{"product_id":"betterware-marketing-mix","title":"Betterware de Mexico Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Betterware de México crafts product assortments, tiered pricing, direct and digital distribution, and community-driven promotions to stay competitive—this preview only scratches the surface; unlock the full 4P’s Marketing Mix Analysis for editable slides, real-world data, and ready-to-use strategic insights ideal for professionals, students, and consultants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome Organization Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBetterware de Mexico's Home Organization Solutions deliver modular shelving, specialized containers, and tool-free installation hardware aimed at urban households in compact apartments; the category drove 28% of product revenue in FY2024 (MXN 420m of MXN 1.5bn total). \u003c\/p\u003e\n\u003cp\u003eBy late 2025 the line added recycled plastics and bamboo components and smart sensors for inventory alerts; 35% of SKUs will be labeled sustainable and smart-enabled, targeting a 12% CAGR in urban segments. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJafra Personal Care Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBetterware de México’s 2024 acquisition of Jafra boosted product mix with fragrances, skincare, and color cosmetics alongside core home goods, lifting non-home sales to 28% of revenue in FY2024 (up from 8% in FY2022).\u003c\/p\u003e\n\u003cp\u003eThis diversification positions Betterware as a holistic lifestyle brand, linking environmental home solutions with personal care and raising cross-sell rates by 42% in pilot regions.\u003c\/p\u003e\n\u003cp\u003eAverage basket size rose 23% post-integration to MXN 420 (2024 avg), improving gross margin mix and strengthening competitive advantage in direct sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRapid Innovation Cycle\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBetterware de México runs a rapid innovation cycle, adding dozens of new SKUs to its monthly catalog—around 30–60 items per issue in 2024—to sustain shopper interest and boost repeat orders.\u003c\/p\u003e\n\u003cp\u003eThis churn drives frequency: active buyers place purchases 3–4 times annually on average, as they hunt for seasonal fixes and novel household solutions.\u003c\/p\u003e\n\u003cp\u003eDesign focuses on high perceived value and utility, keeping price points accessible while delivering attractive, functional products for the mass market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuality and Packaging Standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBetterware de Mexico uses durable, lightweight plastics and fabrics to cut average shipping weight by about 18% versus market peers, lowering per-unit logistics cost and reducing breakage across its direct-sales network.\u003c\/p\u003e\n\u003cp\u003ePackaging is compact and informative, with QR codes linking to assembly videos; in 2024 QR-driven digital guides raised first-time-assembly success by ~22% in pilot regions.\u003c\/p\u003e\n\u003cp\u003eThese standards improve product condition on arrival and shrink volumetric freight costs, supporting Betterware’s margin resilience amid 2023–24 supply-chain pressure.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% lower shipping weight vs peers\u003c\/li\u003e\n\u003cli\u003eQR guides raised assembly success ~22% (2024 pilot)\u003c\/li\u003e\n\u003cli\u003eReduced volumetric freight and breakage, improved margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Driven Product Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBetterware de Mexico uses sales and survey data from 100k+ associates to spot household trends and unmet needs, cutting concept-to-shelf time to ~90 days and lifting new-product success rates by ~18% in 2024.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the firm shifted to hyper-localization, launching region-specific SKUs—about 22% of catalog items—tailored for climate and cultural differences across Mexico and Central America.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100k+ associates feeding data\u003c\/li\u003e\n\u003cli\u003e~90 days from prototype to shelf\u003c\/li\u003e\n\u003cli\u003e18% higher new-product success (2024)\u003c\/li\u003e\n\u003cli\u003e22% of SKUs region-specific by 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBetterware boosts avg basket 23% as sustainable SKUs rise to 35% and new-product wins +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBetterware’s product mix: home organization = 28% rev (MXN 420m\/ FY2024), non-home (Jafra) = 28% (up from 8% FY2022); avg basket MXN 420 (+23%); 35% SKUs sustainable\/smart by late 2025; 30–60 new SKUs monthly; concept-to-shelf ~90 days; new-product success +18% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome rev FY2024\u003c\/td\u003e\n\u003ctd\u003eMXN 420m (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg basket 2024\u003c\/td\u003e\n\u003ctd\u003eMXN 420\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable\/smart SKUs\u003c\/td\u003e\n\u003ctd\u003e35% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Betterware de México’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Betterware de México’s 4P insights into a high-level, at-a-glance view to quickly show how product assortment, pricing, placement, and promotion relieve customer pain points and drive retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMultilevel Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBetterware de Mexico uses a multilevel distribution network of ~40,000 independent distributors and associates (2024), delivering products door-to-door and reaching neighborhoods with limited retail footprint.\u003c\/p\u003e\n\u003cp\u003eThe decentralized sales force generated 68% of 2024 revenue via direct sales, offering personalized demos and repeat visits that boost purchase frequency and average order value.\u003c\/p\u003e\n\u003cp\u003eThis model lowers fixed retail costs, supports 18% annual retention among active customers, and fosters long-term loyalty through relationship-based selling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 the Betterware+ app is the central hub for order management, tracking, and digital catalog sharing for all associates, handling ~85% of orders and cutting paper use by 92% versus 2022.\u003c\/p\u003e\n\u003cp\u003eThe platform routes customer orders instantly to the nearest distributor, shortening average fulfillment from 7.4 days to 2.1 days and lifting on-time delivery to 94%.\u003c\/p\u003e\n\u003cp\u003eInteractive digital catalogs and in-app payments increased average order value 18% and boosted monthly active associates to ~210,000 by Dec 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBetterware de México operates seven state-of-the-art distribution centers across Mexico, reducing average delivery time to its sales force to under 48 hours in 2024, per company logistics reports.\u003c\/p\u003e\n\u003cp\u003eThese hubs use robotics, WMS (warehouse management systems), and RFID tracking to process \u0026gt;150,000 small-parcel shipments monthly, cutting order-picking errors below 0.7%.\u003c\/p\u003e\n\u003cp\u003eThat logistical scale supports nationwide reach, sustaining 95% service-level adherence even in remote states and bolstering retention of the 60,000+ independent consultants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Expansion Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBetterware de Mexico still earns most revenue in Mexico but, by 2024, expanded into Central America and the US Hispanic market, where international sales represented about 12% of consolidated revenue in FY2024 (company filings, 2024).\u003c\/p\u003e\n\u003cp\u003eThe firm uses its direct-selling model across borders, adapting to local regulations and consumer tastes, which reduced Mexico concentration risk and helped stabilize margins during 2023–2024 currency and demand shocks.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eCore market: Mexico; FY2024 revenue share ~88%\u003c\/li\u003e\n\u003cli\u003eInternational: Central America + US Hispanic; ~12% of 2024 revenue\u003c\/li\u003e\n\u003cli\u003eModel: Direct selling, localized compliance and product mix\u003c\/li\u003e\n\u003cli\u003eBenefit: Diversified revenue, lower single-market risk\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid Fulfillment Model\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBetterware de Mexico uses centralized warehouses plus a distributor-driven last-mile network, cutting average shipping cost per order by ~18% and enabling same-day or next-day delivery for ~65% of orders as of 2025.\u003c\/p\u003e\n\u003cp\u003eThis hybrid model boosts inventory turnover to ~10x annually, lowers storefront capex, and supports lean working capital—reducing distribution-related fixed costs by an estimated 12% in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCentralized warehousing + local distributors\u003c\/li\u003e\n\u003cli\u003e~18% lower shipping cost per order (2024)\u003c\/li\u003e\n\u003cli\u003e~65% same\/next-day delivery (2025)\u003c\/li\u003e\n\u003cli\u003e~10x inventory turnover annually\u003c\/li\u003e\n\u003cli\u003e~12% lower distribution fixed costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBetterware scales with 40k distributors, 85% app orders, 2.1-day fulfillment, 94% on-time\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBetterware de Mexico uses ~40,000 distributors and 7 DCs to reach nationwide and international markets; direct sales drove 68% of 2024 revenue, international = 12% (FY2024). By end-2025 Betterware+ handles ~85% orders, cutting fulfillment to 2.1 days and lifting on-time delivery to 94%; shipping cost\/order down ~18%, inventory turnover ~10x, distribution fixed costs -12% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors\u003c\/td\u003e\n\u003ctd\u003e~40,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\u003c\/td\u003e\n\u003ctd\u003e7 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales rev\u003c\/td\u003e\n\u003ctd\u003e68% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl rev\u003c\/td\u003e\n\u003ctd\u003e12% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eApp order share\u003c\/td\u003e\n\u003ctd\u003e~85% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFulfillment time\u003c\/td\u003e\n\u003ctd\u003e2.1 days (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e94% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShip cost\/order\u003c\/td\u003e\n\u003ctd\u003e-18% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turnover\u003c\/td\u003e\n\u003ctd\u003e~10x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eBetterware de Mexico 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Betterware de México 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use without surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750079541625,"sku":"betterware-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/betterware-marketing-mix.png?v=1772221827","url":"https:\/\/growthsharematrix.com\/products\/betterware-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}