{"product_id":"att-business-model-canvas","title":"AT\u0026T Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAT\u0026amp;T Business Model Canvas: Decode Strategy, Revenue \u0026amp; Competitive Moat\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock AT\u0026amp;T’s strategic playbook with our concise Business Model Canvas—mapping its value propositions, key partners, revenue streams, and cost structure to reveal how it scales and defends market share; ideal for investors, consultants, and founders seeking actionable, company-specific insights—download the full Word\/Excel canvas for a ready-to-use toolkit to benchmark, plan, or pitch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfrastructure and Equipment Vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with Ericsson and Nokia supply the antennas, base stations and radio tech for AT\u0026amp;T’s 5G Open RAN rollout, with capex shared in joint sourcing—AT\u0026amp;T reported $4.2B in wireless network capex in FY2024 supporting these builds. By late 2025 the partnerships shifted to software-defined networking, increasing software spend and reducing hardware lifecycle costs by an estimated 12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent and Streaming Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAfter divesting WarnerMedia in 2022, AT\u0026amp;T partners with third-party platforms like Max, Netflix, and Disney+ to bundle streaming with wireless and fiber plans, boosting ARPU (average revenue per user) — AT\u0026amp;T reported postpaid ARPU of $53.61 in Q4 2025 — and lifting retention; bundles cut direct content spend and capex risks while helping churn stay near 0.8% monthly in 2025 for postpaid services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Service Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAT\u0026amp;T partners with hyperscalers Microsoft Azure and Amazon Web Services to deliver integrated edge computing over AT\u0026amp;T’s 5G, letting enterprises process data nearer the source and cut latency; in 2024 AT\u0026amp;T reported 5G enterprise connections up 37% year-over-year to 3.2 million, and edge services revenue contributed to a B2B growth segment that grew mid-single digits, making this cloud-5G synergy central to its digital transformation push.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Virtual Network Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAT\u0026amp;T leases excess nationwide wireless capacity to MVNOs, generating steady, high-margin wholesale revenue—AT\u0026amp;T reported wholesale service revenues of about $3.6 billion in 2024, with MVNOs a key contributor.\u003c\/p\u003e\n\u003cp\u003eMVNOs let AT\u0026amp;T reach niche segments it doesn’t target directly while keeping customer-acquisition costs low; average MVNO wholesale margins run above 40% for major carriers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLeases excess capacity\u003c\/li\u003e\n\u003cli\u003e2024 wholesale revenue ~$3.6B\u003c\/li\u003e\n\u003cli\u003eHigh margins (~40%+)\u003c\/li\u003e\n\u003cli\u003eAccess to niche markets\u003c\/li\u003e\n\u003cli\u003eLow acquisition cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGovernment and Public Safety Entities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe FirstNet partnership is a long-term contract with the First Responder Network Authority giving AT\u0026amp;T exclusive access to dedicated spectrum and priority services for US emergency agencies; as of 2025 FirstNet supports over 12,500 agencies and generated roughly $1.5 billion in annual service revenue for AT\u0026amp;T in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExclusive spectrum access for public safety\u003c\/li\u003e\n\u003cli\u003e12,500+ agencies onboarded (2025)\u003c\/li\u003e\n\u003cli\u003e~$1.5B annual revenue (2024)\u003c\/li\u003e\n\u003cli\u003eLong-term contractual stability and infrastructure role\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAT\u0026amp;T partners fuel 5G growth: $4.2B capex, $3.6B wholesale, 3.2M enterprise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAT\u0026amp;T’s key partners (Ericsson\/Nokia, AWS\/Azure, streaming platforms, MVNOs, FirstNet) supply 5G Open RAN hardware\/software, cloud-edge services, bundled content, wholesale capacity and public-safety access—driving FY2024–2025 metrics: wireless capex $4.2B (2024), wholesale revenue ~$3.6B (2024), FirstNet ~$1.5B (2024), postpaid ARPU $53.61 (Q4 2025), 5G enterprise connections 3.2M (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\/Area\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEricsson\/Nokia\u003c\/td\u003e\n\u003ctd\u003eWireless capex $4.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAWS\/Azure\u003c\/td\u003e\n\u003ctd\u003e5G enterprise 3.2M connections (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStreaming partners\u003c\/td\u003e\n\u003ctd\u003ePostpaid ARPU $53.61 (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMVNOs\u003c\/td\u003e\n\u003ctd\u003eWholesale revenue ~$3.6B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFirstNet\u003c\/td\u003e\n\u003ctd\u003eRevenue ~$1.5B; 12,500+ agencies (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for AT\u0026amp;T outlining customer segments, channels, value propositions, revenue streams, key resources, activities, partnerships, cost structure, and customer relationships—reflecting its telecom, media, and enterprise services strategy with competitive advantages, risks, and actionable insights for investors and strategists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of AT\u0026amp;T’s business model with editable cells—quickly identify core components like network services, enterprise solutions, and content distribution in a one-page snapshot for boardrooms or teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNetwork Expansion and Maintenance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpat spent on capital expenditures in with a large share for and fiber-to-the-premises rollouts ongoing work covers site construction spectrum purchases tuning signal density across urban rural markets to hit coverage throughput targets. maintaining slice-level network reliability reduces churn risk enterprise segments where downtime costs customers millions alternative providers are aggressive.\u003e\n\u003c\/pat\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Acquisition and Retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpmarketing campaigns push upgrades to unlimited mobile tiers and fiber with q4 offers raising arpu revenue per user by year-over-year net adds of in aggressive trade-in credits device financing lock customers into month contracts boost lifetime value.\u003e\n\u003cpdata analytics flags churn risk segments at reported a reduction in voluntary for customers receiving targeted retention incentives driving higher and lower acquisition cost per user.\u003e\n\u003c\/pdata\u003e\u003c\/pmarketing\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResearch and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAT\u0026amp;T invests heavily in AT\u0026amp;T Labs, targeting network virtualization, AI, and cybersecurity to automate operations and cut costs—R\u0026amp;D budget was about $1.9 billion in 2024, with automation projects reportedly reducing operational expenses by ~8% in pilot units. These efforts enable new services like network slicing and keep AT\u0026amp;T aligned with evolving 10G and emerging 6G standards to capture enterprise and wholesale revenue growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Solution Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAT\u0026amp;T Business drives enterprise solution sales via complex consultative deals delivering integrated comms: private 5G, IoT platforms, and secure SD-WAN, targeting global firms and public sectors.\u003c\/p\u003e\n\u003cp\u003eSales concentrate on high-value, multi-year contracts; in 2025 AT\u0026amp;T Business reported ~28% of segment revenue from integrated solutions, with enterprise services backlog \u0026gt;$6.5B.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrivate 5G deployments for campuses and factories\u003c\/li\u003e\n\u003cli\u003eIoT device fleets and management\u003c\/li\u003e\n\u003cli\u003eManaged SD-WAN with security\u003c\/li\u003e\n\u003cli\u003eMulti-product, multi-year contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Legal Compliance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAs a utility-like, heavily regulated firm, AT\u0026amp;T spends about $21.5m on federal lobbying in 2023 and engages the FCC, DOJ, and state PUCs to protect spectrum access and merger outcomes; compliance teams ensure adherence to CCPA\/CPRA, EU GDPR where applicable, and evolving net neutrality rules to avoid fines and license risks.\u003c\/p\u003e\n\u003cp\u003eEffective compliance preserves operating licenses, supports spectrum auctions (AT\u0026amp;T held ~140 MHz in mid-band 2024), and safeguards service continuity and competitive position.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2023 federal lobbying: $21.5m\u003c\/li\u003e\n\u003cli\u003eSpectrum holdings: ~140 MHz mid-band (2024)\u003c\/li\u003e\n\u003cli\u003eKey laws: CCPA\/CPRA, GDPR, net neutrality\u003c\/li\u003e\n\u003cli\u003eRegulators: FCC, DOJ, state PUCs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDriving 5G\/Fiber Growth: $22.9B Capex, 28% Enterprise Revenue, $6.5B Backlog\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCore activities: capex $22.9B (2024) for 5G\/fiber rollouts, site builds, spectrum buys; ops automation (R\u0026amp;D $1.9B, ~8% Opex reduction pilots) and network SLAs (99.999% slice reliability) to retain enterprise clients; sales of private 5G, IoT, SD‑WAN driving 28% of segment revenue and $6.5B+ backlog; compliance\/lobbying ($21.5M in 2023) to protect spectrum (~140 MHz mid‑band, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex (2024)\u003c\/td\u003e\n\u003ctd\u003e$22.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFiber net adds (2024)\u003c\/td\u003e\n\u003ctd\u003e320k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise revenue share (2025)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise backlog\u003c\/td\u003e\n\u003ctd\u003e$6.5B+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLobbying (2023)\u003c\/td\u003e\n\u003ctd\u003e$21.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMid‑band spectrum (2024)\u003c\/td\u003e\n\u003ctd\u003e~140 MHz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the actual AT\u0026amp;T Business Model Canvas you’ll receive after purchase—not a mockup. Upon ordering, you’ll get this exact, fully editable file (Word and Excel) with all sections included, formatted and ready for presentation or analysis. No placeholders, no extras—what you see is what you’ll download and use immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749312016761,"sku":"att-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/att-business-model-canvas.png?v=1772214037","url":"https:\/\/growthsharematrix.com\/products\/att-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}