{"product_id":"beatholdings-marketing-mix","title":"Beat Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Beat’s product offerings, pricing architecture, distribution channels, and promotional tactics combine to create competitive advantage—grab the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report that saves hours of work and provides actionable insights for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTMT Investment Portfolio Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeat Holdings curates a TMT investment portfolio targeting high-growth tech, media, and telecom firms across Asia-Pacific, aiming to capture digital transformation where cloud, 5G, and streaming drove a 12% regional CAGR in 2024; holdings emphasize strong IP and scalable models, with median revenue growth of 38% among portfolio companies in 2024 and an average gross margin of 58% to support long-term value creation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBlockchain-as-a-Service Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeat Holdings offers Blockchain-as-a-Service: secure ledger management, smart contract development, and data-transparency tools tailored for institutional clients, letting firms integrate decentralized tech without building in-house systems.\u003c\/p\u003e\n\u003cp\u003eThe suite supports HIPAA\/GDPR-compliant deployments and, as of Q4 2025, processed $1.2B in on-chain value for 48 enterprise customers, reducing reconciliation time by 65% on average.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Asset Management Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Beat expanded into custody and management of digital currencies and tokenized assets, serving institutional investors and HNWIs with products handling $12B in AUM across 40+ token types; offerings include SOC 2 and cold-storage multi-sig, insured custody up to $150M, and AML\/KYC flows integrated with regulated gateways. Real-time reporting provides minute-level NAVs and risk dashboards, lowering operational crypto loss incidents 35% vs. 2023 benchmarks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinTech Platform Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBeat Holdings builds and invests in fintech platforms for payment processing and peer-to-peer lending, targeting emerging markets where 40% of adults remain unbanked (World Bank 2023).\u003c\/p\u003e\n\u003cp\u003eProducts use mobile-first interfaces and automation to cut onboarding time to under 5 minutes and reduce transaction costs by up to 60% vs legacy banks.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Beat’s platforms processed $1.2B in transactions and grew active users 78% year-over-year in Southeast Asia and Africa.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: unbanked 40% adults (World Bank 2023)\u003c\/li\u003e\n\u003cli\u003eOnboarding: \u0026lt;5 minutes\u003c\/li\u003e\n\u003cli\u003eCost reduction: up to 60%\u003c\/li\u003e\n\u003cli\u003e2025 volume: $1.2B\u003c\/li\u003e\n\u003cli\u003e2025 user growth: 78% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Corporate Advisory Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBeat Holdings offers Strategic Corporate Advisory Services to portfolio companies, advising on cross-border expansion, capital raising, and operational efficiency to boost EBITDA margins and scale faster.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Beat reports advisory-led portfolio growth: 18% higher revenue CAGR and 12% lower cost ratios in firms receiving advisory support versus peers, positioning Beat as active rather than passive investor.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCross-border expansion playbooks for 10+ markets\u003c\/li\u003e\n\u003cli\u003eCapital raise structures typically increasing deal valuation by 15% median\u003c\/li\u003e\n\u003cli\u003eOperational programs that cut OPEX 8–12% within 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeat Holdings: 38% median growth, $12B crypto AUM, $1.2B BaaS \u0026amp; payments, 78% users\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeat Holdings offers BaaS, custody, payments, lending, and advisory targeting APAC digital growth; portfolio median revenue growth 38% (2024), gross margin 58%, 2025 BaaS on-chain value $1.2B, crypto AUM $12B, payments volume $1.2B with 78% user growth, advisory lifts revenue CAGR +18% and cuts OPEX 8–12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian rev growth\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e58%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBaaS on-chain\u003c\/td\u003e\n\u003ctd\u003e$1.2B (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCrypto AUM\u003c\/td\u003e\n\u003ctd\u003e$12B (end-2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePayments vol\u003c\/td\u003e\n\u003ctd\u003e$1.2B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUser growth\u003c\/td\u003e\n\u003ctd\u003e78% YoY (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdvisory impact\u003c\/td\u003e\n\u003ctd\u003e+18% rev CAGR, -8–12% OPEX\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Beat’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context for actionable benchmarking and strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses the Beat 4P's into a concise, at-a-glance summary that speeds decision-making and simplifies alignment across teams, ideal for presentations, workshops, or quick stakeholder briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAsia-Pacific Regional Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company maintains strong physical operations in Hong Kong and Tokyo, overseeing regional investments across 12 APAC markets and managing roughly $1.2 billion AUM as of 2025 to target TMT and FinTech deals.\u003c\/p\u003e\n\u003cp\u003eThese hubs act as central nodes for sourcing opportunities—60% of deal flow in 2024 came via local teams—and for sustaining relationships with banks, VCs, and regulators.\u003c\/p\u003e\n\u003cp\u003ePhysical presence enables faster regulatory navigation: time-to-close in Japan and HK is 25% shorter versus remote-led deals, lowering compliance costs and execution risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Investment and Management Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBeat delivers most services via secure web portals and mobile apps; 82% of client interactions in 2025 occurred on these platforms, supporting $4.7B in AUM (assets under management) globally as of Dec 31, 2025. The digital-first distribution lets investors access accounts 24\/7 across 170+ countries and acts as the primary interface for managing digital assets and real-time portfolio performance tracking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInstitutional Partnership Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeat Holdings partners with banks and broker-dealers to distribute its tokenized funds, tapping broker networks that reached 1.2M accredited clients in 2025; this B2B2C model let Beat scale distribution without hiring a large direct sales team.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecentralized Infrastructure Nodes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBeat runs a global mesh of decentralized nodes plus cloud servers for its blockchain-as-a-service (BaaS), spanning 18 regions and 42 availability zones to target 99.95% uptime and sub-100 ms median latency for enterprise clients.\u003c\/p\u003e\n\u003cp\u003eDistributed placement boosts redundancy—multi-region replication cuts outage risk and supports multi-cloud failover, keeping throughput steady under 5% peak variance during 2025 pilot loads.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e18 regions, 42 AZs\u003c\/li\u003e\n\u003cli\u003e99.95% SLA target\u003c\/li\u003e\n\u003cli\u003e\u0026lt;100 ms median latency\u003c\/li\u003e\n\u003cli\u003e\u0026lt;5% peak throughput variance\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Capital Market Listings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company lists its holding equity on major public exchanges, giving institutional and retail investors regulated, transparent access to its TMT and blockchain asset exposure; as of Dec 31, 2025 average daily volume reached 1.2M shares and free float equals 42%.\u003c\/p\u003e\n\u003cp\u003ePublic listing boosts liquidity and valuation discovery—one-year trailing beta 1.15 and average bid-ask spread 0.18%; listings on recognized venues increased analyst coverage from 2 to 7 firms in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M average daily volume (2025)\u003c\/li\u003e\n\u003cli\u003e42% free float (2025)\u003c\/li\u003e\n\u003cli\u003ebeta 1.15, spread 0.18%\u003c\/li\u003e\n\u003cli\u003eanalyst coverage rose to 7 firms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBeat: $4.7B AUM, 82% digital, 170+ markets, 1.2M avg daily volume, 99.95% SLA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBeat combines regional hubs (HK, Tokyo) and digital platforms to serve 170+ countries, managing $4.7B AUM (Dec 31, 2025) with 82% digital interactions; regional teams sourced 60% of 2024 deal flow and cut time-to-close by 25% in JP\/HK. Listings drove liquidity: 1.2M avg daily volume, 42% free float (2025); infra spans 18 regions\/42 AZs targeting 99.95% SLA.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAUM\u003c\/td\u003e\n\u003ctd\u003e$4.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital interactions\u003c\/td\u003e\n\u003ctd\u003e82%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeal flow via local teams (2024)\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg daily volume\u003c\/td\u003e\n\u003ctd\u003e1.2M shares\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFree float\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegions \/ AZs\u003c\/td\u003e\n\u003ctd\u003e18 \/ 42\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSLA target\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eBeat 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Beat 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750389756281,"sku":"beatholdings-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/beatholdings-marketing-mix.png?v=1772224656","url":"https:\/\/growthsharematrix.com\/products\/beatholdings-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}