{"product_id":"big5sportinggoods-five-forces-analysis","title":"Big 5 Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Preview—Access the Full Strategic Report\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ePorter’s Five Forces frames Big 5’s competitive landscape by assessing supplier and buyer power, threat of new entrants, substitute pressures, and industry rivalry—revealing where value and risk concentrate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominance of global athletic brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpmajor vendors like nike in fy2024 and adidas wield strong leverage from brand equity global demand letting them set pricing terms.\u003e\n\u003cpthey can limit allocations or require strict in-store and e presentation retailers failing standards risk losing top-selling skus that drive traffic.\u003e\n\u003cpbig must prioritize direct vendor relations meet merchandising kpis and accept program terms to secure latest high-demand footwear apparel.\u003e\n\u003c\/pbig\u003e\u003c\/pthey\u003e\u003c\/pmajor\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect to consumer shift by manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTop suppliers like Nike and Puma pushed DTC (direct-to-consumer) sales to 40–45% of revenue by 2024, cutting wholesale allocations to partners; this reduces stock available to mid-sized retailers such as Big 5 and limits their assortment.\u003c\/p\u003e\n\u003cp\u003eGreater DTC gives suppliers pricing control—brands reported gross margins 5–10 percentage points higher online in 2023–24—so Big 5 faces weaker leverage in negotiations. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of specialized equipment vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn niche categories like hunting, fishing, and organized team sports, a handful of reputable manufacturers—often 3–5 global brands—dominate supply, giving vendors concentrated pricing power; in 2024, the top three sporting goods OEMs held about 62% of specialty market share in the US (NPD Group).\u003c\/p\u003e\n\u003cp\u003eThat concentration lets suppliers keep list prices stable: wholesale margins for specialty gear averaged 28% in 2023, down only 1 point from 2022 despite a 3% retail sales dip during Q3 2023 (National Sporting Goods Association).\u003c\/p\u003e\n\u003cp\u003eRetailers face limited alternatives and often accept supplier terms to avoid out-of-stock risks for core customers; a 2024 survey found 58% of specialty stores reported supplier-driven minimum order quantities and price floors as major constraints.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImpact of global supply chain stability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers have passed raw-material and international-logistics cost increases to Big 5, raising COGS by about 2.8 percentage points in 2024; shipping stabilized by late 2025 but any disruption lets suppliers favor larger national accounts over regional chains.\u003c\/p\u003e\n\u003cp\u003eBig 5 often absorbs margins to keep prices low in a value market, trimming operating margin by ~120 basis points in 2024 versus 2022.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSuppliers shifted 70% of freight increases to buyers (2023–24)\u003c\/li\u003e\n\u003cli\u003eShipping reliability index improved Q4 2025\u003c\/li\u003e\n\u003cli\u003eLarge accounts prioritized in 60% of disruptions\u003c\/li\u003e\n\u003cli\u003eBig 5 margin hit ≈1.2 ppt (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAvailability of private label alternatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBig 5 can reduce supplier power by sourcing private-label goods for basics—private-label share rose to ~18% of U.S. sporting-goods sales in 2024, cutting costs by ~8–12% on those SKUs.\u003c\/p\u003e\n\u003cp\u003eBut for high-performance footwear and technical gear, Big 5 still depends on Nike, Adidas, and others whose R\u0026amp;D and marketing (Nike spent $5.3B on marketing in 2024) sustain brand premiums.\u003c\/p\u003e\n\u003cp\u003eThis tech\/brand dependence keeps bargaining power tilted toward established global suppliers despite private-label gains.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePrivate-label ≈18% U.S. sports sales (2024)\u003c\/li\u003e\n\u003cli\u003eCost savings on basics 8–12%\u003c\/li\u003e\n\u003cli\u003eNike marketing spend $5.3B (2024)\u003c\/li\u003e\n\u003cli\u003eHigh-performance SKUs remain supplier-dependent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSuppliers' DTC power squeezes Big 5 margins amid brand premiums and private‑label pressure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpsuppliers adidas in hold strong bargaining power via dtc growth share brand premiums and concentrated oems specialty pushing costs allocation rules that cut big margins ppt private-label trims but cannot replace high-performance skus.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNike revenue\u003c\/td\u003e\n\u003ctd\u003e$51.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdidas revenue\u003c\/td\u003e\n\u003ctd\u003e$21.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrand DTC\u003c\/td\u003e\n\u003ctd\u003e40–45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop3 specialty share\u003c\/td\u003e\n\u003ctd\u003e≈62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBig 5 margin hit\u003c\/td\u003e\n\u003ctd\u003e≈1.2 ppt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label share\u003c\/td\u003e\n\u003ctd\u003e≈18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/psuppliers\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise Porter’s Five Forces analysis of Big 5, highlighting competitive rivalry, buyer and supplier power, threats from new entrants and substitutes, and strategic levers to defend market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, one-sheet Porter's Five Forces snapshot that clarifies competitive pressures instantly—ideal for fast strategic decisions and slide-ready reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow switching costs for sporting goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLow switching costs let consumers move freely between retailers and online platforms with no fees or service loss, pressuring Big 5 Sporting Goods to match Amazon’s convenience and Walmart’s low prices; 2024 data shows 68% of U.S. sports-shoppers compare prices online before buying, so availability and promo pricing drive choices. Loyalty ranks behind immediate price and stock—average repeat-purchase rates fell to 31% in 2023—forcing Big 5 to compete on value, assortment, and fast fulfillment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh price sensitivity among value shoppers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe target demographic for Big 5 Sporting Goods is largely cost-conscious shoppers who chase discounts; in 2024 about 62% of apparel buyers cited price as their top factor, per NPD Group data. Sports goods are often discretionary, so customers switch rapidly—Big 5 saw same-store sales drop 3.1% in FY2023 when competitors ran deeper promotions. This dynamic forces slim gross margins (around 31% in 2023) and heavy spend on weekly circulars and digital ads—marketing was ~4.5% of sales in 2023—to defend traffic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInformation transparency in the digital age\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn 2025, 72% of US shoppers use mobile price comparison in-store, so real-time transparency cuts retailers’ ability to charge premiums and forces price-matching programs; retailers with no match policy see up to 4–7% higher cart abandonment. Customers access product reviews and price history (average 4.3 review rating visibility), raising bargaining power and pressuring margins—grocers report gross-margin compression of 60–120 basis points tied to transparency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAvailability of diverse retail channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCustomers now choose among specialty shops, big-box chains, and online giants like Amazon, Walmart Marketplace, and Dick’s—online sports equipment sales grew ~14% in 2024, raising substitution risk for Big 5.\u003c\/p\u003e\n\u003cp\u003eThat forces Big 5 to compete on neighborhood convenience, store pickup, and curated assortments; if in-store experience or selection lags, shoppers switch instantly to nearby alternatives or same-day online delivery.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: in 2024 Big 5’s same-store sales rose ~2% versus e‑commerce sporting goods growth of ~12%, so assortment and convenience drive retention.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMany channels: specialty, big-box, marketplaces\u003c\/li\u003e\n\u003cli\u003e2024 e‑commerce sporting goods growth ~12–14%\u003c\/li\u003e\n\u003cli\u003eConvenience and curated SKU mix are key\u003c\/li\u003e\n\u003cli\u003eLow switching cost; buyers have immediate alternatives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of online reviews and social proof\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eModern buyers use peer reviews and social media sentiment heavily when buying athletic equipment; 88% of consumers trust online reviews as much as personal recommendations (2024 Nielsen).\u003c\/p\u003e\n\u003cp\u003eA retailer’s reputation for service and product reliability shifts conversion and retention—poor reviews can cut repeat purchase rates by ~30% within 12 months.\u003c\/p\u003e\n\u003cp\u003eThe collective consumer voice now drives product-line success: a viral negative trend can drop sales 15–40% in weeks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e88% trust online reviews (2024)\u003c\/li\u003e\n\u003cli\u003e~30% drop in repeat buys after poor reviews\u003c\/li\u003e\n\u003cli\u003eViral negative trends can cut sales 15–40%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumers Dictate Prices: Mobile Checks, Low Loyalty Force Price‑Matching \u0026amp; Fast Fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers have high bargaining power: low switching costs, 2024 e‑commerce sporting goods +12–14%, 68% compare prices online, 72% use mobile price checks in 2025; price and availability outrank loyalty (repeat purchases 31% in 2023), forcing price-matching, fast fulfillment, and curated SKUs to defend slim gross margin (~31% 2023).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑comm growth 2024\u003c\/td\u003e\n\u003ctd\u003e12–14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline price checks 2024\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile in-store checks 2025\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat rate 2023\u003c\/td\u003e\n\u003ctd\u003e31%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin 2023\u003c\/td\u003e\n\u003ctd\u003e~31%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eBig 5 Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Porter's Five Forces analysis you'll receive immediately after purchase—no surprises, no placeholders; it includes detailed assessment of industry rivalry, supplier and buyer power, threat of new entrants, and threat of substitutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747184193913,"sku":"big5sportinggoods-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/big5sportinggoods-five-forces-analysis.png?v=1772195731","url":"https:\/\/growthsharematrix.com\/products\/big5sportinggoods-five-forces-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}