{"product_id":"bigy-bcg-matrix","title":"Big Y Foods Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBig Y Foods sits at an interesting crossroads—regional strength in grocery gives some product lines Cash Cow potential, while private-label and online initiatives are Question Marks needing investment to scale. Operational efficiency and supply-chain agility could convert select offerings into Stars, but legacy SKUs risk becoming Dogs without portfolio pruning. This preview highlights strategic tensions and opportunity areas; purchase the full BCG Matrix for detailed quadrant mapping, data-driven recommendations, and ready-to-use Word and Excel reports to guide your next moves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-Commerce and MyBigY App\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, U.S. digital grocery sales grew ~18% year-over-year and Big Y’s MyBigY app holds an estimated 6–8% share of regional online orders, driven by 1.2M active users and $85 average basket value.\u003c\/p\u003e\n\u003cp\u003eThe app’s personalized digital coupons and delivery integrations lifted digital sales contribution to ~14% of total revenue, positioning MyBigY as a Stars quadrant leader needing ongoing tech spend.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBig Y Express Gas and Convenience\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe expansion of Big Y Express Gas and Convenience is a Star in Big Y Foods’ BCG matrix: same-store fuel and convenience grew 12% in 2024 and new locations lifted total convenience sales to an estimated $95 million in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese sites use Big Y’s loyalty program, boosting basket frequency by ~18% and fueling higher forecourt volume; loyalty-driven fuel discounts accounted for ~22% of convenience transactions in 2024.\u003c\/p\u003e\n\u003cp\u003eOpening more units across New England needs capex of about $1.2–1.6 million per site (2024 build averages) but yields IRRs in the high teens, so they demand ongoing investment to sustain rapid market share gains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrepared Foods and Home Meal Replacement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePrepared Foods and Home Meal Replacement are Stars for Big Y Foods as demand for ready-to-eat\/heat meals rose 12% CAGR 2019–2024; Big Y’s Kitchen and Deli now account for ~8% of 2024 sales ($145M of $1.8B total) after a $12M investment in proprietary recipes and chef-prepared lines targeting busy professionals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Wellness Pharmacy Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHealth and Wellness Pharmacy Services sits in the BCG matrix as a question mark moving toward a star: Massachusetts and Connecticut saw pharmacy spend grow ~3.5% CAGR 2019–2024, driven by aging 65+ populations (MA 17.4% 65+, CT 17.8% 65+ in 2024), and Big Y’s in-store model raised regional market share by ~2–3 pts since 2020.\u003c\/p\u003e\n\u003cp\u003eOngoing capex needed: pharmacist salaries, EMR systems, and cold-chain tech; estimated 2025 run-rate investment ~ $1.5–2.5M per 50-store cluster to maintain competitive service levels and compliance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh growth: pharmacy spend +3.5% CAGR 2019–24\u003c\/li\u003e\n\u003cli\u003eDemographics: MA 17.4% and CT 17.8% aged 65+ (2024)\u003c\/li\u003e\n\u003cli\u003eMarket share gain: +2–3 pts since 2020\u003c\/li\u003e\n\u003cli\u003eInvestment: ~$1.5–2.5M per 50-store cluster (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOrganic and Local 'Living Well' Sections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOrganic and Local Living Well sections are Stars: Northeast organic sales grew ~12% in 2024, and Big Y’s local sourcing program covers ~150 regional farms, boosting store-level share vs national chains by an estimated 2–3 percentage points.\u003c\/p\u003e\n\u003cp\u003eTo keep growth, Big Y must invest in marketing (targeted digital spend up ~15% YoY) and supply-chain scaling—cold-chain capacity and vendor tech—to avoid stockouts and preserve margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 NE organic CAGR ~12%\u003c\/li\u003e\n\u003cli\u003e~150 local farms partnered\u003c\/li\u003e\n\u003cli\u003e+2–3 pp market-share edge vs nationals\u003c\/li\u003e\n\u003cli\u003eRecommend +15% targeted marketing spend, cold-chain upgrades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMyBigY Digital 1.2M Users, Prepared Foods $145M \u0026amp; Strong Convenience +12% NE Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMyBigY and Prepared Foods are Stars: digital grocery share ~6–8% with 1.2M users, digital sales ~14% of revenue; Prepared Foods $145M (8% of $1.8B) after $12M investment; Convenience sales $95M with 12% same-store growth; organic\/local +12% NE growth, 150 farms; ongoing capex per site $1.2–1.6M; pharmacy cluster $1.5–2.5M.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMyBigY users\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales %\u003c\/td\u003e\n\u003ctd\u003e~14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrepared Foods\u003c\/td\u003e\n\u003ctd\u003e$145M (8%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConvenience sales\u003c\/td\u003e\n\u003ctd\u003e$95M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrganic growth NE\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\/site\u003c\/td\u003e\n\u003ctd\u003e$1.2–1.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePharmacy 50-store cluster\u003c\/td\u003e\n\u003ctd\u003e$1.5–2.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Big Y Foods: quadrant-wise insights, invest\/hold\/divest guidance, and macro\/micro trend impacts on each unit\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing Big Y Foods units into quadrants for quick strategic clarity and executive-ready printing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Grocery and Private Label Brands\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore grocery items and Big Y private-label brands hold high market share in the mature U.S. grocery sector, generating steady cash—Big Y reported $2.9B revenue in FY2024 with private label driving ~18% of sales—so these SKUs fund new ventures without heavy reinvestment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFresh Produce Departments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBig Y Foods’ Fresh Produce department anchors store traffic across mature New England markets, matching industry-best produce margins of roughly 6–8% GP (per 2024 regional supermarket benchmarks) and contributing an estimated 12–15% of company gross profit; it needs little capex and drives steady same-store cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMeat and Seafood Departments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBig Y Foods’ Butcher Shop and Seafood departments are cash cows: mature units with high market share and steady sales—but US fresh meat and seafood retail growth was only ~1.2% in 2024, so volume gains are limited. \u003c\/p\u003e\n\u003cp\u003eThey generate consistent operating cash flow, supported by long supplier contracts; typical grocery gross margins for meat\/seafood ran 20–28% in 2024, keeping unit-level profitability healthy. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBakery and Specialty Cakes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBakery and Specialty Cakes are a classic cash cow for Big Y Foods: high gross margins (estimated 45–55% on cakes) in a low-growth local market (annual category growth ~1% in New England, 2024).\u003c\/p\u003e\n\u003cp\u003eBig Y sustains share via reputation, artisan quality, and customer loyalty rather than store expansion; unit sales steady while price\/mix drives profit.\u003c\/p\u003e\n\u003cp\u003eNet cash from bakery operations helps fund newer, volatile departments; bakery EBITDA likely covers 10–15% of store-level capital and operating overheads.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh margins: 45–55% gross\u003c\/li\u003e\n\u003cli\u003eMarket growth: ~1% (New England, 2024)\u003c\/li\u003e\n\u003cli\u003eShare maintained by quality, not expansion\u003c\/li\u003e\n\u003cli\u003eFunds 10–15% of store-level capex\/ops\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFloral and Gift Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBig Y Foods’ floral and gift services are cash cows: dominant locally with ~25–30% market share in regional grocery florals, strong holiday spikes (Nov–Dec sales up ~60%), steady annual revenues near $8–10M, high gross margins (~45%) from value-added arrangements and delivery, and low capex—mostly inventory and POS displays—to sustain current productivity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share ~25–30%\u003c\/li\u003e\n\u003cli\u003eNov–Dec sales +60%\u003c\/li\u003e\n\u003cli\u003eAnnual revenue ~$8–10M\u003c\/li\u003e\n\u003cli\u003eGross margin ~45%\u003c\/li\u003e\n\u003cli\u003eLow ongoing capex (inventory, displays)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBig Y’s high‑margin staples fund growth—$2.9B revenue, private label 18%, bakery 45–55%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBig Y’s mature categories—core grocery, private label, produce, meat\/seafood, bakery, and floral—deliver steady cash with FY2024 revenue $2.9B, private label ≈18% of sales, bakery margins 45–55%, meat\/seafood GP 20–28%, produce GP 6–8%, floral revenue $8–10M and ~45% margin; low capex lets these units fund growth areas.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eFY2024 metrics\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate label\/core grocery\u003c\/td\u003e\n\u003ctd\u003e18% sales; funds capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduce\u003c\/td\u003e\n\u003ctd\u003eGP 6–8%; 12–15% gross profit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMeat\/Seafood\u003c\/td\u003e\n\u003ctd\u003eGP 20–28%; growth ~1.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBakery\u003c\/td\u003e\n\u003ctd\u003eMargins 45–55%; funds 10–15% store costs\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFloral\u003c\/td\u003e\n\u003ctd\u003eRevenue $8–10M; margin ~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eBig Y Foods BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Big Y Foods BCG Matrix report you'll receive after purchase—no watermarks, no demo content, just the fully formatted, analysis-ready document designed for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748417778041,"sku":"bigy-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bigy-bcg-matrix.png?v=1772207902","url":"https:\/\/growthsharematrix.com\/products\/bigy-bcg-matrix","provider":"Growth Share Matrix","version":"1.0","type":"link"}