{"product_id":"amsc-marketing-mix","title":"AMSC Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how AMSC’s Product, Price, Place, and Promotion choices combine to create competitive advantage—this concise preview tees up strategic insights and practical takeaways. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save research time and apply proven tactics to your business or coursework. Unlock detailed pricing models, channel mapping, and promotion playbooks to benchmark performance and drive results—available instantly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResilient Electric Grid Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Resilient Electric Grid (REG) uses high-temperature superconductor (HTS) wire to create high-capacity links between substations, enabling dynamic load sharing that cuts cascading outage risk; pilots in 2024 showed HTS links carrying 2–4x the current of comparable copper lines while reducing footprint by ~60%. AMSC positions REG for urban utilities facing constrained right-of-way; estimated project ARR per installed MW is $120k–$180k with payback in 6–10 years depending on load factors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVoltage Regulation Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe D-VAR system delivers dynamic voltage control and reactive power compensation to stabilize grids, reducing voltage excursions by up to 70% and improving power factor to \u0026gt;0.98; utilities report uptime gains of ~2–4% after installation. These units support integration of intermittent renewables—enabling ~15–25% higher wind\/solar penetration without curtailment—and the modular design cuts deployment time by ~30% and scales from 1 MVAR to 100+ MVAR per site to meet industrial or utility power-quality needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWind Power Electronics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAMSC supplies power converters and control software that manage power flow and conversion in wind turbines, improving efficiency and uptime; its Gridtec and power-electronics licenses reached \u0026gt;1.2 GW of installed capacity by Dec 2025 and generated $48.5M in product \u0026amp; license revenue in FY2025. AMSC commonly licenses designs to turbine OEMs, embedding its tech across global supply chains and reducing turbine-level LCOE by ~3–5% in vendor reports.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuperconducting Wire Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmperium, AMSC’s proprietary high-temperature superconducting (HTS) wire, carries up to 10x the current of copper of the same size with near-zero resistive loss, enabling higher power density in grids and motors; AMSC reported 2025 sales of HTS materials at $24.5M, supporting system revenues of $112M.\u003c\/p\u003e\n\u003cp\u003eAmperium is sold standalone for labs and industry or bundled into AMSC systems like superconducting cables and fault current limiters, improving efficiency and reducing O\u0026amp;M costs by ~30% versus conventional gear.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary product: Amperium HTS wire\u003c\/li\u003e\n\u003cli\u003ePerformance: ~10x current vs copper, minimal loss\u003c\/li\u003e\n\u003cli\u003eSales: HTS materials $24.5M in 2025; systems $112M\u003c\/li\u003e\n\u003cli\u003eBenefits: +power density, −O\u0026amp;M ~30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNaval Ship Protection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAMSC’s Naval Ship Protection line uses superconducting degaussing to cut vessel magnetic signatures, lowering magnetic-mine and detection risk and boosting survivability; the defense push leverages AMSC’s high-power-density tech and expands revenue into defense markets where global naval modernization budgets topped $200B in 2024.\u003c\/p\u003e\n\u003cp\u003eDeployment trials in 2023–25 showed signature reductions \u0026gt;80% and potential platform retrofit revenue per ship of $1–4M, supporting strategic diversification and higher-margin defense contracts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSuperconducting degaussing: \u0026gt;80% signature cut\u003c\/li\u003e\n\u003cli\u003eRetrofit revenue: $1–4M per ship\u003c\/li\u003e\n\u003cli\u003eDefense market size: ~$200B global naval spend (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAMSC: High‑power HTS, compact REG, D‑VAR renewables boost, \u0026gt;80% naval stealth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAMSC products: Amperium HTS wire (10x current vs copper; 2025 HTS sales $24.5M; systems revenue $112M), REG HTS links (pilots 2024: 2–4x current, −60% footprint; ARR $120k–$180k\/MW; payback 6–10 yrs), D-VAR (reduces voltage excursions 70%; uptime +2–4%; enables +15–25% renewables), Naval degaussing (\u0026gt;80% signature cut; retrofit $1–4M\/ship).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024–25 data\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAmperium HTS\u003c\/td\u003e\n\u003ctd\u003e10x current, −O\u0026amp;M 30%\u003c\/td\u003e\n\u003ctd\u003e$24.5M sales (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eREG\u003c\/td\u003e\n\u003ctd\u003e2–4x current, −60% footprint\u003c\/td\u003e\n\u003ctd\u003e$120–180k ARR\/MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eD-VAR\u003c\/td\u003e\n\u003ctd\u003ePF \u0026gt;0.98, +2–4% uptime\u003c\/td\u003e\n\u003ctd\u003e+15–25% renewable penetration\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDegaussing\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;80% signature cut\u003c\/td\u003e\n\u003ctd\u003e$1–4M retrofit\/ship\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into AMSC’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for practical benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes AMSC’s 4P marketing strategy in a concise, plug-and-play one-pager that leadership can use for rapid alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Utility Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAMSC uses a specialized direct sales force to win large utility deals, closing contracts averaging $8–25M and representing 62% of 2024 revenue from grid products.\u003c\/p\u003e\n\u003cp\u003eSales cycles run 18–36 months with multi-year service agreements; projects need deep technical integration with existing substations and EMS (energy management systems).\u003c\/p\u003e\n\u003cp\u003eThe direct channel delivers tailored engineering support during installation and commissioning, cutting average deployment time by 22% and reducing warranty claims by 14%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWind Manufacturer Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpamsc places power electronics inside turbines via oem deals securing slots in multi-year production plans with partners like vestas and siemens gamesa amsc reported of revenue tied to contracts anchoring long-term sales.\u003e\n\u003c\/pamsc\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNaval Defense Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDistribution to the defense sector runs via government procurement and prime contractors, with AMSC holding NPV-backed contracts worth about $120m through 2028 tied to U.S. and allied naval shipbuilding programs.\u003c\/p\u003e\n\u003cp\u003eSales require strict ITAR\/NIST 800-171 compliance and pass scheduled Milestone Payments; typical delivery cycles span 24–84 months per program.\u003c\/p\u003e\n\u003cp\u003eThis channel yields steady revenue—roughly 35% of recent backlog—reducing exposure to commercial cyclical swings and improving cashflow predictability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Representative Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpamsc leverages a network of local representatives and distributors to reach industrial utility customers across countries cutting fixed costs by avoiding full regional offices while tapping in-country regulatory language expertise.\u003e\n\u003cpthese partners helped secure of international service contracts reducing market-entry time by an estimated versus opening new offices and supporting roughly in overseas revenue\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence: 40+ countries\u003c\/li\u003e\n\u003cli\u003e2024 overseas revenue: $120m\u003c\/li\u003e\n\u003cli\u003eShare of intl contracts: ~60%\u003c\/li\u003e\n\u003cli\u003eEstimated market-entry speed gain: ~30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pamsc\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDomestic Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAMSC's primary manufacturing and R\u0026amp;D hubs are in the United States, acting as the central node for global distribution and quality oversight.\u003c\/p\u003e\n\u003cp\u003eHigh-value items like Amperium wire and specialized power electronics ship from these US sites to protect IP and ensure traceability, supporting a 2024 reported gross margin concentration of ~38% on product lines made domestically.\u003c\/p\u003e\n\u003cp\u003eThis centralized logistics model cuts supplier risk and improves yield for sensitive equipment, with US-based plants handling ~65% of component value in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUS hubs: central distribution + R\u0026amp;D\u003c\/li\u003e\n\u003cli\u003eAmperium \u0026amp; power electronics shipped from US\u003c\/li\u003e\n\u003cli\u003e2024 gross margin ~38% on domestic products\u003c\/li\u003e\n\u003cli\u003e~65% of component value produced in US (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAMSC: 62% Utility Sales, OEMs \u0026amp; Defense Drive $120M+ Intl and NPV Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAMSC sells via direct utility sales (62% of 2024 revenue, $8–25M deals, 18–36 month cycles), OEM turbine integrations (28% revenue, multi-year slots with Vestas\/Siemens Gamesa), defense primes (NPV-backed ~$120M to 2028, 24–84 month deliveries), and 40+ country distributors (60% of intl contracts, ~$120M overseas 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003e2024 %\u003c\/th\u003e\n\u003cth\u003eKey metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect utility\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003ctd\u003e$8–25M deals; 18–36 mo cycles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEM turbine\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003ctd\u003eMulti-year slots; partners Vestas\/Siemens Gamesa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefense\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e$120M NPV to 2028; 24–84 mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors (intl)\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e40+ countries; $120M overseas; 60% intl contracts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eAMSC 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. It contains a complete AMSC 4P's Marketing Mix analysis (Product, Price, Place, Promotion) tailored for practical use. You're viewing the exact editable, high-quality file included with your purchase, ready to download and apply immediately. Buy with confidence—this is the final version, not a sample.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750987411833,"sku":"amsc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/amsc-marketing-mix.png?v=1772226994","url":"https:\/\/growthsharematrix.com\/products\/amsc-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}