shortfall, where load-shedding cost businesses an estimated $2.5bn in lost output in 2023; the line supports business continuity and net-zero goals for corporate and residential clients.\u003c\/p\u003e\n\u003cp\u003eUsing its logistics network, Alviva ships turnkey systems faster, cutting typical deployment time from 30 to ~12 days and opening a new revenue stream beyond ICT, with renewables forming ~8% of 2025 product revenue forecasts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProducts: solar panels, inverters, battery storage\u003c\/li\u003e\n\u003cli\u003eTarget: corporate + residential continuity\u003c\/li\u003e\n\u003cli\u003eBenefit: deployment time ~12 days\u003c\/li\u003e\n\u003cli\u003e2023 regional loss: $2.5bn\u003c\/li\u003e\n\u003cli\u003e2025 forecast revenue share: ~8%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eICT Financial and Leasing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough Centrafin, Alviva offers equipment leasing and rental that let customers access servers, storage, and networking gear with minimal upfront spend; in 2024 Centrafin financed ~£38m in ICT assets, cutting capex needs by up to 70% for mid-market clients.\u003c\/p\u003e\n\u003cp\u003eThese products tie into warranty and refresh programs across the product lifecycle, boosting retention—Alviva reports a 12% higher renewal rate on leased fleets versus owned assets in 2024.\u003c\/p\u003e\n\u003cp\u003eIntegrated financing lowers total cost of ownership (TCO) and expands addressable market by making high-end tech affordable for SMEs and public-sector buyers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 Centrafin financings: ~£38m\u003c\/li\u003e\n\u003cli\u003eCapex reduction: up to 70%\u003c\/li\u003e\n\u003cli\u003eRenewal uplift: +12% vs owned\u003c\/li\u003e\n\u003cli\u003eTargets: SMEs, public sector\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlviva pivots to AI-ready hardware after 28% surge; $312M software, SaaS ARR $128M\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlviva sells servers, storage, workstations, software, cloud security, renewables, and leasing—pivoting to AI-ready hardware (GPU nodes, 400GbE) after a 28% demand surge in 2024; FY2024 software revenue $312M, SaaS ARR $128M, Centrafin financed £38M. Deployment time cut to ~12 days; renewables ~8% of 2025 revenue; leased fleets show +12% renewal uplift.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware rev\u003c\/td\u003e\n\u003ctd\u003e$312M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS ARR\u003c\/td\u003e\n\u003ctd\u003e$128M (Dec 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCentrafin\u003c\/td\u003e\n\u003ctd\u003e£38M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI demand rise\u003c\/td\u003e\n\u003ctd\u003e+28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeploy time\u003c\/td\u003e\n\u003ctd\u003e~12 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables share\u003c\/td\u003e\n\u003ctd\u003e~8% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Alviva’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Alviva’s 4P marketing analysis into a concise, high-impact one-pager that’s ideal for leadership briefings, quick alignment, or workshop use—easily customizable to compare brands, adapt to projects, and get non-marketing stakeholders up to speed fast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Reseller and Partner Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAlviva sells mainly through an indirect model, leveraging over 3,200 registered resellers across South Africa as of Q4 2025 to reach SMEs and enterprises without a large direct sales team.\u003c\/p\u003e\n\u003cp\u003eThe reseller network cuts customer acquisition cost and scaled revenue: partners generated roughly 78% of Alviva’s 2024 revenue (ZAR 1.2bn of ZAR 1.54bn).\u003c\/p\u003e\n\u003cp\u003eAlviva runs partner programs offering technical training, certification, and co-marketing funds—over 4,500 partner training seats delivered in 2024—to boost local sales effectiveness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe group runs advanced warehousing and logistics hubs in Johannesburg, Cape Town, and Durban, handling 85% of South Africa orders and storing over R1.2 billion in ICT stock as of Dec 2025. These centres use automated inventory management (WMS) with RFID and real-time picking, cutting fulfillment times to 24–48 hours for 72% of orders. Hub placement trims transport costs by ~18% and raised on-time delivery to 96%, vital for time-sensitive ICT projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Procurement Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlviva’s e-commerce and digital procurement portals let partners browse inventory, see real-time stock, and place orders 24\/7, cutting ordering time by about 35% and lowering admin costs roughly 22% versus 2022.\u003c\/p\u003e\n\u003cp\u003eThis digital-first setup streamlines resellers’ supply chain tasks—order confirmation, invoicing, and shipment tracking—in one interface, reducing order errors by an estimated 18%.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these portals handle over 60% of transactional volume and serve as the primary channel for order tracking and B2B engagement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Sub-Saharan African Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpalviva has opened offices and signed local partnerships in namibia botswana kenya accessing markets where tech spending grew annually through ict investment reached about east africa\u003e\n\u003cpthis regional footprint supports distribution reduced reliance on south african gdp growth in and targets faster-growing markets with average\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003ePhysical offices: Namibia, Botswana, Kenya\u003c\/li\u003e\u003cli\u003eEast Africa ICT spend: ~$6.8bn (2024)\u003c\/li\u003e\u003cli\u003eTech market growth: 8–12% CAGR to 2024\u003c\/li\u003e\u003cli\u003eSouth Africa GDP growth: 0.8% (2024)\u003c\/li\u003e\n\u003c\/pthis\u003e\u003c\/palviva\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Sector Engagement Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company uses a dedicated tender office and specialized channels to meet complex procurement rules for government departments and state-owned enterprises, winning 62% of public bids in 2024 worth ZAR 1.1bn.\u003c\/p\u003e\n\u003cp\u003eThey enforce strict compliance with South Africa’s B-BBEE (black economic empowerment) regs and local content rules, keeping them preferred suppliers on national infrastructure digital projects.\u003c\/p\u003e\n\u003cp\u003eThis focus captured three major digital transformation contracts in 2024-25, each \u0026gt;ZAR 250m, increasing public-sector revenues to 48% of total sales.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated tender office: wins 62% of public bids (2024)\u003c\/li\u003e\n\u003cli\u003ePublic-sector revenue: 48% of total (2024-25)\u003c\/li\u003e\n\u003cli\u003eContract size: 3 projects \u0026gt;ZAR 250m each\u003c\/li\u003e\n\u003cli\u003eCompliance: B-BBEE and local content enforced\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlviva: 3,200+ resellers drive 78% of ZAR1.54bn revenue; 24–48h fulfillment, 60% digital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAlviva sells mainly via 3,200+ resellers (Q4 2025), which drove ~78% of 2024 revenue (ZAR 1.2bn of ZAR 1.54bn), supported by WMS\/RFID hubs in Johannesburg, Cape Town, Durban (85% orders; 24–48h for 72% orders), digital portals handling 60%+ transactions, and regional offices in Namibia, Botswana, Kenya targeting faster-growing markets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eResellers\u003c\/td\u003e\n\u003ctd\u003e3,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReseller revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e78% (ZAR 1.2bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWarehousing coverage\u003c\/td\u003e\n\u003ctd\u003e85% orders; R1.2bn stock\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfillment time\u003c\/td\u003e\n\u003ctd\u003e24–48h for 72% orders\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortal transaction share\u003c\/td\u003e\n\u003ctd\u003e60%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic bid win rate (2024)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eAlviva 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Alviva 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751178711417,"sku":"alvivaholdings-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/alvivaholdings-marketing-mix.png?v=1772228599","url":"https:\/\/growthsharematrix.com\/products\/alvivaholdings-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}