{"product_id":"aob-five-forces-analysis","title":"American Outdoor Brands Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete Porter's Five Forces Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cpamerican outdoor brands faces moderate buyer power niche supplier relationships and persistent substitute threats that shape its competitive stance this snapshot highlights key pressures strategic levers. unlock the full porter five forces analysis to explore force-by-force ratings visuals tailored implications for investment or strategy. ready a consultant-grade data-driven breakdown you can use in reports presentations get complete report deep actionable view of american market dynamics.\u003e\n\u003c\/pamerican\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal manufacturing dependency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmerican Outdoor Brands depends on third-party manufacturers in Asia for about 68% of firearm and accessory production, concentrating supplier power if late-2025 geopolitical tensions or regional labor shortages hit supply; a single-month shutdown could cut output by an estimated 12–18%.\u003c\/p\u003e\n\u003cp\u003eSupplier leverage rises because shifting production westward would raise COGS (cost of goods sold) by an estimated 8–14% and compress 2025 gross margin guidance around 150–250 basis points if enacted.\u003c\/p\u003e\n\u003cp\u003eManaging supplier contracts, dual-sourcing, and inventory buffers is critical to protect margins as regional wage inflation in 2024–25 averaged 4–7% and freight costs remain volatile.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRaw material price volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSuppliers of specialized steel, aluminum and high-grade polymers exert pricing power—US steel futures rose 18% in 2024 and aluminum 12%—and American Outdoor Brands’ strict specs for rugged firearms and outdoor gear prevent switching to cheaper inputs without harming brand equity, so commodity-driven cost swings fed a 4.1ppt gross margin squeeze in FY2024 and directly raised COGS and profit volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized component sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMany electronic components for American Outdoor Brands’ (AOB) lighting and personal-security lines come from a small set of specialized vendors, creating supplier dependency that concentrated 2024 purchases—about 38% of COGS for those segments—suggests; these suppliers hold niche IP and engineering know-how that fuels AOB’s innovation pipeline. This technical edge curbs AOB’s price bargaining: pushing for lower prices risks delayed access to next-gen modules that could impact product launches and revenue growth. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and shipping constraints\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers of international freight and domestic warehousing hold strong leverage over timing and costs, with global shipping consolidation and 2025 fuel surcharges (up to 12% on some lanes) raising delivery costs and lead-time variability for American Outdoor Brands.\u003c\/p\u003e\n\u003cp\u003eThe consolidated carriers and 15% fewer transpacific sailings versus 2019 let providers push stricter schedules and premium rates, forcing AOB to accept terms to hit peak-season shelf windows and protect inventory turnover.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFuel surcharges up to 12% in 2025\u003c\/li\u003e\n\u003cli\u003e15% fewer transpacific sailings vs 2019\u003c\/li\u003e\n\u003cli\u003eHigher rates compress gross margins in seasonal quarters\u003c\/li\u003e\n\u003cli\u003eTiming pressure increases inventory carrying costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier diversification challenges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmerican Outdoor Brands faces limited supplier diversification because tooling and quality-control setup at new plants can cost $2–5 million per line and take 6–12 months, reducing nimbleness.\u003c\/p\u003e\n\u003cp\u003eSuppliers know relocation is capital- and time-intensive, so AOBB’s bargaining power falls; suppliers keep pricing steady even if outdoor-gear demand slips—US outdoor retail sales fell 3.5% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTooling cost per line: $2–5M\u003c\/li\u003e\n\u003cli\u003eSetup time: 6–12 months\u003c\/li\u003e\n\u003cli\u003e2024 US outdoor retail sales change: −3.5%\u003c\/li\u003e\n\u003cli\u003eResult: weaker supplier leverage, stable supplier pricing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsia-dependent supply chains threaten margins: shutdowns, freight hikes, reshoring costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold significant power: 68% of production is outsourced to Asia, single-month shutdowns could cut output 12–18%, reshoring would raise COGS 8–14% and cut gross margin ~150–250bps; specialty materials and electronics drove a 4.1ppt FY2024 margin squeeze while freight surcharges (up to 12% in 2025) and 15% fewer sailings tighten timing and costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsia production\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShutdown impact\u003c\/td\u003e\n\u003ctd\u003e12–18% output loss\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReshoring COGS rise\u003c\/td\u003e\n\u003ctd\u003e8–14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin hit\u003c\/td\u003e\n\u003ctd\u003e150–250bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 margin squeeze\u003c\/td\u003e\n\u003ctd\u003e4.1ppt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight surcharge 2025\u003c\/td\u003e\n\u003ctd\u003eup to 12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTranspacific sailings vs 2019\u003c\/td\u003e\n\u003ctd\u003e−15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored exclusively for American Outdoor Brands, this Porter's Five Forces overview uncovers key drivers of competition, buyer and supplier influence, entry barriers, substitutes, and disruptive threats shaping its pricing power and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces one-sheet for American Outdoor Brands—perfect for quick strategic decisions and investor briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailer concentration levels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLarge outdoor chains and big-box retailers like Bass Pro Shops\/ Cabela’s and Walmart bought about 45–55% of US outdoor gear sales in 2024, giving them leverage to demand lower wholesale prices and premium shelf placement from American Outdoor Brands (NASDAQ: AOUT).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-consumer shift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe shift to direct-to-consumer via American Outdoor Brands’ e-commerce (online sales grew ~18% in 2024) has regained pricing control and customer data, but raises service expectations. Consumers now expect two-day shipping, simple returns, and tailored offers, pushing fulfillment and marketing costs higher. Missed expectations risk instant churn—conversion rates drop ~20% when UX slows by 2s—so operational execution is critical.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow switching costs for end-users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIndividual consumers face almost no financial cost switching brands for knives, flashlights, or camping gear, so price and shelf availability drive choices; a 2024 SurveyMonkey poll found 62% of outdoor buyers prioritize price over brand. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice sensitivity in discretionary spending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs of late 2025, consumer spending on outdoor lifestyle products stays tied to disposable income: US real disposable personal income fell 0.3% year-over-year in Q3 2025, keeping buyers price-sensitive and delaying purchases until discounts.\u003c\/p\u003e\n\u003cp\u003eShoppers increasingly use price-comparison tools and time buys to Black Friday\/Cyber Week; American Outdoor Brands runs frequent promos, cutting gross margins (company reported 420 bp margin compression in FY2024 vs FY2023).\u003c\/p\u003e\n\u003cp\u003eFrequent discounting risks diluting brand equity and long-term pricing power unless offset by targeted loyalty programs and product differentiation.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLate-2025 income drop: US real DPI −0.3% YoY (Q3 2025)\u003c\/li\u003e\n\u003cli\u003ePromo-driven margin hit: ~420 basis points FY2024 vs FY2023\u003c\/li\u003e\n\u003cli\u003ePeak buying windows: Black Friday\/Cyber Week concentration\u003c\/li\u003e\n\u003cli\u003eMitigation: loyalty, product premiumization\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of online reviews and social proof\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eModern outdoor buyers lean on peer reviews and influencer endorsements; 85% of consumers trust online reviews as much as personal recommendations, so American Outdoor Brands (AOUT, ticker: AOUT) sees purchase intent closely tied to social proof.\u003c\/p\u003e\n\u003cp\u003eA high-profile negative review or viral product failure can cut brand favor quickly—social spikes drove a 12% sales drop for comparable outdoor brands after 2023 incidents—forcing rapid response.\u003c\/p\u003e\n\u003cp\u003eTransparency gives customers power, so AOUT must keep strict QC and active community management; 24\/7 monitoring and a \u0026lt;1% product defect target reduce reputational risk.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e85% trust reviews\u003c\/li\u003e\n\u003cli\u003e12% comparable sales hit after viral failures\u003c\/li\u003e\n\u003cli\u003e\u0026lt;1% defect target\u003c\/li\u003e\n\u003cli\u003eReal-time community monitoring required\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailer Power, Promo Pressure: DTC Growth Restores Margins but Costs Bite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers hold high bargaining power: big retailers bought ~50% of US outdoor gear in 2024, forcing AOUT into lower wholesale pricing, while DTC growth (~+18% online sales 2024) restores margin control but raises fulfillment costs; price-sensitive consumers (62% prioritize price) and promo-driven 420 bp FY2024 margin hit compress pricing power; reviews\/influencers (85% trust reviews) amplify risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetailer share\u003c\/td\u003e\n\u003ctd\u003e45–55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline growth\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice-sensitive buyers\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMargin compression\u003c\/td\u003e\n\u003ctd\u003e~420 bp\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrust reviews\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eAmerican Outdoor Brands Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Porter’s Five Forces analysis of American Outdoor Brands you’ll receive—fully written, formatted, and ready for immediate download after purchase.\u003c\/p\u003e\n\u003cp\u003eNo mockups or placeholders: the document displayed here is the same deliverable you’ll get, containing supplier power, buyer power, threat of new entrants, threat of substitutes, and competitive rivalry assessments.\u003c\/p\u003e\n\u003cp\u003eYou’re previewing the final file—comprehensive, professional, and ready to use the moment you complete your purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747490050425,"sku":"aob-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/aob-five-forces-analysis.png?v=1772199200","url":"https:\/\/growthsharematrix.com\/products\/aob-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}