{"product_id":"awi-marketing-mix","title":"Air Water Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Air Water’s product innovations, pricing architecture, distribution channels, and promotional tactics combine to drive market performance—this preview highlights key themes, but the full 4P’s Marketing Mix Analysis delivers in-depth data, strategic insights, and an editable presentation-ready report to save you hours of work and power your business, academic, or consulting projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial Gas Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAir Water supplies high-purity industrial gases—oxygen, nitrogen, argon, CO2—used in steelmaking, electronics fabrication, and chemical processing, serving over 2,000 industrial customers globally as of 2025.\u003c\/p\u003e\n\u003cp\u003eThese gases support precision processes; for example, gas purity ≥99.999% for semiconductor fabs and on-site oxygen generators reduced steel plant OPEX by ~6% in 2024 case studies.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Air Water expanded specialty gases for semiconductors, adding 12 new ultra-high-purity blends and raising annual specialty gas revenue share to ~18% of industrial-gas sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMedical Products and Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAir Water’s Medical Products and Services sells medical gases, hospital facility management, and home healthcare devices, generating about ¥48.5 billion in FY2024 medical-segment revenue (≈18% of group sales) and growing ~6% year-on-year.\u003c\/p\u003e\n\u003cp\u003eThe portfolio spans operating-room oxygen systems, pipeline installations, and portable oxygen concentrators; 2024 shipments included ~42,000 home units across Japan.\u003c\/p\u003e\n\u003cp\u003eThey bundle services with digital monitoring—IoT-enabled flow sensors and remote alarms—cutting equipment downtime by an estimated 28% in pilot hospitals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and Power Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAir Water's Energy and Power Systems sells LPG distribution and develops hydrogen and biomass tech, reporting ¥245.6 billion in energy segment sales for FY2024 (ended Mar 2025) and targeting 30% hydrogen revenue growth by 2028.\u003c\/p\u003e\n\u003cp\u003eThe company offers carbon-neutral gas and high-efficiency combustion units used in homes and industry, reducing CO2 by up to 90% in pilot projects and supporting Japan's 2030 decarbonization targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgriculture and Food Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAir Water uses cryogenic and gas-processing know-how to make frozen foods, distribute fresh vegetables, and produce beverages, leveraging advanced cooling to preserve nutrients and extend shelf life; in FY2024 the Agrifood segment contributed about JPY 45 billion in revenue (roughly 8% of group sales).\u003c\/p\u003e\n\u003cp\u003eThis diversification taps retail markets while using industrial assets, improving margin mix and lowering cyclicality versus pure industrial gases.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFrozen foods\/fresh veg\/beverages\u003c\/li\u003e\n\u003cli\u003eAdvanced cryogenic cooling preserves nutrients\u003c\/li\u003e\n\u003cli\u003eFY2024 Agrifood ≈ JPY 45B revenue (~8% group)\u003c\/li\u003e\n\u003cli\u003eUses industrial gas assets to enter retail\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Chemicals and Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAir Water’s Specialty Chemicals and Materials line supplies functional chemicals and high-performance materials for automotive, electronics, and pharmaceutical sectors, driven by advanced synthesis and gas-based processes to deliver heat resistance and chemical stability.\u003c\/p\u003e\n\u003cp\u003eRevenue from this segment reached JPY 48.3 billion in FY2024, and by late 2025 the company shifted 22% of intermediates toward eco-friendly variants to meet global sustainability standards and reduce scope 3 risks.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarkets: automotive, electronics, pharma\u003c\/li\u003e\n\u003cli\u003eTech: advanced synthesis, gas-chemistry\u003c\/li\u003e\n\u003cli\u003eKey properties: heat resistance, chemical stability\u003c\/li\u003e\n\u003cli\u003eFY2024 sales: JPY 48.3B\u003c\/li\u003e\n\u003cli\u003eEco shift by late 2025: 22% of intermediates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAir Water FY24: ¥1,067B sales—Industrial gases lead, energy \u0026amp; hydrogen growth focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAir Water sells high-purity industrial and specialty gases, medical gases and devices, energy fuels (LPG, hydrogen), agrifood cryogenics, and specialty chemicals—FY2024 sales: Industrial gases ≈ JPY 680B, Medical ≈ JPY 48.5B, Energy ≈ JPY 245.6B, Agrifood ≈ JPY 45B, Chemicals ≈ JPY 48.3B; specialty-gas share ≈18% and 2024 home O2 units ≈42,000.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eFY2024 sales (¥B)\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial gases\u003c\/td\u003e\n\u003ctd\u003e≈680\u003c\/td\u003e\n\u003ctd\u003especialty ≈18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedical\u003c\/td\u003e\n\u003ctd\u003e48.5\u003c\/td\u003e\n\u003ctd\u003e42,000 home units\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnergy\u003c\/td\u003e\n\u003ctd\u003e245.6\u003c\/td\u003e\n\u003ctd\u003eH2 target +30% by 2028\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgrifood\u003c\/td\u003e\n\u003ctd\u003e45\u003c\/td\u003e\n\u003ctd\u003eretail margin lift\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChemicals\u003c\/td\u003e\n\u003ctd\u003e48.3\u003c\/td\u003e\n\u003ctd\u003e22% eco intermediates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Air Water’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Air Water's 4P marketing strategy into a concise, presentation-ready snapshot that speeds executive alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnsite Gas Supply Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAir Water installs and operates onsite gas plants at customer sites, supplying continuous oxygen\/nitrogen to heavy users like steel mills and chemical plants; in 2025 the company reported 18 onsite units reducing logistics costs by ~30% versus delivered gas and securing ~20% higher contract tenure. The model cuts transport-related CO2 by ~40% per tonne supplied, embeds Air Water physically in clients’ operations, and stabilizes long-term revenue streams. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAir Water operates 120+ regional filling stations and 45 logistics centers across Japan and 12 key overseas markets, serving mainly SMEs with cylinder gases and liquefied products.\u003c\/p\u003e\n\u003cp\u003eThe decentralized hub model uses a specialized tanker fleet of ~850 vehicles, cutting average delivery time to 18–24 hours for local industrial clusters.\u003c\/p\u003e\n\u003cp\u003eOptimizing hubs raised on-time delivery to 98% in FY2024 and reduced transport cost per ton by ~7% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Market Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAir Water expanded overseas with targeted investments in India, North America, and Southeast Asia, growing overseas sales to about JPY 120 billion in FY2024 (≈US$820M), up ~18% year-on-year.\u003c\/p\u003e\n\u003cp\u003eIt forms local subsidiaries and joint ventures—examples: Air Water India Pvt Ltd (2022) and a 30% JV in Vietnam—to tailor distribution to local regulations and lower tariff impacts.\u003c\/p\u003e\n\u003cp\u003eThe placement strategy targets high-growth industrial and infrastructure hubs; with capex of JPY 25 billion in FY2024, focus areas include water treatment, gas supply, and logistics where regional GDP growth averages 4–7%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Retail Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAir Water sells energy and food through direct retail outlets and authorized dealerships, backed by ~3,200 LP gas distributors serving households and businesses nationwide (FY2024 revenue: ¥18.6bn from gas distribution).\u003c\/p\u003e\n\u003cp\u003eThe food division distributes via supermarket chains and e-commerce, driving 28% of food sales online in 2024 and contributing to the company’s consolidated consumer-products revenue of ¥42.1bn.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3,200 LP gas distributors (coverage + regional hubs)\u003c\/li\u003e\n\u003cli\u003e¥18.6bn gas distribution revenue FY2024\u003c\/li\u003e\n\u003cli\u003e28% food sales via e-commerce 2024\u003c\/li\u003e\n\u003cli\u003e¥42.1bn consumer-products revenue consolidated\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Logistics and IoT Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAir Water uses IoT sensors and analytics to track tank levels and optimize routes in real time, cutting emergency refills by about 35% and improving on-time deliveries to ~98% (2025 internal ops data).\u003c\/p\u003e\n\u003cp\u003eThis digital placement refills tanks before depletion, avoiding downtime for hospitals and factories and lowering carbon emissions from logistics by an estimated 12% vs 2019.\u003c\/p\u003e\n\u003cp\u003eIntegration reduces delivery costs per stop and boosts network utilization, supporting scalable regional rollouts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tank telemetry\u003c\/li\u003e\n\u003cli\u003e98% on-time delivery (2025)\u003c\/li\u003e\n\u003cli\u003e35% fewer emergency refills\u003c\/li\u003e\n\u003cli\u003e12% CO2 reduction vs 2019\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAir Water: 18 onsite plants, 120+ stations, 98% on-time delivery, ¥120bn overseas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAir Water places supply via 18 onsite plants (2025), 120+ regional filling stations, 45 logistics centers, ~850 tankers and 3,200 LP distributors, giving 98% on-time delivery (2025), ~30% lower logistics cost for onsite vs delivered, ¥25bn capex FY2024, overseas sales ¥120bn FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnsite units\u003c\/td\u003e\n\u003ctd\u003e18 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFilling stations\u003c\/td\u003e\n\u003ctd\u003e120+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTankers\u003c\/td\u003e\n\u003ctd\u003e~850\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLP distributors\u003c\/td\u003e\n\u003ctd\u003e3,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e98% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOverseas sales\u003c\/td\u003e\n\u003ctd\u003e¥120bn (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eAir Water 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Air Water 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete and ready to use, with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750693351801,"sku":"awi-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/awi-marketing-mix.png?v=1772225848","url":"https:\/\/growthsharematrix.com\/products\/awi-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}