{"product_id":"bankoflanzhou-marketing-mix","title":"Bank of Lanzhou Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Bank of Lanzhou’s product offerings, pricing tiers, branch and digital distribution, and promotion mix create competitive advantage—this concise preview highlights key tactics and gaps. Upgrade to the full 4P’s Marketing Mix Analysis for a ready-made, editable report with data-driven insights, slide-ready visuals, and practical recommendations to apply in strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Corporate Lending Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Lanzhou offers diversified corporate lending—working capital loans, fixed‑asset financing, and trade finance—targeted at SMEs and infrastructure in Gansu, funding over CNY 18.2 billion to 1,450 local firms in 2025. Products support manufacturing and supply chains across Lanzhou-Xinjiang corridor; green finance made up 14% of new corporate loans in 2025, directing CNY 2.55 billion to renewable energy and efficiency projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Personal Banking Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Lanzhou offers a full retail suite—savings, mortgages, and personal consumption credit lines—serving urban and rural lifecycle needs with average mortgage rates near 4.6% (2025 provincial avg.) and deposit yields competitive with Gansu peers; total retail loans grew 8.2% YoY to CNY 72.4 billion in 2025 H1.\u003c\/p\u003e\n\u003cp\u003eDigital account features support routine transactions with 24\/7 mobile banking, reducing branch visits by 34% and increasing digital active users to 1.1 million, improving accessibility and lowering service costs per account.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Investment Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Lanzhou targets Northwest China’s growing affluent segment with wealth management and investment products—over RMB 18.6 billion in AUM by end-2024—offering fixed-income notes and diversified funds across low, medium, and high risk profiles to match preservation and growth needs.\u003c\/p\u003e\n\u003cp\u003eProducts are structured for varying risk-return tradeoffs; about 62% of client allocations were to fixed-income and 38% to mixed equity funds in 2024, reflecting cautious positioning amid 2023–24 regional GDP growth near 4.2%.\u003c\/p\u003e\n\u003cp\u003eUsing local expertise, the bank curates opportunities in infrastructure, renewable energy, and agribusiness tied to Gansu and Shaanxi provincial plans, providing region-aligned exposure and income potential.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInclusive Finance for Rural Revitalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp finance for rural revitalization at bank of lanzhou centers on micro-loans and agri-focused services to close the credit gap smes farmers aligning with china policy by mobile-based underwriting cut average approval time hours loan portfolio reaching cny billion npls under\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMicro-loans scale: CNY 3.2 billion rural portfolio by 2025\u003c\/li\u003e\n\u003cli\u003eApproval speed: average 24-hour mobile approval\u003c\/li\u003e\n\u003cli\u003eTarget: small farms, agribusiness, rural entrepreneurs\u003c\/li\u003e\n\u003cli\u003eAsset quality: NPLs \u0026lt; 1.2% in rural book\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Payment Ecosystems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpbank of lanzhou digital stack apps online gateways and e-wallets million active users handled cny billion in transactions easing domestic transfers bill pay merchant settlements for local smes.\u003e\n\u003cpui updates every quarter cut mobile transaction drop-offs by keeping the bank competitive vs national fintechs within gansu province.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M active users (2024)\u003c\/li\u003e\n\u003cli\u003eCNY 48B processed (2024)\u003c\/li\u003e\n\u003cli\u003eQuarterly UI updates\u003c\/li\u003e\n\u003cli\u003e-18% mobile drop-off rate\u003c\/li\u003e\n\u003cli\u003eFocus: SME merchant settlements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pui\u003e\u003c\/pbank\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank of Lanzhou 2025: CNY72.4B retail, CNY18.2B corporate, 1.1M digital users, 14% green\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Lanzhou’s product mix in 2025: CNY 18.2B corporate lending to 1,450 firms; retail loans CNY 72.4B (‑+8.2% YoY); AUM CNY 18.6B (end‑2024); rural portfolio CNY 3.2B, NPLs \u0026lt;1.2%; digital users 1.1M–1.2M, CNY 48B transactions (2024); green loans 14% (CNY 2.55B).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate lending (2025)\u003c\/td\u003e\n\u003ctd\u003eCNY 18.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate clients\u003c\/td\u003e\n\u003ctd\u003e1,450\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail loans (H1 2025)\u003c\/td\u003e\n\u003ctd\u003eCNY 72.4B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM (end‑2024)\u003c\/td\u003e\n\u003ctd\u003eCNY 18.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRural portfolio (2025)\u003c\/td\u003e\n\u003ctd\u003eCNY 3.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRural NPLs\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e1.1–1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital txn (2024)\u003c\/td\u003e\n\u003ctd\u003eCNY 48B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen finance share (2025)\u003c\/td\u003e\n\u003ctd\u003e14% (CNY 2.55B)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bank of Lanzhou’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Bank of Lanzhou’s 4P marketing insights into a concise, leadership-ready snapshot that simplifies product, price, place, and promotion strategies for quick decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBank of Lanzhou maintains over 220 branches and sub-branches across Lanzhou and Gansu province, covering 85% of county-level markets as of 2025; this dense network supports customer acquisition and deposits of CNY 148 billion in retail balances locally. The brick-and-mortar sites act as primary touchpoints for complex financial consultations and high-value corporate transactions, handling an estimated 62% of the bank’s corporate loan approvals in 2024. Physical presence reinforces brand trust, reflected in a 4.6 net promoter score regionally, and gives a clear edge where face-to-face interaction remains preferred by SMEs and older retail clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Mobile Banking Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpbank of lanzhou has poured cny million into its omnichannel mobile app which functions as a virtual branch reachable from any location and now processes retail transactions.\u003e\n\u003cpthe platform handles fund transfers loan applications and wealth management purchases accounting for cny trillion in transaction volume\u003e\n\u003cpby the app includes biometric login and ai-driven customer support cutting average resolution time from to minutes raising mobile nps\u003e\n\u003c\/pby\u003e\u003c\/pthe\u003e\u003c\/pbank\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Rural Service Points\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Lanzhou runs over 420 community service points and 180 rural financial workstations as of Dec 31, 2025, serving ~1.2 million rural clients and increasing rural deposits by 14% YoY in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-Service Banking Terminals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBank of Lanzhou operates 420 ATMs and 180 smart self-service kiosks across malls, transit hubs, and residential complexes as of 2025, enabling cash withdrawals, deposits, bill pay, and account inquiries without staff.\u003c\/p\u003e\n\u003cp\u003eThese smart terminals cut branch wait times by ~35% and lower branch operating costs by an estimated 18% year-over-year, improving transaction speed and customer reach.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e420 ATMs, 180 smart kiosks (2025)\u003c\/li\u003e\n\u003cli\u003eServices: withdrawals, deposits, inquiries, bill pay\u003c\/li\u003e\n\u003cli\u003eBranch wait times down ~35%\u003c\/li\u003e\n\u003cli\u003eOperating costs down ~18% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Online Banking Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBank of Lanzhou offers dedicated web portals for corporate clients to manage payroll, liquidity, and international settlements, processing over CNY 120 billion in corporate transactions in 2025.\u003c\/p\u003e\n\u003cp\u003ePortals integrate with ERP systems (real-time APIs), enabling live cash positions and automated treasury workflows that cut reconciliation time by ~40%.\u003c\/p\u003e\n\u003cp\u003eThis digital placement embeds the bank into clients’ operations, supporting 3,400 corporate accounts and driving 28% of corporate fee income in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120B CNY corporate transactions (2025)\u003c\/li\u003e\n\u003cli\u003e3,400 corporate accounts\u003c\/li\u003e\n\u003cli\u003eERP API integration—real-time data\u003c\/li\u003e\n\u003cli\u003e-40% reconciliation time\u003c\/li\u003e\n\u003cli\u003e28% corporate fee income (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBank of Lanzhou: Omnichannel reach—1.2M rural clients, CNY1.2T retail \u0026amp; CNY120B corporate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBank of Lanzhou combines 220+ branches (85% county coverage) and 420 ATMs\/180 kiosks with a CNY 420m omnichannel app (68% retail transactions; CNY 1.2T volume in 2024) and 420 community points\/rural workstations serving 1.2M clients; digital corporate portals handle CNY 120B for 3,400 accounts, cutting reconciliation 40% and driving 28% of corporate fees (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e220+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\/Kiosks\u003c\/td\u003e\n\u003ctd\u003e420 \/ 180\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail app spend\u003c\/td\u003e\n\u003ctd\u003eCNY 420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail txn volume (2024)\u003c\/td\u003e\n\u003ctd\u003eCNY 1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRural clients\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCorporate txns\u003c\/td\u003e\n\u003ctd\u003eCNY 120B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eBank of Lanzhou 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Bank of Lanzhou 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750814822777,"sku":"bankoflanzhou-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bankoflanzhou-marketing-mix.png?v=1772226453","url":"https:\/\/growthsharematrix.com\/products\/bankoflanzhou-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}