{"product_id":"bigy-pestle-analysis","title":"Big Y Foods PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to Market Insight Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eGet a strategic edge with our PESTLE Analysis of Big Y Foods—uncover how regulatory shifts, economic pressures, social trends, and technological advances are reshaping its trajectory; perfect for investors and strategists seeking actionable insight. Buy the full report to access the complete breakdown, editable files, and prioritized risks\/opportunities for immediate decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eState Minimum Wage Legislation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eChanges in Massachusetts and Connecticut minimum wage laws raised hourly rates to $16.00 and $15.00 respectively by late 2025, increasing Big Y Foods' labor expense—labor typically accounts for ~10–15% of supermarket revenue—forcing the chain to adjust staffing models and wages to retain service levels in full-service stores. Legislative pushes for living wages nationwide pressure management to balance higher payroll (projected mid-single-digit percentage increase in operating costs) with price stability for customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSNAP and WIC Federal Funding\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePolitical decisions on SNAP and WIC funding materially impact Big Y revenue: SNAP benefits accounted for an estimated 6-9% of grocery sales nationally in 2024, and WIC purchases remain concentrated in staples and formula categories relevant to Big Y assortments.\u003c\/p\u003e\n\u003cp\u003eFederal budget shifts—Congress reduced SNAP pandemic-era boosts, lowering purchasing power for millions; USDA reports SNAP enrollment ~41 million in 2024, affecting foot traffic and basket size.\u003c\/p\u003e\n\u003cp\u003eBig Y must swiftly adjust inventory and targeted promotions—e.g., expand WIC-eligible SKUs and promote value brands—to mitigate revenue volatility tied to federal allocation changes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterstate Trade and Supply Chain Regulations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePolitical stability and state-level trade policies shape Big Y Foods procurement costs for produce and meats, with interstate trucking disruptions adding as much as 5–8% to supply expenses; cross-border tariff or inspection changes could further raise costs. Recent 2024 freight rate volatility (up ~12% YoY in Northeast corridors) and proposed transportation oversight updates risk higher logistics overhead and delivery delays. Big Y depends on efficient regional corridors to maintain freshness across 80+ store locations and $2.7B annual sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Zoning and Land Use Policies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eLocal zoning and municipal politics in the Northeast significantly influence Big Y Foods expansion; delays from zoning boards and permit approvals can add 6–18 months and raise development costs by 10–25% per site, affecting capital allocation for its ~80-store footprint.\u003c\/p\u003e\n\u003cp\u003eCommunity opposition in Connecticut and Massachusetts has blocked or scaled back ~12% of proposed grocery projects regionally since 2020, constraining Big Y’s speed to enter high-demand markets and impacting projected store-level ROI.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePermit delays: +6–18 months\u003c\/li\u003e\n\u003cli\u003eDevelopment cost increase: +10–25% per site\u003c\/li\u003e\n\u003cli\u003eRegional project blockage rate since 2020: ~12%\u003c\/li\u003e\n\u003cli\u003eCurrent footprint: ~80 stores\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare Reform and Employer Mandates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eState and federal healthcare policies affect Big Y Foods' benefit costs for ~12,000 employees; employer health insurance premiums rose about 5%–7% in 2024, increasing operating expenses. As a large employer, Big Y must comply with mandates on coverage levels for full- and part-time staff, influencing staffing and scheduling decisions. Political shifts in accessibility could alter long-term financial planning, impacting benefit liabilities and HR strategies.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~12,000 employees exposed to premium rises 5%–7% in 2024\u003c\/li\u003e\n\u003cli\u003eMandates dictate coverage for full- vs part-time affecting scheduling\u003c\/li\u003e\n\u003cli\u003ePolicy shifts can materially change benefit liabilities and operating costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRising wages, freight and permits squeeze Big Y’s margins and slow expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePolitical shifts—higher state minimum wages (MA $16, CT $15 by 2025), SNAP enrollment ~41M (2024), freight rates +12% YoY in NE (2024), permit delays +6–18 months, ~12% regional project blockage since 2020, employer health premiums +5–7% (2024)—raise Big Y’s operating costs, compress margins on $2.7B sales, and slow expansion across ~80 stores.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSales\u003c\/td\u003e\n\u003ctd\u003e$2.7B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores\u003c\/td\u003e\n\u003ctd\u003e~80\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMin wage (MA\/CT)\u003c\/td\u003e\n\u003ctd\u003e$16\/$15\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSNAP enrollment\u003c\/td\u003e\n\u003ctd\u003e~41M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight change NE\u003c\/td\u003e\n\u003ctd\u003e+12% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium rise\u003c\/td\u003e\n\u003ctd\u003e+5–7% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePermit delays\u003c\/td\u003e\n\u003ctd\u003e+6–18 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProject blockage\u003c\/td\u003e\n\u003ctd\u003e~12% since 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how Political, Economic, Social, Technological, Environmental, and Legal forces uniquely impact Big Y Foods, with each category supported by current data and regional trends to highlight risks and opportunities for executives and investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, shareable PESTLE summary for Big Y Foods that’s visually segmented by category, easing meeting references and enabling quick alignment across teams with simple language and editable notes for local context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Inflationary Pressures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRegional inflation in New England rose to 3.9% year-over-year by Q4 2025, increasing Big Y Foods procurement costs and eroding customer disposable income, with grocery CPI up 5.2% over the same period.\u003c\/p\u003e \u003cp\u003ePersistent inflation forces Big Y to adopt dynamic pricing, targeted promotions, and supplier renegotiations to protect gross margins without losing price-sensitive shoppers.\u003c\/p\u003e \u003cp\u003eEconomic volatility in late 2025 boosted private-label share demand; Big Y’s value lines helped sustain basket size as national private-label penetration climbed to 19.8% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor Market Tightness\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLow unemployment in Massachusetts (3.2% Jan 2026) and Connecticut (3.8% Jan 2026) tightens competition for retail and pharmacy staff, forcing Big Y Foods to offer higher wages and richer benefits; average grocery hourly wages rose ~6% in 2024–25. \u003c\/p\u003e\n\u003cp\u003ePersistent labor demand drives Big Y’s increased investment in training and retention—reducing turnover costs that nationwide grocery turnover averaged ~60% in 2024—protecting margins amid wage pressure. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Spending Power and Debt Levels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRising household debt—US consumer credit hit a record $4.8 trillion in Q4 2025—and persistent Fed policy keeping rates near 5.25–5.50% compress discretionary spending, shifting purchases from premium grocery items to essentials. Big Y observes reduced demand for prepared foods and floral, with basket sizes and spend per trip down ~3–5% in 2024–25, prompting SKU rationalization and deeper promotions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy and Transportation Costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFluctuations in fuel and electricity rates raise Big Y Foods operating costs for 2024–25; diesel averaged about $4.00\/gal in 2024 and U.S. commercial electricity averaged $0.114\/kWh in 2024, increasing distribution and store utility expenses and pressuring margins in refrigeration-heavy departments like seafood and frozen.\u003c\/p\u003e\n\u003cp\u003eBig Y reports capital spending on energy-efficiency projects—LED lighting, HVAC upgrades, and refrigeration retrofits—cutting store energy use by an estimated 8–12% per upgraded site and helping stabilize margins against volatile utility markets.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eFuel and electricity volatility raises distribution and store costs\u003c\/li\u003e\n\u003cli\u003eSeafood\/frozen margins most affected by refrigeration energy use\u003c\/li\u003e\n\u003cli\u003e2024 U.S. commercial electricity ≈ $0.114\/kWh; diesel ≈ $4.00\/gal\u003c\/li\u003e\n\u003cli\u003eEnergy-efficiency investments reduce store energy use ~8–12% per upgrade\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompetition from Discount and Online Retailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe rise of discount chains and e-commerce giants—Walmart reporting 2024 U.S. grocery price index growth of 1.8% and Amazon Grocery expanding 2024 sales ~12%—forces Big Y to balance lower prices with superior fresh offerings and service to retain share.\u003c\/p\u003e\n\u003cp\u003eRegional competitor strength drives promotional intensity; Connecticut\/Massachusetts price wars and loyalty enhancements increased Big Y marketing spend ~6% in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDiscount chains and e-tailers growing market share; Amazon Grocery +12% (2024)\u003c\/li\u003e\n\u003cli\u003eWalmart grocery price index +1.8% (2024)\u003c\/li\u003e\n\u003cli\u003eBig Y marketing spend up ~6% FY2024 to counter promotions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBig Y defends margins: dynamic pricing, promos and energy upgrades amid 2025 inflation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eInflation, wage and energy pressures in 2024–25 compressed margins and shifted demand to private‑label; Big Y responded with dynamic pricing, promotions, wage increases and energy upgrades to protect margins and basket size.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNE inflation (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e3.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGrocery CPI (2025)\u003c\/td\u003e\n\u003ctd\u003e+5.2%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate‑label (2025)\u003c\/td\u003e\n\u003ctd\u003e19.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eBig Y Foods PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact document you’ll receive after purchase—fully formatted and ready to use; what you’re viewing is the final Big Y Foods PESTLE Analysis, with complete content, structure, and professional layout delivered exactly as shown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751872082297,"sku":"bigy-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bigy-pestle-analysis.png?v=1772235606","url":"https:\/\/growthsharematrix.com\/products\/bigy-pestle-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}