{"product_id":"aviva-bcg-matrix","title":"Aviva Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe Aviva BCG Matrix snapshot highlights how its business units align with market growth and relative market share—identifying potential Stars, Cash Cows, Dogs, and Question Marks to inform capital allocation and portfolio strategy. This concise preview shows where Aviva earns steady returns and where growth opportunities or divestment decisions may lie. Purchase the full BCG Matrix for quadrant-by-quadrant data, actionable recommendations, and editable Word and Excel deliverables to guide investment and strategic moves with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCanadian General Insurance Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAviva Canada is a Star: revenue grew 12% in 2025 versus Canadian P\u0026amp;C market 6%, driven by broker networks and digital direct sales; market share stayed near 18% as of Q3 2025. \u003c\/p\u003e\n\u003cp\u003eThe hardening market lifted written premiums by CAD 1.2bn in 2025, and Aviva reinvested ~CAD 150m into claims automation and AI underwriting to cut loss adjustment expense and boost hit-rate. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWorkplace Savings and Pensions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWorkplace Savings and Pensions leads the UK market as employers shift to consolidated, high-tech pension platforms; Aviva held about 28% market share of master trusts in 2024, managing roughly £120bn AUM as of Dec 31, 2024.\u003c\/p\u003e\n\u003cp\u003eUK policy pushes higher auto-enrolment contribution targets to 8% by Oct 2028 and broader private sector coverage, driving projected sector AUM growth to £1.5tn by 2030; Aviva is capturing a large slice of net inflows.\u003c\/p\u003e\n\u003cp\u003eThe business needs continual platform investment—Aviva spent ~£200m on platform tech in 2024—but as cohorts mature and fees compound, the segment is set to become a substantial cash generator over the 2025–2035 decade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth Insurance and Wellbeing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe UK private health market grew c.7% in 2024 to ~14.8bn GBP as NHS backlogs and employer wellbeing spend rose; Aviva reported a 2024 health division premium income of ~650m GBP, up 12% year-on-year. Aviva has scaled digital GP and mental-health services—40% of claims now routed via telehealth—driving customer retention but requiring heavy marketing and platform investment. This unit is cash-consuming for expansion yet is a core leadership pillar for Aviva’s growth strategy through 2027.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Direct Wealth Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital Direct Wealth Management is a Star: Aviva’s D2C platform grew users 48% YoY to 1.2M accounts by Q4 2025, drawing younger savers with low-cost ETFs and retirement tools and leveraging Aviva’s trusted brand to win market share.\u003c\/p\u003e\n\u003cp\u003eCustomer acquisition cost is high at £220 per net new account in 2025, but monthly AUA rose 62% to £18.4bn and revenue run-rate hit £95m, supporting a clear growth-to-share leadership position.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eUsers: 1.2M accounts (Q4 2025)\u003c\/li\u003e\n\u003cli\u003eAUA: £18.4bn (2025)\u003c\/li\u003e\n\u003cli\u003eYoY user growth: 48%\u003c\/li\u003e\n\u003cli\u003eCAC: £220 per account (2025)\u003c\/li\u003e\n\u003cli\u003eRevenue run-rate: £95m (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Infrastructure Investing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAviva Investors leads financing for green energy and sustainable real estate, committing over 6.5bn GBP to renewable infrastructure and green buildings by end-2024, positioning Aviva as a first-mover in ESG-integrated large-scale projects.\u003c\/p\u003e\n\u003cp\u003eInstitutional demand and EU\/UK regulations drive growth: 2024 European sustainable bond issuance hit ~330bn EUR, and UK Net Zero policy boosts infrastructure allocations, letting Aviva scale rapidly in this high-growth niche.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAviva Investors: 6.5bn GBP committed to renewables\/green real estate (2024)\u003c\/li\u003e\n\u003cli\u003eEuropean sustainable bond issuance ~330bn EUR (2024)\u003c\/li\u003e\n\u003cli\u003eFirst-mover ESG infrastructure scale: faster AUM growth vs peers (2022–24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAviva accelerates: strong Canada P\u0026amp;C growth, £120bn pensions, 1.2M digital clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAviva’s Stars: Canada P\u0026amp;C grew 12% in 2025 vs market 6%, share ~18%; UK Workplace Pensions £120bn AUM (2024), 28% master-trust share; Digital Direct Wealth 1.2M accounts, £18.4bn AUA, CAC £220 (2025); Aviva Investors committed £6.5bn to renewables\/green real estate (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCanada P\u0026amp;C\u003c\/td\u003e\n\u003ctd\u003e12% rev growth; 18% share\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorkplace Pensions\u003c\/td\u003e\n\u003ctd\u003e£120bn AUM; 28% share\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital Wealth\u003c\/td\u003e\n\u003ctd\u003e1.2M accounts; £18.4bn AUA; CAC £220\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAviva Investors\u003c\/td\u003e\n\u003ctd\u003e£6.5bn green commitments\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of Aviva’s units with strategic actions for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Aviva BCG Matrix placing each business unit in a quadrant for quick strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUK Heritage Life Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe UK heritage life insurance books at Aviva hold a dominant share in a low-growth market, producing around £1.2bn annual operating cash flow in 2024 and funding dividends plus investments without heavy marketing.\u003c\/p\u003e\n\u003cp\u003eThese legacy lines need limited new sales spend, yield stable IFRS profit contributions (approx £0.9bn in 2024) and rely on actuarial moves—reserve releases, liability management—to extract capital efficiently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUK General Insurance Personal Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAviva remains a household name in UK home and motor insurance, serving about 7.1m customers as of FY2024 and retaining top-3 market share in motor and home segments.\u003c\/p\u003e\n\u003cp\u003eIn a mature, price-competitive market, Aviva’s scale drives cost advantages—FY2024 combined operating ratio for UK personal lines was ~89%—supporting higher underwriting margins.\u003c\/p\u003e\n\u003cp\u003ePremium cashflows are substantial: UK personal lines contributed roughly £1.8bn of operating profit before tax in 2024, funding dividends and buybacks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIreland Life and Pensions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAviva Ireland Life and Pensions holds a strong, stable market position with roughly 22% market share in Irish life and pensions as of 2024 and benefits from high regulatory and distribution barriers that limit new entrants.\u003c\/p\u003e\n\u003cp\u003eThe unit reports steady margins and cash returns, with a proprietary return on equity around 14% in FY 2024 and low incremental capital needs, making it a classic cash cow that funds group initiatives.\u003c\/p\u003e\n\u003cp\u003eIts predictable premium inflows—circa €1.1bn in gross written premiums in 2024—and conservative reserving underpin consistent dividend flows, providing a reliable pillar within Aviva’s European footprint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProtection and Individual Annuities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProtection and individual annuities sit in Aviva’s cash cow quadrant: UK market mature, Aviva holds ~20% of UK annuity\/protection policies (2024 FCA data), new sales growth ~2–4% annually, but the in-force book generated ~£1.8bn operating cash flow in 2024, funding dividends.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLarge in-force base: ~8m policies\u003c\/li\u003e\n\u003cli\u003eStable premiums: low growth, high persistency\u003c\/li\u003e\n\u003cli\u003e2024 cash generation: ~£1.8bn\u003c\/li\u003e\n\u003cli\u003eManaged for cash extraction to support progressive dividends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Lines Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAviva’s UK mid-market commercial lines deliver strong high-margin revenue—2024 GWP (gross written premium) from UK commercial lines was about £3.8bn, supporting operating profit margins near 18%, so this is a steady cash generator.\u003c\/p\u003e\n\u003cp\u003eBroker relationships yield renewal rates above 80% and low churn, reducing acquisition spend and keeping combined operating ratios around 92% in recent years.\u003c\/p\u003e\n\u003cp\u003eMinimal defensive investment needed to defend position—capital tied to this unit remains low relative to returns, freeing cash for dividends and buybacks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 UK commercial GWP ~£3.8bn\u003c\/li\u003e\n\u003cli\u003eOperating margin ~18%\u003c\/li\u003e\n\u003cli\u003eRenewal rate \u0026gt;80%\u003c\/li\u003e\n\u003cli\u003eCombined ratio ~92%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAviva’s £5.7bn cash engine fuels dividends: UK lines, annuities, heritage \u0026amp; Ireland life\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAviva’s cash cows—UK heritage life, UK personal \u0026amp; commercial lines, Ireland life—generated ~£5.7bn operating cash flow in 2024, with UK personal lines OPBT ~£1.8bn, annuities\/protection cash ~£1.8bn, heritage life cash ~£1.2bn, and Ireland life ROE ~14% supporting dividends and buybacks.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024 cash\/metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK personal lines\u003c\/td\u003e\n\u003ctd\u003eOPBT ~£1.8bn, COR ~89%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnnuities\/protection\u003c\/td\u003e\n\u003ctd\u003eCash ~£1.8bn, share ~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeritage life\u003c\/td\u003e\n\u003ctd\u003eOperating cash ~£1.2bn, IFRS profit ~£0.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIreland life\u003c\/td\u003e\n\u003ctd\u003eGWP ~€1.1bn, ROE ~14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eAviva BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the exact Aviva BCG Matrix report you'll receive after purchase—no watermarks, no demo content—just a fully formatted, analysis-ready document designed for strategic clarity and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748072862073,"sku":"aviva-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/aviva-bcg-matrix.png?v=1772204433","url":"https:\/\/growthsharematrix.com\/products\/aviva-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}