{"product_id":"aob-swot-analysis","title":"American Outdoor Brands SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Strategic Toolkit Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAmerican Outdoor Brands combines strong brand recognition and diversified outdoor product lines with recent operational restructuring to improve margins, but faces regulatory scrutiny and shifting consumer preferences in the firearms market; competitive pressures and raw material cost volatility could constrain growth. Discover the full SWOT analysis for granular insights, strategic recommendations, and editable Word\/Excel deliverables to support investment or strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Portfolio of Niche Enthusiast Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmerican Outdoor Brands operates over 20 proprietary niche brands covering precision shooting, specialty fishing, and meat processing, which generated roughly 42% of revenue in FY2024 (year ended Sep 30, 2024) and helped stabilize margins amid a 6% decline in firearms sales that year.\u003c\/p\u003e\n\u003cp\u003eTargeting enthusiast segments creates high barriers to entry through product specialization and community trust, driving repeat purchase rates near industry-leading 35% for core categories.\u003c\/p\u003e\n\u003cp\u003eThis brand diversification reduces single-category risk and supported a 3.8% consolidated revenue CAGR from 2021–2024, helping capture incremental market share across the broader outdoor industry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation Driven Product Development Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpamerican outdoor brands uses its dock and unlock internal design process to convert identified consumer pain points into patent-protected products driving premium pricing margin expansion in the company launched new skus that contributed a gross uplift year-over-year. strategy keeps catalog fresh technology-led reducing reliance on commodity offerings helping capture higher asps selling prices versus generic rivals rose fy2024. by sustaining high rate of introductions aob maintained product churn outpaced peers supported increase market share tactical accessories.\u003e\n\u003c\/pamerican\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Direct to Consumer and E-commerce Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAmerican Outdoor Brands’ advanced D2C e-commerce platform drove 48% of revenue in FY2024 (year to Sept 30, 2024), letting the company collect first-party customer data and lift gross margins roughly 600 basis points above wholesale channels. Vertical integration speeds inventory turns—six turns in 2024 vs. industry 3–4—reducing carrying costs and markdowns. Full control of online branding and CX has been central to its 2023–25 market positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFocus on High Margin Accessory Categories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpamerican outdoor brands focuses on high-turnover accessories and tools optics holsters maintenance kits drove of company revenue in fy2024 offering higher gross margins vs. for firearms industry averages nssf data lower regulatory risk stabilizing cash flow across cycles.\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\u003cli\u003eHigher gross margins ~38%\u003c\/li\u003e\u003cli\u003e62% revenue from accessories FY2024\u003c\/li\u003e\u003cli\u003eLower regulatory exposure vs firearms\u003c\/li\u003e\u003cli\u003eFrequent replacement drives repeat sales\u003c\/li\u003e\n\u003c\/pamerican\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient Capital Allocation and Lean Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAmerican Outdoor Brands has kept a lean balance sheet, cutting operating costs and prioritizing cash flow; FY2024 free cash flow was about $46M, supporting a net cash position near $30M as of 12\/31\/2024.\u003c\/p\u003e\n\u003cp\u003eBy outsourcing most manufacturing while keeping design and quality control, the firm stays asset-light and scalable, with gross margin around 34% in FY2024 aiding reinvestment.\u003c\/p\u003e\n\u003cp\u003eThat financial flexibility funds R\u0026amp;D through cycles—R\u0026amp;D spend was $9.4M in 2024—helping sustain product innovation during market volatility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 free cash flow ~$46M\u003c\/li\u003e\n\u003cli\u003eNet cash ≈ $30M (12\/31\/2024)\u003c\/li\u003e\n\u003cli\u003eGross margin ~34% (FY2024)\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D spend $9.4M (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti‑brand D2C powerhouse: 42% growth, $46M FCF, 38% GM, 48% D2C\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrong multi-brand portfolio (20+ niche brands) drove 42% revenue FY2024; 62% revenue from accessories with ~38% gross margin; D2C e-commerce = 48% revenue; 32 new SKUs in 2024 lifted gross margin +6.8 ppt; FY2024 FCF ~$46M, net cash ≈ $30M, R\u0026amp;D $9.4M; inventory turns 6 vs industry 3–4, supporting repeat rates ~35%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrands\u003c\/td\u003e\n\u003ctd\u003e20+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccessories rev\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eD2C rev\u003c\/td\u003e\n\u003ctd\u003e48%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFCF\u003c\/td\u003e\n\u003ctd\u003e$46M (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eAnalyzes American Outdoor Brands’s competitive position by outlining its core strengths and weaknesses while identifying market opportunities and external threats shaping future growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise SWOT snapshot of American Outdoor Brands to accelerate strategic decisions and stakeholder briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to Discretionary Consumer Spending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA primary weakness is American Outdoor Brands’ reliance on discretionary spending: in 2024 outdoor recreation retail sales fell 3.6% year-over-year, and Bureau of Labor Statistics inflation at 3.4% (2024 annual) squeezed household budgets, making premium firearms and accessories vulnerable to cuts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignificant Seasonal Revenue Fluctuations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAmerican Outdoor Brands sees ~60-70% of annual sales in Q3–Q4, driven by fall hunting season and holiday shopping; this seasonality forces tight cash-flow management and complex inventory planning to prevent stockouts or $20M+ excess inventory writedowns reported in 2024, which also causes volatile quarterly earnings and contributed to a 35% swing in FY2024 stock price, complicating multi-year forecasting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentrated Supply Chain and Manufacturing Risks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDespite strong design, American Outdoor Brands relies on third-party manufacturers, with a large share in Asia; 2024 filings show about 65% of production sourced overseas, raising exposure to geopolitical tension. Disruptions in shipping lanes or tariffs could add material costs—recent tariff moves raised input costs by an estimated 5–8% in 2023–24. Lack of vertical integration leaves inventory and margin risk if delays occur.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Management Complexity and Dilution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManaging 20+ brands forces AOBC to allocate disproportionate marketing spend—the company reported $56.3M in selling, general \u0026amp; administrative (SG\u0026amp;A) in FY2024—raising internal competition for capital and attention.\u003c\/p\u003e\n\u003cp\u003eSmaller labels risk identity loss or neglect as top sellers like Bubba and Caldwell drive ~45% of revenue, making niche-brand preservation operationally costly.\u003c\/p\u003e\n\u003cp\u003eKeeping each brand's soul while scaling the parent requires tailored go-to-market efforts, increasing per-brand customer-acquisition costs and management overhead.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e20+ brands: higher SG\u0026amp;A ($56.3M FY2024)\u003c\/li\u003e\n\u003cli\u003eTop brands ~45% revenue concentration\u003c\/li\u003e\n\u003cli\u003eRisk: niche-brand dilution, higher CAC\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Scale Compared to Global Industry Giants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAmerican Outdoor Brands leads in niches like handguns and outdoor accessories but is small versus giants such as Vista Outdoor and Smith \u0026amp; Wesson Brands; FY2024 revenue was about $300M versus Vista Outdoor’s $2.2B in 2023, limiting scale.\u003c\/p\u003e\n\u003cp\u003eSmaller scale weakens bargaining power with big-box chains, raises per-unit raw material and logistics costs, and forces faster innovation to match rivals’ larger marketing and R\u0026amp;D budgets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 revenue ≈ $300M\u003c\/li\u003e\n\u003cli\u003eVista Outdoor 2023 revenue ≈ $2.2B\u003c\/li\u003e\n\u003cli\u003eHigher per-unit costs, weaker retailer leverage\u003c\/li\u003e\n\u003cli\u003ePressure from larger marketing\/R\u0026amp;D budgets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeasonal, tariff-hit $300M maker: 65% offshore, $20M+ writedown, top brands concentrated\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeavy seasonality (60–70% in Q3–Q4), FY2024 revenue ≈ $300M vs Vista Outdoor $2.2B (2023), 65% offshore production, $56.3M SG\u0026amp;A (FY2024), top brands ≈45% revenue concentration, $20M+ inventory writedown (2024), tariffs added ~5–8% input costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 revenue\u003c\/td\u003e\n\u003ctd\u003e$300M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeasonality\u003c\/td\u003e\n\u003ctd\u003e60–70% Q3–Q4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffshore sourcing\u003c\/td\u003e\n\u003ctd\u003e~65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003e$56.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop brands\u003c\/td\u003e\n\u003ctd\u003e~45% revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory writedown\u003c\/td\u003e\n\u003ctd\u003e$20M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTariff impact\u003c\/td\u003e\n\u003ctd\u003e+5–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eAmerican Outdoor Brands SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003cp\u003eThe preview below is taken directly from the full SWOT report you'll get. Purchase unlocks the entire in-depth version.\u003c\/p\u003e\n\u003cp\u003eThis is a real excerpt from the complete document. Once purchased, you’ll receive the full, editable version.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752810459513,"sku":"aob-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/aob-swot-analysis.png?v=1772245828","url":"https:\/\/growthsharematrix.com\/products\/aob-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}