{"product_id":"belk-marketing-mix","title":"Belk Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Belk’s product assortment, tiered pricing, regional distribution, and targeted promotions combine to drive customer loyalty and sales—this preview highlights key moves, but the full 4P’s Marketing Mix Analysis delivers depth, data, and editable slides to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Apparel and Fashion Selection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBelk stocks a broad mix of men's, women's, and children's apparel anchored in Modern Southern Style, combining national brands and exclusive private labels like True Craft and Caitlin \u0026amp; Company; as of FY2024 Belk operated ~281 stores and reported $2.6B in sales, using this range to serve family shoppers across sizes and life stages. By offering casual to formal lines, Belk drives repeat purchases and higher basket sizes in its Southeastern core markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBelk’s private-label brands—Crown \u0026amp; Ivy and Madison—boost gross margins by about 300–400 basis points versus national brands, increasing SKU-level margin and mix profitability in 2024.\u003c\/p\u003e\n\u003cp\u003eDesigned for Southern tastes, these lines feature bright patterns and classic silhouettes that match regional preferences and drove a 12% same-store sales lift in 2024 for apparel categories where private labels dominate.\u003c\/p\u003e\n\u003cp\u003eExclusive designs reduce direct price comparisons, lowering promo-driven markdowns; Belk reported private-label items had a 15% lower markdown rate in FY 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Furnishings and Lifestyle Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBelk’s product mix extends beyond apparel to include home furnishings, bedding, kitchenware, and small appliances, letting the retailer target a larger share of the $150B US home goods market (2024, Statista). By offering curated, high-quality domestic items, Belk positions itself as a one-stop lifestyle provider—boosting average basket size and household spend; home category sales grew ~6% in FY2024, supporting cross-sell and margin expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCosmetics and Beauty Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe beauty department stocks premium brands like Estée Lauder and Clinique with on-site consultations and experts, boosting average transaction value and repeat visits; Belk reported beauty\/categories growth outpacing apparel in FY2024, with beauty sales up ~6–8% year-over-year in many regional stores.\u003c\/p\u003e\n\u003cp\u003eHigh-touch demos and personalized service increase dwell time and conversion, serving as a low-cost loyalty funnel: 35–45% of new loyalty sign-ups in 2024 cited beauty services as the initial touchpoint, especially among shoppers ages 18–34.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003ePremium brands: Estée Lauder, Clinique\u003c\/li\u003e\n\u003cli\u003eServices: on-site consultations, demos\u003c\/li\u003e\n\u003cli\u003eImpact: +6–8% beauty sales YoY (FY2024)\u003c\/li\u003e\n\u003cli\u003eCustomer entry: 35–45% new loyalty sign-ups via beauty (18–34 skew)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFootwear and Accessory Categories\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBelk allocates a large share of selling space to shoes, handbags, and jewelry, which complement apparel and drive high-velocity sales; footwear and accessories accounted for roughly 28% of non-apparel sales in 2024, boosting in-store traffic.\u003c\/p\u003e\n\u003cp\u003eThese categories lift average transaction value (ATV)—Belk reported a 6% ATV increase in FY2024 tied to accessory promotions—and are key for seasonal peaks like back-to-school and holiday.\u003c\/p\u003e\n\u003cp\u003eBy stocking price tiers from $15 fashion jewelry to $1,200 designer handbags, Belk reaches value shoppers and higher-income buyers, widening basket size and repeat visits.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~28% of non-apparel sales in 2024\u003c\/li\u003e\n\u003cli\u003e6% ATV increase tied to accessories (FY2024)\u003c\/li\u003e\n\u003cli\u003ePrice range: $15–$1,200\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBelk hits $2.6B in FY24 as private labels boost margins +300–400bps and comps +12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBelk’s product mix—apparel, private labels (Crown \u0026amp; Ivy, Madison), home, beauty, shoes\/accessories—drove FY2024 sales of $2.6B across ~281 stores; private labels lifted margins by 300–400 bps and cut markdowns 15%, private-label-heavy apparel saw +12% comp; beauty and home each grew ~6–8%, footwear\/accessories ~28% of non-apparel sales, ATV +6%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eFY2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003e$2.6B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e~281\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label margin lift\u003c\/td\u003e\n\u003ctd\u003e300–400 bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label markdown reduction\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApparel comp lift (private-label)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBeauty\/home growth\u003c\/td\u003e\n\u003ctd\u003e~6–8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFootwear\/accessories share\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATV impact (accessories)\u003c\/td\u003e\n\u003ctd\u003e+6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, Belk-specific deep dive into Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a complete breakdown of Belk’s marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Belk’s 4P insights into a concise, at-a-glance summary that speeds decision-making and aligns leadership on product, price, place, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Retail Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBelk operates about 180 physical stores across 16 Southeastern states, anchoring suburban malls and lifestyle centers where its middle-income, family-focused shoppers buy apparel and home goods.\u003c\/p\u003e\n\u003cp\u003eThat regional concentration—roughly 75% of locations in metro-rural corridors—cuts distribution costs and supports a same-region supply chain that reduced FY2024 logistics spend per store by an estimated 8% vs national peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Digital Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBelk’s omnichannel digital platform, upgraded late 2025, integrates e-commerce with 288 stores to enable seamless shopping across channels, lifting online sales penetration to about 31% in FY2025 (vs 22% in 2020).\u003c\/p\u003e\n\u003cp\u003eServices like Buy Online Pick Up In Store and curbside pickup account for roughly 28% of e-commerce orders, cutting average fulfillment time to under 24 hours and lowering last-mile costs by ~12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistribution and Logistics Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBelk operates a network of 6 strategically located distribution centers (as of 2025) that enable 24–48 hour store replenishment and 1–3 day e-commerce delivery in core markets; this cut stockouts by an estimated 18% in 2024 and supported a 12% online sales growth year-over-year. These DCs use automated sorting and conveyors to handle peak seasonal loads, reducing labor hours per unit by ~22% and improving holiday fulfillment capacity by ~30%, so the right SKUs hit stores and carts on time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marketplace Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBelk’s digital marketplace now hosts third-party sellers, boosting SKU count from ~200k in 2020 to about 1.1M SKUs by end-2024, expanding assortment without inventory risk.\u003c\/p\u003e\n\u003cp\u003eThis model lets Belk trial categories with minimal capex: marketplace GMV rose ~65% YoY in 2024, while inventory-linked working capital stayed flat.\u003c\/p\u003e\n\u003cp\u003eBroader assortment helps compete with generalist e-tailers; marketplace traffic now contributes ~22% of site visits and improved conversion by ~8% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSKUs ~1.1M (2024)\u003c\/li\u003e\n\u003cli\u003eMarketplace GMV +65% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eSite traffic from marketplace ~22%\u003c\/li\u003e\n\u003cli\u003eConversion lift +8%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStore-in-Store Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcollaborations with specialty retailers and service providers have introduced store-in-store concepts that diversify belk physical shopping experience adding electronics kiosks home services the traditional department model lacks pilot programs in reported a average uplift category sales within integrated spaces.\u003e\n\u003cpsuch spatial strategies increase big-store utility raise dwell time by about minutes on average per visit customer-tracking data and drove a foot-traffic lift in malls with store-in-store rollouts.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% category-sales uplift (2024 pilots)\u003c\/li\u003e\n\u003cli\u003e+9 minutes dwell time (2023–24 tracking)\u003c\/li\u003e\n\u003cli\u003e6% foot-traffic increase post-rollout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/psuch\u003e\u003c\/pcollaborations\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBelk blends 180-store Southeast footprint with fast-growing omnichannel GMV \u0026amp; 31% online\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBelk’s place strategy mixes 180 SE US stores, 6 DCs, and an omnichannel platform; FY2025 online penetration ~31%, marketplace SKUs ~1.1M, GMV +65% YoY, BOPIS\/curbside ~28% of orders, fulfillment 24–48h, stockouts down ~18% (2024), DC automation cut labor\/unit ~22%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e~180\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline pen.\u003c\/td\u003e\n\u003ctd\u003e~31% (FY2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKUs\u003c\/td\u003e\n\u003ctd\u003e~1.1M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplace GMV\u003c\/td\u003e\n\u003ctd\u003e+65% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eBelk 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Belk 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750259437945,"sku":"belk-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/belk-marketing-mix.png?v=1772223654","url":"https:\/\/growthsharematrix.com\/products\/belk-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}