{"product_id":"asuresoftware-swot-analysis","title":"Asure SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAsure's market position is shaped by unique strengths and potential challenges. Our comprehensive SWOT analysis dives deep into these factors, offering you a clear understanding of their competitive landscape.\u003c\/p\u003e\n\u003cp\u003eWant to leverage Asure's opportunities and mitigate their threats? Purchase the full SWOT analysis for actionable strategies and expert insights, empowering your investment or business decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive HCM Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAsure Software's strength lies in its comprehensive Human Capital Management (HCM) platform, offering a unified solution for payroll, HR, time tracking, and benefits administration. This integrated approach allows small and mid-sized businesses to manage critical HR functions efficiently from a single source, simplifying operations and improving compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Recurring Revenue Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAsure benefits from a robust recurring revenue model, which provides a stable and predictable financial foundation. This model is a key strength, as it indicates a consistent income stream from existing customers.\u003c\/p\u003e\n\u003cp\u003eIn the second quarter of fiscal year 2025, Asure reported that recurring revenue increased by 6% to $28.6 million. This growth underscores the company's ability to retain clients and secure ongoing service agreements, contributing significantly to its overall financial health.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFocus on Small and Mid-Sized Businesses (SMBs)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAsure's strategic concentration on small and mid-sized businesses (SMBs) positions it advantageously within the expanding HCM software sector. This targeted approach enables Asure to develop specialized solutions that directly address the distinct requirements and hurdles faced by SMBs.\u003c\/p\u003e\n\u003cp\u003eBy offering user-friendly, cloud-based tools, Asure simplifies intricate HR functions, empowering these businesses to dedicate more resources to their core operations and expansion. For instance, in 2024, the SMB segment of the HCM market continued its robust growth, with many SMBs actively seeking integrated solutions to manage payroll, benefits, and compliance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Acquisitions and Product Enhancements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAsure's strategic acquisitions are a key strength, notably the July 2025 purchase of Lathem Time Corporation. This move significantly broadened Asure's product portfolio and customer reach.\u003c\/p\u003e\n\u003cp\u003eThese acquisitions, coupled with ongoing investment in technology and new product development, such as the AI agent Luna, are designed to boost cross-selling opportunities. This focus on integration and innovation is a powerful driver for Asure's sustained growth trajectory.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcquisition of Lathem Time Corporation (July 2025):\u003c\/strong\u003e Expanded product offerings and client base.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvestment in AI Agent Luna:\u003c\/strong\u003e Enhances product capabilities and user experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFocus on Cross-Selling:\u003c\/strong\u003e Leverages expanded product suite for increased revenue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Term Growth Strategy:\u003c\/strong\u003e Driven by continuous innovation and strategic partnerships.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePositive Analyst Outlook and Customer Satisfaction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAnalysts are largely optimistic about Asure Software's prospects, with many recommending a 'Buy' or 'Strong Buy' rating. For instance, as of late 2024, the average analyst price target suggested a potential upside of over 20% from its prevailing market price, reflecting confidence in the company's growth trajectory.\u003c\/p\u003e\n\u003cp\u003eCustomer feedback consistently praises Asure's platform for its intuitive design and robust feature set. This positive reception is further bolstered by a reputation for excellent customer support, which translates into high user satisfaction scores. Many clients specifically mention the ease of use and the effectiveness of Asure's solutions in streamlining their HR and payroll processes.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003ePositive Analyst Ratings:\u003c\/strong\u003e Over 80% of analysts covering Asure Software held a 'Buy' or 'Strong Buy' recommendation in Q4 2024.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpside Potential:\u003c\/strong\u003e The average analyst price target indicated an expected stock appreciation of approximately 22% by mid-2025.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Satisfaction:\u003c\/strong\u003e Asure consistently scores above 4.5 out of 5 stars in customer satisfaction surveys, with particular praise for user interface and support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature Set Appreciation:\u003c\/strong\u003e Reviews frequently highlight the comprehensive nature of Asure's HR, payroll, and workforce management tools.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated HCM: Powering SMB Growth and Revenue Stability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAsure's integrated Human Capital Management (HCM) platform is a significant strength, offering a unified solution for payroll, HR, time tracking, and benefits administration. This streamlined approach simplifies operations for small and mid-sized businesses (SMBs), enhancing compliance and efficiency.\u003c\/p\u003e\n\u003cp\u003eThe company benefits from a strong recurring revenue model, providing financial stability. In Q2 fiscal year 2025, recurring revenue grew 6% to $28.6 million, demonstrating client retention and consistent service agreements.\u003c\/p\u003e\n\u003cp\u003eAsure's strategic focus on the SMB market allows for specialized solutions, addressing the unique needs of this growing segment. The acquisition of Lathem Time Corporation in July 2025 further broadened its product portfolio and customer reach, reinforcing its market position.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eQ2 FY2025\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring Revenue\u003c\/td\u003e\n\u003ctd\u003e$28.6 million\u003c\/td\u003e\n\u003ctd\u003e6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnalyst Buy Ratings\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;80% (Q4 2024)\u003c\/td\u003e\n\u003ctd\u003eN\/A\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer Satisfaction Score\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;4.5\/5\u003c\/td\u003e\n\u003ctd\u003eN\/A\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a strategic overview of Asure’s internal strengths and weaknesses, alongside external opportunities and threats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOffers a clear, actionable framework to identify and address strategic challenges, reducing uncertainty and enabling focused problem-solving.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWidening Net Loss\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAsure is facing a significant challenge with its widening net loss, even as its revenue grows. This suggests that the company is struggling to translate its sales into actual profit and control its expenses. For instance, in the second quarter of fiscal year 2025, Asure reported a net loss of $6.1 million, a notable increase from the $4.4 million loss recorded in the same period the previous year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEarnings Misses and Stock Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAsure has faced challenges with earnings, with both revenue and earnings per share (EPS) missing analyst expectations in certain periods, such as Q2 2025. This underperformance has directly contributed to increased stock price volatility, as seen in the temporary dip following the Q2 2025 results. Such misses can erode investor confidence and create uncertainty around the company's future financial performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration Challenges Post-Acquisition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAcquisitions, while a key growth lever for Asure, can present significant integration challenges that impact financial performance. These complexities often translate into unforeseen costs and operational hurdles as new systems, cultures, and processes are merged.\u003c\/p\u003e\n\u003cp\u003eThe company's Q2 2025 earnings report underscored this vulnerability, revealing that integration costs stemming from the Latham acquisition directly contributed to a net loss. This situation highlights the potential for short-term financial headwinds as Asure works to fully absorb and streamline its newly acquired entities, impacting overall profitability during the transition period.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Support and System Issues\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWhile Asure offers robust solutions, some customer feedback highlights opportunities to enhance customer support. A portion of user reviews suggests that response times for certain inquiries, particularly for critical support tickets, could be more efficient. This is a common challenge for growing tech companies, as scaling support to match user growth requires continuous investment and process refinement.\u003c\/p\u003e\n\n\u003cp\u003eFurthermore, occasional system outages and integration challenges have been noted. For instance, in early 2024, some users reported temporary disruptions impacting payroll processing, a core function. Addressing these technical vulnerabilities is crucial for maintaining user trust and ensuring seamless operation of their HR and payroll services, especially as the company aims to expand its market share in the competitive HR tech landscape.\u003c\/p\u003e\n\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Support Responsiveness:\u003c\/strong\u003e Some users have reported delays in receiving resolutions for critical support issues.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSystem Stability:\u003c\/strong\u003e Instances of system outages have occurred, potentially impacting service continuity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntegration Difficulties:\u003c\/strong\u003e Challenges with integrating Asure's platform with other business systems have been a point of concern for some clients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompetitive Market Landscape\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Human Capital Management (HCM) software market is incredibly crowded, with many companies vying for attention. Asure operates within this highly fragmented landscape, facing off against both seasoned giants and nimble newcomers. This intense competition means Asure must continually work to stand out and keep its existing customers happy.\u003c\/p\u003e\n\u003cp\u003eWhile Asure has carved out a space serving small and medium-sized businesses (SMBs), it's not immune to the pressure from larger competitors who often possess broader product suites and greater marketing reach. For instance, in 2023, the global HCM software market was valued at approximately $22.4 billion, with projections indicating continued growth, underscoring the competitive intensity.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragmented Market:\u003c\/strong\u003e Numerous vendors offer HCM solutions, making it challenging for any single player to dominate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePressure from Larger Competitors:\u003c\/strong\u003e Established players with extensive resources can outspend and out-innovate smaller firms.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClient Retention Challenges:\u003c\/strong\u003e The ease with which clients can switch providers in a competitive market necessitates continuous value delivery.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDifferentiation is Key:\u003c\/strong\u003e Asure must consistently highlight its unique selling propositions to attract and retain its target SMB segment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWidening Losses Challenge Profitability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAsure's profitability is hampered by its increasing net losses, despite revenue growth, indicating issues with expense management. For example, the company reported a net loss of $6.1 million in Q2 fiscal year 2025, an increase from $4.4 million in the prior year's comparable quarter. This widening loss trend, coupled with missed earnings expectations in periods like Q2 2025, creates investor uncertainty and stock price volatility.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eAsure SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual SWOT analysis document you'll receive upon purchase. This ensures transparency and allows you to assess the quality and structure before committing. You're getting exactly what you see, just with the full, detailed content unlocked.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55610660946297,"sku":"asuresoftware-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/asuresoftware-swot-analysis.png?v=1754743097","url":"https:\/\/growthsharematrix.com\/products\/asuresoftware-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}