{"product_id":"ambankgroup-marketing-mix","title":"AmBank Group Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAmBank Group blends tailored banking products, competitive pricing tiers, broad branch and digital distribution, and targeted promotions to serve retail and SME segments effectively; this snapshot highlights strategic alignment and market strengths. Want the full 4P’s Marketing Mix with data-driven insights, editable slides, and actionable recommendations—access the complete report to save research time and apply proven tactics to your strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Banking and Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmBank Group’s retail banking and wealth arm offers savings, credit cards, mortgages, and personal loans tailored across life stages, serving over 2.1 million retail customers as of Dec 2025 and growing deposits 4.5% YoY.\u003c\/p\u003e\n\u003cp\u003eWealth solutions include unit trusts and advisory for HNW clients; retail AUM reached RM18.3 billion by Q3 2025, up 6% YoY.\u003c\/p\u003e\n\u003cp\u003eFrom mid-2025 AmBank added ESG-linked savings and green personal loan features, with ESG products forming 12% of new retail sales in H2 2025 to attract sustainability-focused Malaysians.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSME and Business Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe SME and Business Banking segment provides working capital, trade finance, and digital business solutions to Malaysian SMEs, with AmBank BizSolutions offering tailored packages and integrated payment gateways that supported 48,000 SME customers and processed RM3.2 billion in merchant transactions in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and Investment Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmBank Group’s Wholesale and Investment Banking serves large corporates and institutions with debt and equity capital markets and advisory, executing RM16.2 billion in DCM (debt capital markets) and ECM transactions in 2024 to boost shareholder value.\u003c\/p\u003e\n\u003cp\u003eServices include debt issuance, IPOs, and corporate restructuring; 2024 advisory fees rose 9% year-on-year as the bank led RM8.5 billion in regional infrastructure financings.\u003c\/p\u003e\n\u003cp\u003eLeveraging sector teams, AmBank facilitated tech and energy projects across ASEAN, closing six major mandates worth RM12.7 billion in 2024, demonstrating deep industry expertise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance and Takaful Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthrough strategic partnerships such as ammetlife ambank group offers life and general insurance takaful bundling them with banking products to create one-stop protection for families assets reported rm1.2bn gwp in helping bancassurance penetration reach of retail customers.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBancassurance bundles: one-stop protection\u003c\/li\u003e\n\u003cli\u003eAmMetLife 2024 GWP: RM1.2bn\u003c\/li\u003e\n\u003cli\u003eTakaful options meet Islamic needs\u003c\/li\u003e\n\u003cli\u003ePenetration: ~18% retail customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsset Management and Unit Trusts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmInvest, AmBank Group’s asset management arm, manages about RM24.5 billion AUM (2025) across unit trusts, ETFs, and private retirement schemes, letting retail and institutional clients diversify across Malaysian and global equities, bonds, and multi-asset funds.\u003c\/p\u003e\n\u003cp\u003eThe team targets consistent long-term returns via rigorous in-house research and active management; top-performing equity funds returned 8–12% annually over 3 years to 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRM24.5bn AUM (2025)\u003c\/li\u003e\n\u003cli\u003eProducts: unit trusts, ETFs, private retirement\u003c\/li\u003e\n\u003cli\u003eAsset scope: local + global equities, bonds, multi-asset\u003c\/li\u003e\n\u003cli\u003e3-year equity fund returns: 8–12% (to 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmBank Group: 2.1M customers, RM42.8bn AUM\/transactions, growing ESG \u0026amp; SME momentum\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmBank Group offers full banking, wealth, SME, wholesale and insurance products: 2.1m retail customers (Dec 2025), retail deposits +4.5% YoY, retail AUM RM18.3bn (Q3 2025), AmInvest AUM RM24.5bn (2025), ESG products 12% of new retail sales H2 2025, SME merchants 48,000, merchant volume RM3.2bn (FY2024), DCM\/ECM RM16.2bn (2024), AmMetLife GWP RM1.2bn (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail customers\u003c\/td\u003e\n\u003ctd\u003e2.1m (Dec 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits YoY\u003c\/td\u003e\n\u003ctd\u003e+4.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail AUM\u003c\/td\u003e\n\u003ctd\u003eRM18.3bn (Q3 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmInvest AUM\u003c\/td\u003e\n\u003ctd\u003eRM24.5bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG share\u003c\/td\u003e\n\u003ctd\u003e12% new sales (H2 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME merchants\u003c\/td\u003e\n\u003ctd\u003e48,000; RM3.2bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCM\/ECM\u003c\/td\u003e\n\u003ctd\u003eRM16.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmMetLife GWP\u003c\/td\u003e\n\u003ctd\u003eRM1.2bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into AmBank Group’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants seeking a complete breakdown of the bank’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses AmBank Group’s 4P marketing insights into a concise, leadership-ready snapshot that eases strategy alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmBank Group operates about 220 physical branches across Malaysia, providing localized service and accessibility for retail and corporate clients.\u003c\/p\u003e\n\u003cp\u003eThese branches serve as key touchpoints for complex financial advice and high-value transactions, handling wealth management, business lending, and branch-originated RM1.2bn+ monthly deposits.\u003c\/p\u003e\n\u003cp\u003eThe bank has been modernizing branches since 2023, adding self-service kiosks and digital advisory tools; in 2025 over 60% of branches offer hybrid teller-digital layouts to speed transactions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmOnline Digital Banking Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe AmOnline digital banking platform, part of AmBank Group, is the primary gateway for customers to manage finances via mobile or desktop, handling over 65% of retail transactions by 2025 and serving 1.8 million active users.\u003c\/p\u003e\n\u003cp\u003eThe channel offers 24\/7 account monitoring, fund transfers, and bill payments, reducing branch visits by 48% and lowering transaction costs by an estimated MYR 12 million annually.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the platform includes AI-driven financial insights that boost savings-product uptake by 22% and instant loan approvals for qualified users, cutting approval time from 48 hours to under 5 minutes for 70% of small personal loans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-Service Terminal Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmBank Group operates over 1,200 self-service terminals—about 900 ATMs and 300 cash deposit machines—strategically placed in malls, transit hubs and business districts nationwide; they handled 48 million transactions and RM18.6 billion in cash flows in 2024, ensuring 24\/7 cash access and basic banking services outside branch hours, which supports retail liquidity and reduces branch load for its 4.3 million customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Relationship Manager Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDedicated Relationship Managers at AmBank Group serve SME, corporate, and high-net-worth clients with tailored financial strategies, covering 62% of RM-led portfolios in 2024 and driving 18% higher revenue per client versus branch-only service.\u003c\/p\u003e\n\u003cp\u003eThey operate as mobile points of service, visiting business premises for cashflow, lending, and investment advice—reducing onboarding time by 25% and improving NPS by 12 points in FY2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% RM-led portfolios (2024)\u003c\/li\u003e\n\u003cli\u003e18% higher revenue\/client\u003c\/li\u003e\n\u003cli\u003e25% faster onboarding\u003c\/li\u003e\n\u003cli\u003e+12 NPS points (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Bancassurance Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStrategic bancassurance channels let AmBank sell insurance and investment products through its 2025 branch network (220 branches) and AmBank Group digital apps with 3.2 million active users, turning branches and apps into marketplaces for partner products.\u003c\/p\u003e\n\u003cp\u003eThis multi-channel approach increased bancassurance premiun income by 18% in 2024 to RM420 million and cut average purchase time from 25 to 8 minutes via digital onboarding.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e220 branches + 3.2M app users\u003c\/li\u003e\n\u003cli\u003eRM420M bancassurance premiums (2024)\u003c\/li\u003e\n\u003cli\u003e+18% YoY growth (2024)\u003c\/li\u003e\n\u003cli\u003ePurchase time down 68% (25 → 8 mins)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmBank: 65% digital transactions, 1.8M online users, RM420M bancassurance growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmBank Group blends 220 branches, 1,200 self-service terminals, and AmOnline (1.8M users) to serve 4.3M customers; digital channels handle 65% of retail transactions, reducing branch visits 48% and saving MYR12M annually. RM-led RMs cover 62% of portfolios, lift revenue\/client 18%, cut onboarding 25%, and raised NPS +12; bancassurance premiums hit RM420M (+18% YoY, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches (2025)\u003c\/td\u003e\n\u003ctd\u003e220\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmOnline users (2025)\u003c\/td\u003e\n\u003ctd\u003e1.8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers (2024)\u003c\/td\u003e\n\u003ctd\u003e4.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital trx share (2025)\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSelf-service terminals\u003c\/td\u003e\n\u003ctd\u003e1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBancassurance premiums (2024)\u003c\/td\u003e\n\u003ctd\u003eRM420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eAmBank Group 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual AmBank Group 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749917372793,"sku":"ambankgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ambankgroup-marketing-mix.png?v=1772220225","url":"https:\/\/growthsharematrix.com\/products\/ambankgroup-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}