{"product_id":"astonmartin-business-model-canvas","title":"Aston Martin Lagonda Global Holdings Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAston Martin Business Model Canvas: Comprehensive Blueprint for Investors \u0026amp; Strategists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Aston Martin Lagonda Global Holdings’s business model—this in-depth Business Model Canvas reveals customer segments, unique value propositions, key partnerships, revenue streams, and cost structure to show how the brand competes and scales; ideal for investors, strategists, and entrepreneurs seeking actionable, downloadable insights in Word and Excel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Technology Agreement with Mercedes-Benz AG\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe strategic technology agreement with Mercedes-Benz AG gives Aston Martin access to Mercedes advanced powertrains and electronic architectures, cutting R\u0026amp;D spend—estimated savings of ~£200–£250m across 2020–2025 programs—and speeding time-to-market. By using Mercedes infotainment and safety components, Aston Martin keeps tech parity in the ultra-luxury segment while containing unit costs and protecting margin. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectrification Collaboration with Lucid Motors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAston Martin partnered with Lucid Group in 2022 to source Lucid’s Air-derived powertrains and batteries, enabling a fully electrified lineup by 2026 under the Racing.Green strategy; the deal cuts estimated capex by an industry-typical 40–60% versus in-house development and supports target EV range \u0026gt;300 miles (WLTP) for new models. This supply pact lets Aston Martin access Lucid’s 900V architecture and 112 kWh pack tech while preserving ~£100–200m in development cash through 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAston Martin Aramco Formula One Team Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Aston Martin Aramco Formula One Team acts as a global marketing engine and on-track lab, with F1 exposure reaching ~1.5 billion viewers in 2024 and correlated retail uplift reported as a 12% year-on-year rise in Aston Martin car enquiries in 2024. Engineering transfer—chiefly aerodynamics and carbon‑fibre lightweighting—cut chassis weight by an estimated 6–8% on recent road models, boosting performance and helping attract younger, tech‑savvy luxury buyers (median buyer age down ~4 years to ~48 in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTier 1 Component and Material Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAston Martin Lagonda sources high-grade leather, carbon fiber, and bespoke mechanical parts from a select supplier network; these Tier 1 partners enabled 2025 volume production supporting ~7,000 vehicles and helped keep warranty costs near 1.8% of revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eStrong vendor ties secure exclusivity and quality for Gaydon and St Athan just-in-time lines, reducing inventory days to ~28 and supporting a 12% gross margin on core models.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSuppliers: leather, carbon fiber, bespoke components\u003c\/li\u003e\n\u003cli\u003eProduction support: ~7,000 vehicles (2025 run-rate)\u003c\/li\u003e\n\u003cli\u003eInventory days: ~28\u003c\/li\u003e\n\u003cli\u003eWarranty costs: ~1.8% of revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eGross margin on core models: ~12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Franchised Dealer Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAston Martin sells via ~150 independent franchised dealers (2025), who fund flagship showrooms and handle local marketing, sales and warranty service, preserving the ultra‑luxury brand experience while reducing capex for Aston Martin Lagonda Global Holdings plc (revenue £1.4bn in 2024).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~150 dealers worldwide (2025)\u003c\/li\u003e\n\u003cli\u003eDealers fund flagship showrooms and local marketing\u003c\/li\u003e\n\u003cli\u003eProvide after‑sales, warranty and inventory finance\u003c\/li\u003e\n\u003cli\u003eLocal regulatory and market expertise crucial for 100+ markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePartner-fueled £300–450m savings drive 7k run‑rate, £1.4bn revenue \u0026amp; 12% GM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eKey partners (Mercedes, Lucid, Aramco F1, Tier‑1 suppliers, ~150 dealers) cut capex\/R\u0026amp;D (~£300–£450m saved across 2020–2025), support 2025 run‑rate ~7,000 vehicles, keep warranty ~1.8% of revenue (FY2024), inventory ~28 days, and sustain ~12% gross margin; dealers fund showrooms and service across 100+ markets (revenue £1.4bn 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eBenefit\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMercedes\u003c\/td\u003e\n\u003ctd\u003ePowertrains\/electronics\u003c\/td\u003e\n\u003ctd\u003e£200–£250m saved (2020–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLucid\u003c\/td\u003e\n\u003ctd\u003eEV packs\/900V tech\u003c\/td\u003e\n\u003ctd\u003e£100–£200m saved (2022–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAramco F1\u003c\/td\u003e\n\u003ctd\u003eMarketing\/tech transfer\u003c\/td\u003e\n\u003ctd\u003e1.5bn viewers (2024), +12% enquiries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTier‑1 suppliers\u003c\/td\u003e\n\u003ctd\u003eQuality\/JIT\u003c\/td\u003e\n\u003ctd\u003e~7,000 vehicles (2025), 28 days inventory\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers (~150)\u003c\/td\u003e\n\u003ctd\u003eShowrooms\/service\u003c\/td\u003e\n\u003ctd\u003eRevenue £1.4bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Aston Martin Lagonda Global Holdings outlining customer segments, channels, value propositions, key activities, resources, partners, cost structure, and revenue streams aligned with its luxury automotive, brand licensing, and electrification strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Aston Martin Lagonda Global Holdings’ business model with editable cells—ideal for quickly identifying luxury automotive strategy, revenue streams, and partner ecosystems.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDesign and Engineering of High-Performance Vehicles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDesign and engineering blend British craftsmanship with modern performance: Aston Martin Lagonda’s teams optimize vehicle dynamics, aesthetics, and tech integration to preserve the brand DNA; R\u0026amp;D and engineering spending reached £232m in FY2024, supporting development of V12, V8 and EV platforms and meeting ultra-luxury performance standards with sub-3.5s 0–60 mph targets and bespoke customer spec options.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBespoke Manufacturing and Customization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAston Martin emphasizes hand-crafted production—notably Q by Aston Martin personalization—letting buyers specify finishes, materials and performance options, which boosts perceived value and supports an average transaction price above £200,000 (2024 model mix).\u003c\/p\u003e\n\u003cp\u003eManufacturing targets low-volume, high-margin output: 6,200 cars delivered in 2024 and a luxury margin profile that prioritises bespoke options over mass-market efficiency, raising EBIT per vehicle versus volume brands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Management and Global Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAston Martin runs continuous brand management—hosting high-profile events and limited-run model reveals—to preserve exclusivity; in 2024 events and partnerships supported a 12% retail order growth and helped push global revenue to £1.2bn in FY2024. Marketing leans on the James Bond franchise and Formula One sponsorship to boost demand, with motorsport-linked campaigns increasing web traffic by ~30% and contributing materially to a 2024 retail margin improvement. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development for Electrification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAston Martin Lagonda Global Holdings invests heavily in R\u0026amp;D for electrification, allocating roughly 20–25% of annual capex toward hybrid and battery-electric platforms to meet stricter 2030+ emissions rules and phase-outs of internal combustion engines.\u003c\/p\u003e\n\u003cp\u003eThis work includes integrating partner drivetrains, building proprietary software and thermal management (battery cooling) systems, and aims to future-proof the portfolio while targeting EV gross-margin parity by mid-2020s.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e20–25% capex to electrification R\u0026amp;D\u003c\/li\u003e\n\u003cli\u003ePartner integration + proprietary software\u003c\/li\u003e\n\u003cli\u003eAdvanced battery cooling systems developed in-house\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAfter-sales Support and Heritage Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAfter-sales support provides maintenance, genuine parts, and restorations—Aston Martin reported aftersales revenue of £130m in 2024—boosting satisfaction and vehicle life so resale values stay strong.\u003c\/p\u003e\n\u003cp\u003eHeritage services authenticate and restore classics via the Aston Martin Works program, supporting the secondary market where rare models appreciate 10–25% annually; this preserves brand equity and recurring service income.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 aftersales revenue: £130m\u003c\/li\u003e\n\u003cli\u003eHeritage value uplift: 10–25% p.a. for classics\u003c\/li\u003e\n\u003cli\u003eGenuine parts \u0026amp; restorations: recurring margin stream\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury carmaker boosts margins via bespoke design, R\u0026amp;D (£232m), 6,200 deliveries, £1.2bn rev\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDesign, hand-built manufacturing, bespoke personalization, R\u0026amp;D for electrification, brand\/motorsport marketing, and aftersales\/heritage services drive revenue and margins; FY2024: R\u0026amp;D £232m, deliveries 6,200, revenue £1.2bn, aftersales £130m, 20–25% capex to EVs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e£232m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeliveries\u003c\/td\u003e\n\u003ctd\u003e6,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e£1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftersales\u003c\/td\u003e\n\u003ctd\u003e£130m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV capex\u003c\/td\u003e\n\u003ctd\u003e20–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual Aston Martin Lagonda Global Holdings Business Model Canvas—not a mockup—and it's the same file you'll receive after purchase; upon completing your order you’ll get the full, editable document formatted exactly as shown, ready for presentation, analysis, or modification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749568557433,"sku":"astonmartin-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/astonmartin-business-model-canvas.png?v=1772215312","url":"https:\/\/growthsharematrix.com\/products\/astonmartin-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}