{"product_id":"bico-marketing-mix","title":"BICO Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how BICO’s product innovation, pricing architecture, distribution channels, and promotional tactics combine to build market strength—this concise preview highlights key themes and opportunities.\u003c\/p\u003e\n\u003cp\u003eWant the full, editable 4Ps Marketing Mix Analysis with real-world data, strategic recommendations, and slide-ready formatting? Purchase the complete report to save time and apply proven insights to your projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Bioprinting Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBICO’s Advanced Bioprinting Systems, led by BIO X and Quantum X, deliver high-precision 3D tissue engineering with multi-printhead and temperature-controlled platforms supporting hydrogels, bioinks, and complex cell-laden constructs.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 these systems added enhanced automation and real-time monitoring, cutting experiment setup time by ~30% and boosting reproducibility; BIO X\/Quantum X combined unit sales grew ~18% YoY in 2024 to reach ~420 units.\u003c\/p\u003e\n\u003cp\u003eInstalled systems generate recurring consumables revenue estimated at ~€12M in 2024, and the platforms target clinical research labs and pharma, where adoption rates rose to ~22% of BICO’s customer base by 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCell Line Development Portfolios\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBICO’s Cell Line Development portfolio includes Cyto-Mine and C.WASH systems that isolate and screen high-producing cells, cutting clone discovery time by up to 50% and boosting throughput to \u0026gt;10,000 events\/day in 2025 internal reports.\u003c\/p\u003e\n\u003cp\u003eThese tools target biologics and cell therapy makers, improving single‑cell viability (\u0026gt;90%) and preserving assay data integrity with integrated LIMS connections; recurring service revenue grew 18% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Liquid Handling Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBICO’s liquid handling division, led by the I.DOT non-contact dispenser, cuts reagent waste up to 90% and lowers cross-contamination risk, hitting nanoliter precision for genomics and HTS workflows; sales grew ~18% YoY in 2024 to an estimated $48M within BICO’s lab automation segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandardized Bioinks and Consumables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eStandardized bioinks, plates, and reagents form BICO’s consumable product mix, delivering ready-to-use collagen and synthetic hydrogel environments that boost reproducibility in bioprinting experiments and support recurring revenue—BICO reported consumables revenue of SEK 1.1bn in 2024, ~34% of group sales.\u003c\/p\u003e\n\u003cp\u003eOngoing material-science innovation targets regenerative-medicine specs, reduces batch variability, and shortens validation times for labs, helping retention and higher gross margins in consumables vs instruments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReady-to-use bioinks for specific cell types\u003c\/li\u003e\n\u003cli\u003eSpecialized plates and reagents for reproducibility\u003c\/li\u003e\n\u003cli\u003eConsumables delivered recurring revenue (SEK 1.1bn, 2024)\u003c\/li\u003e\n\u003cli\u003eFocus on collagen-based and synthetic hydrogels\u003c\/li\u003e\n\u003cli\u003eContinuous material innovation for reg-med standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBio-convergence Software Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBICO’s bio-convergence software ecosystem provides proprietary platforms that manage design, execution, and analysis of bioprinting and cell-handling workflows, with intuitive 3D-slicing interfaces and automated data capture to raise lab throughput by up to 30% in pilot studies.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the strategy doubles down on cloud collaboration and AI-driven experimental optimization; enterprise SaaS revenue grew 22% YoY in 2024 and the roadmap targets 40% of software ARR from cloud\/AI features by end-2025.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick list — concrete, verifiable points:\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eProprietary platforms for design, execution, analysis\u003c\/li\u003e\n\u003cli\u003eIntuitive 3D slicing; automated data capture; ~30% throughput lift\u003c\/li\u003e\n\u003cli\u003e2024 SaaS revenue +22% YoY; 2025 target: 40% ARR from cloud\/AI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBICO: Growing printers, SEK1.1bn consumables \u0026amp; +22% software ARR—AI\/cloud 40% goal\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBICO’s product mix: high-precision bioprinters (BIO X, Quantum X) with ~420 units installed (2024, +18% YoY), cell‑line tools (Cyto‑Mine\/C.WASH) \u0026gt;10,000 events\/day, I.DOT dispensing ~$48M sales (lab automation, 2024), consumables SEK 1.1bn (2024, ~34% sales), software ARR +22% YoY (2024), cloud\/AI target 40% ARR by end‑2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrinters units\u003c\/td\u003e\n\u003ctd\u003e~420 (+18% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumables\u003c\/td\u003e\n\u003ctd\u003eSEK 1.1bn (34%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eI.DOT sales\u003c\/td\u003e\n\u003ctd\u003e$48M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware ARR growth\u003c\/td\u003e\n\u003ctd\u003e+22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into BICO’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context to inform managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes BICO’s 4P marketing strategy into a concise, easily digestible snapshot that leaders can use for quick alignment or presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales in Key Biotech Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBICO keeps direct sales teams in major life‑science clusters across North America, Europe and Asia to serve top research institutions; as of 2025, regional offices in Boston and San Diego support ~28% of global top‑tier accounts and helped drive 22% of group revenue in 2024. This local setup delivers specialized technical support and account management, shortening deployment times by ~30% and raising renewal rates among high‑value customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Authorized Distributor Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBICO uses a global authorized distributor network to reach emerging markets and smaller labs, leveraging 150+ third-party partners across 60 countries as of 2025 for local sales and logistics. Partners are vetted for technical competence and service capacity to support complex instrumentation, reducing BICO’s fixed costs; distributorships contributed ~28% of 2024 revenue outside core markets. This hybrid model boosts penetration while keeping regional op-ex lean.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBICO’s integrated e-commerce platform supports rapid procurement of bioinks, reagents, and spare parts, cutting order-to-delivery times to 48–72 hours for core SKUs and reducing procurement admin by an estimated 35% per customer.\u003c\/p\u003e\n\u003cp\u003eThe channel serves global logistics with cold-chain partners, achieving \u0026gt;95% on-time delivery for temperature-sensitive consumables and lowering spoilage below 2% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Centers of Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBICO operates Regional Centers of Excellence—physical labs for demos, training, co-development and proof-of-concept work—reducing sales cycle time by 30% and converting ~22% of trials into paid pilots in 2024.\u003c\/p\u003e\n\u003cp\u003eThese centers validate bio-convergence workflows for complex applications, de-risking capex for partners and shortening technical validation from months to weeks; average pilot revenue per center was $420k in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHands-on demos and training\u003c\/li\u003e\n\u003cli\u003eCo-development \u0026amp; proof-of-concept labs\u003c\/li\u003e\n\u003cli\u003e30% faster sales cycles (2024)\u003c\/li\u003e\n\u003cli\u003e22% trial→pilot conversion (2024)\u003c\/li\u003e\n\u003cli\u003eAvg $420k pilot revenue\/center (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Logistics and Warehousing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBICO runs a regional warehouse network that cuts lead times to customers to 2–5 days in North America and Europe, reducing international-shipping exposure and protecting perishable reagents with cold-chain controls at 2–8°C.\u003c\/p\u003e\n\u003cp\u003eThis proximity lowers stockouts—BICO reports inventory turnover of ~6x in lab consumables (2024)—supporting 99.5% uptime SLAs required by pharma manufacturing and clinical research.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2–5 day regional lead times\u003c\/li\u003e\n\u003cli\u003eCold-chain at 2–8°C for perishables\u003c\/li\u003e\n\u003cli\u003eInventory turnover ~6x (2024)\u003c\/li\u003e\n\u003cli\u003e99.5% uptime SLA support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal reach, rapid cold-chain delivery \u0026amp; high-turn inventory driving $420K pilot centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBICO combines direct sales in major clusters (Boston, San Diego) covering ~28% top accounts and 22% group revenue (2024), 150+ distributors in 60 countries for emerging markets, e-commerce with 48–72h core SKU delivery, \u0026gt;95% on-time cold-chain delivery, 2–5 day regional lead times, inventory turnover ~6x and avg $420k pilot revenue\/center (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales coverage\u003c\/td\u003e\n\u003ctd\u003e~28% top accounts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue from major regions\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors \/ countries\u003c\/td\u003e\n\u003ctd\u003e150+ \/ 60\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore SKU delivery\u003c\/td\u003e\n\u003ctd\u003e48–72h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCold-chain on-time\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional lead time\u003c\/td\u003e\n\u003ctd\u003e2–5 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInventory turnover\u003c\/td\u003e\n\u003ctd\u003e~6x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePilot revenue\/center\u003c\/td\u003e\n\u003ctd\u003e$420k avg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eBICO 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual BICO 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750118240633,"sku":"bico-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bico-marketing-mix.png?v=1772222361","url":"https:\/\/growthsharematrix.com\/products\/bico-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}