{"product_id":"axosfinancial-marketing-mix","title":"Axos Financial Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eAxos Financial blends digital-first products, competitive pricing, targeted online distribution, and data-driven promotion to streamline banking for modern consumers—discover how these 4Ps interlock to drive growth. The full 4P’s Marketing Mix Analysis delivers an editable, presentation-ready report with real-world data, strategic insights, and tactical recommendations. Save hours of research and get a ready-to-use template to benchmark, plan, or present—access it instantly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Consumer Digital Banking Suites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAxos Financial offers a digital-first retail suite—high-yield savings (up to 0.80% APY in 2025 range), rewards checking, and CDs—aimed at replacing branches with mobile-first features like mobile check deposit and real-time transaction alerts.\u003c\/p\u003e\n\u003cp\u003eThese products drove retail deposits to about $24.5 billion by Q4 2025, lowering branch overhead and supporting national reach via online channels.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Axos added personalized financial management tools—budgeting, predictive savings, and credit insights—powered by advanced analytics, lifting digital engagement metrics and average deposit per active user.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial Lending Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAxos Financial offers commercial and industrial lending for mid-market firms and sectors like healthcare and technology, including equipment financing, lines of credit, and asset-based lending to boost growth and liquidity; as of Q4 2025 Axos reported commercial loans of $10.2B, up 8% year-over-year. Axos uses a digital underwriting platform that cuts funding time to days versus weeks at legacy banks, supporting faster capital access and improved credit decisioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSecurities Clearing and Custody Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAxos Clearing provides trade execution, clearing services, and tech for independent broker-dealers and RIAs, processing over $320 billion in client assets as of Q4 2025 and settling ~1.2 million trades monthly.\u003c\/p\u003e\n\u003cp\u003eThese services simplify back-office ops with API-driven platforms and reduce manual reconciliation time by ~40%, per internal metrics reported in 2025.\u003c\/p\u003e\n\u003cp\u003eIntegrating clearing and custody diversifies Axos revenue: noninterest income rose 18% year-over-year in 2025, cutting reliance on spread income.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated and Self-Directed Investment Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAxos Invest blends robo-advisory and self-directed trading, letting users choose automated portfolios or trade individual stocks and ETFs within one app.\u003c\/p\u003e\n\u003cp\u003eIntegrated into Axos bank accounts, it shows deposits, loans, and investments together so customers track total net worth in a single interface.\u003c\/p\u003e\n\u003cp\u003eAs of late 2025, Axos emphasizes low-cost access across ETFs and equities; advisory fees start near 0.25% AUM and commission-free equity trades apply, with platform AUM reported around $4.2 billion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDual-track: robo + self-directed\u003c\/li\u003e\n\u003cli\u003eIntegrated banking + investments\u003c\/li\u003e\n\u003cli\u003eLow-cost: ~0.25% advisory fees\u003c\/li\u003e\n\u003cli\u003eCommission-free equities, ETFs\u003c\/li\u003e\n\u003cli\u003eAUM ~ $4.2 billion (late 2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Small Business Banking Packages\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eAxos Financials Specialized Small Business Banking Packages give owners dedicated checking, payroll, and merchant processing built for efficiency, with integrations to QuickBooks and Xero to cut admin time; as of 2025 Axos reports \u0026gt;20% YoY growth in small business deposits signaling product traction.\u003c\/p\u003e\n\u003cp\u003eProducts scale from startup to enterprise, supporting higher ACH limits and multi-user access as businesses grow; median small-business balance on platform rose to $32,400 in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDedicated checking, payroll, merchant solutions\u003c\/li\u003e\n\u003cli\u003eIntegrations: QuickBooks, Xero — less admin\u003c\/li\u003e\n\u003cli\u003eScalable features: higher ACH, multi-user\u003c\/li\u003e\n\u003cli\u003e20%+ YoY deposit growth; median balance $32,400\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAxos: Digital Banking \u0026amp; Clearing Power — $24.5B Deposits, $320B AUA, 40% Ops Cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAxos products center on digital-first retail banking, commercial lending, clearing\/custody, and invest platforms—driving $24.5B retail deposits, $10.2B commercial loans, $320B cleared AUA, and $4.2B AUM by Q4 2025 while cutting ops costs ~40% and offering advisory fees ~0.25%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eQ4 2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail deposits\u003c\/td\u003e\n\u003ctd\u003eTotal\u003c\/td\u003e\n\u003ctd\u003e$24.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial loans\u003c\/td\u003e\n\u003ctd\u003eTotal\u003c\/td\u003e\n\u003ctd\u003e$10.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClearing\/custody\u003c\/td\u003e\n\u003ctd\u003eClient assets\u003c\/td\u003e\n\u003ctd\u003e$320B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAxos Invest\u003c\/td\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003e$4.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOps efficiency\u003c\/td\u003e\n\u003ctd\u003eReconciliation reduction\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Axos Financial’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Axos Financial’s 4Ps into a concise, leadership-ready snapshot that speeds decision-making and aligns stakeholders quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnified Mobile Banking Application\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAxos’s centralized mobile app on iOS and Android is the primary access point for customers, with 78% of deposits and 72% of logins in 2024 originating from mobile; it bundles banking, investing, and lending into a 24\/7 digital storefront. Regular UI updates increased mobile NPS by 14 points year-over-year and raised cross-sell conversion to 9.8% per quarter, shortening time-to-purchase and improving lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Web-Based Client Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAxos Financial offers advanced web-based client portals for commercial clients and sophisticated investors, featuring high-performance analytics and reporting used by firms managing over $1.2 billion in corporate deposits (2025). These desktop-optimized platforms support complex financial modeling and bulk transaction flows, reducing reconciliation time by up to 28% in pilot deployments. Business strategists and analysts get granular audit trails, real-time P\u0026amp;L views, and enterprise-grade encryption meeting TLS 1.3 standards for high-precision, secure corporate finance management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNationwide Third-Party Broker and Advisor Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAxos extends nationwide reach by distributing mortgage and commercial loans through ~7,000 independent brokers and advisors, capturing local demand while avoiding branch overhead.\u003c\/p\u003e\n\u003cp\u003eThis indirect channel helped Axos originate $8.3 billion in loans in 2024, scaling volume efficiently and improving net interest margin versus branch-led peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAPI-Driven Fintech Ecosystem Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAxos uses APIs to embed banking and clearing into third-party fintechs, acting as infrastructure so customers may never visit Axos directly.\u003c\/p\u003e\n\u003cp\u003eBanking-as-a-service deals accounted for roughly 18% of Axos’s 2024 revenue ($~312M of $1.73B), fueling customer reach and lowering acquisition cost per account.\u003c\/p\u003e\n\u003cp\u003eThese partnerships scale distribution, speed product rollout, and support cross-sell via partner channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAPI embeds banking functions into fintech apps\u003c\/li\u003e\n\u003cli\u003e~18% of 2024 revenue from BaaS (~$312M)\u003c\/li\u003e\n\u003cli\u003eReduces CAC, expands reach off-site\u003c\/li\u003e\n\u003cli\u003eKey growth pillar for digital economy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Commercial Banking Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAxos Financial pairs a digital-first model with strategic regional commercial banking hubs in metros like New York, Los Angeles, and Dallas to serve complex corporate clients; these offices house relationship managers and loan officers rather than retail tellers.\u003c\/p\u003e\n\u003cp\u003eThis hybrid setup supports high-touch deal execution—Axos reported $18.6 billion in commercial loans and leases at year-end 2025, so in-person engagement helps close larger, bespoke credits.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHubs: relationship managers, loan officers, not retail branches\u003c\/li\u003e\n\u003cli\u003eFocus: complex commercial deals, executive meetings\u003c\/li\u003e\n\u003cli\u003eScale: $18.6B commercial loans and leases (2025 YE)\u003c\/li\u003e\n\u003cli\u003eBenefit: combines digital efficiency with personalized execution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAxos: Digital-first growth—mobile deposits, BaaS scale, brokers \u0026amp; hubs drive originations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAxos’s place blends a digital-first mobile\/web storefront (78% deposits, 72% logins in 2024) with broker and BaaS channels (7,000 brokers; BaaS ~$312M, 18% of 2024 revenue) and regional commercial hubs (18.6B commercial loans YE 2025) to scale originations, cut CAC, and support high-touch complex deals.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile\u003c\/td\u003e\n\u003ctd\u003e78% deposits, 72% logins (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBaaS\u003c\/td\u003e\n\u003ctd\u003e$312M, 18% revenue (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrokers\u003c\/td\u003e\n\u003ctd\u003e~7,000 partners; $8.3B loans (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHubs\u003c\/td\u003e\n\u003ctd\u003e$18.6B commercial loans (2025 YE)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eAxos Financial 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Marketing Mix analysis for Axos Financial you’ll receive instantly after purchase—no mockups or samples, just the finished, editable document ready for use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751157313913,"sku":"axosfinancial-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/axosfinancial-marketing-mix.png?v=1772228384","url":"https:\/\/growthsharematrix.com\/products\/axosfinancial-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}