{"product_id":"bangkokbank-marketing-mix","title":"Bangkok Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBangkok Bank blends a diverse product suite, tiered pricing, extensive branch\/digital channels, and targeted promotions to maintain market leadership in Thailand’s competitive banking sector—discover how these elements interlock to drive customer acquisition and loyalty. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights to benchmarking, strategy, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Corporate and SME Lending Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBangkok Bank offers term loans, working capital financing, and trade finance for corporates and SMEs, backing Thailand and ASEAN industrial growth with flexible repayments and competitive rates; corporate loan book was THB 1.2 trillion in 2025. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Banking and Mobile Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBualuang mBanking acts as Bangkok Bank’s central digital hub for retail and SME clients, handling 75% of retail transactions and 68% of small‑business transfers in 2025 with instant fund transfers, bill pay, and investment dashboards.\u003c\/p\u003e\n\u003cp\u003eRecent 2024–25 upgrades added biometric multi‑factor security and AI financial planning (robo‑advice), lifting monthly active users to 8.2 million and pushing digital revenue share to 54%.\u003c\/p\u003e\n\u003cp\u003eThe bank iterates monthly UI\/UX releases and backend APIs so Bualuang stays the primary interface for daily cashless activity, targeting 90% retail digital adoption by 2027.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Bualuang Exclusive Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBangkok Bank’s Bualuang Exclusive targets high-net-worth individuals, offering personalized investment advisory and discretionary portfolio management with AUM thresholds typically above 10 million THB and bespoke strategies.\u003c\/p\u003e\n\u003cp\u003eClients get access to exclusive global funds and alternatives (private equity, real estate, hedge funds) alongside traditional equities and bonds; 2024 product lineup cited ~6–12% target return bands per mandate type.\u003c\/p\u003e\n\u003cp\u003eServices integrate analyst research from Bangkok Bank’s Global Research team, providing monthly market outlooks, asset-allocation models and tactical calls to capture cross-border trends and manage currency risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Banking and Cross-Border Trade Finance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBangkok Bank operates in 14 global financial centers and 24 ASEAN markets, offering foreign exchange hedging, letters of credit, and international remittances that supported US$120bn in cross-border flows in 2024.\u003c\/p\u003e\n\u003cp\u003eIts large Southeast Asia network—notably Indonesia and Vietnam—delivers local market advisory, on-the-ground compliance, and supply-chain finance, creating services rivals struggle to copy.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence: 14 global centers, 24 ASEAN markets\u003c\/li\u003e\n\u003cli\u003e2024 cross-border flows: US$120bn\u003c\/li\u003e\n\u003cli\u003eCore services: FX hedging, LCs, remittances\u003c\/li\u003e\n\u003cli\u003eEdge: deep Indonesia\/Vietnam local knowledge\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Finance and ESG-Linked Loan Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBangkok Bank rolled out green bonds and ESG-linked loans that offer lower margins and step-down pricing for verified emissions cuts, supporting clients' shifts to low-carbon tech and meeting EU and IFRS sustainability rules.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these products accounted for about 9% of corporate lending (≈THB 210 billion), and helped finance 120+ renewable-energy and circular-economy projects across ASEAN.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003ePreferential pricing tied to Scope 1–3 targets\u003c\/li\u003e\n\u003cli\u003e~THB 210bn in sustainable corporate loans by 2025\u003c\/li\u003e\n\u003cli\u003e120+ projects financed in renewables\/circular economy\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBangkok Bank: THB1.2tn corporate book, 8.2m digital MAU, US$120bn global flows\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBangkok Bank’s product mix spans corporate loans (THB 1.2tn in 2025), Bualuang digital retail\/SME platform (8.2m MAU, 54% digital revenue), Bualuang Exclusive HNW AUM \u0026gt;10m THB, and sustainable lending (~THB 210bn, 9% of corporate loans); global flows US$120bn (2024), presence: 14 global centres, 24 ASEAN markets.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (latest)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate loan book\u003c\/td\u003e\n\u003ctd\u003eTHB 1.2tn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBualuang MAU\u003c\/td\u003e\n\u003ctd\u003e8.2m (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital revenue share\u003c\/td\u003e\n\u003ctd\u003e54% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable loans\u003c\/td\u003e\n\u003ctd\u003eTHB 210bn (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-border flows\u003c\/td\u003e\n\u003ctd\u003eUS$120bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal presence\u003c\/td\u003e\n\u003ctd\u003e14 centres, 24 ASEAN markets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bangkok Bank’s Product, Price, Place, and Promotion strategies—grounded in real practices, competitive context, and market data for clear strategic implications and benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Bangkok Bank's 4P insights into a concise, leadership-ready summary that clarifies product, price, place, and promotion strategies to streamline decision-making and align teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Domestic Branch and Business Center Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBangkok Bank maintains one of Thailand’s largest branch networks with about 1,100 domestic branches as of 2025, ensuring urban and rural customers can access face-to-face professional advice; roughly 60% of branches sit in high-traffic commercial zones and shopping malls to boost visibility and convenience for retail and business clients. Despite 2024’s 30% year-on-year rise in active mobile users, physical branches remain vital for complex transactions and long-term relationship trust.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic International Footprint and Permata Bank Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBangkok Bank operates in over 300 international locations and, after acquiring Indonesia's Permata Bank in 2020, holds a top-10 retail presence there with c.8 million customers as of 2025; its consolidated assets reached about THB 4.1 trillion (2025).\u003c\/p\u003e\n\u003cp\u003eThis footprint lets the bank channel capital between Thailand and ASEAN emerging markets, handling cross-border trade finance and FX flows—Permata adds significant IDR liquidity and retail distribution.\u003c\/p\u003e\n\u003cp\u003ePositioned as a regional powerhouse, Bangkok Bank targets corporates entering Southeast Asia, winning mandates by combining on‑the‑ground branches, local licenses, and a regional payments network.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Bualuang mBanking Digital Distribution Channel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Advanced Bualuang mBanking app is Bangkok Bank’s primary 24\/7 distribution channel, cutting physical-branch costs and serving over 9.5 million active users as of Dec 2025, up 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eFrequent UI\/UX updates keep the digital storefront intuitive, reducing onboarding time to under 5 minutes on average and boosting mobile conversion rates by ~22%.\u003c\/p\u003e\n\u003cp\u003eThe channel supports instant issuance of digital credit cards and personal loans, shortening approval-to-issuance to minutes and increasing digital-originated loan share to ~35% of new retail loans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive ATM and Self-Service Machine Coverage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBangkok Bank operates over 10,000 ATMs and 1,200 automated deposit machines nationwide (2025), ensuring cash and basic banking access across urban and rural areas.\u003c\/p\u003e\n\u003cp\u003eThese machines sync with the Bangkok Bank Mobile Banking app for cardless withdrawals via QR and one-time codes, cutting card-fraud risk and speeding transactions.\u003c\/p\u003e\n\u003cp\u003eUnits are placed in 7-Eleven stores, major transit hubs, and residential complexes to maximize 24\/7 accessibility for retail and SME customers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e10,000+ ATMs; 1,200 deposit machines (2025)\u003c\/li\u003e\n\u003cli\u003eCardless withdrawals via app: QR\/OTP\u003c\/li\u003e\n\u003cli\u003eLocations: convenience stores, transit hubs, residential areas\u003c\/li\u003e\n\u003cli\u003eGoal: reduce cash friction, improve security and access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Third-Party Partnerships and Agent Banking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBangkok Bank uses agent banking with retail chains and Thailand Post to reach underserved and remote areas, letting partners handle cash deposits and ID checks for account openings.\u003c\/p\u003e\n\u003cp\u003eThis hybrid model cut branch capex and helped the bank serve over 2.3 million agent transactions in 2024, expanding reach without full-branch buildouts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAgents: retail chains, Thailand Post\u003c\/li\u003e\n\u003cli\u003eServices: deposits, ID verification\u003c\/li\u003e\n\u003cli\u003e2024 agent transactions: 2.3 million\u003c\/li\u003e\n\u003cli\u003eBenefit: lower capex vs branches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBangkok Bank: 1,100 branches, 300+ global sites, 9.5M mobile users powering ASEAN reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBangkok Bank combines 1,100 domestic branches (2025), 300+ international locations, 10,000+ ATMs, 1,200 deposit machines, and 9.5M mobile users (Dec 2025) to serve retail, SME, and corporate clients; digital loans = ~35% of new retail loans; agent network handled 2.3M transactions (2024), supporting ASEAN trade flows and Permata’s ~8M Indonesian customers.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic branches\u003c\/td\u003e\n\u003ctd\u003e1,100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational locations\u003c\/td\u003e\n\u003ctd\u003e300+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile users\u003c\/td\u003e\n\u003ctd\u003e9.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs \/ deposit\u003c\/td\u003e\n\u003ctd\u003e10,000 \/ 1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgent txns (2024)\u003c\/td\u003e\n\u003ctd\u003e2.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePermata customers\u003c\/td\u003e\n\u003ctd\u003e~8M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eBangkok Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bangkok Bank 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750218674553,"sku":"bangkokbank-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bangkokbank-marketing-mix.png?v=1772223228","url":"https:\/\/growthsharematrix.com\/products\/bangkokbank-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}