{"product_id":"auxly-five-forces-analysis","title":"Auxly Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAuxly faces moderate supplier leverage, evolving buyer preferences, and rising substitution risks as cannabis markets consolidate and regulatory uncertainty persists; competitive rivalry is intense among branded and white-label producers while barriers to entry vary regionally.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Auxly’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOversupply of Raw Cannabis Biomass\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe 2024 Canadian market had an estimated 20,000+ kg surplus of dried flower at year-end, cutting independent cultivators’ leverage and letting Auxly source quality biomass from multiple distressed third-party growers; Auxly reported buying spot lots at discounts up to 30% vs 2022 averages, enabling favorable pricing, flexible short-term contracts, and reduced supplier concentration risk without single-source dependence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Specialized Packaging and Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAuxly depends on a small set of specialized suppliers for proprietary vape cartridges and child-resistant packaging, giving those suppliers moderate bargaining power despite low raw-material leverage; in 2024 Auxly reported vape segment gross margin pressure after a 12% rise in cartridge component costs and a 9% increase in packaging spend, showing how niche supply disruptions or price hikes can raise production costs and tighten product availability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of Energy and Utility Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCannabis processing is energy-heavy, and Auxly Brands Inc. faced rising utility costs in 2025 — Canadian industrial electricity prices rose ~6% YoY to C$0.15\/kWh on average — leaving Auxly little price leverage versus regulated monopolies and large utilities.\u003c\/p\u003e\n\u003cp\u003eWith utilities effectively fixed suppliers, management must cut a projected 8–12% operating exposure via efficiency upgrades and on-site generation; failure to act keeps gross margins under pressure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess to Specialized Extraction Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe production of high-margin oils and concentrates needs costly extraction rigs and solvents; global supercritical CO2 extractors cost USD 200k–1.2M each as of 2025, giving suppliers moderate bargaining power.\u003c\/p\u003e\n\u003cp\u003eEquipment needs proprietary software, regular maintenance and parts, so Auxly must keep vendor ties to avoid downtime that can cut yields by 10–25% and hurt product consistency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh capex: USD 200k–1.2M per extractor\u003c\/li\u003e\n\u003cli\u003eMaintenance\/parts raise TCO 15–30% annually\u003c\/li\u003e\n\u003cli\u003eDowntime reduces yield 10–25%\u003c\/li\u003e\n\u003cli\u003eStrong vendor relations cut supply risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnership with Imperial Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe long-standing partnership with Imperial Brands gives Auxly a supply-chain edge in R\u0026amp;D, granting access to Imperial’s global labs, regulatory teams, and tobacco IP not available to most cannabis peers; Imperial reported 2024 revenues of £5.7bn, showing scale behind the support.\u003c\/p\u003e\n\u003cp\u003eThis alignment lowers external R\u0026amp;D consultants’ bargaining power by substituting costly third-party services with in-house corporate resources and shared IP, reducing R\u0026amp;D unit costs and time-to-market.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eImperial Brands 2024 revenue £5.7bn\u003c\/li\u003e\n\u003cli\u003eAccess to specialized tobacco IP and labs\u003c\/li\u003e\n\u003cli\u003eReduces external R\u0026amp;D spend and negotiating leverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSurplus biomass cushions supplier power as cartridge, packaging and capex climb\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers exert moderate power: surplus dried flower (~20,000+ kg at end-2024) lowers biomass leverage, but niche cartridge\/packaging vendors and energy\/utilities push costs—cartridge parts +12% and packaging +9% in 2024; extractor capex USD 200k–1.2M (2025) and maintenance adds 15–30% TCO, while Imperial Brands partnership (2024 revenue £5.7bn) reduces R\u0026amp;D supplier power.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSurplus dried flower (2024)\u003c\/td\u003e\n\u003ctd\u003e20,000+ kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCartridge cost change (2024)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging cost change (2024)\u003c\/td\u003e\n\u003ctd\u003e+9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExtractor capex (2025)\u003c\/td\u003e\n\u003ctd\u003eUSD 200k–1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaintenance TCO uplift\u003c\/td\u003e\n\u003ctd\u003e15–30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImperial Brands revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e£5.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Porter's Five Forces analysis for Auxly that uncovers competitive drivers, buyer and supplier power, entry barriers, substitutes, and emerging threats to its market share, with strategic commentary and editable findings for investor and internal use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eAuxly’s Porter's Five Forces one-sheet distills competitive pressures into a clean radar chart and editable fields—ideal for quick strategy calls or slides.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Provincial Wholesalers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn Canada, provincial agencies like Alberta Gaming, Liquor and Cannabis Commission and Ontario Cannabis Store act as dominant wholesalers, holding monopsony power—these bodies set listed SKUs, wholesale prices, and distribution rules; for example, Ontario accounted for ~38% of 2024 legal cannabis sales, concentrating buyer power regionally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Consumer Switching Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndividual recreational consumers face low switching costs—no penalties or functional barriers—so Auxly saw retail SKU churn of ~18% in 2024 and market-share swings of ±1.2 percentage points quarter-to-quarter. Many same-price cannabis SKUs deliver similar effects, making brand loyalty fragile; Auxly’s repeat-purchase rate was ~42% in 2024. Auxly must keep innovating and spending on marketing — it spent C$12.4M on SG\u0026amp;A marketing in FY2024 — to stop customers from defecting to cheaper or newer rivals on a whim.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Price Sensitivity in Value Segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa large portion of cannabis buyers focus on price-per-gram or price-per-mg thc keeping value skus dominant and squeezing margins for producers like auxly in canada the median retail price fell to about cad dried flower reinforcing cut competition. customers pick lowest over brand forcing run lean operations prioritize cost-per-gram metrics protect volume. this tight sensitivity means can easily pass higher input costs consumers without ceding share cheaper competitors so margin compression is a persistent risk.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailer Influence on Product Visibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePrivate retail dispensaries gatekeep consumer access; budtender recommendations and premium shelf placement can shift share—studies show POS influence drives ~30% of purchase decisions in cannabis (2019–2024 data).\u003c\/p\u003e\n\u003cp\u003eAuxly’s brand spend raised awareness, but average dispensary carries 40–60 SKUs, so shop owners pick highlighted brands; limited space boosts retailer bargaining power.\u003c\/p\u003e\n\u003cp\u003eAuxly must invest in retail engagement and sales support—field reps, demos, merchandising—to keep shelf prominence; benchmark: top suppliers spend 6–9% of revenue on retail programs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDispensaries influence ~30% of buys\u003c\/li\u003e\n\u003cli\u003eAvg 40–60 SKUs per shop\u003c\/li\u003e\n\u003cli\u003eTop suppliers spend 6–9% revenue on retail support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIncreased Consumer Knowledge and Demand for Quality\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025, consumers track terpene profiles, solventless extraction, and 3rd-party purity tests; 42% of Canadian users report checking lab certificates, shifting price sensitivity toward quality.\u003c\/p\u003e\n\u003cp\u003eThis transparency gives buyers leverage: they demand higher standards at current prices, pressuring Auxly to upgrade QC or lose share to premium brands; failing raises churn and margin squeeze.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e42% check lab certificates (2025 Canada survey)\u003c\/li\u003e\n\u003cli\u003ePremium SKUs grew 18% share in 2024–25\u003c\/li\u003e\n\u003cli\u003eQC investment avoids churn, protects margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuyers Dictate Terms: Dispensaries \u0026amp; Wholesalers Force Auxly to Fight for Share\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBuyers hold strong power: provincial wholesalers control distribution and ~38% of 2024 sales (Ontario), retail buyers chase price (median CAD 7.50\/g in 2024), repeat rate ~42% (2024), SKU churn ~18% (2024); dispensaries sway ~30% of purchases and carry 40–60 SKUs, forcing Auxly to spend C$12.4M on marketing (FY2024) and 6–9% revenue on retail programs to defend share.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOntario share (2024)\u003c\/td\u003e\n\u003ctd\u003e~38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian price (dried flower, 2024)\u003c\/td\u003e\n\u003ctd\u003eCAD 7.50\/g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuxly repeat rate (2024)\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU churn (Auxly, 2024)\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDispensary influence\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuxly marketing spend (FY2024)\u003c\/td\u003e\n\u003ctd\u003eC$12.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eAuxly Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Auxly Porter's Five Forces Analysis you'll receive immediately after purchase—fully formatted, professionally written, and ready for download with no placeholders or samples.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747432378745,"sku":"auxly-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/auxly-five-forces-analysis.png?v=1772198417","url":"https:\/\/growthsharematrix.com\/products\/auxly-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}