{"product_id":"bouvet-marketing-mix","title":"Bouvet Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eBouvet’s 4P’s Marketing Mix Analysis previews how product innovation, strategic pricing, targeted distribution, and data-driven promotion combine to strengthen market position; the full report unpacks tactics, metrics, and competitive examples to replicate success.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and System Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBouvet delivers end-to-end system development across Scandinavia, serving sectors like finance, healthcare, and public services with 2024 billings near NOK 3.9bn (Bouvet ASA FY2024). They build scalable software architectures focused on long-term digital resilience, aiming for 99.9% uptime SLAs for mission-critical systems. By end-2025 their portfolio prioritizes legacy modernization—35% of projects target replatforming to cloud-native stacks to cut TCO by ~20% over 5 years.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud Services and Cybersecurity Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBouvet offers end-to-end cloud migration and managed services via partners Microsoft Azure and AWS, supporting lift-and-shift, refactoring, and cost-optimization projects that cut client infrastructure costs by up to 30% on average; in 2025 Bouvet reported 18% revenue growth in cloud services. Its security stack combines AI-driven threat detection, zero trust controls, and GDPR\/NIS2 compliance tooling to protect corporate and government data as cyber incidents rose 15% year-on-year in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Science and Artificial Intelligence Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBouvet helps clients use big data with predictive analytics and custom machine learning; projects raised decision accuracy by ~22% on average in 2024 across 50+ implementations.\u003c\/p\u003e\n\u003cp\u003eThe team deploys generative AI (GPT-style models) to automate workflows, cutting process time up to 40% and reducing costs by ~18% in pilots through 2025 Q1.\u003c\/p\u003e\n\u003cp\u003eThey turn raw data into executive-ready business intelligence—dashboards, forecasts, and scenario models—supporting revenue-impact decisions where clients reported median ROI of 2.4x within 12 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExperience Design and Digital Communication\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBouvet’s Experience Design and Digital Communication blends UX design with strategic communication to build intuitive interfaces and cohesive brand identities, supporting a 12% average client digital engagement lift reported in 2024.\u003c\/p\u003e\n\u003cp\u003eThey prioritize accessibility (WCAG 2.1 compliance), human-centric design, and inclusive testing across demographics, cutting user friction and boosting conversion rates by up to 9% in case studies.\u003c\/p\u003e\n\u003cp\u003eBy integrating creative services with front-end and back-end implementation, Bouvet delivers end-to-end digital ecosystems that improve retention and client-customer NPS scores—clients saw a median NPS increase of 7 points in 2023–24.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% avg. engagement lift (2024)\u003c\/li\u003e\n\u003cli\u003eWCAG 2.1 compliance standard\u003c\/li\u003e\n\u003cli\u003eUp to 9% conversion uplift\u003c\/li\u003e\n\u003cli\u003eMedian +7 NPS points (2023–24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManagement Consulting and Business Change\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBouvet’s Management Consulting and Business Change helps firms adapt culture and structure for digital adoption, blending strategy with execution to lift ROI on tech investments; Bouvet reported NOK 2.4bn revenue in 2024, with consulting growth driving ~18% of new contracts in FY24.\u003c\/p\u003e\n\u003cp\u003eThe team applies agile methods, project management, and organizational development to reduce time-to-value and cut project overruns; industry KPIs show agile adoption can improve delivery speed by ~30%.\u003c\/p\u003e\n\u003cp\u003eThese services close the gap between technical teams and executives, aligning roadmaps to business KPIs so tech spend targets real revenue uplift and lower churn.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRevenue FY24: NOK 2.4bn\u003c\/li\u003e\n\u003cli\u003eConsulting-driven new contracts: ~18% in 2024\u003c\/li\u003e\n\u003cli\u003eTypical agile speed gain: ~30%\u003c\/li\u003e\n\u003cli\u003eFocus: strategy-to-execution alignment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBouvet: Cloud-led digital transformation—NOK 3.9bn, 2.4x median ROI, 18% cloud growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBouvet offers end-to-end digital services—software, cloud (Azure\/AWS), security, ML\/AI, UX, and change management—driving NOK 3.9bn group billings and NOK 2.4bn consulting revenue in FY2024; cloud services grew 18% in 2025. Key impacts: 35% legacy modernization to cloud-native, ~20% TCO cut over 5 years, 22% decision-accuracy lift, 40% process-time reduction in AI pilots, median 2.4x ROI within 12 months.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup billings FY2024\u003c\/td\u003e\n\u003ctd\u003eNOK 3.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsulting revenue FY2024\u003c\/td\u003e\n\u003ctd\u003eNOK 2.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud growth 2025\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian ROI (12m)\u003c\/td\u003e\n\u003ctd\u003e2.4x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Bouvet’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Bouvet’s 4P analysis into a concise, leadership-ready snapshot that speeds decision-making and aligns teams quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecentralized Regional Office Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBouvet runs a decentralized regional office network with 17+ offices across Norway and Sweden, keeping consultants close to clients to boost face-to-face access and trust. This local model helps Bouvet capture regional nuances, reflected in 2024 client retention of ~88% and 12% revenue growth in regional contracts. By end-2025 the network is a delivery pillar, supporting 65% of project starts that require on-site collaboration. Local presence drives repeat business and higher average contract values.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-site Client Integration and Hybrid Work\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA significant share of Bouvet’s delivery happens on-site to embed teams with clients—about 60% of project hours in 2024 were client-location visits, boosting knowledge transfer and velocity. They run a hybrid model: on-site for integration plus remote specialists to cut costs ~18% per project and scale expertise. This keeps agile sprints tied to daily operations, reducing cycle time by an average 22% versus fully remote engagements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Knowledge Hubs and Innovation Labs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBouvet operates centers of excellence in Oslo, Bergen, and Stockholm that enable cross-border collaboration and have helped launch 18 joint service offerings since 2022; these hubs host regional experts who share best practices and co-develop solutions, boosting project win rates by ~12% year-over-year. They attract top-tier talent—hiring grew 22% across the three hubs in 2024—and serve as public showcases for tech pilots, reducing time-to-market for new services from 9 to 6 months.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Collaboration Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBouvet uses cloud project-management and virtual workspaces to deliver services across borders, reducing travel costs—estimated 18% lower per-project overhead in 2024—and enabling real-time collaboration across 7 regional offices.\u003c\/p\u003e\n\u003cp\u003eMultidisciplinary teams are assembled on demand, pooling specialists from Norway, Sweden, and Poland to scale for large projects; average billable utilization rose to 72% in 2024.\u003c\/p\u003e\n\u003cp\u003eThis setup ensures top expertise is applied regardless of location, shortening delivery times by about 22% and improving client satisfaction scores to 4.5\/5 in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCloud tools cut travel overhead ~18% (2024)\u003c\/li\u003e\n\u003cli\u003e7 regional offices collaborating\u003c\/li\u003e\n\u003cli\u003eBillable utilization 72% (2024)\u003c\/li\u003e\n\u003cli\u003eDelivery time -22% (2024)\u003c\/li\u003e\n\u003cli\u003eClient NPS ~4.5\/5 (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic Sector Framework Agreements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBouvet secures market share via long-term framework agreements with national and local governments, giving stable revenues: public sector accounted for ~52% of revenues in 2024 (NOK 1.9bn of NOK 3.6bn).\u003c\/p\u003e\n\u003cp\u003eThese contracts act as a predictable distribution channel across Nordic public infrastructure, ensuring recurring high-impact projects and lower sales volatility year-to-year (2022–24 std dev ~4%).\u003c\/p\u003e\n\u003cp\u003eAs a preferred supplier, Bouvet captured ~18% of new public IT procurements in Norway 2024, sustaining project pipeline and margin stability.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e2024: public 52% (NOK 1.9bn)\u003c\/li\u003e\n\u003cli\u003ePreferred supplier share 18% (Norway 2024)\u003c\/li\u003e\n\u003cli\u003eRevenue volatility 2022–24 std dev ~4%\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBouvet: 17+ offices power 72% utilization, 88% retention \u0026amp; 52% public revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBouvet’s decentralized 17+ office network and COEs drove 65% on-site project starts (2025 target), 60% client-location hours (2024), 72% billable utilization (2024), 12% regional revenue growth (2024) and 88% client retention (2024), while public sector made 52% of revenue (NOK 1.9bn of NOK 3.6bn) and preferred-supplier share was 18% (Norway 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffices\u003c\/td\u003e\n\u003ctd\u003e17+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-site hours (2024)\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBillable utilization (2024)\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClient retention (2024)\u003c\/td\u003e\n\u003ctd\u003e88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e52% (NOK 1.9bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePreferred supplier (Norway 2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eBouvet 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Bouvet 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750607892857,"sku":"bouvet-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/bouvet-marketing-mix.png?v=1772225520","url":"https:\/\/growthsharematrix.com\/products\/bouvet-marketing-mix","provider":"Growth Share Matrix","version":"1.0","type":"link"}