{"product_id":"bam-marketing-mix","title":"Koninklijke Bam Groep Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore how Koninklijke BAM Groep’s project-driven product mix, value-based pricing, strategic channel partnerships, and targeted B2B\/B2G promotions create competitive advantage—download the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report that saves hours of research and delivers actionable insights for consultants, executives, and students.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Residential and Non-Residential Construction\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBAM delivers integrated residential and non-residential construction, from design and engineering through construction and maintenance, covering large housing projects and complex buildings like offices and hospitals.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 BAM shifted toward sustainable, energy-neutral homes; its 2024 annual report shows 42% of new housing projects met nearly net-zero standards and a target to reach 75% by 2030.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCivil Engineering and Infrastructure Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBAM’s Civil Engineering and Infrastructure arm designs and builds highways, tunnels, bridges and rail networks across the Netherlands, UK and Ireland, and Belgium, delivering projects like the 2024 A1 tunnel upgrade and a €450m rail contract awarded in 2023; these works frequently exceed €100m per contract and require advanced geotechnical and structural engineering. BAM emphasizes low-carbon materials and circular construction, targeting a 50% reduction in CO2 intensity by 2030 vs 2018 baseline. Its public-sector clients seek long-term durability and whole-life value, reflected in BAM’s 2024 order book of €6.1bn and infrastructure backlog of €3.8bn. BAM captures margin via integrated design-build-maintain contracts and innovation investments, where infrastructure margins averaged 3.2% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Industrialized Building Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBAM shifted to industrialized construction with off-site manufacturing and modular components, cutting on-site build time by up to 40% and reducing material waste by ~30% per recent projects in 2024.\u003c\/p\u003e\n\u003cp\u003eModular units enable faster assembly and tighter quality control—BAM reported a 15% decrease in defects on prefab projects versus traditional builds in 2023.\u003c\/p\u003e\n\u003cp\u003eThis strategy mitigates labor shortages—factory production raises output per worker—and supports delivery of affordable, high-performance housing in the Netherlands and UK, where BAM aims to scale projects to meet national housing targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFacility Management and Technical Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBAM’s Facility Management and Technical Services extend the offer beyond construction to lifecycle operations, delivering energy management, technical installations, and renovations that boost asset efficiency and reduce operating costs.\u003c\/p\u003e\n\u003cp\u003eThese services generated recurring revenue and supported BAM Group’s 2024 service backlog of about EUR 1.2bn, improving margin stability versus pure-build contracts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLifecycle focus: maintenance to end-of-life\u003c\/li\u003e\n\u003cli\u003eServices: energy mgmt, installations, renovations\u003c\/li\u003e\n\u003cli\u003eFinancials: ~EUR 1.2bn 2024 service backlog\u003c\/li\u003e\n\u003cli\u003eValue: recurring revenue, higher lifetime asset ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Construction and BIM Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBAM’s product includes a digital twin\/BIM dataset delivered during and after handover, letting clients visualize assets in 3D and run data-driven facility management; this service reduced client FM costs by an estimated 8–12% in BAM pilot projects in 2024.\u003c\/p\u003e\n\u003cp\u003eBy 2025 BIM integration is standard across BAM projects, contributing to a 6% premium on bid win rates vs traditional rivals and supporting lifecycle revenue from digital services worth ~€45m in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital twin\/BIM delivered at handover\u003c\/li\u003e\n\u003cli\u003e3D visualization + operational data\u003c\/li\u003e\n\u003cli\u003eFM cost savings 8–12% (2024 pilots)\u003c\/li\u003e\n\u003cli\u003e6% higher bid win rate vs peers (2025)\u003c\/li\u003e\n\u003cli\u003e€45m lifecycle digital services revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBAM: €6.1bn order book, recurring build-to-maintain model cuts CO2, time \u0026amp; waste\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBAM offers integrated build-to-maintain products: residential, complex buildings, infrastructure, modular off-site construction, FM\/technical services, and BIM\/digital twins—driving recurring revenue, lower build times, waste, and CO2, with 2024 order book €6.1bn, infrastructure backlog €3.8bn, service backlog €1.2bn, 42% near-net-zero housing (2024) and €45m digital services revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder book\u003c\/td\u003e\n\u003ctd\u003e€6.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInfra backlog\u003c\/td\u003e\n\u003ctd\u003e€3.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService backlog\u003c\/td\u003e\n\u003ctd\u003e€1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNear-net-zero housing\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital services rev\u003c\/td\u003e\n\u003ctd\u003e€45m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Koninklijke BAM Groep’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Koninklijke BAM Groep’s 4P insights into a concise, leadership-ready snapshot that speeds decision-making and aligns cross-functional teams for marketing execution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Presence in the Netherlands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Netherlands is BAM's primary home market, with about 60 regional offices and over 1,200 active project sites in 2024, generating roughly 45% of group revenue (€1.1bn of €2.45bn H1 2024 pro forma revenue).\u003c\/p\u003e\n\u003cp\u003eThat dense footprint fosters deep contracts with Dutch municipalities, housing associations and private developers—BAM secured €2.3bn in Dutch order intake in 2024.\u003c\/p\u003e\n\u003cp\u003eBAM uses domestic scale to pilot sustainable tech (e.g., 10 pilot circular construction projects and a 2024 CO2 reduction target of 30% vs 2019) before exporting solutions abroad.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Operations in the United Kingdom and Ireland\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBAM operates across the UK and Ireland via BAM Construct UK and BAM Civil Ireland, combining construction and civil engineering operations; FY2024 UK \u0026amp; Ireland revenue was about EUR 1.1 billion, ~22% of BAM Group sales.\u003c\/p\u003e\n\u003cp\u003eThese markets drive growth in education, healthcare and transport—BAM secured £420m in public-sector contracts in 2024, including school and hospital projects.\u003c\/p\u003e\n\u003cp\u003eA strong local footprint lets BAM manage UK\/Ireland procurement rules and regs; local headcount ~3,200 (2024) supports bidding and delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFocused Infrastructure Activities in Germany\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpbam in germany targets specialized infrastructure and civil-engineering projects tunnels water works high-end technical expertise to win complex contracts german revenue was about eur of group revenue. this focus lets bam bid for large public tenders\u003eEUR 50m) and prioritise margin over volume, matching the group’s 2024 adjusted EBIT margin target of ~3.5%.\n\u003c\/pbam\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Project Delivery and Remote Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBAM shifts place from physical sites to hybrid digital platforms, using cloud project-management tools (Procore, BIM 360 equivalents) to link international design teams with local site crews in real time; in 2024 BAM reported digital-enabled projects grew 28%, cutting decision latency by 35%.\u003c\/p\u003e\n\u003cp\u003eThis digital distribution lets senior engineers support multiple sites remotely, increasing billable utilization and reducing site travel costs—estimated savings €12–18 per onsite hour in 2024 pilot programs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital projects +28% (2024)\u003c\/li\u003e\n\u003cli\u003eDecision latency down 35% (2024)\u003c\/li\u003e\n\u003cli\u003eRemote engineering saves €12–18\/onsite hour\u003c\/li\u003e\n\u003cli\u003eCloud tools link international design to local execution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBAM operates industrialized production sites and consolidation centres that cut on-site deliveries by up to 25%, improving just-in-time supply to urban projects and lowering transport CO2 by an estimated 18% per project (2024 pilot data).\u003c\/p\u003e\n\u003cp\u003eControlling these hubs lets BAM standardise modular components, reduce inventory costs, and support circular targets—recycling 42% of construction waste in 2024 across participating hubs.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e25% fewer on-site deliveries\u003c\/li\u003e\n\u003cli\u003e18% transport CO2 reduction (2024 pilot)\u003c\/li\u003e\n\u003cli\u003e42% recycling rate via hubs (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBAM boosts efficiency: NL-led €2.2bn revenue, digital +28% cuts costs, CO2 −18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Netherlands (45% revenue, €1.1bn H1 2024) is BAM’s base, with UK\/Ireland €1.1bn (22%) and Germany €420m (2024); digital projects +28% (2024) cut decision latency 35% and save €12–18\/onsite hour; hubs cut deliveries 25%, transport CO2 −18% and recycle 42% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMarket\u003c\/th\u003e\n\u003cth\u003e2024 rev\u003c\/th\u003e\n\u003cth\u003e% group\u003c\/th\u003e\n\u003cth\u003eKey KPI\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetherlands\u003c\/td\u003e\n\u003ctd\u003e€1.1bn (H1)\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003ctd\u003e60 offices, 1,200 sites\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK \u0026amp; Ireland\u003c\/td\u003e\n\u003ctd\u003e€1.1bn\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003ctd\u003e£420m public contracts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGermany\u003c\/td\u003e\n\u003ctd\u003e€420m\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eFocus on \u0026gt;€50m tenders\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital \u0026amp; hubs\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003eDigital +28%, deliveries −25%, CO2 −18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eKoninklijke Bam Groep 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Koninklijke BAM Groep 4P's Marketing Mix analysis is complete, editable, and ready to use for strategic planning, marketing implementation, or presentation. Buy with confidence knowing the file displayed is the final, high-quality deliverable you’ll download immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750111883641,"sku":"bam-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bam-marketing-mix.png?v=1772222199","url":"https:\/\/growthsharematrix.com\/products\/bam-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}