{"product_id":"americanwoodmark-bcg-matrix","title":"American Woodmark Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eCurious about American Woodmark's strategic product portfolio? This glimpse into their BCG Matrix highlights key areas of potential and challenge. For a comprehensive understanding of their Stars, Cash Cows, Dogs, and Question Marks, and to unlock actionable strategies, purchase the full BCG Matrix report.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Growth Kitchen \u0026amp; Bath Market Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmerican Woodmark is strategically positioned within the U.S. home remodeling market, with a keen focus on the kitchen and bath segments. These areas are anticipated to show steady growth, with projections indicating continued expansion through 2025 and into the foreseeable future. This robust market environment offers significant opportunities for American Woodmark's product lines to capture greater market share and boost sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrowing Custom and Semi-Custom Cabinetry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe custom and semi-custom cabinetry market is a bright spot, showing robust expansion.  Even as the overall cabinet sector faced headwinds, custom cabinets saw year-over-year growth, demonstrating resilience and strong consumer interest in tailored solutions.\u003c\/p\u003e\n\u003cp\u003eAmerican Woodmark is well-positioned to capitalize on this trend. Their focus on custom and semi-custom options directly addresses the rising consumer desire for personalized home interiors, enabling them to secure a greater portion of this lucrative and expanding market segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Construction Market Recovery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe new home construction market is indeed showing promising signs of recovery.  Following some earlier dips, forecasts for 2024 indicate a strengthening trend, with projected increases in housing starts. This rebound is expected to drive significant spending in residential improvement and repair as well.\u003c\/p\u003e\n\u003cp\u003eAs a major supplier to home builders, American Woodmark's offerings for new construction are well-positioned. The company's products stand to benefit directly from this anticipated upturn and the ongoing demand within the new housing sector.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Digital Transformation Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmerican Woodmark is making significant strides in its digital transformation journey. A key initiative involves the rollout of a new CRM sales solution, designed to streamline customer interactions and enhance sales force effectiveness. This is complemented by an ongoing ERP cloud implementation, which promises to boost operational efficiency across the organization.\u003c\/p\u003e\n\u003cp\u003eThese technological investments are strategically aligned with the company's goal of capturing greater market share and fostering sustained growth. By leveraging digital tools, American Woodmark aims to create more personalized customer experiences and develop innovative product and service offerings that resonate with evolving market demands.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eCRM Sales Solution Launch:\u003c\/strong\u003e Enhancing customer engagement and sales productivity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eERP Cloud Implementation:\u003c\/strong\u003e Driving operational efficiency and data integration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigitalization for Growth:\u003c\/strong\u003e Positioning technology as a core driver for future market opportunities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Loyalty Focus:\u003c\/strong\u003e Utilizing digital tools to strengthen relationships and improve service.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Innovation and On-Trend Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmerican Woodmark is actively refreshing its product catalog to include the latest design preferences and functional enhancements. This includes introducing new door styles, such as the Remy collection, and popular finishes like Cherry Clove, catering to evolving consumer tastes. The company is also adapting to cabinet trends by offering new heights that facilitate stacked installations, a growing demand in modern kitchens.\u003c\/p\u003e\n\u003cp\u003eThe company's dedication to staying current with design trends, particularly the move towards minimalist aesthetics and the incorporation of natural materials, ensures its product lineup remains attractive and competitive. This focus on innovation and market alignment is crucial for maintaining momentum in a dynamic market. For instance, in fiscal year 2023, American Woodmark reported net sales of $2.3 billion, underscoring the importance of their product strategy in driving revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Refresh:\u003c\/strong\u003e Introduction of new door styles like Remy and finishes such as Cherry Clove.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrend Alignment:\u003c\/strong\u003e Focus on streamlined aesthetics and natural elements in designs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunctional Innovation:\u003c\/strong\u003e Offering new cabinet heights to support stacked cabinet trends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Competitiveness:\u003c\/strong\u003e Commitment to innovation keeps offerings relevant and poised for growth, contributing to their significant net sales.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAmerican Woodmark's Cabinetry: Shining Bright!\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars in the BCG matrix represent high-growth, high-market-share products or business units. For American Woodmark, their custom and semi-custom cabinetry lines, benefiting from strong consumer demand for personalized home interiors, can be considered stars. The company's strategic investments in digital transformation, including a new CRM sales solution and ERP cloud implementation, further solidify their position to nurture these high-potential segments and drive future growth.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThis BCG Matrix overview for American Woodmark details its product portfolio across Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003cp\u003eIt offers strategic insights and recommendations for investment, holding, or divestment based on market share and growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eThe American Woodmark BCG Matrix provides a clear, visual representation of business unit performance, relieving the pain of strategic uncertainty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Home Center Sales Channel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmerican Woodmark's dominant home center sales channel, exemplified by its deep ties with giants like Home Depot and Lowe's, serves as a significant cash cow. These relationships are not just transactional; they represent a stable, high-volume distribution network.\u003c\/p\u003e\n\u003cp\u003eIn fiscal year 2024, these major home centers were responsible for a substantial 41.6% of American Woodmark's total net sales. This consistent revenue stream from established retail partners underpins the cash-generating power of this segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Market Share in Stock Cabinetry\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmerican Woodmark's stock cabinetry segment, largely distributed through home centers, is a bedrock of its operations, consistently generating revenue. This segment benefits from a mature market landscape where the company commands a substantial market share.\u003c\/p\u003e\n\u003cp\u003eThe mature nature of the stock cabinetry market, coupled with American Woodmark's strong position, translates into a reliable cash flow. In fiscal year 2023, American Woodmark reported net sales of $2.1 billion, with the stock cabinetry segment being a primary contributor, underscoring its cash cow status.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient Made-to-Stock Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmerican Woodmark's investments in expanding its Made-to-Stock manufacturing, including the Monterrey, Mexico facility and the Hamlet, North Carolina expansion, bolster efficiency and capacity for high-volume production. This strategic focus on operational excellence within its core product lines directly translates into strong profit margins and consistent cash flow from its established product categories.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Kitchen and Bath Cabinetry Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAmerican Woodmark's core kitchen and bath cabinetry portfolio represents its established Cash Cows. These foundational product lines consistently meet widespread consumer demand for essential home renovation and construction needs, driving significant and reliable revenue streams for the company.\u003c\/p\u003e\n\u003cp\u003eThese offerings are the bedrock of the business, providing a stable income source. For instance, in fiscal year 2023, American Woodmark reported net sales of $2.4 billion, with cabinetry products forming the vast majority of this revenue. This demonstrates the enduring strength and consistent demand for their core kitchen and bath solutions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBroad Appeal:\u003c\/strong\u003e The fundamental kitchen and bath cabinetry caters to a wide range of consumers, from new homeowners to those undertaking renovations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsistent Revenue:\u003c\/strong\u003e These product lines are essential in the housing market, ensuring a steady and substantial revenue generation regardless of market fluctuations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Share:\u003c\/strong\u003e American Woodmark holds a significant position in the cabinetry market, benefiting from brand recognition and established distribution channels for its core products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfitability:\u003c\/strong\u003e As Cash Cows, these segments are expected to generate strong profits with relatively low investment needs, contributing significantly to the company's overall financial health.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStable Builder Segment Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAmerican Woodmark's direct-to-builder segment is a strong contributor, making up about 42.4% of their net sales in fiscal year 2024. This direct relationship with builders offers a steady and predictable revenue source for the company.\u003c\/p\u003e\n\u003cp\u003eThis segment's performance is tied to the broader housing market, specifically housing starts. However, it consistently demonstrates demand for American Woodmark's cabinetry, acting as a reliable generator of cash flow for the business.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect-to-Builder Sales:\u003c\/strong\u003e Accounted for 42.4% of net sales in FY2024.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevenue Stability:\u003c\/strong\u003e Provides a significant and relatively stable revenue stream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Influence:\u003c\/strong\u003e Performance is influenced by housing starts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCash Generation:\u003c\/strong\u003e Contributes reliably to overall cash flow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCash Cows: Key Drivers of Financial Health\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmerican Woodmark's core kitchen and bath cabinetry, particularly its stock cabinetry, functions as a significant cash cow. This segment benefits from established distribution channels, notably through major home centers like Home Depot and Lowe's, which accounted for 41.6% of total net sales in fiscal year 2024.\u003c\/p\u003e\n\u003cp\u003eThe direct-to-builder segment also represents a key cash cow, contributing approximately 42.4% of net sales in fiscal year 2024. This channel provides a stable and predictable revenue stream, closely tied to housing market activity.\u003c\/p\u003e\n\u003cp\u003eThese product lines are characterized by high volume, mature market positions, and consistent demand, allowing them to generate substantial profits with relatively low investment requirements, thereby fueling the company's overall financial health.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003ctd\u003eSegment\u003c\/td\u003e\n\u003ctd\u003eFY2024 Net Sales Contribution\u003c\/td\u003e\n\u003ctd\u003eKey Characteristics\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStock Cabinetry (via Home Centers)\u003c\/td\u003e\n\u003ctd\u003e41.6%\u003c\/td\u003e\n\u003ctd\u003eHigh volume, stable distribution, mature market\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect-to-Builder\u003c\/td\u003e\n\u003ctd\u003e42.4%\u003c\/td\u003e\n\u003ctd\u003ePredictable revenue, tied to housing starts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eAmerican Woodmark BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe American Woodmark BCG Matrix preview you are currently viewing is precisely the same comprehensive document you will receive immediately after purchase. This means you'll get the fully formatted, analysis-ready report without any alterations or watermarks, ensuring you have the exact strategic tool you need for informed decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55611042365817,"sku":"americanwoodmark-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/americanwoodmark-bcg-matrix.png?v=1754749922","url":"https:\/\/growthsharematrix.com\/products\/americanwoodmark-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}