{"product_id":"amadeus-business-model-canvas","title":"Amadeus IT Group Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmadeus Business Model Canvas: Downloadable Blueprint to Benchmark \u0026amp; Unlock Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Amadeus IT Group with our Business Model Canvas—detailing value propositions, key partners, revenue streams, and cost structure in a concise, actionable format.\u003c\/p\u003e\n\u003cp\u003ePerfect for investors, consultants, and founders, this downloadable Word\/Excel file lets you benchmark strategy, spot growth levers, and adapt proven tactics to your own business.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution System Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmadeus’ Global Distribution System network links 160,000+ travel agencies, major OTAs, and metasearch engines, giving partners real-time access to inventory and fares from 700+ airlines and 50,000+ hotels; these channels generated ~€2.3bn in distribution revenue in FY 2024. By late 2025, API-first integrations enable personalized, data-driven offers, lifting conversion rates in pilot programs by ~12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAirline Strategic Alliances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmadeus holds long-term contracts with over 200 airlines, supplying passenger service systems (PSS) and distribution that supply ~60% of its 2024 airline-derived revenue; these partnerships supply the essential content for GDS and retailing channels. By end-2025 the alliances prioritize IATA New Distribution Capability (NDC) adoption to deliver richer offers and ancillaries, targeting a 30–40% uplift in ancillary bookings per NDC-enabled carrier.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHotel and Hospitality Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic collaborations with global hotel chains and independent properties let Amadeus integrate 1.5+ million hotels and alternative accommodations into its ecosystem, fueling hospitality IT growth that accounted for about 26% of 2024 revenues (€1.2bn of €4.6bn), a key pillar of diversification.\u003c\/p\u003e\n\u003cp\u003eAmadeus supplies partners with property management systems and global distribution reach—boosting occupancy and RevPAR potential—via solutions used by ~80,000 properties and distribution to 1,000+ OTAs and travel sellers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmadeus has multi-year strategic cloud partnerships, notably with Microsoft Azure, migrating its transaction processing to the cloud by 2025 to boost scalability, innovation velocity, and data security for handling billions of annual transactions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-year Azure deal (completed 2025)\u003c\/li\u003e\n\u003cli\u003eProcesses billions of transactions yearly\u003c\/li\u003e\n\u003cli\u003eImproved scalability and reliability (99.99%+ targets)\u003c\/li\u003e\n\u003cli\u003eFaster feature rollout, lower infra capex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment and Fintech Integration Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpcollaborations with payment processors and fintech firms let amadeus embed frictionless payments into booking flows cutting average fees by up to for partners supporting multi-currency settlement across markets as of\u003e\u003cpby the emphasis is embedded finance cards escrow and automated b2b reconciliation agency time by lowering disputes in pilot deployments.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated payments reduce fees ~20%\u003c\/li\u003e\n\u003cli\u003eMulti-currency in 190+ markets\u003c\/li\u003e\n\u003cli\u003eEmbedded finance: virtual cards, escrow\u003c\/li\u003e\n\u003cli\u003eB2B reconciliation time -60%\u003c\/li\u003e\n\u003cli\u003eDisputes -30% in pilots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pcollaborations\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmadeus: 160k+ agencies, 700+ airlines, €2.3bn distribution — cloud, payments, NDC growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmadeus partners: 160,000+ agencies\/OTAs, 700+ airlines, 1.5M+ properties; FY2024 distribution revenue ~€2.3bn, hospitality €1.2bn (26%); Azure cloud migration completed 2025; payments across 190+ markets, embedded finance pilots cut B2B reconciliation ~60% and disputes ~30%; NDC push targets 30–40% ancillary uplift.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgencies\/OTAs\u003c\/td\u003e\n\u003ctd\u003e160,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAirlines\u003c\/td\u003e\n\u003ctd\u003e700+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels\/properties\u003c\/td\u003e\n\u003ctd\u003e1.5M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution rev FY2024\u003c\/td\u003e\n\u003ctd\u003e€2.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHospitality rev FY2024\u003c\/td\u003e\n\u003ctd\u003e€1.2bn (26%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets (payments)\u003c\/td\u003e\n\u003ctd\u003e190+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for Amadeus IT Group detailing customer segments, channels, value propositions, key partners, activities, resources, cost structure and revenue streams, reflecting real-world travel-tech operations and strategy, with SWOT-linked insights and competitive advantages—ideal for presentations, investor discussions, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Amadeus IT Group’s business model with editable cells to quickly pinpoint revenue drivers, distribution channels, and tech assets—perfect for team collaboration and fast executive summaries.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware Development and R and D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpamadeus invests over eur annually in software development and r d to refine its high-performance travel platforms embedding ai machine learning into search booking engines cut latency boost relevance.\u003e\u003cpby late r and d prioritizes ux optimization sustainable travel tracking carbon-emissions features across airlines sellers aiming to reduce booking-related emissions data gaps by\u003e\n\u003c\/pby\u003e\u003c\/pamadeus\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTransaction Processing and Data Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmadeus processes over 900 million travel transactions monthly (2025), running near-zero downtime SLAs and handling inventory, pricing, and schedules across 190+ countries; this requires real-time data stores and reconciliation to prevent revenue leakage of millions per day. The company runs high-security data centers and cloud nodes, supporting €6.4bn 2024 revenue in global travel commerce and enabling latency-sensitive distribution at scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Implementation and Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa significant share of amadeus it group resources focuses on onboarding and integrating clients legacy systems into its airline agency platforms delivering technical training routine maintenance support to sustain operations in reported servicing over airlines travel agencies underlining scale. by automated tools self portals reduced ticket volumes lowering costs speeding time for smaller players.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSales and Relationship Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAmadeus runs proactive, multi-year sales cycles targeting airlines, hotels, and large distributors, securing contracts that in 2024 contributed to its €2.7bn ITIT (IT \u0026amp; Distribution) segment revenue; renewals and upsells of modules drive steady ARR growth.\u003c\/p\u003e\n\u003cp\u003eSenior account teams provide strategic consulting—product roadmaps, NDC adoption, cloud migration—raising average contract value and renewal rates above industry 85% levels in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets: airlines, hotels, OTAs\u003c\/li\u003e\n\u003cli\u003eRevenue: €2.7bn ITIT 2024\u003c\/li\u003e\n\u003cli\u003eRenewal rate: ~85% in 2024\u003c\/li\u003e\n\u003cli\u003eFocus: NDC, cloud, upsells\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Industry Advocacy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAmadeus shapes travel standards and promotes its brand at industry events and in thought leadership, influencing ecosystem direction and reinforcing market leadership; in 2024 it spoke at 60+ global conferences and reported €3.7bn IT distribution revenue, underscoring reach.\u003c\/p\u003e\n\u003cp\u003eBy 2025 marketing highlights tech-driven sustainability and efficiency—Amadeus cites a 20% reduction in CO2 per booking via its eco-rating tools and scales sustainability messaging across channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60+ conferences (2024)\u003c\/li\u003e\n\u003cli\u003e€3.7bn IT distribution revenue (2024)\u003c\/li\u003e\n\u003cli\u003e20% CO2 reduction per booking (eco tools)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmadeus: €6.4bn revenue, €900m R\u0026amp;D, 900M\/mo txns, 1,900+ airlines, 20% CO2 cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpamadeus spends p.a. on r processes monthly transactions supports airlines agencies and generated revenue with it portions renewals support automation cut tickets eco-tools claim co2 reduction per booking.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e~EUR 900m (annual)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransactions\u003c\/td\u003e\n\u003ctd\u003e~900M\/mo (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal rev\u003c\/td\u003e\n\u003ctd\u003e€6.4bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eITIT rev\u003c\/td\u003e\n\u003ctd\u003e€2.7bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution rev\u003c\/td\u003e\n\u003ctd\u003e€3.7bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClients\u003c\/td\u003e\n\u003ctd\u003e1,900+ airlines; 100,000 agencies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewal rate\u003c\/td\u003e\n\u003ctd\u003e~85% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSupport automation\u003c\/td\u003e\n\u003ctd\u003e-35% routine tickets (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 reduction\u003c\/td\u003e\n\u003ctd\u003e~20% per booking (eco-tools)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pamadeus\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the authentic Amadeus IT Group Business Model Canvas—not a mockup—and it is the exact file you will receive after purchase, with full, editable content and professional formatting.\u003c\/p\u003e\n\u003cp\u003eUpon completing your order you'll gain immediate access to the complete version of this same document, ready to download and use in Word and Excel formats for presentation, analysis, or customization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749145325945,"sku":"amadeus-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/amadeus-business-model-canvas.png?v=1772213250","url":"https:\/\/growthsharematrix.com\/products\/amadeus-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}