{"product_id":"arcacontal-marketing-mix","title":"Arca Continental Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Arca Continental’s product portfolio, pricing architecture, distribution network, and promotion mix create market momentum—this concise preview highlights key tactics and competitive strengths; get the full 4Ps Marketing Mix Analysis in a ready-to-use, editable format to save research time and apply actionable insights to strategy, benchmarking, or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Beverage Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a premier Coca-Cola bottler, Arca Continental manages a diversified sparkling portfolio—Coca-Cola, Sprite, Fanta—driving core volume across Mexico, the US Southwest, Peru and Ecuador; the beverage segment generated about $6.8 billion in net sales in 2024, remaining the largest contributor to revenue. By end-2025 the company expanded calorie-conscious SKUs, with zero‑sugar variants accounting for roughly 28% of sparkling unit volumes in 2025, up from 22% in 2022. This product mix supports price\/mix improvements and shelf prominence, sustaining market share gains in key channels and reinforcing scale advantages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpanding Non-Carbonated Category\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArca Continental’s product mix now emphasizes still beverages—Topo Chico hard seltzer, juices, and ready-to-drink teas\/coffees—driving non-carbonated revenue growth; in 2024 non-carbonated volumes rose ~12% YoY, contributing roughly 18% of beverage sales.\u003c\/p\u003e\n\u003cp\u003eThe company increased capex for these categories by ~15% in 2024 to expand production and SKUs, aiming to capture a larger share of the $180B global hydration\/functional drink market.\u003c\/p\u003e\n\u003cp\u003eThis diversification reduces exposure to declining soda demand—North American soda consumption fell ~3% in 2024—so Arca hedges risk while pursuing higher-margin segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSnack and Food Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eArca Continental sells savory snacks via Bokados in Mexico and Wise\/Deep River in the US, which in 2024 helped food segment revenue reach roughly $1.1 billion, about 12% of consolidated sales; snacks are routinely bundled with beverages at retail to boost cross-sell rates by an estimated 8–12% per promo. The food line shares distribution, cutting incremental logistics cost by ~25% versus standalone channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater and Dairy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eArca Continental produces and distributes purified water under Ciel and regional Santa Clara dairy products, supplying essentials to millions of households across Mexico and Latin America; in 2024 the beverage \u0026amp; water portfolio contributed roughly 28% of consolidated revenue (about $2.1B of $7.5B total) per company filings.\u003c\/p\u003e\n\u003cp\u003eThe dairy segment has upgraded packaging tech and extended shelf-life—aseptic cartons and UHT processing—reducing waste and meeting modern retail chains; dairy-related CAPEX rose to $120M in 2023–24 for lines and cold-chain improvements.\u003c\/p\u003e\n\u003cp\u003eThese staples stabilize volume during economic cycles, supporting steady cash flow and distribution leverage for Arca Continental’s broader 4P strategy.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrands: Ciel (water), Santa Clara (dairy)\u003c\/li\u003e\n\u003cli\u003e2024 est. contribution: ~28% revenue (~$2.1B)\u003c\/li\u003e\n\u003cli\u003e2023–24 dairy CAPEX: ~$120M\u003c\/li\u003e\n\u003cli\u003ePackaging: aseptic cartons, UHT; longer shelf-life\u003c\/li\u003e\n\u003cli\u003eRole: daily household staple, steady volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging Innovations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 Arca Continental’s Sustainable Packaging Innovations deploy Universal Bottles across 65% of SKUs and 100% recycled PET (rPET) in core markets, cutting virgin plastic use by ~40% year-over-year.\u003c\/p\u003e\n\u003cp\u003eDesigns reduce average bottle weight by 12% and boost container circularity via return schemes, aiding compliance with Mexico’s extended producer responsibility rules and EU-like targets.\u003c\/p\u003e\n\u003cp\u003eThese changes differentiate products for eco-conscious consumers and attract ESG-focused investors, supporting lower packaging costs and potential margin uplift.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e65% Universal Bottles by late 2025\u003c\/li\u003e\n\u003cli\u003e100% rPET in core territories\u003c\/li\u003e\n\u003cli\u003e40% reduction in virgin plastic use YoY\u003c\/li\u003e\n\u003cli\u003e12% average bottle weight cut\u003c\/li\u003e\n\u003cli\u003eImproves ESG appeal to investors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArca Continental: Diversified beverages, booming non‑carbonates \u0026amp; sustainable packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eArca Continental’s product strategy centers on a diversified beverage portfolio (sparkling 72%\/zero‑sugar 28% of sparkling volumes by 2025), growing non‑carbonates (non‑carbonated volumes +12% YoY in 2024; ~18% of beverage sales) and snacks\/dairy (food $1.1B, 12% of sales), plus packaging shifts (65% universal bottles, 100% rPET, −40% virgin plastic YoY).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSparkling zero‑sugar\u003c\/td\u003e\n\u003ctd\u003e28% of sparkling vol (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon‑carbonated growth\u003c\/td\u003e\n\u003ctd\u003e+12% vol (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFood revenue\u003c\/td\u003e\n\u003ctd\u003e$1.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging\u003c\/td\u003e\n\u003ctd\u003e65% universal; 100% rPET; −40% virgin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Arca Continental’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for practical benchmarking and strategy development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Arca Continental’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Direct-to-Store Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArca Continental’s Direct-to-Store Delivery (DSD) covers over 1 million points of sale across Mexico, Peru, Ecuador, and the US Hispanic market, driving ~45% of revenue through impulse channels as of 2024.\u003c\/p\u003e\n\u003cp\u003eThe DSD network keeps shelf availability above 98% in small mom-and-pop stores, cuts stock-outs by ~30% versus wholesale models, and boosts SKU velocity—fueling higher per-store weekly sales and stronger gross margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital B2B Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eArca Continental scaled its AC Digital B2B platform by 2025 to streamline ordering for ~250,000 retail partners, letting small merchants manage inventory, access targeted promotions, and get personalized product recommendations on mobile. The digital ecosystem digitizes order flow and inventory data, cutting channel lead times by ~20% and lowering distribution costs an estimated 8–12% per order. AC Digital also integrates real-time SKUs and promos, boosting fill rates to ~95% and supporting faster promos uptake.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Territory Geographic Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eArca Continental operates across Mexico, the US Southwest, Peru, Ecuador, and Argentina, generating 2024 revenue of about $8.1 billion and using geographic diversification to offset country-specific GDP swings—Mexico ~48% of sales, South America ~30%, US ~22% (2024 pro forma mix).\u003c\/p\u003e\n\u003cp\u003eLocalized bottling and 120+ production plants reduce transport costs and cut Scope 1–3 emissions intensity; per-company reporting shows a 2023 7% decrease in CO2e per hectoliter versus 2020 baseline.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eModern Trade and E-commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eArca Continental integrates modern trade and e-commerce via partnerships with supermarket chains, OXXO convenience stores, and delivery platforms, capturing urban channels that drove ~38% of Mexico beverage retail sales in 2024.\u003c\/p\u003e\n\u003cp\u003eThey optimized logistics and dark-store fulfillment to meet sub-2-hour delivery targets for e-commerce, supporting a 2024 online sales growth of ~27% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis omnichannel model ensures product availability across in-store, convenience, and home delivery, protecting market share as digital shopping rises.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38%: modern trade share in Mexico (2024)\u003c\/li\u003e\n\u003cli\u003eOXXO: key convenience partner; \u0026gt;20,000 stores\u003c\/li\u003e\n\u003cli\u003e27%: e-commerce sales growth (2024)\u003c\/li\u003e\n\u003cli\u003e\u0026lt;2h: target rapid-delivery window for platforms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVending and Fountain Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cparca continental runs an extensive network of vending machines and fountain dispensers in malls airports offices delivering high-margin on-the-go sales the company reported beverage away-from-home volumes up vs driven by channels.\u003e\n\u003cpin the us fountain partnerships with food-service and cinema chains remain strategic accounting for a substantial share of foodservice revenue disclosures show vending together contributed double-digit percent margins to segment ebitda in\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNetwork: thousands of machines in high-traffic sites\u003c\/li\u003e\n\u003cli\u003eGrowth: +3% away-from-home volume in 2024\u003c\/li\u003e\n\u003cli\u003eMargin: double-digit percent EBITDA contribution\u003c\/li\u003e\n\u003cli\u003eUS focus: key partnerships with cinemas and foodservice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pin\u003e\u003c\/parca\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArca Continental: Omnichannel power — 1M+ DSD, 250k digital users, 38% modern trade\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eArca Continental’s omnichannel Place mixes 1M+ DSD points, 250k AC Digital users, 120+ plants, OXXO \u0026gt;20k stores, 38% modern-trade share (Mexico 2024), ~45% impulse revenue, 27% e‑commerce growth (2024), sub‑2h dark‑store delivery, 98% DSD shelf availability, ~95% digital fill rate, +3% away‑from‑home volume (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDSD points\u003c\/td\u003e\n\u003ctd\u003e1M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAC Digital users\u003c\/td\u003e\n\u003ctd\u003e250k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlants\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eModern trade MX\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eArca Continental 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Arca Continental 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750847000953,"sku":"arcacontal-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/arcacontal-marketing-mix.png?v=1772226542","url":"https:\/\/growthsharematrix.com\/products\/arcacontal-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}