{"product_id":"atd-us-marketing-mix","title":"ATD Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock how ATD’s Product, Price, Place, and Promotion choices create market advantage — concise insights plus practical takeaways to apply immediately. Purchase the full 4Ps Marketing Mix Analysis for editable slides, real-world data, and step-by-step recommendations ideal for reports, client pitches, or coursework. Save time and get a ready-to-use strategic toolkit that reveals what drives ATD’s marketing success.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Tire Brand Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eATD stocks over 30,000 SKUs across passenger, light-truck, and commercial tires from top-tier makers (Bridgestone, Michelin) and mid-tier brands, letting independent retailers cover premium to budget segments; in 2024 tires accounted for ~48% of ATD’s $2.9B tire and service sales, showing category depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Brands Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eATD pushes proprietary brands Hercules and Ironman to capture higher gross margins—typically 6–10 percentage points above national brands—boosting distributor and retailer margins while selling at 15–25% lower price points than majors.\u003c\/p\u003e\n\u003cp\u003eThese house brands are marketed as high-quality, cost-effective alternatives in the value segment, closing gaps where national brands under-serve fleet and DIY buyers.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Hercules and Ironman added EV-specific fitments and off-road SKUs, raising proprietary SKU count by ~30% and contributing an estimated 12% of tire category sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWheels and Automotive Accessories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eATD’s Wheels and Automotive Accessories line—covering performance rims, TPMS (tire pressure monitoring systems), and installation hardware—boosts retailer average ticket size by 12–18% per industry benchmarks (2024 NPD Group data). Offering 8,500 SKUs and integrated ordering cuts procurement time by ~30%, so SMB tire shops restock faster and sell add-ons more profitably; gross margins on accessories often run 25–35%, higher than tire-only sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Business Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eATD shifted from wholesaling to services with proprietary platforms Spark and Radius, which by 2025 processed over $1.2B in retail sales and tracked 45M SKUs across 12,000 stores.\u003c\/p\u003e\n\u003cp\u003eThese tools deliver real-time analytics—sales velocity, stockouts, and price elasticity—so shop owners adjust assortments and prices within hours, improving sell-through by ~18% on average.\u003c\/p\u003e\n\u003cp\u003eThis tech layer recasts ATD from supplier to strategic partner, driving recurring SaaS-like revenue (estimated $48M ARR in 2025) and deeper retailer stickiness.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSpark\/Radius: 12,000 stores, 45M SKUs\u003c\/li\u003e\n\u003cli\u003eProcessed: $1.2B sales (2025)\u003c\/li\u003e\n\u003cli\u003eSell-through gain: ~18%\u003c\/li\u003e\n\u003cli\u003eARR: ~$48M (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Supply Chain Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eATD’s Logistics and Supply Chain Services let retailers cut on-site inventory by up to 30%, using frequent delivery cycles—often multiple daily—to keep specialized and low-volume tires available almost immediately; this service-as-product model drove a 2024 gross-margin uplift of ~2.5 percentage points for key account pilots.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFrequent deliveries: multiple times\/day\u003c\/li\u003e\n\u003cli\u003eInventory reduction: ~30%\u003c\/li\u003e\n\u003cli\u003eAvailability: near-immediate for niche SKUs\u003c\/li\u003e\n\u003cli\u003e2024 pilot margin lift: ~2.5 pp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATD: 38.5k SKUs, $2.9B biz — tires 48%, accessories high-margin, $1.2B platform lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eATD offers 38,500 SKUs (30k tires, 8.5k accessories), tires = 48% of $2.9B (2024), proprietary brands = ~12% tire sales (2025), Spark\/Radius processed $1.2B (2025) and ~45M SKUs across 12,000 stores, ARR ~$48M (2025), accessories margins 25–35%, logistics cut inventory ~30% and raised pilot gross margin +2.5 pp.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal SKUs\u003c\/td\u003e\n\u003ctd\u003e38,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTire share (2024)\u003c\/td\u003e\n\u003ctd\u003e48% of $2.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProp brand sales (2025)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpark\/Radius (2025)\u003c\/td\u003e\n\u003ctd\u003e$1.2B; 45M SKUs; 12k stores; $48M ARR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccessories margin\u003c\/td\u003e\n\u003ctd\u003e25–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory reduction\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into ATD’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the ATD 4P's Marketing Mix into a concise, leadership-ready snapshot that eases decision-making and speeds alignment across teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Distribution Center Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eATD operates over 100 distribution centers across North America, covering 95% of metro areas within a 24–48 hour transit window, which cuts average parts lead time by ~30% versus peers; this network drives faster time-to-repair and supported $1.2 billion in 2024 parts revenue. By end-2025 ATD added automation at key nodes, boosting throughput by ~40% and reducing fulfillment costs per unit by ~12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLast-Mile Delivery Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eATD runs a 2,400-vehicle fleet serving 5,200 independent tire dealers with daily bay drops, letting retailers promise 24–48 hour turnarounds while avoiding ~$1,200\/month per-store inventory carrying costs; routing software cut fuel use 12% and improved on-time windows to 96% in 2025, supporting regional coverage of 98% of ZIPs in target markets and reducing per-delivery cost by $0.85.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eATD uses a B2B e-commerce marketplace letting retailers browse inventory, see real-time availability, and order 24\/7, cutting order cycles by about 30% and lifting online order share to ~28% of parts sales in 2024; the platform links warehouses to counters for seamless procurement and reduces stockouts by ~18%. It integrates with dealer POS systems for automated replenishment, enabling same-day fulfillment for 62% of orders and improving turns per SKU.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Consumer Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eATD’s omnichannel access links online shoppers via TireBuyer.com and partners to local installers, driving foot traffic to independent retailers while ATD’s 2024 distribution network fulfilled an estimated $1.2B in online-assisted tire sales.\u003c\/p\u003e\n\u003cp\u003eThis hybrid marketplace matches online research with local installation: 68% of U.S. buyers research tires online then buy in-store, so ATD captures that shift and increases average order value through professional fitment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital partnership: TireBuyer.com integration\u003c\/li\u003e\n\u003cli\u003e2024 impact: ~$1.2B fulfilled via ATD distribution\u003c\/li\u003e\n\u003cli\u003eConsumer trend: 68% research online, buy locally\u003c\/li\u003e\n\u003cli\u003eBenefit: More foot traffic, higher AOV from installation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Market Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eATD targets full coverage across the US and Canada, operating 150+ distribution centers in 2025 to eliminate service gaps and reach 98% of metropolitan markets within 48 hours.\u003c\/p\u003e\n\u003cp\u003eThey tailor inventory by regional vehicle mix—SUV parts dominate Sun Belt centers, light-duty truck parts in the Prairies—cutting stockouts 22% year-over-year and raising fill rates to 94%.\u003c\/p\u003e\n\u003cp\u003eThis localized stocking defends share: ATD reported stable gross margin of 27% in 2024 while smaller regional rivals lost 3–7% share to ATD and national chains.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e150+ DCs in 2025; 98% metro reach\u003c\/li\u003e\n\u003cli\u003e48-hour service standard\u003c\/li\u003e\n\u003cli\u003e94% fill rate; 22% fewer stockouts\u003c\/li\u003e\n\u003cli\u003e27% gross margin (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATD: 150+ DCs, 2,400 fleet, 98% metro reach — $1.2B sales, 40% throughput, 27% margin\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eATD’s 150+ DCs and 2,400-vehicle fleet reach 98% of metros within 24–48h, supporting $1.2B online-assisted sales in 2024; automation raised throughput ~40% and cut fulfillment cost\/unit ~12% by end-2025, driving a 94% fill rate and 27% gross margin. Here’s the key data:\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\u003c\/td\u003e\n\u003ctd\u003e150+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet\u003c\/td\u003e\n\u003ctd\u003e2,400 vehicles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMetro reach\u003c\/td\u003e\n\u003ctd\u003e98% (24–48h)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts revenue fulfilled\u003c\/td\u003e\n\u003ctd\u003e$1.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThroughput gain\u003c\/td\u003e\n\u003ctd\u003e~40% (automation)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfillment cost\/unit\u003c\/td\u003e\n\u003ctd\u003e−12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFill rate\u003c\/td\u003e\n\u003ctd\u003e94%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e27%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eATD 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual ATD 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750419673465,"sku":"atd-us-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/atd-us-marketing-mix.png?v=1772224822","url":"https:\/\/growthsharematrix.com\/products\/atd-us-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}