{"product_id":"atlassian-marketing-mix","title":"Atlassian Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Atlassian’s product depth, tiered pricing, cloud-first distribution, and developer-focused promotions combine to create sticky enterprise adoption and network effects—our concise preview highlights the strategy; the full 4Ps report breaks each element down with data-driven insights and ready-to-use slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated System of Work Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAtlassian’s Integrated System of Work Platforms—Jira, Confluence, Trello—acts as a centralized system of work, serving \u0026gt;200,000 customers and supporting 232,000+ active teams by end-2025 according to Atlassian financials; revenue-linked product suites drove 2025 FY revenue of about $3.5B. \u003c\/p\u003e\n\u003cp\u003eBy end-2025 these tools evolved from task tracking to deep cross-team integration across software, IT, and business, with 40%+ of enterprise deployments using automated workflows and shared data lakes to cut handoffs by ~30%. \u003c\/p\u003e\n\u003cp\u003eThe product strategy focuses on breaking silos and enabling seamless collaboration via unified APIs, automation rules, and real-time sync, reducing incident resolution time by ~25% in reported enterprise case studies. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAtlassian Intelligence and Rovo\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAtlassian Intelligence adds an AI layer across Atlassian Cloud to boost productivity, with the product line targeting a $21B collaboration software market and projected to lift ARR by an estimated 5–8% in FY2025 per analyst models.\u003c\/p\u003e\n\u003cp\u003eRovo, an AI agent, indexes and acts on data across third-party apps (Slack, Google Workspace, GitHub), reducing search time by up to 40% in pilot deployments and accelerating ticket resolution by ~22%.\u003c\/p\u003e\n\u003cp\u003eThis move into specialized AI agents strengthens Atlassian’s position in intelligent workspace tech, supporting a shift from tools to outcomes and backing its cloud revenue growth (cloud ARR was $2.1B in FY2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Grade Service Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJira Service Management has become a high-velocity alternative to legacy ITSM vendors, reporting over 35% year-on-year growth in enterprise seats in 2024 and used by 80,000+ organizations globally.\u003c\/p\u003e\n\u003cp\u003eIt bundles incident response, asset management, and customer support on the flexible Jira engine, reducing mean time to resolution (MTTR) by up to 40% in customer case studies.\u003c\/p\u003e\n\u003cp\u003eBy unifying dev and ops in one platform, organizations cut tool sprawl—Atlassian estimated customers save ~25% on tooling costs and speed change deployment cycles by 30%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLoom and Visual Communication\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLoom, now fully integrated into Atlassian after the 2023 acquisition, delivers asynchronous video messaging that cuts meeting time and boosts remote collaboration; Atlassian reported in 2024 that integrated product usage rose 18% and time-to-decision fell 12% on teams using Loom with Confluence and Jira. \u003c\/p\u003e\n\u003cp\u003eThe visual layer complements Confluence’s text and Jira’s issue tracking, improving clarity for design reviews, QA, and stakeholder updates across distributed teams; 64% of surveyed customers in 2024 cited clearer feedback as the primary benefit. \u003c\/p\u003e\n\u003cp\u003ePricing and packaging tie Loom into Atlassian Cloud subscriptions, increasing average revenue per user (ARPU) modestly—Atlassian noted a $1.20 ARPU uplift in FY2024 from Loom-enabled bundles.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated in 2023 acquisition\u003c\/li\u003e\n\u003cli\u003eUsage +18% (2024)\u003c\/li\u003e\n\u003cli\u003eDecision time −12% (2024)\u003c\/li\u003e\n\u003cli\u003e64% report clearer feedback\u003c\/li\u003e\n\u003cli arpu uplift fy2024\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAtlassian Marketplace Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpthe atlassian marketplace expands product value with over apps and vendors as of letting customers add reporting testing security-compliance tools that tailor jira confluence bitbucket to workflows regs.\u003e\u003cpthis third-party ecosystem creates a platform effect that raised atlassian net revenue retention to in fiscal and increases customer stickiness lifetime value.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6,000+ apps (2025)\u003c\/li\u003e\n\u003cli\u003e5,000 vendors\u003c\/li\u003e\n\u003cli\u003e~120% net revenue retention (FY2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAtlassian hits $3.5B FY25; AI pilots boost ARR 5–8% and cut ticket time up to 40%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAtlassian’s product suite (Jira, Confluence, Trello, Loom, Jira Service Management, Marketplace) drove FY2025 revenue ~$3.5B, cloud ARR $2.1B, net revenue retention ~120%, 6,000+ apps, 5,000 vendors; AI (Atlassian Intelligence, Rovo) aims to boost ARR 5–8% and cut search\/ticket time 22–40% in pilots.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY Revenue\u003c\/td\u003e\n\u003ctd\u003e$3.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud ARR\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet Retention\u003c\/td\u003e\n\u003ctd\u003e~120%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplace Apps\u003c\/td\u003e\n\u003ctd\u003e6,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendors\u003c\/td\u003e\n\u003ctd\u003e5,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Atlassian’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a clear breakdown of Atlassian’s marketing positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Atlassian's 4Ps in a concise, presentation-ready format to quickly align leadership and relieve time pressure during strategic discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud First Global Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAtlassian runs a cloud-first global distribution model, serving 250,000+ customers via high-performance AWS and GCP-hosted infrastructure to ensure low-latency access across 190+ countries.\u003c\/p\u003e\n\u003cp\u003eThis digital delivery lets users get immediate updates and features; cloud subscriptions drove 92% of FY2025 revenue, reflecting the completed migration of the vast majority of its base by late 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Center for Regulated Industries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAtlassian offers a Data Center option for regulated industries, letting banks, hospitals, and government agencies host Jira and Confluence on-premises or in managed clouds to meet data residency and compliance needs. As of FY2025, enterprise customers account for ~40% of Atlassian’s revenue and Data Center deployments support high-availability SLAs, encryption-at-rest, and audit logs required by standards like HIPAA and SOC 2. This balances control over security with Atlassian’s enterprise features and scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Self Service Web Portal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAtlassian’s primary point of sale is its direct self-service web portal, enabling low-friction purchases: users start free trials, set user counts, and buy without sales reps. In FY2025 Atlassian reported \u0026gt;85% of new customer acquisitions via digital channels and $3.5B in subscription revenue, showing the portal handles high-volume global transactions efficiently. The site’s automation reduces cost-to-serve and speeds time-to-value for customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Solution Partner Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAtlassian’s Global Solution Partner Network includes over 5,000 partners worldwide (2025), delivering local sales, implementation, and training to tailor Jira, Confluence, and Trello to firm workflows, boosting enterprise deployments in 80+ countries.\u003c\/p\u003e\n\u003cp\u003ePartners act as regional arms for complex customization and compliance, improving international penetration where language, regulatory, and market nuances matter; partner-driven deals accounted for roughly 45% of enterprise ARR in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e5,000+ partners (2025)\u003c\/li\u003e\n\u003cli\u003ePresent in 80+ countries\u003c\/li\u003e\n\u003cli\u003e~45% enterprise ARR via partners (FY2024)\u003c\/li\u003e\n\u003cli\u003eServices: sales, implementation, training\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmbedded Marketplace Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Atlassian Marketplace is embedded in product admin consoles, letting admins discover and install apps within 2–3 clicks from their workspace; this reduces deployment friction and boosts uptake—marketplace apps drove over $350m in partner revenue in FY2024 and power 60% of Jira Cloud customers' add-ons as of Dec 2024.\u003c\/p\u003e\n\u003cp\u003eThe in-product placement creates a one-stop shop for org software needs, shortening procurement cycles and increasing average contract value for partners by ~25% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBuilt-in discovery: install in 2–3 clicks\u003c\/li\u003e\n\u003cli\u003e$350m partner revenue FY2024\u003c\/li\u003e\n\u003cli\u003e60% of Jira Cloud customers use marketplace apps\u003c\/li\u003e\n\u003cli\u003ePartners' ACV +25% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAtlassian: Cloud-first, $3.5B subscriptions, 92% cloud revenue, 5k+ partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAtlassian uses a cloud-first global distribution via AWS\/GCP across 190+ countries, with cloud subscriptions at 92% of FY2025 revenue and $3.5B subscription revenue; Data Center serves regulated clients and enterprise (~40% revenue). Direct web self-service drives \u0026gt;85% new acquisitions; 5,000+ partners (2025) support enterprise deals (~45% enterprise ARR FY2024); Marketplace apps generated $350M FY2024, used by 60% of Jira Cloud customers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud % of FY2025 rev\u003c\/td\u003e\n\u003ctd\u003e92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscription rev FY2025\u003c\/td\u003e\n\u003ctd\u003e$3.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise share\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePartners (2025)\u003c\/td\u003e\n\u003ctd\u003e5,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplace rev FY2024\u003c\/td\u003e\n\u003ctd\u003e$350M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eAtlassian 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Atlassian 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750362263929,"sku":"atlassian-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/atlassian-marketing-mix.png?v=1772224458","url":"https:\/\/growthsharematrix.com\/products\/atlassian-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}