{"product_id":"ambujacement-marketing-mix","title":"Ambuja Cements Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAmbuja Cements blends a robust product portfolio with value-driven pricing, extensive distribution across urban and rural channels, and targeted promotions to reinforce brand trust in infrastructure and retail segments; the preview outlines these synergies—get the full 4Ps Marketing Mix Analysis for detailed data, strategic recommendations, and an editable presentation-ready report to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Cement Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmbuja Cements’ Specialized Cement Portfolio, including Ambuja Plus and Ambuja Kawach, targets climate-specific and structural needs with engineered water-repellent and high-strength mixes, aiming at individual home builders across India.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the firm shifted toward high-performance materials that cut maintenance cycles; premium SKUs grew 28% YoY in 2024–25 and now make up ~22% of volumes, helping Ambuja stand out in a crowded commodity market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Cement Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSustainability is central to Ambuja Cements product strategy: about 60% of sales volumes in 2024 came from blended cements such as Portland Pozzolana Cement (PPC), which use fly ash and slag to cut clinker-related CO2 by ~20–40% per tonne. As of 2025 Ambuja reports ongoing pilots in low-carbon cements and CCS-ready processes aiming to lower Scope 1 emissions 25% by 2030 versus 2019. These eco options win contracts with green-certified developers and government road projects seeking lower embodied carbon, helping Ambuja price-premium volumes by roughly 5–8%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eValue-Added Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmbuja Cements offers value-added solutions like Ambuja Cool Walls pre-cast concrete blocks that provide thermal insulation, cutting indoor cooling needs by up to 25% in trials and lowering energy bills for modern buildings.\u003c\/p\u003e\n\u003cp\u003eBy 2024 Ambuja expanded these building solutions across \u0026gt;30 cities, capturing additional margins beyond commodity cement and increasing per-project revenue by ~12% on average.\u003c\/p\u003e\n\u003cp\u003eThis move positions Ambuja as a holistic partner in sustainable urban development, supporting India’s net-zero goals and green building demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional and Bulk Supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmbuja Cements offers high-grade Ordinary Portland Cement for large infrastructure and industrial projects, tailored for bridges, highways and heavy-duty structures; in 2024 bulk institutional sales represented roughly 22% of volumes, ensuring scale and price efficiency.\u003c\/p\u003e\n\u003cp\u003eProducts are delivered in bulk to maintain consistency and site efficiency, meet IS 269 and BIS strength norms used by engineers, and Ambuja’s technical teams collaborate with site managers to optimize mix design and placement, reducing rework and downtime.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBulk institutional share ~22% of 2024 volumes\u003c\/li\u003e\n\u003cli\u003eMeets IS 269 \/ BIS strength standards\u003c\/li\u003e\n\u003cli\u003eDedicated technical support at sites\u003c\/li\u003e\n\u003cli\u003eOptimized mix reduces rework and downtime\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnical Support Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmbuja Cements provides technical support via 50+ knowledge centers offering soil testing, mix-design optimization, and on-site demos for masons and contractors, improving construction outcomes and reducing rework by up to 12% per Ambuja internal estimates (2024).\u003c\/p\u003e\n\u003cp\u003eThese services raise perceived value of cement, help command price premiums, and foster long-term loyalty among specifiers and contractors, contributing to Ambuja’s steady volume growth (2024 revenue ₹36,000 crore).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e50+ knowledge centers\u003c\/li\u003e\n\u003cli\u003eSoil tests, mix optimization, on-site demos\u003c\/li\u003e\n\u003cli\u003eReduces rework ~12% (Ambuja, 2024)\u003c\/li\u003e\n\u003cli\u003eSupports premium pricing and loyalty\u003c\/li\u003e\n\u003cli\u003eAligned with ₹36,000 crore 2024 revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmbuja shifts to premium, low‑carbon cements—22% premium, 60% blended, Cool Walls +12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmbuja’s product mix shifted to high-performance and low-carbon cements: premium SKUs 22% of volumes (2024), +28% YoY (2024–25); blended cements ~60% of volumes (2024) cutting clinker CO2 ~20–40%; bulk institutional ~22% volumes (2024); value-added Cool Walls raised per-project revenue ~12% and expanded to 30+ cities by 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium SKU share\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium SKU growth\u003c\/td\u003e\n\u003ctd\u003e+28% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBlended cement share\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBulk institutional\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCool Walls cities\u003c\/td\u003e\n\u003ctd\u003e30+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePer-project rev lift\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Ambuja Cements’ Product, Price, Place, and Promotion strategies, grounded in real brand practices and market context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Ambuja Cements' 4P marketing insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution reach, and promotional priorities—ideal for quick alignment, presentations, or adapting the framework to competitor comparisons and strategic workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmbuja Cements uses a multi-modal logistics system—sea, rail, road—moving ~45% of volumes by coastal shipping in 2025, cutting freight cost per tonne by ~18% versus road-only routes.\u003c\/p\u003e\n\u003cp\u003eAccess to Adani Group ports lets Ambuja optimize coastal routes to southern and eastern markets, improving delivery lead times by ~20% and supporting steady supply to remote areas.\u003c\/p\u003e\n\u003cp\u003eIntegrated plant-hub synergy reduced logistics OPEX to ~Rs 650\/tonne in FY2024‑25, a clear competitive edge in distribution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWidespread Dealer Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmbuja Cements maintains a dealer network of over 50,000 dealers and retailers, covering rural and urban markets and supporting 2024 revenue of Rs 22,500 crore (Ambuja and ACC consolidated). \u003c\/p\u003e\n\u003cp\u003eDealers are placed to cut last-mile delivery time; average delivery lead-time to sites fell to ~24–36 hours in key states in 2024. \u003c\/p\u003e\n\u003cp\u003eRegular training and incentive schemes—over 15,000 dealer trainings in 2024—boost new-product uptake and help protect market share in India’s fragmented construction sector. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Plant Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmbuja Cements locates plants near limestone reserves and consumption hubs, cutting raw-material haulage and finished-goods transit; this lowers logistics cost per tonne by an estimated 8–12% versus national averages. The network across North, West, and coastal India enables sub-48-hour lead times to key markets. 2025 expansions added ~3.5 Mtpa capacity focused on North and West India to capture 6–8% regional demand growth. Proximity to major infrastructure projects boosts bulk dispatch efficiency and reduces return-trip empties.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAmbuja Cements uses digital distribution platforms with advanced inventory management and order-tracking tools that cut distributor lead times by about 18% and reduce stockouts, per 2024 internal reports.\u003c\/p\u003e\n\u003cp\u003eDealers place orders, track shipments in real time, and manage accounts via mobile apps; this lowers admin time by ~25% and boosts order accuracy to ~98%.\u003c\/p\u003e\n\u003cp\u003eThe digital shift raises supply-chain transparency and lets Ambuja respond faster to local demand swings, improving delivery fill rates and regional sales agility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% lower lead times (2024 internal data)\u003c\/li\u003e\n\u003cli\u003e~25% less admin work for dealers\u003c\/li\u003e\n\u003cli\u003e~98% order accuracy after rollout\u003c\/li\u003e\n\u003cli\u003eReal-time tracking enables faster local demand responses\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Site Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eDirect-to-site delivery serves Ambuja Cements’ large institutional projects by bypassing retail to meet construction timelines, with customized schedules and dedicated logistics teams running bulk cement tankers; this supported ~22% of B2B volumes in FY2024, helping secure multi-year contracts with major developers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCustomized schedules align with project milestones\u003c\/li\u003e\n\u003cli\u003eDedicated tanker fleets for high-volume supply\u003c\/li\u003e\n\u003cli\u003e~22% of B2B volume FY2024 via direct delivery\u003c\/li\u003e\n\u003cli\u003eDrives multi-year contracts and steady revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmbuja’s optimized place mix: 45% coastal, 50k+ dealers, low Rs650\/t logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmbuja’s place strategy blends coastal shipping (~45% volumes in 2025), rail\/road, 50,000+ dealers, 3.5 Mtpa 2025 expansions, ~Rs 650\/tonne logistics OPEX (FY2024‑25), 24–36h last‑mile lead times in key states, 22% B2B direct delivery (FY2024), and digital order-tracking (98% order accuracy).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoastal share\u003c\/td\u003e\n\u003ctd\u003e~45% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics OPEX\u003c\/td\u003e\n\u003ctd\u003e~Rs 650\/tonne (FY2024‑25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\u003c\/td\u003e\n\u003ctd\u003e50,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B direct\u003c\/td\u003e\n\u003ctd\u003e22% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eAmbuja Cements 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Ambuja Cements 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it covers Product, Price, Place, and Promotion with actionable insights and ready-to-use visuals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750579253625,"sku":"ambujacement-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ambujacement-marketing-mix.png?v=1772225434","url":"https:\/\/growthsharematrix.com\/products\/ambujacement-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}