{"product_id":"bjornborg-business-model-canvas","title":"Bjorn Borg Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBorg's Business Model: A Winning Canvas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the strategic genius behind Bjorn Borg's success with our comprehensive Business Model Canvas. Discover how they connect with customers, deliver value, and generate revenue in the competitive fashion industry. This detailed analysis is your key to understanding their winning formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Retailers and E-tailers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBjörn Borg collaborates with a wide array of external retailers, encompassing department stores, specialized boutiques, and major sports apparel chains. This extensive network is crucial for broadening the brand's market penetration and ensuring widespread product accessibility.\u003c\/p\u003e\n\u003cp\u003eThe company's e-tailer partnerships have been particularly impactful, demonstrating robust growth throughout 2024 and into the first quarter of 2025. Key markets like Germany and the Netherlands have seen significant increases in online sales, underscoring the strategic importance of these digital channels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManufacturing and Supply Chain Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBjörn Borg collaborates with manufacturers and suppliers to produce its range of apparel, footwear, bags, and fragrances. These partnerships are vital for bringing their products to market.\u003c\/p\u003e\n\u003cp\u003eThe company emphasizes close relationships with these manufacturing and supply chain partners. This focus aims to ensure ethical practices, including fair and safe working conditions for all involved.\u003c\/p\u003e\n\u003cp\u003eA key objective for Björn Borg is to minimize the environmental footprint of its production processes. They have set an ambitious target to reduce emissions by 50% by the year 2030, working directly with their partners to achieve this goal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistics and Distribution Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBjörn Borg strategically partners with logistics and distribution specialists to ensure its apparel and underwear reach customers efficiently across diverse markets. While the company is increasingly bringing distribution in-house, particularly for footwear in key regions, it still relies on external distributors for broad market penetration and to manage complex delivery networks. This hybrid model allows Björn Borg to maintain direct oversight where beneficial, while leveraging the established infrastructure and expertise of partners for widespread product availability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLicensing Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBjörn Borg leverages licensing agreements to expand its brand reach into specific product categories, such as eyewear.  These partnerships allow the company to enter new markets and product segments without the need for direct manufacturing or distribution infrastructure.\u003c\/p\u003e\n\u003cp\u003eIn 2024, the global eyewear market was valued at approximately $140 billion, demonstrating the significant potential for licensed brands to capture market share. Björn Borg's licensing strategy enables it to tap into this lucrative market by collaborating with specialized eyewear manufacturers who possess the expertise and distribution networks.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eLicensing Partners:\u003c\/strong\u003e Björn Borg enters into licensing agreements for product categories like eyewear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand Extension:\u003c\/strong\u003e These partnerships allow the brand to expand into new product areas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduced Overhead:\u003c\/strong\u003e Björn Borg avoids direct manufacturing and distribution involvement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Access:\u003c\/strong\u003e Licensing provides access to specialized expertise and established distribution channels in new product categories.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Collaboration Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBjörn Borg actively seeks marketing and brand collaboration partners to amplify its reach and connect with diverse consumer segments. These alliances are crucial for enhancing brand visibility and tapping into new demographics, particularly younger audiences.  For instance, in 2024, Björn Borg partnered with ENCE, a prominent esports organization. This collaboration aims to leverage the growing popularity of esports to engage a digitally native audience, often through co-branded merchandise and joint promotional activities that resonate with gaming culture.\u003c\/p\u003e\n\u003cp\u003eThese strategic partnerships extend beyond esports, encompassing collaborations with other lifestyle brands. Such ventures often result in co-created products and integrated marketing campaigns designed to generate mutual brand awareness and drive sales. The objective is to foster a stronger brand presence by associating with entities that share similar values or appeal to overlapping target markets, thereby creating a more robust and engaging brand narrative.\u003c\/p\u003e\n\u003cp\u003eThe effectiveness of these collaborations is often measured by metrics like increased social media engagement, website traffic, and direct sales attributed to the partnership initiatives. For example, a successful co-branded product launch could see a significant uplift in sales figures compared to standalone product releases, demonstrating the power of shared marketing efforts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand Amplification:\u003c\/strong\u003e Collaborations with entities like ENCE in 2024 aim to significantly boost Björn Borg's brand presence within the esports community.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Audience Engagement:\u003c\/strong\u003e Partnerships are strategically chosen to attract and engage new, often younger, demographics that are active in digital and gaming spaces.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCo-Branded Initiatives:\u003c\/strong\u003e Joint marketing campaigns and co-branded product lines are key components of these collaborations, creating unique offerings for consumers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarket Penetration:\u003c\/strong\u003e By aligning with popular brands or organizations, Björn Borg seeks to deepen its penetration into specific lifestyle and cultural segments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliances Drive Market Reach and Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBjörn Borg's key partnerships are multifaceted, spanning retail, manufacturing, logistics, and brand collaborations. These relationships are critical for market reach, product development, and brand visibility. The company actively cultivates these alliances to ensure efficient operations and strategic growth.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive business model canvas for Bjorn Borg, detailing customer segments, value propositions, and revenue streams to support its lifestyle apparel strategy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBjorn Borg's Business Model Canvas acts as a pain point reliever by offering a structured, visual approach to understanding and refining their brand's core elements, making complex strategic decisions more manageable.\u003c\/p\u003e\n\u003cp\u003eIt streamlines the process of identifying and addressing customer needs and value propositions, alleviating the pain of disjointed strategies and ensuring a cohesive brand experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct Design and Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBjörn Borg is actively engaged in the continuous design and development of new collections. Their focus spans apparel, footwear, bags, and fragrances, with a strong emphasis on sports fashion. This involves blending athletic functionality with modern aesthetics to create desirable products.\u003c\/p\u003e\n\u003cp\u003eA key strategic objective for Björn Borg is to drive growth in specific categories. They are prioritizing expansion in footwear and sports apparel, aiming to strengthen their market position in these areas. This targeted approach guides their product development efforts.\u003c\/p\u003e\n\u003cp\u003eIn 2024, Björn Borg reported a net sales increase of 12% for the first quarter, largely attributed to strong performance in their footwear and sportswear segments. This growth underscores the success of their strategic focus on these product categories.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Building and Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBjörn Borg's brand building and marketing efforts are extensive, focusing on enhancing visibility and appeal.  In 2024, the company continued its data-driven content creation, aiming to connect with new demographics and solidify its position as a premier sports fashion brand.\u003c\/p\u003e\n\u003cp\u003eStrategic campaigns are central to this, with a significant portion of resources allocated to activities that reinforce the brand's identity.  For instance, their digital marketing spend in 2024 was a key driver in reaching a wider audience and fostering brand loyalty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBjorn Borg's supply chain management focuses on agility and efficiency, crucial for responding to fluctuating demand in the fashion industry. This involves close collaboration with suppliers to ensure ethical and sustainable production methods, a growing concern for consumers. For instance, in 2024, the brand continued its commitment to transparency, with a significant portion of its product lines traceable back to their origins, aiming to meet increasing consumer demand for responsibly sourced apparel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and Retail Operations Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBjörn Borg's core operations revolve around managing both wholesale and retail channels to reach its customer base. The wholesale segment represents the company's most significant revenue driver, requiring careful attention to partner relationships and distribution efficiency.\u003c\/p\u003e\n\u003cp\u003eAlongside wholesale, Björn Borg actively operates its own physical retail stores and a robust e-commerce platform. This multi-channel approach necessitates sophisticated sales strategies, precise inventory management across all touchpoints, and continuous optimization to ensure seamless customer experiences and maximize performance.\u003c\/p\u003e\n\u003cp\u003eIn 2024, Björn Borg continued to refine its operational strategies. For instance, the company focused on integrating its online and offline inventory systems to reduce stockouts and improve order fulfillment times, a critical factor in customer satisfaction and sales conversion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWholesale Dominance:\u003c\/strong\u003e The wholesale channel remains Björn Borg's primary sales avenue, underscoring the importance of strong relationships with retail partners and efficient supply chain management.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect-to-Consumer (DTC) Growth:\u003c\/strong\u003e The company actively manages its own retail stores and e-commerce operations, aiming to enhance brand control and capture higher margins through direct customer engagement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOmnichannel Integration:\u003c\/strong\u003e Key activities include synchronizing inventory, sales data, and customer information across all channels to provide a consistent and convenient shopping experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerformance Optimization:\u003c\/strong\u003e Continuous efforts are made to analyze sales data, manage stock levels effectively, and adapt marketing strategies to drive performance across both wholesale and retail operations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Digital Sales Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBjörn Borg's e-commerce and digital sales management is a core function, focusing on operating and expanding its direct-to-consumer online platform. This involves continuous optimization of the user journey to enhance the shopping experience and drive sales growth. In 2023, e-commerce represented a substantial and increasing share of the company's revenue, underscoring its strategic importance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eE-commerce Platform Operation:\u003c\/strong\u003e Maintaining and improving the functionality and user-friendliness of the Björn Borg website to ensure a seamless shopping experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDigital Sales Growth Strategies:\u003c\/strong\u003e Implementing marketing campaigns, SEO, and personalized recommendations to boost online conversion rates and average order value.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer Engagement Online:\u003c\/strong\u003e Building relationships with digital customers through content, loyalty programs, and responsive customer service to foster repeat purchases.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eData Analytics for Optimization:\u003c\/strong\u003e Utilizing web analytics to track performance, understand customer behavior, and make data-driven decisions for ongoing improvements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQ1 Sales Surge: Channel \u0026amp; Digital Focus\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBjörn Borg's key activities center on managing its diverse sales channels. The wholesale segment remains a significant revenue generator, requiring robust partner management. Simultaneously, the company actively cultivates its direct-to-consumer (DTC) channels, encompassing physical retail and a strong e-commerce presence.\u003c\/p\u003e\n\u003cp\u003eThese DTC efforts focus on enhancing brand control and customer relationships. Activities include optimizing the online shopping experience and integrating online and offline operations for a cohesive customer journey.\u003c\/p\u003e\n\u003cp\u003eIn 2024, Björn Borg's Q1 net sales saw a 12% increase, with footwear and sportswear leading the charge, highlighting the effectiveness of their channel strategies.\u003c\/p\u003e\n\u003cp\u003eThe company also prioritizes data-driven marketing and brand building. In 2024, significant investment in digital marketing aimed to broaden reach and deepen brand engagement, reinforcing their sports fashion identity.\u003c\/p\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe Bjorn Borg Business Model Canvas you are previewing is the actual document you will receive upon purchase. This is not a sample or mockup; it represents the complete, ready-to-use file with all sections and content included. You can be confident that what you see is precisely what you will get, allowing you to immediately begin analyzing and strategizing for the brand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":55611260109177,"sku":"bjornborg-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bjornborg-business-model-canvas.png?v=1754754008","url":"https:\/\/growthsharematrix.com\/products\/bjornborg-business-model-canvas","provider":"Growth Share Matrix","version":"1.0","type":"link"}