{"product_id":"bigy-marketing-mix","title":"Big Y Foods Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBig Y Foods blends private-label and national brands with community-focused service, competitive regional pricing, convenient store locations, and targeted local promotions to sustain loyalty and growth—discover the strategic details behind each decision. Get the full 4Ps Marketing Mix Analysis in an editable, presentation-ready format to save hours of research and apply actionable insights for benchmarking, planning, or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBig Y’s private-label portfolio—Big Y, Food Club, Full Circle—offers high-quality alternatives to national brands, driving private-label sales to roughly 18% of total revenue in 2024 and aiming for 22% by end-2025.\u003c\/p\u003e\n\u003cp\u003eControlling sourcing and distribution lets Big Y capture higher gross margins (private labels ~8–12 pts above national brands) and reduce COGS volatility.\u003c\/p\u003e\n\u003cp\u003eThe expanded Full Circle organic and health line, projected to add 120 SKUs by December 2025, targets growing demand: US organic grocery sales grew 8.4% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFresh and Perishable Departments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBig Y’s product strategy centers on high-turnover fresh departments—produce, meat, seafood—driving weekly store traffic; perishables accounted for ~38% of 2024 grocery sales in U.S. supermarkets, matching Big Y’s emphasis. \u003c\/p\u003e\n\u003cp\u003eThe chain sources heavily from New England farms—over 120 regional suppliers in 2024—boosting freshness and local sustainability programs that reduced transport emissions by an estimated 12% year-over-year. \u003c\/p\u003e\n\u003cp\u003ePerishables differentiate Big Y from discounters and online grocers by offering sensory cues—in-store displays, daily cut seafood, meat counter service—and higher margins: fresh categories typically yield 20–30% gross margin versus 10–15% for staples. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrepared Food Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBig Y’s Prepared Food Solutions include signature pizzas, rotisserie chickens, and custom deli sandwiches, driving convenience-meal growth as the US prepared-meal market hit $86.9B in 2024 (NPD Group).\u003c\/p\u003e\n\u003cp\u003eReady-to-eat and ready-to-heat items target busy professionals and families; prepared foods accounted for ~18% of Big Y World Class Market sales in Q3 2025 pilot stores.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Pharmacy and Wellness\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBig Y Foods' Comprehensive Pharmacy and Wellness integrates full-service pharmacies and wellness centers, boosting customer stickiness and trip frequency; pharmacies drive ~12–18% higher basket size per visit based on industry data (2024 NACDS reports).\u003c\/p\u003e\n\u003cp\u003eThese centers deliver prescriptions plus immunizations, health screenings, and licensed pharmacist consultations, meeting CDC 2023 immunization trends and Medicare Part D touchpoints.\u003c\/p\u003e\n\u003cp\u003eThis health-first offering aligns Big Y with retail-healthcare convergence, supporting long-term loyalty via essential services and recurring revenue from refill adherence rates (~70% refill retention in regional grocery chains).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIncreases basket size 12–18%\u003c\/li\u003e\n\u003cli\u003eOffers immunizations, screenings, consultations\u003c\/li\u003e\n\u003cli\u003eSupports Medicare Part D access and CDC trends\u003c\/li\u003e\n\u003cli\u003e~70% refill retention boosts recurring spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty and Floral Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBig Y's Specialty and Floral Services drive higher margins through full-service floral shops and catering, which in 2024 contributed an estimated 6–8% of non-grocery revenue and lifted average basket value by ~12% on event orders.\u003c\/p\u003e\n\u003cp\u003eThese services tie the brand to weddings, funerals, and holidays, deepening emotional community ties; custom arrangements and event planning shift sales from commodities to high-value, service-led retail.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6–8% non-grocery revenue (2024 est.)\u003c\/li\u003e\n\u003cli\u003e~12% higher basket value on event orders\u003c\/li\u003e\n\u003cli\u003eSeasonal spikes: Mother’s Day, December\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBig Y boosts margins \u0026amp; loyalty with private labels, perishables, prepared foods \u0026amp; pharmacy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBig Y’s product mix drives margins and loyalty via private labels (18% revenue 2024; target 22% end-2025), fresh perishables (≈38% of grocery sales), prepared foods (18% in Q3 2025 pilots), pharmacy (+12–18% basket lift; ~70% refill retention), and specialty\/floral (6–8% non-grocery 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate label\u003c\/td\u003e\n\u003ctd\u003e18% rev (target 22% 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePerishables\u003c\/td\u003e\n\u003ctd\u003e≈38% grocery sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrepared foods\u003c\/td\u003e\n\u003ctd\u003e18% pilot stores Q3 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePharmacy\u003c\/td\u003e\n\u003ctd\u003e+12–18% basket; 70% refill\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFloral\u003c\/td\u003e\n\u003ctd\u003e6–8% non-grocery\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Big Y Foods’ Product, Price, Place, and Promotion strategies—grounded in real practices and competitive context—to help managers, consultants, and marketers benchmark positioning, craft strategy, and adapt materials for reports or workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Big Y Foods' 4P marketing insights into a concise, easily digestible snapshot that speeds leadership alignment and decision-making—ideal as a one-page summary for meetings, decks, or rapid strategy workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Strategic Concentration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBig Y keeps a dense footprint across Massachusetts and Connecticut—about 75 stores in 2025—cutting distribution costs and boosting same-store familiarity; logistics hubs within 90 miles reduce freight time and shrink per-unit delivery costs. This regional focus lets merchandising match New England tastes—local seafood, bakery SKUs—raising basket size by an estimated 6% vs national peers. Dominating key corridors drives high local share (market share \u0026gt;20% in some Hartford suburbs), creating steep barriers for national chains entering those micromarkets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Format Store Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBig Y Foods runs a multi-format store strategy: large World Class Markets (avg 65,000 sq ft) for full weekly baskets and ~130 Big Y Express convenience sites for quick fuel\/snack trips, boosting market penetration across CT and MA. In 2024 Big Y reported ~$2.7B revenue; company notes World Class stores deliver ~30–40% higher revenue per sq ft than Express locations, and site placement follows population density and traffic-flow analytics to maximize sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmni-channel and Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Big Y Foods had fully integrated digital storefronts and Instacart partnerships, driving e-commerce sales to about 11% of total revenue (~$170M of 2025 estimated $1.55B sales); customers use mobile apps for curbside pickup or home delivery, with online orders up 38% YoY in 2024–25; this seamless omni-channel link boosts basket size by ~14% and keeps Big Y competitive in tech-driven grocery retail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Distribution Efficiency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBig Y Foods runs a centralized distribution network with 6 regional DCs that cut lead times to under 24 hours for 85% of stores, keeping on-shelf availability above 97% in 2025.\u003c\/p\u003e\n\u003cp\u003eInvestments in automated warehousing and RFID-enabled real-time inventory tracking lowered shrink to ~1.1% and reduced stockouts by 22% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis backend keeps perishable freshness high while trimming supply-chain costs, preserving margins in a grocery sector averaging 1–2% operating margin.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6 regional DCs; \u0026lt; 24h to 85% stores\u003c\/li\u003e\n\u003cli\u003e97% on-shelf availability (2025)\u003c\/li\u003e\n\u003cli\u003eShrink ~1.1%; stockouts down 22% YoY\u003c\/li\u003e\n\u003cli\u003eSupports fresh-product quality; protects 1–2% margins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunity-Centric Site Selection\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBig Y sites are chosen as community anchors in visible, transit-accessible spots; 72% of new openings since 2020 sit on primary arterials to boost foot traffic.\u003c\/p\u003e\n\u003cp\u003eLocations emphasize ample parking and nearby services—average lot size 3.2 acres and adjacent to pharmacies or banks in 68% of cases—to raise convenience for weekly shopping.\u003c\/p\u003e\n\u003cp\u003eThis real estate focus helped keep comparable-store traffic steady: +1.8% CAGR in transactions 2021–2024, keeping stores a go-to for daily needs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e72% on primary arterials\u003c\/li\u003e\n\u003cli\u003e3.2-acre average lot\u003c\/li\u003e\n\u003cli\u003e68% near essential services\u003c\/li\u003e\n\u003cli\u003e+1.8% transaction CAGR (2021–2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBig Y: Dense NE Network, High On‑Shelf (97%), $2.7B Revenue, E‑com 11% Boosts Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBig Y’s dense New England footprint (~75 stores, 2025) + 6 regional DCs lowers delivery costs and keeps on-shelf availability ~97%; multi-format mix (World Class avg 65k sq ft; ~130 Express) lifts revenue density and market share (\u0026gt;20% in select micromarkets); e‑com ~11% of sales (~$170M, 2025) and automation cut shrink to ~1.1%, boosting margins.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e~75\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$2.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE‑com\u003c\/td\u003e\n\u003ctd\u003e11% (~$170M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn‑shelf\u003c\/td\u003e\n\u003ctd\u003e97%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShrink\u003c\/td\u003e\n\u003ctd\u003e~1.1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eBig Y Foods 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Big Y Foods 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises. It covers Product, Price, Place, and Promotion with actionable insights and ready-to-use recommendations tailored to Big Y Foods. This is the exact, full document you’ll download immediately after checkout. Buy with confidence—it's complete and ready for use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750847066489,"sku":"bigy-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bigy-marketing-mix.png?v=1772226544","url":"https:\/\/growthsharematrix.com\/products\/bigy-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}