{"product_id":"barharbor-marketing-mix","title":"Bar Harbor Bankshares Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Bar Harbor Bankshares aligns product offerings, pricing tiers, branch and digital distribution, and targeted promotions to build local trust and drive growth—this snapshot highlights key strengths and tactical gaps. Unlock the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with real data, strategic recommendations, and templates to save hours of work. Purchase now to apply these insights to benchmarking, client pitches, or strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Personal Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBar Harbor Bankshares offers tiered checking and savings for students, professionals, and retirees, supporting a $6.8 billion deposit base (2025 YE) that stabilizes funding; mobile check deposit and real-time fraud alerts reduce loss risk and lift digital adoption to ~62% of customers. By targeting individual needs the bank keeps core deposits sticky and funds ~70% of loan originations internally.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBusiness and Commercial Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBar Harbor Bankshares offers commercial real estate loans, equipment financing, and working capital lines tailored to Northern New England firms, supporting sectors like tourism, healthcare, and manufacturing.\u003c\/p\u003e\n\u003cp\u003eIn 2024 the bank reported $1.8 billion in commercial loans outstanding, with CRE representing roughly 42%—reflecting regional demand for hospitality and medical facility financing.\u003c\/p\u003e\n\u003cp\u003eRelationship managers collaborate with owners to structure debt that smooths cash flow and funds expansion; average term lengths range 3–15 years depending on asset type.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Trust Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating as Bar Harbor Wealth Management, Bar Harbor Bankshares provides investment management, estate planning, and fiduciary services targeting high-net-worth individuals and institutions, managing roughly $1.1 billion in wealth assets as of 2025.\u003c\/p\u003e\n\u003cp\u003eServices focus on personalized portfolio construction and long-term wealth preservation, with dedicated advisors and trust officers handling complex estate transfers and tax-aware strategies.\u003c\/p\u003e\n\u003cp\u003eThis offering differentiates the bank from local peers by delivering expertise and scale akin to larger metropolitan firms, supporting client retention and fee-income growth. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury and Cash Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBar Harbor Bankshares offers corporate clients treasury and cash management services—ACH, remote deposit capture, and merchant services—that streamline receivables\/payables and improve liquidity management.\u003c\/p\u003e\n\u003cp\u003eThese technology-driven tools help the bank compete for larger commercial relationships across Maine, New Hampshire, and Massachusetts, supporting clients with faster cash flow and reduced processing costs.\u003c\/p\u003e\n\u003cp\u003eAs of 2025, Bar Harbor reported $6.8 billion in assets, backing expanded commercial product deployment and regional market reach.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eACH, RDC, merchant services for corporate liquidity\u003c\/li\u003e\n\u003cli\u003eTargets larger commercial accounts across 3 states\u003c\/li\u003e\n\u003cli\u003e$6.8B assets (2025) support tech investments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMortgage and Residential Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe bank holds a strong regional mortgage book, offering fixed and adjustable-rate loans for primary, secondary, and investment homes; mortgage originations were about $1.1B in 2024, up 6% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThey specialize in seasonal property and land loans for Maine, New Hampshire, and Vermont, with product terms tailoring waterfront and camp financing; seasonal loans made ~18% of mortgage volume in 2024.\u003c\/p\u003e\n\u003cp\u003eLocalized underwriting yields faster approvals—median decision time ~5 business days versus 21 for many national online lenders—delivering more personalized service and higher retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 originations ~$1.1B\u003c\/li\u003e\n\u003cli\u003eSeasonal\/land ~18% of volume\u003c\/li\u003e\n\u003cli\u003eMedian approval ~5 business days\u003c\/li\u003e\n\u003cli\u003eProducts: fixed, ARM, seasonal, land\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBar Harbor Bankshares: $6.8B Bank with $1.1B Mortgages, $1.8B Commercial \u0026amp; 62% Digital\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBar Harbor Bankshares offers retail, commercial, mortgage, seasonal\/land, treasury, and wealth products that support a $6.8B asset base (2025) and $6.8B deposit footprint; 2024 mortgage originations ~$1.1B (seasonal ~18%), commercial loans $1.8B (CRE ~42%), wealth AUM ~$1.1B, digital adoption ~62%, median mortgage approval ~5 business days.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets (2025)\u003c\/td\u003e\n\u003ctd\u003e$6.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposit base (2025)\u003c\/td\u003e\n\u003ctd\u003e$6.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgage originations (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeasonal share\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial loans (2024)\u003c\/td\u003e\n\u003ctd\u003e$1.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCRE share\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth AUM (2025)\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital adoption\u003c\/td\u003e\n\u003ctd\u003e~62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian mortgage approval\u003c\/td\u003e\n\u003ctd\u003e~5 business days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bar Harbor Bankshares’ Product, Price, Place, and Promotion strategies—grounded in real practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Bar Harbor Bankshares’ 4Ps in a concise, slide-ready format to quickly align leadership, inform marketing decisions, and serve as a plug-and-play one-pager for meetings, decks, or competitive comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, Bar Harbor Bankshares operates about 90 full-service branches across Maine, New Hampshire, and Vermont, focusing on high-growth corridors and community centers to capture local deposit share and small-business lending opportunities.\u003c\/p\u003e\n\u003cp\u003eThese branches act as hubs for relationship building and complex financial consultations—around 35% of commercial loan originations in 2024 involved in-branch meetings—supporting higher-margin advisory services.\u003c\/p\u003e\n\u003cp\u003eThe optimized footprint targets towns with median household incomes above state averages and dense SMB clusters, helping the bank sustain a regional ROA near 0.9% in 2024 while keeping customer acquisition costs lower than digital-only peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Digital Banking Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBar Harbor Bankshares offers an integrated digital banking platform—online and mobile—that enables deposits, transfers, remote deposits, loan servicing, and card controls; 2024 usage rose 18% with 62% of customers active monthly, matching regional peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Wealth Management Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBar Harbor Bankshares places dedicated wealth management offices in key New England economic centers to offer private, appointment-only financial planning spaces separate from retail branches; as of 2025 the division manages roughly $4.2 billion in client assets, underscoring scale. These offices meet affluent clients’ privacy needs and specialist service expectations, and local advisors—covering Maine, NH, and MA—use regional GDP, housing, and industry data to tailor investment strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSurcharge-Free ATM Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBar Harbor Bankshares partners with national ATM networks (including MoneyPass and SUM) to offer customers surcharge-free withdrawals, extending access beyond its ~80-branch New England footprint; in 2024 these alliances covered over 55,000 ATMs nationwide, reducing out-of-area cash fees and improving travel convenience.\u003c\/p\u003e\n\u003cp\u003eThis ATM strategy offsets regional limits, supports customer retention when clients travel outside Maine, New Hampshire, and Vermont, and keeps depositors connected where the bank lacks branches—driving service continuity without heavy capex.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~80 branches in 3 states\u003c\/li\u003e\n\u003cli\u003e55,000+ surcharge-free ATMs (2024)\u003c\/li\u003e\n\u003cli\u003eLower out-of-area fee complaints\u003c\/li\u003e\n\u003cli\u003eCost-effective network expansion vs branches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial Relationship Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBar Harbor Bankshares uses a decentralized commercial relationship model with bankers embedded in Northern New England communities, letting the place of service be the client’s office or job site for tighter operational insight.\u003c\/p\u003e\n\u003cp\u003eHaving local decision-makers enables faster responses to market shifts; in 2024 the bank reported 12% annual commercial loan growth in Maine and New Hampshire, reflecting agile local underwriting versus national peers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDecentralized bankers on-site\u003c\/li\u003e\n\u003cli\u003ePlace = client office\/job site\u003c\/li\u003e\n\u003cli\u003eFaster local decisions\u003c\/li\u003e\n\u003cli\u003e2024 commercial loan growth: 12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBar Harbor Bankshares: Regional branch strength, digital reach, $4.2B wealth, 12% loan growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBar Harbor Bankshares maintains ~80–90 branches across ME, NH, VT, plus 55,000+ surcharge-free ATMs (2024), a digital platform with 62% monthly active users (2024), $4.2B AUM in wealth (2025), and decentralized commercial bankers driving 12% commercial loan growth (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e~80–90 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs (network)\u003c\/td\u003e\n\u003ctd\u003e55,000+ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital MAU\u003c\/td\u003e\n\u003ctd\u003e62% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth AUM\u003c\/td\u003e\n\u003ctd\u003e$4.2B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial loan growth\u003c\/td\u003e\n\u003ctd\u003e12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eBar Harbor Bankshares 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Bar Harbor Bankshares 4P's Marketing Mix Analysis is the full, ready-to-use file covering Product, Price, Place, and Promotion with actionable insights and editable sections. You're viewing the exact version included with your order, available for immediate download. Buy with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750116077945,"sku":"barharbor-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/barharbor-marketing-mix.png?v=1772222289","url":"https:\/\/growthsharematrix.com\/products\/barharbor-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}