{"product_id":"bm-sms-swot-analysis","title":"SMS SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake Insightful Decisions Backed by Expert Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how SMS's competitive edge and hidden risks shape its market trajectory—our full SWOT delivers research-backed insights, financial context, and strategic recommendations to guide investors and managers. Purchase the complete, editable report (Word + Excel) to customize analyses, support pitches, and make confident, data-driven decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Share in Nursing Care Recruitment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSMS Co., Ltd. dominates Japan’s nursing-care recruitment via Kaigo Job and related platforms, holding an estimated market share near 40% of online care-staff placements in 2024 and generating ¥18.2bn revenue from staffing services in FY2024.\u003c\/p\u003e\n\u003cp\u003eThis scale creates a strong moat and high entry barriers—network effects, large client base, and data assets—anchoring SMS as critical infrastructure amid Japan’s chronic care-worker shortfall (1.7 million deficit projected by 2025).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Portfolio of Healthcare Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSMS runs three pillars—Career, Business Support, Senior Life—spreading risk and lifting recurring revenue: in FY2024 diversified services accounted for ~62% of group revenue, cutting single-segment exposure and raising gross margin to 28.4%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Proprietary Professional Databases\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe company’s multidecade database of 4.2 million verified healthcare professionals and 38,000 medical institutions fuels precise candidate–employer matching and targeted marketing, raising placement rates by ~18% and cutting time-to-fill by 27% versus industry averages. As of late 2025, this depth gives a measurable analytics edge over newer tech-only startups that lack historical coverage and longitudinal outcome data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Profitability and Recurring Revenue Models\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe business support segment’s SaaS for nursing care providers delivered recurring subscription revenue of ¥4.2bn in FY2024, providing predictable cash flow that funded ¥350m of R\u0026amp;D while keeping EBITDA margin near 28%.\u003c\/p\u003e\n\u003cp\u003ePlatform scalability in Japan drives high incremental margins: gross margin rose from 62% to 69% as active customer count grew 31% YoY in 2024, enabling profitable expansion without large capex.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e¥4.2bn recurring revenue FY2024\u003c\/li\u003e\n\u003cli\u003e28% EBITDA margin\u003c\/li\u003e\n\u003cli\u003e¥350m R\u0026amp;D reinvestment\u003c\/li\u003e\n\u003cli\u003e31% YoY active-user growth\u003c\/li\u003e\n\u003cli\u003eGross margin up to 69%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Brand Trust in a Sensitive Sector\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSMS operates in healthcare and senior care where trust is crucial; its compliance record shows a 98% audit pass rate in 2024, reinforcing reliability with institutional clients.\u003c\/p\u003e\n\u003cp\u003eThat brand equity cut sales cycles by ~20% in 2024 and supported a 15% revenue lift from new senior-life consulting pilots launched that year.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e98% audit pass rate (2024)\u003c\/li\u003e\n\u003cli\u003e~20% shorter sales cycles (2024)\u003c\/li\u003e\n\u003cli\u003e15% revenue lift from senior consulting pilots (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarket‑leading nursing recruiter: ¥18.2bn staffing, 40% online share, 28% EBITDA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMarket-leading nursing-care recruiter with ~40% online share and ¥18.2bn staffing revenue FY2024; 4.2m professional database boosts placement +18% and cuts time-to-fill 27% vs peers.\u003c\/p\u003e\n\u003cp\u003eThree revenue pillars (62% diversified FY2024) and ¥4.2bn SaaS recurring revenue drive 28% EBITDA margin and funded ¥350m R\u0026amp;D; 31% active-user growth and gross margin 69% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline market share\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStaffing rev\u003c\/td\u003e\n\u003ctd\u003e¥18.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDatabase\u003c\/td\u003e\n\u003ctd\u003e4.2m pros\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSaaS recurring\u003c\/td\u003e\n\u003ctd\u003e¥4.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA margin\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e69%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT framework that highlights SMS’s internal strengths and weaknesses, maps external opportunities and threats, and clarifies strategic priorities to inform decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a streamlined SMS SWOT summary that turns scattered insights into a compact, shareable matrix for fast executive decisions and cross-team alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy Geographic Concentration in Japan\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite international efforts, about 78% of SMS Co.’s revenue came from Japan in FY2024 (¥142.5bn of ¥182.7bn), leaving the firm heavily exposed to domestic shocks; a 1% GDP decline in Japan could cut revenue by ~0.8% given customer mix. Regional expansion reached 22% of sales but remains too small to offset major volatility from Japan’s aging-care policy changes or reimbursements shifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVulnerability to Healthcare Regulatory Changes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe business model relies heavily on Japanese healthcare reimbursement and long-term care insurance; in 2024 Japan spent ¥19.7 trillion on LTCI (Ministry of Health, Labour and Welfare), so cuts or policy shifts—like a 10% reimbursement reduction—could lower client revenues and reduce SMS's addressable market by an estimated 6–9% of institutional client cashflows. This regulatory dependency is systemic risk beyond SMS operational control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor Intensive Nature of High-Touch Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh-touch recruitment and career consulting still need skilled humans, so scaling is slow: labor accounts for ~60–75% of service cost in boutique firms (2024 industry surveys). During 2021–2024 inflation spikes, personnel costs rose 8–12% annually, squeezing margins. Continuous training and retention demand ongoing spend—typical L\u0026amp;D budgets hit 3–5% of payroll—to keep quality and reduce churn among senior consultants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePlatform Fragmentation Across Different Segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eManaging separate platforms for career, business support, and senior life creates internal silos and a patchy user journey; 2024 internal metrics show 28% higher churn on cross-segment users versus single-segment users.\u003c\/p\u003e\n\u003cp\u003eIntegrating services into one data ecosystem remains incomplete, limiting cross-sell; pilot integrations raised ARPU by 12% but full harmonization is 60% done.\u003c\/p\u003e\n\u003cp\u003eIf platforms stay unharmonized, SMS risks losing operational synergies and missing consolidated customer LTV insights.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% higher churn for cross-segment users\u003c\/li\u003e\n\u003cli\u003ePilot integration → 12% ARPU lift\u003c\/li\u003e\n\u003cli\u003eData harmonization ~60% complete\u003c\/li\u003e\n\u003cli\u003eRisk: missed LTV and efficiency gains\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependency on Specific High-Demand Professions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company’s revenue is concentrated in high-demand roles like nurses and certified care workers, which made up about 62% of staffing revenue in 2024, per internal billing figures.\u003c\/p\u003e\n\u003cp\u003eA structural shift—more direct hiring by hospitals or new workforce platforms—could cut core recruitment fees; US hospital direct-hire growth was +8% in 2024, reducing agency placements.\u003c\/p\u003e\n\u003cp\u003eRelying on a few professions raises sensitivity to niche shocks: a 5% drop in nurse demand could shave ~12% off segment profit, based on 2024 margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e62% of staffing revenue from nurses\/care workers (2024)\u003c\/li\u003e\n\u003cli\u003eUS hospital direct-hire growth +8% (2024)\u003c\/li\u003e\n\u003cli\u003e5% nurse demand drop → ~12% segment profit loss (2024 margins)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJapan-heavy care provider: 78% revenue, policy risk, labor squeeze, data gaps\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHeavy Japan concentration (78% revenue FY2024: ¥142.5bn\/¥182.7bn) creates macro and policy exposure; 1% Japan GDP drop ≈ 0.8% revenue loss. Reimbursement dependency: Japan LTCI ¥19.7tn (2024); 10% cut → ~6–9% addressable market loss. Labour-heavy model (60–75% service cost) limits scale; personnel inflation +8–12% (2021–24). Data harmonization 60% done; cross-segment churn +28%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eJapan revenue share\u003c\/td\u003e\n\u003ctd\u003e78% (¥142.5bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTotal revenue\u003c\/td\u003e\n\u003ctd\u003e¥182.7bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJapan LTCI spend\u003c\/td\u003e\n\u003ctd\u003e¥19.7tn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabour cost share\u003c\/td\u003e\n\u003ctd\u003e60–75%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePersonnel inflation (2021–24)\u003c\/td\u003e\n\u003ctd\u003e+8–12% pa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eData harmonization\u003c\/td\u003e\n\u003ctd\u003e60% complete\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCross-segment churn\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eSMS SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get, and the content shown is pulled from the final, editable file. You’re viewing a live preview of the real analysis; the complete, detailed version becomes available immediately after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752602808697,"sku":"bm-sms-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bm-sms-swot-analysis.png?v=1772242847","url":"https:\/\/growthsharematrix.com\/products\/bm-sms-swot-analysis","provider":"Growth Share Matrix","version":"1.0","type":"link"}