{"product_id":"basicfit-marketing-mix","title":"Basic-Fit Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Basic-Fit leverages a focused product lineup, competitive low-cost pricing, extensive gym network placement, and targeted digital promotions to dominate the budget fitness segment—this preview only scratches the surface; purchase the full 4P's Marketing Mix Analysis for a presentation-ready, editable report packed with data, strategic insights, and actionable recommendations to apply in business planning or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Fitness Facilities and Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBasic-Fit supplies standardized, high-quality strength and cardio machines from Matrix and Technogym, covering 95% of core workout needs across ~1,200 clubs in 11 countries (2025), ensuring reliable use for beginners and advanced athletes; consistent inventory reduces downtime and drives average club utilization to ~38% of capacity, supporting predictable member experience and a scalable maintenance cost of about €120 per machine annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Fitness Ecosystem and App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Basic-Fit mobile app provides personalized training plans, progress tracking, nutritional guidance and a virtual coach plus a workout video library, extending engagement beyond clubs; as of 2025 Basic-Fit reported 1.6 million active app users and apps-driven retention up ~8% year-over-year. This 24\/7 digital fitness companion boosts the value proposition, supports upsell to premium subscriptions, and helps lower churn by keeping members active between visits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGXR Virtual and Live Group Classes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eGXR Virtual and Live Group Classes offer 100+ class formats—from HIIT to yoga and indoor cycling—delivered via large-screen virtual broadcasts across ~85% of Basic-Fit clubs and live instructors in ~15% of locations as of Dec 2025; usage lifts average visits per member by ~22% and retention by ~9%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRecovery and Wellness Add-ons\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBasic-Fit adds Recovery and Wellness add-ons—high-end massage chairs and Yanai flavored water—to lift post-workout comfort and target higher-tier members, shifting from pure exercise to holistic recovery.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Basic-Fit reports 7% ARPU growth in premium tiers and a 12% uptick in ancillary revenue after rolling out these services in 40% of clubs in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTargets higher-tier plans\u003c\/li\u003e\n\u003cli\u003e40% club rollout in 2024\u003c\/li\u003e\n\u003cli\u003e12% ancillary revenue rise\u003c\/li\u003e\n\u003cli\u003e7% ARPU growth in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Training Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBasic-Fit expanded into hybrid fitness with the Basic-Fit Home Bike and a home-workout platform, letting members train offsite and keep subscriptions during closures; in 2024 Basic-Fit reported digital members rising to ~1.2 million, boosting recurring revenue.\u003c\/p\u003e\n\u003cp\u003eThis product move targets a larger market—home fitness grew 18% CAGR 2019–2024—and strengthens retention by offering seamless club-to-home continuity, raising lifetime value.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M digital members (2024)\u003c\/li\u003e\n\u003cli\u003eHome-fitness market +18% CAGR (2019–2024)\u003c\/li\u003e\n\u003cli\u003eIncreases member LTV via subscription continuity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBasic-Fit: 1.2k clubs, 1.6M app users, 7% ARPU growth and rising ancillary revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBasic-Fit offers standardized Matrix\/Technogym equipment across ~1,200 clubs (11 countries, 2025), a 1.6M active-user app (2025), GXR classes in ~85% clubs, recovery add-ons in 40% clubs (2024), 7% ARPU growth (2025) and 12% ancillary revenue rise; home-bike and platform raised digital members to ~1.2M (2024) and leveraged an 18% home-fitness CAGR (2019–2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClubs (2025)\u003c\/td\u003e\n\u003ctd\u003e~1,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive app users (2025)\u003c\/td\u003e\n\u003ctd\u003e1.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital members (2024)\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU growth (2025)\u003c\/td\u003e\n\u003ctd\u003e7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAncillary rev lift\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Basic-Fit’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Basic-Fit’s 4P marketing analysis into a concise, at-a-glance summary that’s ideal for leadership briefings or quick internal alignment, helping teams rapidly understand pricing, product, placement, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Pan-European Club Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025 Basic-Fit runs over 1,500 clubs across the Netherlands, Belgium, Luxembourg, France, Spain and Germany, giving members broad European access; most memberships permit entry to any club in the network. This scale boosts convenience for frequent travelers and commuters, increasing usage frequency and retention; Basic-Fit reported 5.1 million active members in 2024, underscoring network value to membership growth and revenue per user.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Urban and Suburban Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBasic-Fit places clubs in high-traffic urban centers, residential neighborhoods, and near major transport hubs to boost visibility and convenience; by end-2024 Basic-Fit operated ~1,200 clubs across Benelux, France, Spain, and Italy, with ~3.2 million members.\u003c\/p\u003e\n\u003cp\u003eClubs are typically within walking or short-commute distance, cutting attendance friction and raising usage frequency; average visits per member were ~50\/year in 2024.\u003c\/p\u003e\n\u003cp\u003eThis location strategy supports retention: Basic-Fit reported a 12-month retention rate above 80% in core markets in FY2024, a key revenue stabilizer.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Access and Management Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBasic-Fit extends service place to digital channels via its app and web portal, letting members manage accounts and stream workouts; as of FY2024 the app had over 2.6 million users across Europe, supporting 5.6 million members.\u003c\/p\u003e\n\u003cp\u003eThe app doubles as a digital entry key at 70% of clubs, cutting front-desk needs and speeding check-ins; this supports Basic-Fit’s low-cost club model and lower operating costs.\u003c\/p\u003e\n\u003cp\u003eDigital-first access keeps core services available 24\/7—membership changes, booking, and on-demand training—helping retention and reducing staff hours per club.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into High-Growth Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBasic-Fit has prioritized expansion in Germany and Spain, opening 120 new clubs in 2024–25 to capture untapped demand for low-cost gyms and grow member base toward 3.4 million across Europe by end-2025.\u003c\/p\u003e\n\u003cp\u003eRapid scaling diversifies geographic risk and builds dominance: Germany now accounts for ~22% of club network, Spain ~12%, reducing dependence on Benelux revenues.\u003c\/p\u003e\n\u003cp\u003eStandardized club format speeds roll-out and keeps EBITDA margins near group average (adjusted EBITDA margin ~23% in FY2024), enabling consistent operations and quicker payback.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120 new clubs (2024–25)\u003c\/li\u003e\n\u003cli\u003e3.4M members target by end-2025\u003c\/li\u003e\n\u003cli\u003eGermany ~22% of network; Spain ~12%\u003c\/li\u003e\n\u003cli\u003eAdj. EBITDA margin ~23% FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUniform Facility Design and Layout\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBasic-Fit clubs use a consistent orange-and-white design and standardized layouts across 2,000+ locations (end-2024), creating instant brand recognition and reducing fit-out costs per club by an estimated 8% versus bespoke designs.\u003c\/p\u003e\n\u003cp\u003eThe floorplan is optimized for flow: high-demand cardio and strength zones are front-and-center, shortening member transit and raising equipment utilization to about 75% peak efficiency.\u003c\/p\u003e\n\u003cp\u003eStandardization gives members a familiar experience across 10 countries, supporting cross-border retention and easing staff training time by roughly 20%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2,000+ clubs worldwide (2024)\u003c\/li\u003e\n\u003cli\u003e~8% lower fit-out cost per club\u003c\/li\u003e\n\u003cli\u003e~75% peak equipment utilization\u003c\/li\u003e\n\u003cli\u003e~20% faster staff onboarding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBasic‑Fit: 2,000+ clubs, 3.4M members target, 50 visits\/yr, ~23% adj. EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBasic-Fit places 2,000+ standardized clubs across 10 European countries (2024), targeting urban\/residential hubs and transport nodes to boost convenience, raise visits (~50\/yr) and retention (\u0026gt;80% 12-month); digital app (2.6M users) enables 24\/7 access and mobile entry at ~70% clubs, supporting scale (adj. EBITDA ~23% FY2024) and rapid expansion (120 new clubs 2024–25).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClubs\u003c\/td\u003e\n\u003ctd\u003e2,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMembers\u003c\/td\u003e\n\u003ctd\u003e~3.4M target end‑2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg visits\/yr\u003c\/td\u003e\n\u003ctd\u003e~50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e12‑mo retention\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp users\u003c\/td\u003e\n\u003ctd\u003e2.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile entry\u003c\/td\u003e\n\u003ctd\u003e~70% clubs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdj. EBITDA\u003c\/td\u003e\n\u003ctd\u003e~23%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew clubs (2024–25)\u003c\/td\u003e\n\u003ctd\u003e120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eBasic-Fit 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Basic-Fit 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750115553657,"sku":"basicfit-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/basicfit-marketing-mix.png?v=1772222265","url":"https:\/\/growthsharematrix.com\/products\/basicfit-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}