{"product_id":"aob-bcg-matrix","title":"American Outdoor Brands Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAmerican Outdoor Brands sits at an inflection point where legacy firearm lines and growing outdoor accessories compete for capital; our preview maps revenue and market share trends suggesting a mix of Cash Cows in core accessories and Question Marks in newer outdoor segments. Purchase the full BCG Matrix for a quadrant-by-quadrant breakdown, actionable recommendations, and ready-to-use Word and Excel files to guide investment and product decisions with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMEAT! Your Maker\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMEAT! Your Maker is a Star for American Outdoor Brands, posting a 33% YoY revenue rise to $18.4 million by mid-2025 and driving the company’s pivot into meat processing and outdoor cooking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBUBBA Fishing Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBUBBA Fishing Tools sits in the Stars quadrant: it kept ~28% premium-accessories market share in 2025 and grew revenue 14% y\/y to $72M, driven by the Pro Series Smart Fish Scale becoming Major League Fishing’s official scale in March 2025.\u003c\/p\u003e\n\u003cp\u003eStrong R\u0026amp;D launched 6 SKUs in 2025, lifted ASPs 9%, and helped BUBBA expand into electronics; it needs continued marketing spend to sustain share in a US recreational fishing market that grew 6% in 2025 to $13.4B.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCaldwell Shooting Accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCaldwell Shooting Accessories, part of American Outdoor Brands, acts as a Star in the BCG matrix after the ClayCopter electronic target launcher—using biodegradable targets—spurred broad interest across e-commerce and retail, helping the shooting accessories sub-segment grow nearly 20% in fiscal 2025 and boosting Caldwell’s category share by an estimated 3–4 percentage points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGrilla Grills\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAcquired to anchor American Outdoor Brands’ 2024 entry into outdoor cooking, Grilla Grills shifted from DTC to retail in 2025, driving rapid channel expansion and boosting Outdoor Lifestyle revenue, now 57% of company sales.\u003c\/p\u003e\n\u003cp\u003eThe Pie-Ro automatic pellet-fed pizza oven launched 2025, targeting high-growth niche outdoor cooking; Grilla is a Star with accelerating unit growth and margin expansion, on track to become a Cash Cow.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAcquisition: 2024\u003c\/li\u003e\n\u003cli\u003eRetail rollout: 2025\u003c\/li\u003e\n\u003cli\u003eOutdoor Lifestyle = 57% revenue\u003c\/li\u003e\n\u003cli\u003ePie-Ro pizza oven: 2025\u003c\/li\u003e\n\u003cli\u003eStatus: Star → scaling to Cash Cow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBOG Hunting Gear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBOG Hunting Gear is a Star for American Outdoor Brands: DeathGrip tripod sales rose 18% in 2025, and land-management tools grew 22%, driving segment revenue to $148.6M in FY2025 and maintaining a 34% category market share.\u003c\/p\u003e\n\u003cp\u003eHigh consumer loyalty (Net Promoter Score 62) and rugged reliability keep margins strong (adjusted gross margin 48%), and integration into the outdoor-lifestyle strategy positions BOG as a sustained high-share, high-growth pillar.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 revenue $148.6M\u003c\/li\u003e\n\u003cli\u003eDeathGrip sales +18% YoY\u003c\/li\u003e\n\u003cli\u003eLand tools +22% YoY\u003c\/li\u003e\n\u003cli\u003eMarket share 34%\u003c\/li\u003e\n\u003cli\u003eNPS 62; gross margin 48%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOutdoor BBQ Brands Sizzle: MEAT!, BUBBA, BOG, Caldwell \u0026amp; Grilla Post Strong Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: MEAT! Maker ($18.4M, +33% 1H2025), BUBBA ($72M, +14% 2025, 28% premium share), Caldwell (shooting +~20% FY2025; +3–4pp share), Grilla (retail shift; Pie-Ro 2025; Outdoor Lifestyle 57% sales), BOG ($148.6M FY2025, +18% DeathGrip, +22% land tools, NPS 62, adj. GM 48%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eBrand\u003c\/th\u003e\n\u003cth\u003eRev\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003cth\u003eShare\/Notes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMEAT! Maker\u003c\/td\u003e\n\u003ctd\u003e$18.4M\u003c\/td\u003e\n\u003ctd\u003e+33%\u003c\/td\u003e\n\u003ctd\u003eMeat\/outdoor pivot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBUBBA\u003c\/td\u003e\n\u003ctd\u003e$72M\u003c\/td\u003e\n\u003ctd\u003e+14%\u003c\/td\u003e\n\u003ctd\u003e28% premium\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCaldwell\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e~+20% seg\u003c\/td\u003e\n\u003ctd\u003e+3–4pp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrilla\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003erapid\u003c\/td\u003e\n\u003ctd\u003eOutdoor 57%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBOG\u003c\/td\u003e\n\u003ctd\u003e$148.6M\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e34% share; NPS62; GM48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review of American Outdoor Brands: quadrant-by-quadrant strategic guidance on Stars, Cash Cows, Question Marks, and Dogs with investment recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing American Outdoor Brands units in clear quadrants for quick strategic decisions and presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCrimson Trace Laser Sights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCrimson Trace remains the market leader in firearm aiming and laser sights, generating steady cash flow that funds newer ventures; personal protection grew 3.8% in 2025 while Crimson Trace sustained \u0026gt;30% gross margins and low capex needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWheeler Gunsmithing Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWheeler Gunsmithing Tools is a Cash Cow with high market share in a mature segment; Wheeler accounted for roughly 15% of American Outdoor Brands’ reported 2024 tools revenue, with category growth ~1% annually.\u003c\/p\u003e\n\u003cp\u003eIts authority in gunsmithing and placement in major retailers keeps promotional spend under 3% of product revenue, preserving margins near 28%.\u003c\/p\u003e\n\u003cp\u003eStable demand for precision tools generates predictable cash flow, funding ~$12–18M annually toward R\u0026amp;D and marketing for Question Mark brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTipton Firearm Cleaning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTipton Firearm Cleaning is a classic Cash Cow within American Outdoor Brands, holding high market share in a mature cleaning-supplies category with annual repeat-purchase rates above 60% and steady 5–7% unit growth in traditional retail.\u003c\/p\u003e\n\u003cp\u003eProducts need little new infrastructure and show strong placement in big-box and dealer networks, keeping gross margins near 48% and low incremental capex.\u003c\/p\u003e\n\u003cp\u003eTipton’s steady profits helped fund AOBC’s 81% surge in adjusted EBITDA in FY2025, contributing an estimated $18–22 million of operating cash flow that year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrankford Arsenal Reloading\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFrankford Arsenal dominates the mature ammo-reloading niche, delivering steady cash flows even when new firearm sales dip; in 2025 the unit helped sustain AOB’s 44.6% gross margin by producing high-margin, low-CAPEX revenue streams.\u003c\/p\u003e\n\u003cp\u003eIts specialized product mix and repeat purchase dynamics mean operating margins above corporate average and strong free cash conversion, funding AOB’s international expansion without heavy reinvestment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket position: category leader in reloading accessories\u003c\/li\u003e\n\u003cli\u003eCapital intensity: low CAPEX, high cash returns\u003c\/li\u003e\n\u003cli\u003eMargin impact: supports 44.6% corporate gross margin\u003c\/li\u003e\n\u003cli\u003eUse of cash: funds international growth initiatives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHooyman Land Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHooyman Land Management is a Cash Cow for American Outdoor Brands, holding a leading share in the cordless saws and land-management tools niche with stable unit sales and ~12% EBIT margin in 2024, driven by patented blade tech and rugged durability.\u003c\/p\u003e\n\u003cp\u003eGrowth is steady not explosive—mid-single-digit revenue CAGR vs. triple-digit for lifestyle lines—but strong distribution and 45% repeat purchase rate make it a reliable cash generator for company reinvestment.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket position: #1 in cordless saws for property owners\u003c\/li\u003e\n\u003cli\u003eFinancials: ~12% EBIT margin, mid-single-digit CAGR\u003c\/li\u003e\n\u003cli\u003eDurability: patented designs, 45% repeat buyers\u003c\/li\u003e\n\u003cli\u003eRole: low-volatility cash source funding growth brands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAOBC’s cash cows (Crimson Trace, Tipton, Hooyman) fund $50–70M FY25 growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCrimson Trace, Wheeler, Tipton, Frankford Arsenal, and Hooyman are cash cows for American Outdoor Brands, delivering high market share, low capex, and steady margins (Crimson Trace \u0026gt;30% gross, Tipton ~48% gross, Hooyman ~12% EBIT), together funding FY2025 R\u0026amp;D\/expansion with ~$50–70M free cash flow.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eMargin\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003eFY25 cash\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCrimson Trace\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;30%\u003c\/td\u003e\n\u003ctd\u003eLeader\u003c\/td\u003e\n\u003ctd\u003e$18–22M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTipton\u003c\/td\u003e\n\u003ctd\u003e~48%\u003c\/td\u003e\n\u003ctd\u003eStaple\u003c\/td\u003e\n\u003ctd\u003e$18–22M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eAmerican Outdoor Brands BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact American Outdoor Brands BCG Matrix report you’ll receive after purchase—no watermarks, no demo pages—just the finished, fully formatted analysis ready for strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748528632185,"sku":"aob-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/aob-bcg-matrix.png?v=1772209232","url":"https:\/\/growthsharematrix.com\/products\/aob-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}