{"product_id":"barclays-marketing-mix","title":"Barclays Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Barclays synchronizes Product offerings, Pricing architecture, Place (branch \u0026amp; digital channels), and Promotion to sustain market leadership—this preview highlights key tactics, but the full 4P’s Marketing Mix Analysis delivers granular data, strategic recommendations, and editable slides to save you hours and power client-ready presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Business Banking Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBarclays offers tiered business accounts for startups, SMEs and corporates, with 2024 figures showing over 1.1 million active UK business customers; features include automated bookkeeping integrations (e.g., direct feeds to QuickBooks\/Xero), real-time multi-currency FX pricing and batch payments, reducing reconciliation time by up to 40%. Scalable pricing and credit lines let firms expand without switching banks as transaction volumes or FX exposure grow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTailored Financing and Lending Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBarclays offers business loans, commercial mortgages, and working-capital overdrafts with staged repayment terms to match sector cash flows; as of Q4 2025 Barclays Business reported £18.2bn in lending to SMEs, up 4% year-on-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Merchant and Payment Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBarclaycard Payments provides merchant POS systems and online gateways processing £230bn in UK card payments in 2024, enabling seamless in-store and e‑commerce transactions.\u003c\/p\u003e\n\u003cp\u003eServices include layered fraud protection and real‑time reporting dashboards that let merchants track omnichannel sales and reduce chargebacks; Barclaycard reported a 12% drop in fraud loss rates in 2024.\u003c\/p\u003e\n\u003cp\u003eContactless and mobile payment integration supports NFC and digital wallets, with contactless payments accounting for over 70% of UK card transactions in 2024, keeping retailers competitive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Trade and FX Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBarclays supports global expansion with FX platforms and trade finance like letters of credit; in 2024 Barclays processed over £1.2trn in FX flow, helping clients hedge currency exposure and settle cross-border trades.\u003c\/p\u003e\n\u003cp\u003eDedicated specialists deliver market insights and structured hedges; in 2023 Barclays Trade Finance booked £45bn of commitments, reducing client payment and supply-chain risk.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e£1.2trn FX flows (2024)\u003c\/li\u003e\n\u003cli\u003e£45bn trade finance commitments (2023)\u003c\/li\u003e\n\u003cli\u003eletters of credit, forward contracts, options\u003c\/li\u003e\n\u003cli\u003especialist advisory on market volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness Health and Advisory Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBarclays expands beyond banking with Business Health and Advisory Tools like Eagle Labs, offering mentorship, industry workshops, and data analytics; Eagle Labs grew to 35 locations by 2024 and supported 3,200 startups that year.\u003c\/p\u003e\n\u003cp\u003eThese services provide networking, market-research dashboards, and sector-specific guidance, driving client growth and strategic planning rather than only capital management.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35 Eagle Labs locations (2024)\u003c\/li\u003e\n\u003cli\u003e3,200 startups supported (2024)\u003c\/li\u003e\n\u003cli\u003enetworking + workshops + analytics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBarclays: Integrated SME banking—£18.2bn lending, £230bn cards, £1.2trn FX, 35 Eagle Labs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBarclays bundles tiered business accounts, lending (£18.2bn SMEs lending, Q4 2025), Barclaycard processing (£230bn card volume, 2024), FX (£1.2trn flows, 2024) and trade finance (£45bn commitments, 2023) with Eagle Labs support (35 sites, 3,200 startups, 2024), plus fraud cuts (12% drop, 2024) and integrations (QuickBooks\/Xero).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME lending\u003c\/td\u003e\n\u003ctd\u003e£18.2bn (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCard volume\u003c\/td\u003e\n\u003ctd\u003e£230bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFX flows\u003c\/td\u003e\n\u003ctd\u003e£1.2trn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrade finance\u003c\/td\u003e\n\u003ctd\u003e£45bn (2023)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEagle Labs\u003c\/td\u003e\n\u003ctd\u003e35 sites, 3,200 startups (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFraud loss change\u003c\/td\u003e\n\u003ctd\u003e-12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Barclays’ Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers seeking a clear breakdown of the bank’s marketing positioning and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Barclays' 4P marketing strategy into an at-a-glance summary that streamlines leadership briefings and speeds cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBarclays runs a digital-first distribution via its mobile app and online portal for business clients; as of FY2024 it reported 6.3 million active mobile users and 22% YoY growth in digital business logins.\u003c\/p\u003e\n\u003cp\u003eThe platforms support account management, bulk payments, and global statement access; in 2024 Barclays processed over £1.2 trillion in digital payments across corporate channels.\u003c\/p\u003e\n\u003cp\u003eFrequent updates deliver security patches and UX improvements; Barclays reported a 40% reduction in fraud losses on digitally authenticated transactions after 2023 MFA and tokenisation upgrades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Branch Network and Eagle Labs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite a 20% branch footprint reduction since 2019, Barclays retains c.1,200 UK branches in 2025 to support high-value consultations and complex transactions that digital channels can’t handle.\u003c\/p\u003e\n\u003cp\u003eEagle Labs—over 40 sites across UK and Europe as of Jan 2025—act as Barclays’ innovation hubs, hosting 1,800 startups and facilitating deal flow, referrals, and specialist banking relationships.\u003c\/p\u003e\n\u003cp\u003eThese locations drive revenue via premium advisory fees and SME lending pipelines, contributing to Barclays’ UK business banking segment, which reported £2.8bn pre-tax profit in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDedicated Relationship Management Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor medium and large enterprises, Barclays deploys dedicated relationship managers who serve as a direct human link between the bank and the client, handling portfolios that often exceed 50m GBP in annual banking needs.\u003c\/p\u003e\n\u003cp\u003eThese professionals are based in regional financial centers—London, Birmingham, Manchester—offering localized expertise and personalized service; Barclays reported 1,200 commercial RM roles across UK regions in 2024.\u003c\/p\u003e\n\u003cp\u003eThis distribution model ensures complex business needs are addressed by experts who understand local economic landscapes, reducing resolution times by ~22% versus centralized models per Barclays 2023 operations data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Corporate and Investment Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBarclays International runs major hubs in London, New York, and Singapore, serving institutional and multinational clients and handling roughly 60% of its 2024 investment banking revenue from these centers.\u003c\/p\u003e\n\u003cp\u003eThis footprint enables large cross-border deals and near 24-hour market access—Barclays executed over 320 cross-border M\u0026amp;A and capital markets transactions in 2024.\u003c\/p\u003e\n\u003cp\u003ePositioning in key economic zones keeps Barclays a go-to for global businesses, supporting clients across 40+ countries and €1.2 trillion in global client assets (2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHubs: London, New York, Singapore\u003c\/li\u003e\n\u003cli\u003e2024: ~60% IB revenue from hubs\u003c\/li\u003e\n\u003cli\u003e2024: 320+ cross-border deals\u003c\/li\u003e\n\u003cli\u003e40+ countries; €1.2T client assets (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party API and Fintech Integrations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe bank uses Open Banking APIs to embed services into platforms and accounting software like Xero and QuickBooks, enabling real-time payment initiation and account data sharing for 1.2m UK business customers as of 2025.\u003c\/p\u003e\n\u003cp\u003eThis seamless data flow boosts accessibility and automates reconciliation, reducing small-business admin time by ~30% in pilots and increasing Barclays product cross-sell within client workflows.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2m UK business customers (2025)\u003c\/li\u003e\n\u003cli\u003e~30% admin time saved in pilots\u003c\/li\u003e\n\u003cli\u003eIntegration: Xero, QuickBooks, fintech marketplaces\u003c\/li\u003e\n\u003cli\u003eReal-time payments and account data via Open Banking APIs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBarclays: Digital-first SME banking + global IB hubs drive £1.2tn payments \u0026amp; 320+ deals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBarclays combines digital-first channels (6.3m mobile users, £1.2tn digital payments 2024) with c.1,200 UK branches (2025) and 40+ Eagle Labs to serve SMEs; 1.2m UK business customers use Open Banking APIs for real-time payments, cutting admin ~30% in pilots. Major hubs (London, New York, Singapore) drove ~60% of IB revenue and 320+ cross-border deals in 2024; 1,200 regional RMs handle portfolios \u0026gt;£50m, cutting resolution times ~22%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile users (FY2024)\u003c\/td\u003e\n\u003ctd\u003e6.3m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital payments (2024)\u003c\/td\u003e\n\u003ctd\u003e£1.2tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK branches (2025)\u003c\/td\u003e\n\u003ctd\u003ec.1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEagle Labs sites (Jan 2025)\u003c\/td\u003e\n\u003ctd\u003e40+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK business customers (2025)\u003c\/td\u003e\n\u003ctd\u003e1.2m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIB revenue from hubs (2024)\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-border deals (2024)\u003c\/td\u003e\n\u003ctd\u003e320+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eBarclays 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This comprehensive Barclays 4P’s Marketing Mix analysis is fully complete, editable, and ready for immediate use, covering Product, Price, Place, and Promotion with actionable insights. You’re viewing the exact file included in your purchase, so buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749962330489,"sku":"barclays-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/barclays-marketing-mix.png?v=1772220984","url":"https:\/\/growthsharematrix.com\/products\/barclays-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}