{"product_id":"bcdme-marketing-mix","title":"BCD Meetings \u0026 Events LLC Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how BCD Meetings \u0026amp; Events LLC aligns product offerings, pricing models, distribution channels, and promotion tactics to deliver impactful events—this preview only scratches the surface; purchase the full 4P's Marketing Mix Analysis for an editable, presentation-ready report packed with actionable insights, benchmarking data, and strategic recommendations to save research time and accelerate planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Meetings Management Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBCD Meetings \u0026amp; Events LLCs Strategic Meetings Management programs centralize and optimize global meeting spend, using advanced analytics to track $3.2B in client expenditures (2024) and cut average per-meeting costs by ~18%. Programs enforce compliance and enterprise risk controls across 60+ countries, standardizing vendor terms and duty-of-care. By end-2025 sustainability reporting—covering Scope 1–3 emissions—will be embedded, helping clients target 20–30% carbon reductions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCreative Event Design and Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpcreative event design and production drives bcd meetings events llcs product strategy by delivering high-impact brand experiences like launches corporate galas that increase client roi of marketers surveyed in reported immersive improved recall supporting demand. the team blends storytelling with led spatial audio streaming tech to boost attendee engagement across physical virtual channels often raising metrics covers stage content creation ar reality integration for interactive layers adoption rose among fortune programs. typical project budgets range from depending on scale av consuming spend.\u003e\n\u003c\/pcreative\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Incentive Travel and Experiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBCD Meetings \u0026amp; Events LLC designs bespoke incentive programs that reward top performers with unique travel experiences, handling destination scouting, luxury logistics, and curated cultural activities aligned to corporate values. As of 2025, the unit emphasizes wellness-oriented itineraries and socially responsible travel, responding to a 42% increase in client demand for sustainable options since 2021. Programs typically boost client retention by 18% and average contract values by $120,000 per event, per 2024 internal benchmarks. BCD manages full-service itineraries across 60+ countries, combining ROI tracking with ESG reporting for corporate buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVenue Sourcing and Logistical Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBCD Meetings \u0026amp; Events LLC leverages a global network and proprietary tech to source venues, securing sites for meetings, conferences, and incentives with over 120,000 supplier touchpoints worldwide as of 2025.\u003c\/p\u003e\n\u003cp\u003eThe logistics scope includes contract negotiation, room-block management, complex ground transport, and on-site registration, managing programs that saved clients an average 12% on T\u0026amp;E in 2024.\u003c\/p\u003e\n\u003cp\u003eTheir sourcing tools deliver real-time venue availability and competitive pricing data, shortening RFP cycles by 35% and improving cost transparency for buyers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000+ supplier touchpoints (2025)\u003c\/li\u003e\n\u003cli\u003e12% average client savings on travel \u0026amp; events (2024)\u003c\/li\u003e\n\u003cli\u003e35% faster RFP cycles via real-time sourcing\u003c\/li\u003e\n\u003cli\u003eServices: contracts, room blocks, transport, registration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEvent Technology and Data Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBCD Meetings \u0026amp; Events LLC offers a tech product suite for registrations, mobile apps, and engagement tracking, used in 1,200+ events in 2024 with average attendee NPS 62.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the stack is integrated with Salesforce, HubSpot, and Marketo, enabling end-to-end data flow for ROI models showing a 15–25% lift in event-sourced pipeline.\u003c\/p\u003e\n\u003cp\u003eAI-driven personalization tailors agendas and push content per attendee; pilot clients reported 22% higher session attendance and 18% more qualified leads.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ events (2024)\u003c\/li\u003e\n\u003cli\u003eNPS 62 average\u003c\/li\u003e\n\u003cli\u003e15–25% pipeline lift via CRM\/MA integration (by late 2025)\u003c\/li\u003e\n\u003cli\u003e22% session attendance lift from AI personalization\u003c\/li\u003e\n\u003cli\u003e18% more qualified leads in pilots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBCD Meetings centralizes $3.2B, cuts meeting costs ~18%, boosts pipeline 15–25%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBCD Meetings \u0026amp; Events centralizes $3.2B client spend (2024), cuts per-meeting costs ~18%, and saved clients 12% on T\u0026amp;E (2024); production budgets range $100k–$2M with AV 40–55% of spend; tech supported 1,200+ events (NPS 62) and CRM integrations driving 15–25% pipeline lift (by late 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eClient spend tracked\u003c\/td\u003e\n\u003ctd\u003e$3.2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePer-meeting cost cut\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eT\u0026amp;E savings\u003c\/td\u003e\n\u003ctd\u003e12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEvents supported\u003c\/td\u003e\n\u003ctd\u003e1,200+ (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNPS\u003c\/td\u003e\n\u003ctd\u003e62\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePipeline lift\u003c\/td\u003e\n\u003ctd\u003e15–25% (by late 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into BCD Meetings \u0026amp; Events LLC’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for practical benchmarking and strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes BCD Meetings \u0026amp; Events LLC’s 4P marketing mix into a concise, leadership-ready snapshot that speeds decision-making and aligns teams during planning or client pitches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Regional Administrative Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBCD Meetings \u0026amp; Events maintains major regional headquarters in North America, EMEA, LATAM, and APAC, supporting 85% of its 2024 global revenue via regional accounts; this decentralization gives local market expertise and cultural relevance while enforcing global service standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-site Event Delivery Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpbcd meetings events llc deploys specialized field teams to convention centers hotels and corporate campuses worldwide delivering services directly at the point of need covering over venues across countries as these manage physical execution real-time logistics reducing on-site issues by improving on-time setup rates on-the-ground presence preserves service quality from planning through teardown supporting average event revenues cutting onsite cost overruns\u003e\n\u003c\/pbcd\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Hybrid Event Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBCD Meetings \u0026amp; Events LLC offers cloud-based digital and hybrid event platforms that serve as virtual meeting places for global audiences, reducing travel and cutting average event costs by up to 40% per Attendee (based on 2024 industry averages); platforms support high-capacity streaming (100k+ concurrent viewers) and interactive features—Q\u0026amp;A, breakout rooms, networking lounges—driving a 25% uplift in engagement metrics and acting as a key distribution channel for corporate communication and revenue diversification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmbedded In-house Client Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEmbedded In-house Client Teams: BCD Meetings \u0026amp; Events places dedicated staff inside large clients’ offices, creating an implant model that increases response speed and aligns event strategy with daily operations.\u003c\/p\u003e\n\u003cp\u003eThis in-house placement reduces procurement cycle time by up to 30% and can cut event delivery costs 8–12% versus remote support, based on recent client program benchmarks in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eDeep collaboration via physical presence\u003c\/li\u003e\n\u003cli\u003eActs as extension of procurement\/marketing\u003c\/li\u003e\n\u003cli\u003eStreamlines communication, faster decisions\u003c\/li\u003e\n\u003cli\u003e30% faster procurement cycles (2024)\u003c\/li\u003e\n\u003cli\u003e8–12% lower event delivery costs (2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Online Sourcing Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpbcd meetings events llc offers proprietary online sourcing portals where clients browse compare and book pre-vetted meeting spaces standardized service packages enabling access rapid turnaround for smaller recurring meetings.\u003e\n\u003cpthese portals let clients self-manage simple logistics while keeping bcd m negotiated rates in digital bookings grew year-over-year and handled of meetings revenue reducing average lead time from to days.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 self-service booking\u003c\/li\u003e\n\u003cli\u003ePre-vetted venues, standardized packages\u003c\/li\u003e\n\u003cli\u003e2024: digital bookings +28% YoY\u003c\/li\u003e\n\u003cli\u003ePortals ≈18% of meetings revenue\u003c\/li\u003e\n\u003cli\u003eLead time cut from 21 to 3 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pbcd\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBCD M\u0026amp;E: 1,200+ venues, 96% on-time, portals boost revenue 18% \u0026amp; cut lead time to 3 days\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: BCD M\u0026amp;E uses regional HQs (NA, EMEA, LATAM, APAC) plus 1,200+ field teams in 45 countries, 96% on-time setups, 3.8% onsite overruns, $42,500 avg event revenue; hybrid platforms cut attendee costs ~40% and drove 25% higher engagement; in-house client teams cut procurement 30% and delivery costs 8–12%; portals: +28% digital bookings, 18% revenue, lead time 21→3 days.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024–25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eField venues\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time setup\u003c\/td\u003e\n\u003ctd\u003e96%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg event revenue\u003c\/td\u003e\n\u003ctd\u003e$42,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortals revenue\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eBCD Meetings \u0026amp; Events LLC 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, fully complete BCD Meetings \u0026amp; Events LLC 4P's Marketing Mix analysis you'll receive instantly after purchase—no demo, no sample, ready to use and fully editable for your needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749995229561,"sku":"bcdme-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bcdme-marketing-mix.png?v=1772221301","url":"https:\/\/growthsharematrix.com\/products\/bcdme-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}